New technology turns a smartphone selfie and short questionnaire into personalized hair profiles and product recommendations for beauty brands and retailers
NEW YORK, Sept. 1, 2026 /PRNewswire/ — Haut.AI, a SaaS technology company specializing in AI-powered skin intelligence and personalized skincare, today announced the commercial launch of Hair Analysis, a B2B AI-powered hair assessment technology that enables beauty brands and retailers to deliver personalized haircare recommendations through digital commerce experiences.
Hair Analysis combines a smartphone selfie with a short questionnaire to create a personalized hair profile. The technology evaluates six visible hair characteristics, combines those findings with information about a consumer’s routine and concerns and connects the resulting profile with relevant products from a brand’s catalog. Hair Analysis is now commercially available to beauty and retail companies worldwide.
The launch expands Haut.AI’s personalization platform beyond skincare, allowing brands to offer AI-powered skin and hair experiences through the same SaaS infrastructure.
“Haircare has faced a longstanding personalization challenge: hair is highly individual, yet product discovery still often relies on broad categories and trial and error,” said Anastasia Georgievskaya, CEO & Co-founder of Haut.AI. “Hair Analysis addresses that gap by combining visual assessment with consumer-provided insights to help brands connect people with more relevant products.”
How Haut.AI Hair Analysis Works
Consumers can complete a Hair Analysis assessment in less than one minute. After answering a short questionnaire about their hair, styling habits and concerns, they take a smartphone selfie that is analyzed using Haut.AI’s computer-vision technology.
The system evaluates six visible characteristics:
Hair curvatureHair densityHair volumeFrizz levelHair colorColor uniformity
Those findings are combined with questionnaire responses to create a personalized hair profile. The combined inputs support recommendations across 19 hair concerns, including dryness, frizz, split ends, hair loss, chemical damage, dandruff, lack of volume and oily or greasy hair.
Hair Analysis spans 12 product categories, from shampoos and conditioners to treatments, masks, oils, and styling products.
How Hair Analysis Helps Beauty Brands Personalize Haircare
Hair Analysis is delivered through Haut.AI’s SaaS platform and can be integrated into beauty brands’ and retailers’ digital commerce experiences. Brands can manage product catalogs, configure recommendation logic, connect individual hair profiles with relevant products from their own portfolios, and access consumer insights generated from hair analysis data to better understand customer needs and preferences.
Companies already using Haut.AI for skin analysis can add hair personalization through the same platform, creating a unified technology foundation for personalized skin and hair experiences.
Hair Analysis Builds on Haut.AI’s Beauty Personalization Technology
Hair Analysis was initially co-developed with Grupo Boticário following the Brazilian beauty company’s strategic investment in Haut.AI. The collaboration combined Haut.AI’s computer-vision and AI-powered personalization capabilities with Grupo Boticário’s experience in haircare science, consumer insights and diverse hair needs. Grupo Boticário served as Haut.AI’s launch partner for the technology, which is now available to beauty brands and retailers worldwide.
“As an early partner in the development of Hair Analysis, we’ve seen firsthand how this technology can make haircare discovery intuitive for consumers,” said Gustavo Dieamant, Executive Director of R&D at Grupo Boticário. “Hair needs are incredibly diverse, and Haut.AI has developed a solution that translates that complexity into an experience that helps consumers identify products suited to their individual needs. We’re excited to see Haut.AI now bring this technology to beauty brands around the world.”
With Hair Analysis joining Haut.AI’s Face Analysis 3.0 and recently launched Body Analysis, Haut.AI now provides AI-powered personalization across face, body and hair. This broad coverage enables beauty brands, pharmacy groups and retailers with diverse product portfolios to use a unified technology platform. It helps them address a wider range of consumer needs, deliver more personalized product recommendations and create connected beauty experiences across digital and in-store channels.
Learn more about Hair Analysis, visit https://haut.ai/products/hair-analysis.
Try the Hair Analysis demo at: https://haut.ai/hair-analysis-demo.
Press images and assets can be downloaded here.
About Haut.AI
Haut.AI is a SaaS technology company at the forefront of generative AI-powered skincare personalization and skin intelligence. Founded by scientists and AI innovators, the company has built proprietary technology that turns skin data into objective, quantifiable intelligence across all skin tones and body regions. Haut.AI collaborates with leading global beauty and wellness brands, including Neutrogena, Beiersdorf, Ulta Beauty, and Grupo Boticário, enabling them to deliver science-backed, hyper-personalized skincare experiences that drive measurable consumer engagement and business impact. For more information, visit www.haut.ai.
Media contact:
Michael Tebo
Gabriel Marketing Group (for Haut.AI)
Phone: 571-835-8775
Email: michaelt@gabrielmarketing.com
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SOURCE Haut.AI
