More than 20 rugged terminals help keep materials moving during daily brewery operations and peak periods such as Oktoberfest.
CHARLOTTE, N.C., Sept. 23, 2026 /PRNewswire/ — When beer service is running at full capacity during Munich’s Oktoberfest, logistics operations cannot afford to slow down—and neither can the technology behind them. At Hofbräu Munich, more than 20 noax logistics terminals keep materials moving smoothly. Rugged, reliable, and user-friendly, these industrial touch panel PCs support the traditional brewery during day-to-day operations as well as peak periods such as Oktoberfest.
“The noax terminals have become indispensable for us – they run reliably and make our everyday work easier,” reports Jürgen Breitsameter, Head of Logistics and Purchasing at Hofbräu Munich.
Read the full Hofbräu Munich customer success story to learn how the terminals support reliable brewery logistics
Technology That Keeps Up—even Under Pressure
Brewery logistics places high demands on technology, from time-critical processes and temperature fluctuations to constant vibration. Especially during peak periods such as Oktoberfest, everything must run smoothly. This is precisely where the noax terminals prove their strengths.
“There is no room for mistakes during the Oktoberfest,” says Breitsameter. “The terminals are our backbone. They ensure that every barrel arrives at its destination on time.”
Since introducing the rugged forklift terminals, Hofbräu Munich has significantly reduced downtime and noticeably improved process reliability—from receiving to delivery.
Stable, Intuitive, and Well Designed—the Key Benefits
Before switching to noax, Hofbräu Munich frequently struggled with lost connections and unreliable technology. Today, its teams benefit from:
Reliable operation: No downtime and no lost ordersReal-time data: Optimized warehouse management and transparent order processingIntuitive operation: Easy to use, even while wearing glovesEfficient implementation: Preconfigured devices that are ready for immediate useSafety features: The display switches off while the vehicle is in motion and activates automatically when the vehicle starts
“Our employees can now concentrate fully on their tasks without having to worry about technology,” explains Breitsameter.
Quality That Lasts—even Under Continuous Daily Use
The terminals perform reliably even under the toughest conditions, both indoors and outdoors. Their rugged design protects them against shocks and vibration while significantly reducing maintenance requirements.
“It was frustrating when a terminal failed, and orders were lost. With noax, such problems are a thing of the past,” recalls Breitsameter.
Where Technology Meets Tradition
With its noax logistics terminals, Hofbräu Munich has found a solution that reflects the brewery’s philosophy: uncompromising quality, consistent reliability, and genuine craftsmanship—supported by smart technology made in Germany.
Companies looking to improve the reliability of their warehouse and logistics processes can learn more about noax solutions for warehouse and logistics or contact a noax specialist to discuss their application.
More information:
www.noax.com
About noax Technologies
noax Technologies AG is one of the leading suppliers of high-quality, robust, and reliable industrial panel PCs. Low power consumption, economical use of raw materials, durability, waste avoidance, and the extensive use of recyclable materials make industrial hardware from noax an investment that is not only economical but also environmentally friendly.
The company has over 25 years of experience in the in-house development and production of completely closed systems. In addition, noax offers its customers a comprehensive range of services, from consulting and sales to service and support. noax industrial PCs are used worldwide in the harshest industrial environments by well-known companies, e.g., in the automotive, logistics, food, and chemical industries. Here, the touch panel computers specially developed for industry prove their worth every day.
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SOURCE noax Technologies Corp
