UK online bookmaker to appear on back of shorts and dugout in new Official Betting Partner agreement
UCKFIELD, England, Sept. 2, 2026 /PRNewswire/ — betTOM have agreed a one-year partnership with Burnley FC to become the Championship club’s Official Betting Partner.
Not only will the collaboration place the UK bookmaker at the centre of the matchday experience at Turf Moor, with the brand displayed across LED perimeter displays, stadium screens and selected fixed advertising inventory throughout the campaign, the betTOM logo will appear on the back of the first team shorts (Men’s and Women’s) as well as the dugout fascias and 30 branded headrest covers.
As part of the agreement, betTOM will also work with Burnley FC across the club’s digital channels, including social-media activity and bespoke content involving members of the playing squad and first-team staff.
The partnership is the latest step in betTOM’s development in the UK market, following its launch in 2025. It aligns the bookmaker with a club known for its long-standing connection to the local community, loyal support, and rich footballing heritage.
In August, betTOM also signed a deal to become the official betting partnership of Peterborough United.
betTOM CEO Paul Colley said: “Burnley is a great club with a big fan base, and we’re excited to be their Official Betting Partner for the season ahead. Having the betTOM brand appear on the shorts, dugout and LED boards will be great exposure.
“We’ve had a very promising first year in operation in the UK, having only started in May 2025, and this level of sponsorship will help us continue that growth.”
Burnley FC’s Senior Commercial Manager Alister Burn said: “We are pleased to welcome betTOM to Burnley Football Club as our Official Betting Partner for the 2026/27 season.
“Their branding will feature on the back of our men’s and women’s playing shorts, as well as within the technical area at Turf Moor, providing a strong platform to build their awareness across the UK.
“We look forward to working with Paul, Charlie and the wider betTOM team to engage with our adult supporters through community initiatives, supporter competitions, prizes, and giveaways, alongside clear safer gambling messaging throughout the season.”
betTOM have been operating in the UK since 2025, offering online sports betting, gaming, and casino.
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