United has paid $1 billion more to its agents from their transaction earnings than commission-split brokerages would have paid
DALLAS, Sept. 29, 2026 /PRNewswire/ — United Real Estate today announced a major milestone: Since their founding, United and its affiliated offices have cumulatively paid $1 billion more in commission earnings to its agents than what those agents would have been paid had they closed transactions at a typical commission-split brokerage.
United calculates that its compensation model returns 21% – 45% more to its agents from real estate transactions. This is made possible by its model that does not charge agents a commission, but rather takes a flat fee from each transaction, paying agents almost all of the commission earned at closing — 96% to be exact.
At its core, United Real Estate is built on a simple mission: to improve the financial trajectories of agents’ careers and lives.
“This isn’t theoretical value. It is not a hollow promise of downstream riches that only inure to a few people at the top of the pyramid or worthless restricted stock. It is more cash in our agents’ pockets now,” says United Real Estate Group CEO Dan Duffy.
“This is real money, earned through hard work and paid directly to agents at closing — strengthening families, accelerating long-term wealth creation and supporting retirement security. There is not a more direct, efficient or equitable way to invest in agents and communities than paying agents more of what they earn. Additionally, our agents are best positioned to be the most cost-effective service provider for the buying and selling public. That’s the United difference — and it’s measurable,” added Duffy.
United simply redirects value where it belongs: to the agents who earn it. The firm’s model eliminates financial and operational inefficiencies that bog down a brokerage’s ability to maximize agents’ retained earnings and compete for clients selling and buying residential real estate.
Agents working at typical 70/30 or 80/20 commission-split brokerages earn 26% – 46% less than peers at flat-fee brokerages when performing the same work at the same production levels.
The economics of United’s flat-fee model is simple, yet elegant. Economic research consistently shows that earned income paid directly to workers generates additional economic activity in their communities. Using conservative income‑multiplier assumptions commonly applied by economists and federal agencies, $1 billion in direct payouts can reasonably support approximately $2.0 billion in total local economic activity.
These are dollars that:
Pay mortgagesFund college educationSupport local businessesCreate jobsBuild retirement portfoliosSupport the communityExpand the tax base
About United Real Estate
United Real Estate (United) – a division of United Real Estate Group – was founded with the purpose of offering solutions to real estate brokers and agents in the rapidly changing real estate brokerage industry. United provides the latest training, marketing and technology tools to agents and brokers under a flat-fee, transaction-based agent compensation model. By leveraging the company’s proprietary cloud-based Bullseye™ Agent & Broker Productivity Platform, United delivers a more profitable outcome for agents and brokers. United Real Estate operates in 37 states with 170 offices and more than 22,600 agents. The company produced over 74,000 transactions and $30.3 billion in sales volume in 2025. For more information, visit our official newsroom and access the full press release, multimedia assets and our latest news at the official United Newsroom.
About United Real Estate Group
United Real Estate Group (UREG) operates United Real Estate and United Country Real Estate, addressing the unique market needs of suburban, major metropolitan, urban and rural markets. Utilizing the cloud-based and recently AI-enabled Bullseye™ Agent & Broker Productivity Platform, UREG offers the latest training, marketing and technology tools, producing a significant competitive advantage. The platform realizes over a decade-long investment in data and brokerage technology services and is powered by a 2.6 million listings data warehouse, generating over 3 million monthly visitors and 30,000+ leads per year. Together, the United Real Estate Group supports more than 600 offices and 24,500 real estate and auction professionals across four continents. United Real Estate Group produced 91,700 transactions and $37.0 billion in sales volume in 2025. Through its in-house advertising agency, UREG offers differentiating marketing support and collateral for specialized lifestyle property websites as well as access to a 800,000+ opt-in buyer database. For more information about United Real Estate or United Country Real Estate, please visit UnitedRealEstate.com or UnitedCountry.com.
To learn more about United Real Estate, brokerage succession planning, brokerage valuation and sale or franchising opportunities, visit GrowWithUnited.com. Agents interested in learning about career opportunities with United Real Estate can visit JoinUnitedRealEstate.com.
Media contact:
April Gonzalez
Media & Investor Relations
AGonzalez@UnitedRealEstate.com
504-237-3500
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SOURCE United Real Estate
