Visalia company that sells cremation urns and memorial jewelry, founded by Susan Fraser in 2001, was honored as a 2026 BBB Torch Awards for Ethics finalist at the Sept. 23 ceremony in Fresno.
VISALIA, Calif., Oct. 8, 2026 /PRNewswire-PRWeb/ — In The Light Urns, Inc., a cremation urn and memorial jewelry company based in Visalia, California, was named a finalist for the 2026 BBB Torch Awards for Ethics in Central California. Better Business Bureau (BBB Mountain West & Pacific Southwest) honored the company with the other finalists at the Central California Torch Awards ceremony on Sept. 23, 2026, at Pardini’s in Fresno. Founder Susan Fraser accepted the company’s finalist trophy.
“We never forget there’s a family behind every order. We’re not just shipping a product. We’re helping someone during one of the hardest moments of their life.” – Rick Fraser, In The Light Urns
The BBB Torch Awards for Ethics recognize businesses that show outstanding ethics and integrity in the marketplace. BBB calls the Torch Award the highest honor it can give a company. An independent panel of volunteer community leaders selects finalists using criteria set by the International Association of Better Business Bureaus, evaluating Character, Culture, Customers and Community. In The Light Urns was one of 20 Central California finalists for 2026.
Susan Fraser founded In The Light Urns in 2001. The company sells memorial cremation urns and cremation jewelry online at https://www.inthelighturns.com. Susan Fraser and her husband, Rick Fraser, who runs operations and marketing, have sold memorial products online for about 25 years. The company reports more than 1,000,000 sales across its online stores over that time.
“We’ve sold memorial cremation urns to hundreds of thousands of grieving people. We help each family find the right size and the right design, get the engraving exactly right and make sure the urn reaches the funeral home on time. Then we take the time to listen to them talk about their loss,” said Susan Fraser, founder of In The Light Urns.
“We never forget there’s a family behind every order. We’re not just shipping a product. We’re helping someone during one of the hardest moments of their life. If we make a mistake, we own it. If something isn’t right, we fix it,” said Rick Fraser of In The Light Urns.
The company’s practices include a free Cremation Ash Calculator to help families choose a correctly sized urn, and telling customers before they pay when an order can’t arrive in time for a service.
For the full list of 2026 BBB Torch Awards for Ethics finalists and winners, visit https://torchawards.bbbcommunity.org.
About In The Light Urns, Inc.
In The Light Urns, Inc. is a family-owned company in Visalia, California that sells memorial cremation urns and cremation jewelry online at https://www.inthelighturns.com. Susan Fraser founded the company in 2001. Address: 7143 W. Pershing Court, Visalia, CA 93291.
About the BBB Torch Awards for Ethics
The BBB Torch Awards for Ethics recognize businesses that show outstanding ethics and integrity, judged on Character, Culture, Customers and Community. In Central California the program is run by BBB Mountain West & Pacific Southwest. Learn more at bbbcommunity.org.
Media Contact
Rick Fraser, In The Light Urns Inc, 1 +1-559-8272955, r_fraser@inthelighturns.com, www.inthelighturns.com
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SOURCE In The Light Urns Inc
