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Playtika’s Bingo Blitz announces partnership with Meals on Wheels America to fight senior loneliness and social isolation

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4 years ago

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HERZLIYA, Israel, June 21, 2022 /PRNewswire/ — Bingo Blitz® – the Playtika® studio behind the world’s #1 free-to-play social Bingo game[1]  – has today announced a partnership with Meals on Wheels America, the leading charity dedicated to fighting senior hunger and isolation. The partnership will be focused specifically on the issue of loneliness as a critical health and social issue in elderly populations, a cause chosen directly by Bingo Blitz players.

Starting today, Bingo Blitz will feature dedicated content, developed in partnership with Meals on Wheels, allowing players to make an impact through gameplay. The in-game event is part of the chef feature, where players collect ingredients by playing Bingo and use them to make a wide range of dishes in the app’s virtual kitchen. The game will also engage with its fans across social media and community platforms to highlight the important issue of loneliness amongst the aging population in the US.

Bingo Blitz will dedicate a total of $300,000 to the partnership with Meals on Wheels throughout 2022. A financial contribution of $200,000 will be donated directly to Meals on Wheels, and another $100,000 will be dedicated to promoting the partnership through local activations. As part of these local activations, some Bingo Blitz players will get the chance to join the game’s employees in cooking and delivering meals to Meals on Wheels clients. The global community of players will also have the opportunity to write letters and to choose gifts for seniors living in isolation.

“We know that often, isolation – especially among older Americans who are homebound – is a hidden issue,” said Kristine Templin, Chief Development Officer. “But loneliness is dire to seniors’ health, and we need everyone to take meaningful action to address this growing issue. That’s why we’re so grateful to Bingo Blitz for their commitment to fighting senior isolation and hunger alongside us.”

Tough times

Loneliness as a social and public health problem has gained attention in recent years. The ongoing COVID-19 epidemic, and the need for social distancing, has left many older adults increasingly isolated at a time they can no longer rely on friends and family to keep them company and to provide them with basic necessities. In many communities, Meals on Wheels has stepped in to play a critical role in bridging this gap.

The story of Ollie, 83, is illustrative. Prior to the pandemic, she relied on her local church to provide her with community and social activities. Once the pandemic began, she began to feel isolated and alone – a feeling which only grew worse as friends and family were no longer able to safely bring groceries or to drive her to appointments.  Regular check-ins from Meals on Wheels volunteers have proven to be crucial in supporting her mental and physical well-being.  Ollie, who worked as a cook for three decades, said that: “These folks are just so friendly, and the food is good too!” She continued, “I’ve lived through an awful lot in my life, but I don’t think I’ve ever experienced something that has hurt so many people all over the world.”

Making a difference

For Bingo Blitz, whose team developed engaging in-game content and challenges focused entirely on Meals on Wheels, the partnership is representative of the game’s overall commitment to the fight against senior loneliness and to build communities through play. Lior Itzhak, General Manager of Bingo Blitz, comments:

“Everyone at Bingo Blitz is immensely proud to be officially partnering with Meals on Wheels America…we have always seen it as part of our mission to bring people together from all around the world to nurture a community spirit across borders. Unfortunately, there are too many people who need Meals on Wheels services. But there are also many people who have a strong desire to give back and offer help, however they can. We believe that our industry can “change the game of giving,” playing a key role in encouraging that spirit of generosity and helping to build awareness of this important social cause through gaming.

About Meals on Wheels America
Meals on Wheels America is the leadership organization supporting the more than 5,000 community-based programs across the country that are dedicated to addressing senior isolation and hunger. This network serves virtually every community in America and, along with an estimated two million staff and volunteers, delivers the nutritious meals, friendly visits and safety checks that enable America’s seniors to live nourished lives with independence and dignity. By providing funding, leadership, education, research and advocacy support, Meals on Wheels America empowers its local member programs to strengthen their communities, one senior at a time.

Learn more at mealsonwheelsamerica.org.

About Bingo Blitz

Bingo Blitz® is the #1 free-to-play bingo game1, with over 1 million active players per day on social networks and mobile platforms forming a large community of players from all over the world. At Bingo Blitz, we care about our players and are driven by a commitment to provide them with the highest quality product and user experience. Through exciting narratives, innovative features, and mega prizes, our mission is to reinvent the way people play Bingo. Our unique social platform and content make it fun and easy for millions of people to play and connect with each other worldwide.

About Playtika
Playtika® Holding Corp. (NASDAQ: PLTK) is a mobile gaming entertainment and technology market leader with a portfolio of multiple game titles. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has offices worldwide and employs over 4,000 employees.

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Photo – https://mma.prnewswire.com/media/1844357/Playtika.jpg
Logo – https://mma.prnewswire.com/media/1314414/Playtika_Logo.jpg

[1] According to App Annie, Bingo Blitz is the world’s most popular free-to-play Bingo game by worldwide downloads from Jan – Dec 2021 across iOS and Google Play.

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SOURCE Playtika

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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5 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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6 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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6 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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