Featuring Nabela Noor, Giannina Gibelli, Cynthia Rowley, Kit Keenan and Gigi Powers, the integrated campaign showcases how Shutterfly transforms holiday traditions and meaningful moments into personalized photo cards, gifts and lasting keepsakes.
SAN JOSE, Calif., Oct. 5, 2026 /PRNewswire/ — Shutterfly, the leading e-commerce brand for personalized products and custom designs, today announced “Joy to the Moment,” its 2026 holiday campaign designed to celebrate the memories, traditions and relationships that make every family’s story unique. Through personalized holiday cards, photo gifts, home décor and keepsakes, the campaign invites consumers to transform big and small moments into personalized expressions of connection that can be shared for years to come.
Anchored by the stories of three influential creators and their families: mom, designer and TV Host Nabela Noor, newlywed, reality television personality and podcast host Giannina Gibelli, and Cookbook author and lifestyle creator Kit Keenan with her mom fashion designer Cynthia Rowley and sister Gigi Powers, the new campaign highlights the many ways people celebrate the season. Together, the families bring to life a range of holiday traditions and showcase how joy can be found in life’s biggest milestones as well as its beautifully imperfect everyday moments.
The campaign reflects how consumers increasingly encounter ideas, products and holiday inspiration through the creators they follow — and trust — on social media. By continuing to invest in creator partnerships, Shutterfly can meet consumers in the channels where they’re already finding inspiration while demonstrating how moments captured and shared digitally can become personalized products with lasting emotional value. Beyond extending reach, these partnerships produced a robust library of authentic photo and video assets that can be leveraged across Shutterfly-owned channels, including website imagery, email marketing, organic social content and paid media, helping the brand show up with credible, relatable storytelling wherever consumers engage.
Each family was intentionally selected to bring a distinct perspective to the campaign and reflect the range of audiences Shutterfly seeks to reach. Through decorating, baking with loved ones, personalized gifting and honoring family traditions, the creators offer an authentic look at the various ways families experience the holidays and find joy. Rather than presenting a single vision of the holidays, “Joy to the Moment” celebrates the different ways families create traditions, preserve memories and stay connected to one another.
“During the holidays, people want to show up meaningfully for the people they love,” said Callie Worthington, VP, Brand Marketing at Shutterfly. “At its heart, the holiday season is about connection. With Joy to the Moment, we’re inspiring consumers through authentic creator stories that celebrate real family traditions, meaningful milestones and everyday joy, while showing how personalization can help turn those moments into lasting keepsakes from holiday cards and photo books to gifts and home décor that can be shared and treasured for years to come.”
“Joy to the Moment” builds on Shutterfly’s longstanding mission to help people preserve life’s moments while reinforcing the brand’s role as a trusted partner during the holiday season. The campaign also reinforces Shutterfly’s role as a destination for personalized holiday photo cards and gifts. By starting with consumers’ own photos, memories and stories, Shutterfly enables them to create gifts that reflect a specific relationship or shared experience. This combination of personalization and memory preservation gives consumers a way to make holiday gifting more thoughtful, relevant and emotionally resonant.
Shutterfly’s “Joy to the Moment” campaign was developed by Shutterfly’s in-house creative team, produced by Happy Little Production and photographed by Franck Malthiery.
For more information on Shutterfly and its personalized holiday photo cards, gifts and keepsakes, or to explore the latest offers of the season, visit Shutterfly.com
About Shutterfly
Shutterfly and its family of brands make up one of the leading e-commerce companies for personalized products and custom design. Shutterfly is organized into three divisions: Consumer, Lifetouch and Shutterfly Business Solutions. Our flagship brand, Shutterfly, is the go-to destination of choice to discover, design and purchase unique and personalized items. Learn more at www.shutterfly.com and follow us @shutterfly.
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SOURCE Shutterfly
