New partnership will build national awareness for the digital marketing company’s technology-driven approach to the next era of home service marketing
KNOXVILLE, Tenn., Sept. 28, 2026 /PRNewswire/ — Ripley PR, a global public relations agency specializing in home services and building trades, franchising and manufacturing, announced today that it has been chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency built specifically for the home service industry.
The new partnership will elevate CAMP Digital’s national profile and showcase how its technology, digital marketing expertise and capacity-based approach help contractors make smarter marketing decisions and drive measurable growth.
“Home service contractors are smarter and more dialed in than ever because they know their numbers, understand what drives growth and expect their marketing partners to deliver,” said CAMP Digital co-founder and CEO Katie Donovan. “Ripley PR gets this industry. They understand contractors, the pressure they’re under and how AI and agentic technology are changing the way home service companies market and grow. Together, we’re going to show the industry what happens when you combine powerful storytelling with smarter, technology-driven marketing.”
CAMP Digital provides digital marketing for more than 350 home service companies across the HVAC, plumbing, electrical, roofing and pool and spa industries. Its proprietary capacity-aligned marketing technology connects marketing activity with real-time availability, helping contractors strategically direct advertising dollars to the markets, services and times they need more calls.
The company is also advancing its AI capabilities toward agentic marketing, where intelligent systems can help analyze business conditions, make decisions and take action based on a contractor’s real-time needs. CAMP Digital won Search Engine Land’s 2025 award for Best Use of AI in Search Marketing and was named a Microsoft Partner Advertising Awards finalist for AI Innovation in both 2025 and 2026.
“CAMP Digital has built its business around many of the same qualities we value at Ripley PR, including deep industry expertise, innovation and a clear understanding that contractors need partners who can help drive real business growth,” said Heather Ripley, founder and CEO of Ripley PR. “Katie and her team have a compelling story to tell about where home service marketing is headed. Our job is to make sure the industry hears it.”
Ripley PR brings extensive experience representing companies that serve the skilled trades and home service industries. The agency has been named one of Entrepreneur’s Top Franchise Suppliers for nine consecutive years and is a member of The Worldcom Public Relations Group. Ripley PR uses its industry-specific knowledge, strategic media relations and thought leadership expertise to position clients as trusted authorities and help them reach the audiences that drive their businesses.
To learn more about CAMP Digital, visit campdigital.com.
To learn more about Ripley PR, visit ripleypr.com.
About CAMP Digital
Founded in 2019 and headquartered in Edina, Minnesota, CAMP Digital provides performance-driven digital marketing solutions for home services operators, including HVAC, plumbing, electrical, and related trades. The company’s proprietary software platform aligns marketing spend with real-time service capacity, enabling customers to improve return on ad spend while maximizing technician utilization. For more information, visit campdigital.com.
About Ripley PR
Ripley PR is an elite, global B2B public relations agency specializing in home service and building trades, manufacturing and franchising. The agency has been recognized by Newsweek as one of America’s Top PR Agencies (2024), by the Corporate Livewire Prestige Awards as PR Agency of the Year (2025-2026) and by the Merit Awards as Best Communications/PR Agency (2025). Offering a full range of strategic communication services, including award recognition, crisis management and media relations, Ripley PR uses a blend of strategic business acumen and creative public relations branding to tell compelling stories and deliver measurable results.
Ripley PR is also a member of The Worldcom Public Relations Group, the world’s leading partnership of independently owned PR agencies with more than 110 offices and approximately 2,000 communications professionals across 45 countries on six continents. For more information, visit ripleypr.com or call 865-977-1973.
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SOURCE Ripley PR
