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$1 Billion Paid to Agents: How United Real Estate Rewrote the Economics of the Brokerage Industry

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United has paid $1 billion more to its agents from their transaction earnings than commission-split brokerages would have paid

DALLAS, Sept. 29, 2026 /PRNewswire/ — United Real Estate today announced a major milestone: Since their founding, United and its affiliated offices have cumulatively paid $1 billion more in commission earnings to its agents than what those agents would have been paid had they closed transactions at a typical commission-split brokerage.

United calculates that its compensation model returns 21% – 45% more to its agents from real estate transactions.  This is made possible by its model that does not charge agents a commission, but rather takes a flat fee from each transaction, paying agents almost all of the commission earned at closing — 96% to be exact. 

At its core, United Real Estate is built on a simple mission: to improve the financial trajectories of agents’ careers and lives.

“This isn’t theoretical value. It is not a hollow promise of downstream riches that only inure to a few people at the top of the pyramid or worthless restricted stock. It is more cash in our agents’ pockets now,” says United Real Estate Group CEO Dan Duffy.

“This is real money, earned through hard work and paid directly to agents at closing — strengthening families, accelerating long-term wealth creation and supporting retirement security. There is not a more direct, efficient or equitable way to invest in agents and communities than paying agents more of what they earn. Additionally, our agents are best positioned to be the most cost-effective service provider for the buying and selling public. That’s the United difference — and it’s measurable,” added Duffy.

United simply redirects value where it belongs: to the agents who earn it. The firm’s model eliminates financial and operational inefficiencies that bog down a brokerage’s ability to maximize agents’ retained earnings and compete for clients selling and buying residential real estate.

Agents working at typical 70/30 or 80/20 commission-split brokerages earn 26% – 46% less than peers at flat-fee brokerages when performing the same work at the same production levels.

The economics of United’s flat-fee model is simple, yet elegant. Economic research consistently shows that earned income paid directly to workers generates additional economic activity in their communities. Using conservative income‑multiplier assumptions commonly applied by economists and federal agencies, $1 billion in direct payouts can reasonably support approximately $2.0 billion in total local economic activity.

These are dollars that:

Pay mortgagesFund college educationSupport local businessesCreate jobsBuild retirement portfoliosSupport the communityExpand the tax base

About United Real Estate

United Real Estate (United) – a division of United Real Estate Group – was founded with the purpose of offering solutions to real estate brokers and agents in the rapidly changing real estate brokerage industry. United provides the latest training, marketing and technology tools to agents and brokers under a flat-fee, transaction-based agent compensation model. By leveraging the company’s proprietary cloud-based Bullseye™ Agent & Broker Productivity Platform, United delivers a more profitable outcome for agents and brokers. United Real Estate operates in 37 states with 170 offices and more than 22,600 agents. The company produced over 74,000 transactions and $30.3 billion in sales volume in 2025. For more information, visit our official newsroom and access the full press release, multimedia assets and our latest news at the official United Newsroom.

About United Real Estate Group

United Real Estate Group (UREG) operates United Real Estate and United Country Real Estate, addressing the unique market needs of suburban, major metropolitan, urban and rural markets. Utilizing the cloud-based and recently AI-enabled Bullseye™ Agent & Broker Productivity Platform, UREG offers the latest training, marketing and technology tools, producing a significant competitive advantage. The platform realizes over a decade-long investment in data and brokerage technology services and is powered by a 2.6 million listings data warehouse, generating over 3 million monthly visitors and 30,000+ leads per year. Together, the United Real Estate Group supports more than 600 offices and 24,500 real estate and auction professionals across four continents. United Real Estate Group produced 91,700 transactions and $37.0 billion in sales volume in 2025. Through its in-house advertising agency, UREG offers differentiating marketing support and collateral for specialized lifestyle property websites as well as access to a 800,000+ opt-in buyer database. For more information about United Real Estate or United Country Real Estate, please visit UnitedRealEstate.com or UnitedCountry.com.

To learn more about United Real Estate, brokerage succession planning, brokerage valuation and sale or franchising opportunities, visit GrowWithUnited.com. Agents interested in learning about career opportunities with United Real Estate can visit JoinUnitedRealEstate.com.

Media contact:

April Gonzalez
Media & Investor Relations
AGonzalez@UnitedRealEstate.com
504-237-3500

View original content to download multimedia:https://www.prnewswire.com/news-releases/1-billion-paid-to-agents-how-united-real-estate-rewrote-the-economics-of-the-brokerage-industry-302892001.html

SOURCE United Real Estate

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Craig Group Hires Ryan Williams as Director of Business Development, Bringing 15+ Years of Private Markets Experience

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HOUSTON, Sept. 29, 2026 /PRNewswire/ — Craig Group today announced the addition of Ryan Williams as Director, Business Development, expanding the firm’s relationships across the private equity and venture capital ecosystem. In his role, Williams will partner with PE/VC firms and their portfolio companies to identify growth opportunities, make strategic connections, and bring Craig Group’s operator-led go-to-market (GTM) programs to middle-market, PE-backed companies.

Williams has spent his career in sales and business development leadership across private equity, venture capital, institutional investing, enterprise software, and technology. His network spans investment professionals, operating partners, portfolio-company executives, and C-suite decision-makers, and his relationship-first approach has consistently turned those connections into measurable business outcomes.

“Ryan understands that in private equity, growth starts with trust,” said Summer Craig, CEO of Craig Group. “He has spent his career building lasting relationships with sponsors and portfolio leadership, and he knows how to connect the right partners at the right time. That approach aligns with how we support our clients, and helps more sponsors put our operator-led GTM programs to work across their portfolios.”

Most recently, Williams served as Director of Private Equity/Venture Capital at Consero Global, where he worked closely with PE/VC firms and their portfolio companies on relationship development, deal sourcing, and strategic introductions. He previously led a Private Markets practice and managed a team of nine Account Executives, driving the team to exceed its annual target by 160% while increasing average deal size by 22%. Under his leadership, the team generated more than $6 million in net-new ARR and achieved 132% of quota, with his personal attainment reaching 121%.

Williams’ career highlights include securing Cascade Investments, the largest single-family office in the United States, and developing a partnership with a Managing Partner at Madison Dearborn Partners that resulted in a solution implemented across the firm’s portfolio of over 40 companies. Earlier, he was a seven-time consecutive President’s Club recipient, managed a $4 million book of business, and relocated from Chicago to Mexico City to launch his company’s Latin American division.

“Lasting growth comes from relationships built on trust, not transactions,” said Williams. “Craig Group’s operators run the work they scope, and that’s a promise I’m proud to bring to the sponsors and executives I’ve worked alongside for years. I’m excited to help create new opportunities for the firm and connect our clients with the growth partner they need.”

Williams holds a Bachelor of Business Administration from Jackson State University.

MEDIA CONTACT:

Tricia Eaton – tricia@craigmarketinggroup.com

About Craig Group

Craig Group is an operator-led growth partner that embeds with management teams to diagnose, design, and execute end-to-end GTM programs, accelerating revenue and EBITDA growth for lower-middle-market, PE-backed companies. The firm delivers full-spectrum strategy and execution (audits, positioning, infrastructure, and day-to-day campaign management) with no handoffs between consultants and agencies. Craig Group’s teams, former CROs, RevOps leaders, and subject-matter experts run the work they scope, and its Conduit Revenue Platform gives sponsors real-time visibility into pipeline health and marketing ROI. Sectors include industrials, manufacturing, SaaS, healthcare, and B2B services.

View original content to download multimedia:https://www.prnewswire.com/news-releases/craig-group-hires-ryan-williams-as-director-of-business-development-bringing-15-years-of-private-markets-experience-302891109.html

SOURCE Craig Group

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Rain-X® Reimagines Wiper Blade Installation with Industry’s First AI-Powered Web App

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New web-based experience delivers personalized installation guidance in seconds

HOUSTON, Sept. 29, 2026 /PRNewswire/ — Replacing a wiper blade should be simple. For many drivers, it is anything but. Today, Rain-X®, America’s #1 wiper blade brand, introduced the industry’s first AI-powered wiper blade web app installation experience, designed to make replacing wiper blades faster, easier and more intuitive through personalized, step-by-step guidance.

As vehicles have evolved and wiper arm designs have become more varied, what should take a few minutes can turn into sorting through adapters, unfolding hard-to-read instructions, or searching for the correct installation video. In fact, installation complexity has become one of the industry’s biggest challenges, with 56% of U.S. wiper blade consumers citing installation and instructions as their top pain point. Rain-X has spent years listening to consumers, giving the brand firsthand insight into one of the most common frustrations in routine vehicle maintenance and inspiring a new approach focused on making installation simple.

Drivers simply scan the QR code on Rain-X wiper blade packaging and point their smartphone camera at the wiper arm. Powered by AI and computer vision, the web app recognizes the wiper arm and delivers personalized, step-by-step installation guidance tailored to the driver’s specific vehicle. Instead of searching for the right video, sorting through instructions or guessing which adapter to use, drivers receive clear guidance in seconds, helping them complete the installation with confidence and get back on the road.

The new experience makes Rain-X the first brand in the category to offer an AI-powered web app for wiper blade installation, bringing a more intuitive approach to a routine vehicle-maintenance task.

“Installing wiper blades shouldn’t require a mechanic’s knowledge or a frustrating trial-and-error process,” said Soroor Rahnama, Head of Marketing at Rain-X. “We built this tool because every driver deserves a clear, confidence-building path to a simple task. That’s the whole idea – take something that’s always felt more complicated than it should be and make it easy and intuitive for everyone.”

Developed in partnership with Saritasa, the tool combines Rain-X’s deep understanding of consumer needs with advanced digital technology to create a more intuitive installation experience.

At launch, the web app supports installation guidance for 220 million vehicle applications, representing 93% of vehicles on the road, with coverage continuing to expand as additional applications are added.

The AI-powered installation experience began rolling out on select Rain-X wiper blade programs in late August, with availability expanding across all Rain-X wiper blade programs in the fall of 2026. By the end of the year, the guided experience will also expand to include uninstallation, giving drivers a complete, start-to-finish walkthrough for the wiper blade replacement process.

The launch marks another step in Rain-X’s ongoing commitment to making everyday vehicle maintenance easier, more intuitive and more accessible.

About Rain-X
Rain-X is America’s #1 Wiper Blade brand. For over 50 years, Rain-X® has provided drivers with products to help them Outsmart the Elements ™. With our Original Glass Treatment™ water-beading technology, Wiper Blades and Glass Cleaners; Rain-X® leads the automotive aftermarket in glass care. In recent years, the Rain-X® portfolio has expanded to include other types of car care products such as our Car Washes, Windshield Repair Kits, Bug & Tar Removers, and Headlight Restoration Kits. All Rain-X® products are designed for effortless car care and deliver visible performance; the Magic You Can See.

View original content to download multimedia:https://www.prnewswire.com/news-releases/rain-x-reimagines-wiper-blade-installation-with-industrys-first-ai-powered-web-app-302893015.html

SOURCE Rain-X

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Norstella Launches Real-World Data Agentic Platform and First Agent to Replace Manual Cohort Building

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New agentic platform for real-world data debuts with its first agent, Atlas Patient Analytics, built on Norstella’s structured and unstructured RWD foundation — with additional agents on the way

NEW YORK, Sept. 29, 2026 /PRNewswire-PRWeb/ — Norstella, the global biopharma commercial intelligence and data company, today launched its new agentic platform for real-world data.

The platform is built on Norstella’s curated, integrated real-world data asset and centralized delivery system. With it, teams have full transparency: They can pull data on demand, track every request from status updates to SLAs, and explore other data modalities across NorstellaLinQ to enrich their cohorts.

The platform’s agent, Atlas Patient Analytics, gives biopharma teams something the current wave of AI plus real-world data tools hasn’t delivered: not just an answer, but a defensible, reproducible cohort. Teams build, explore, and reuse patient cohorts on Norstella’s real-world data through natural conversation — and can see, verify, and rerun every criterion behind the result.

“Every breakthrough therapy starts with understanding the right patients,” said Kris Kaneta, Chief Product and Innovation Officer. “With our new agentic platform for real-world data, people doing the foundational work of cohort-building get swift, transparent access to the data they need. This shift is the difference between a therapy that reaches patients in need and one that doesn’t.”

Atlas Patient Analytics is built for real-world evidence (RWE), health economics and outcomes research (HEOR), feasibility, and data-science teams who already license Norstella real-world data but still depend on manual SQL and custom analyst pulls to turn that data into a usable cohort. It is also built for commercial analytics and market access teams who are looking to size a patient population themselves, without waiting on a data pull.

Unlike tools that pair real-world data with a general-purpose chat assistant and return a count with no visible logic, Atlas Patient Analytics shows the inclusion and exclusion criteria, code sets, and query logic behind a supported cohort and preserves that definition so it can be rerun and verified, not just recalled.

“Every real-world data vendor is going to tell you they’re fast,” said Ilan Behm, SVP of RWD and Commercial Strategy at Norstella. “Fast isn’t the differentiator anymore — everyone got fast. What matters is whether the answer is one you can stand behind. Norstella customers already license some of the richest real-world data in specialty and complex therapeutic areas — Atlas Patient Analytics turns that into a cohort you can defend, rerun, and take into your own environment, in the time it used to take to get a meeting on an analyst’s calendar.”

Atlas Patient Analytics is designed for teams that currently license Norstella real-world data, where the agent makes that data faster and easier to use, reuse, and expand. Key features include:

Built on NorstellaLinQ: Runs on Norstella’s real-world data foundation spanning more than 85 million EHR-covered lives, 350 million unique patients, and 3 billion clinical notes, with roughly seven years of linked patient historyConversational cohort building: Describe the population you need in plain language, refine the definition through dialogue, and review inclusion/exclusion criteria, code sets, and logic in an inspection-first view before running the analysisPortable by design: Cohort-level data and query logic move into your own environment — S3, SFTP, Snowflake Databricks — and it’s purpose-built on Norstella’s specialty real-world data in complex therapeutic areas, not a general-purpose AI layer on a one-size-fits-all data setCentralized delivery: Self-service, on-demand data delivery with full visibility into request status, data enhancements and SLA history”Bring your own code” lists: Upload custom code lists to shape a cohort definition around your own criteriaReproducible, not just recalled: Run a supported cohort to produce an authoritative patient count, attrition, and a standard descriptive profile, with the underlying definition and logic preserved so it can be rerun and reusedFeasibility without full access: Where permitted, preview feasibility across additional Norstella real-world data you don’t yet license, without gaining full access to itIntentionally flexible: Available now through a managed, conversation-led experience, with API access for dashboard feeds and a governed MCP access path for customer cloud and agent environments planned for later in 2026

Atlas Patient Analytics builds on the momentum of Norstella Atlas, the agentic platform that powers all of Norstella, and Atlas CI, the first agent on the platform, built for competitive intelligence teams. Atlas Patient Analytics extends that same agentic approach to real-world data and is one of roughly a half-dozen additional agents Norstella plans to bring to market across the platform before the end of the year, each purpose-built for specific biopharma teams and use cases.

“Atlas Patient Analytics is proof of where Norstella is headed,” said Kaneta. “But identifying the right patients is only the beginning. Biopharma teams need to understand those patients in depth — their treatment journeys, the HCPs treating them, and the clinical and access dynamics shaping their care. With Atlas and our AI development engine powering all that we do, we’re excited to bring a suite of AI agents to market that will provide value across the drug life cycle.”

Norstella will be demonstrating recently launched agents at BioTechX USA in Boston on Sept. 29 & 30.

About Norstella

Norstella is the AI company for biopharma’s highest-stakes decisions. A global life sciences company trusted by every Top 100 pharma company and industry experts the world over, Norstella unites market-leading brands — Citeline, Evaluate, MMIT, Panalgo, Skipta, and The Dedham Group — turning decision-grade data, insights and expertise into AI you can act on. Visit norstella.ai and follow us on LinkedIn for more.

Media Contact

Diffusion PR for Norstella, Norstella, 1 888-200-9288, norstella@diffusionpr.com, www.norstella.com

View original content:https://www.prweb.com/releases/norstella-launches-real-world-data-agentic-platform-and-first-agent-to-replace-manual-cohort-building-302892781.html

SOURCE Norstella

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