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Asetek SimSports™ and Hardpoint to Bring Invicta™ Pedals in Sim Rigs to IMSA Endurance Races and Hardpoint Race Shop

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AALBORG, Denmark, July 13, 2022 /PRNewswire/ — Asetek, sim racing gear innovator, and sports car championship-winning and esports leader Hardpoint announced an agreement whereby Asetek SimSports™ racing products will be available to try out in sim rigs at International Motor Sports Association (IMSA) endurance race events and will be available to try and purchase in the Hardpoint race shop. As part of the agreement, and as an official sponsor of the Hardpoint esports team, Asetek SimSports™ branding will be prominent during iRacing events.

“What André and the Asetek team have done is uncanny, and something other sim racing gear providers have struggled with – to bring a real racecar feel to sim racing,” said Rob Ferriol, President and IMSA driver at Hardpoint. “I am pleased to have this collaboration to bring the experience of driving a real racecar to the racing community – whether sim racers wanting to reach their apex, or real racers training to improve lap speeds.”

The racing simulators with Asetek SimSports™ Invicta™ pedals, will be available to try out this season at the IMSA WeatherTech Sportscar Championship race at Virginia International Raceway, Hardpoint’s home track, August 26 – 28, and the 2022 Motul Petit Le Mans, held at Road Atlanta in Braselton, Georgia, October 7 – 9.

In addition to featuring the Invicta™ pedals, the Hardpoint sim rigs employ Asetek’s premium liquid cooling technology to enable a cool stable system that stands the rigors of endless race sessions.

“It is exciting to have this cooperation with Rob and Hardpoint to bring our Invicta™ sim racing pedals to IMSA race events, starting with the WeatherTech Championship, one of the iconic races in the U.S.,” said André Sloth Eriksen, founder and CEO of Asetek. “We specifically designed our Invicta™ pedals to provide a real racecar feel, so it is huge to have our pedals in Hardpoint sim rigs in the paddock at these major motorsports events in North America, and now customers can try out and buy our SimSports gear from the Hardpoint shop.”

“Added to that, it will be a real thrill to all of us at Asetek to see Asetek SimSports™ kit being put through its paces by the Hardpoint esports team during iRacing events, and to know Asetek liquid cooling technology is enabling immersive experiences on the sim rigs,” continued André Sloth Eriksen.

To learn more about Hardpoint Motorsports visit https://www.hardpoint.com/. To learn more about Asetek SimSports™ and Asetek liquid cooling visit https://www.asetek.com/simsports/.

About Hardpoint
Hardpoint was founded by Rob Ferriol in 2018 with the vision of combining his experience as a successful entrepreneur with his passion for racing. Headquartered at VIRginia International Raceway, the team captured the 2021 Porsche Carrera Cup North America Pro-Am championship in its inaugural season and competes full-time in the IMSA WeatherTech Sports Car Championship in the No. 99 GridRival Porsche 911 GT3 R with co-drivers Ferriol and Katherine Legge, joined by Stefan Wilson for Michelin Endurance Cup races. In 2022, Hardpoint has added the No. 22 Racing To End Alzheimer’s Porsche 718 Cayman GT4 RS Clubsport driven by Nick Galante and Sean McAllister in IMSA Michelin Pilot Challenge Grand Sport (GS). More information on Hardpoint can be found at www.hardpoint.com or through its strong social media presence on Facebook, Instagram and Twitter.

About Asetek
Asetek (ASTK.OL), a global leader in mechatronic innovation, is a Danish garage-to-stock-exchange success story. Founded in 2000, Asetek established its innovative position as the leading OEM developer and producer of the all-in-one liquid cooler for all major PC & Enthusiast gaming brands. In 2013, Asetek went public while expanding into energy-efficient and environmentally friendly cooling solutions for data centers. In 2021, Asetek introduced its line of products for next- level immersive SimSports gaming experiences. Asetek is headquartered in Denmark and has operations in China, Taiwan, and the United States. 
www.asetek.com

Media contacts
Margo Westfall
Asetek Sr. Marketing Manager
mwe@asetek.com
+1(408)644-5616

Reece White
Hardpoint Communications Manager
reece.white@hardpoint.com
+1(831)383-9426

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/asetek/r/asetek-simsports–and-hardpoint-to-bring-invicta–pedals-in-sim-rigs-to-imsa-endurance-races-and-har,c3599961

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Bringing Local AI Home: UGREEN Introduces Privacy-First HomeAgent for Smarter Living

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BERLIN, Sept. 5, 2026 /PRNewswire/ — UGREEN, a leading global consumer technology brand, announced two new product lineups at a European launch event. The unveiling of the UGREENHomeAgent series of agentic local AI hubs and a new MagFlow lineup marks UGREEN’s next stage of growth. Building on its established presence in digital accessories and smart storage, the company is now dedicated to a broader spectrum of intelligent consumer electronics designed to enhance everyday life.

UGREEN HomeAgent: Agentic Local AI Hub for Homes

At the center of UGREEN’s broader intelligent consumer electronics vision is UGREEN HomeAgent, a groundbreaking Agentic AI Local Hub unifying local storage, computing, and control into one device. It connects a growing ecosystem of UGREEN AIoT devices, including security cameras, smart speakers, and smart photo frames, as well as third-party devices.

UGOS Pro is UGREEN’s in-house operating system built on a Linux architecture, offering professional storage management, robust data security, easy backup and sync, and extensive expandability.

UGREEN HomeAgent is powered by the all-new UGOS Pro, combining NAS-grade storage and data management with integrated home security features, smart home capabilities, and natural voice interaction to deliver a more complete all-in-one experience.

Traditional surveillance cameras usually only document bad news, and their footage is constantly overwritten, so the moments truly worth keeping quietly disappear. That’s why UGREEN set out to redefine the home camera system, not as a surveillance tool, but as a camera for life.

“HomeAgent proactively recognizes moments that are truly worth remembering and organizes them into a personalized daily briefing for every family. Moments that might otherwise be forgotten can return. We want to help families preserve the precious time they spend together.” – Samuel Zhang, CEO of UGREEN

As an agentic local AI hub integrating on-device intelligence, local storage, AI computing and smart-home control, HomeAgent serves as the AI brain of the connected home. Designed to keep data private and local, it enables intelligent file management, proactive home monitoring, voice-driven automation and unified device control. The ecosystem includes the HomeAgent HA100 and HA100 Pro, the NVIDIA® Jetson Thor™-powered MasterAgent MA100, SynCare smart cameras, the UGREEN Smart Speaker for Uliya, and UGREEN Gallery smart frames, while remaining compatible with third-party Matter-enabled devices. Together, they deliver a private, expandable AI platform that helps users preserve memories, monitor their homes and coordinate devices through natural, context-aware interactions.

MagFlow Pro: Active Heat Dissipation and Sustained Fast Charging

Announced alongside HomeAgent, MagFlow Powerbank is the world’s first liquid-cooled Qi2 25W magnetic power bank, featuring CryoPulse™ micro-pump liquid cooling, active heat dissipation and sustained fast charging.

The launch complements UGREEN’s strong range of charging options, outlining the brand’s commitment to true-rated performance and flagship-quality power.

Availability Timeline

Pre-orders for the UGREEN HomeAgent HA100, HA100 Pro and UGREEN MasterAgent MA100 opened on September 4, 2026, via the UGREEN AIoT Official Store, and remain available until the official Kickstarter crowdfunding campaign launches on October 27, 2026. Other AIoT accessories will be introduced as part of the Kickstarter campaign beginning on October 27. During the pre-order period, customers can place a deposit starting at $50 to reserve the UGREEN HomeAgent HA100, HA100 Pro or UGREEN MasterAgent MA100 and secure 50% off with the Super Early Bird discount.

About UGREEN

UGREEN is a leading global tech brand creating innovative products that make everyday life smarter, easier, and more connected. From smart charging and productivity to smart storage and AIoT, UGREEN designs technology around the needs of modern life.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/bringing-local-ai-home-ugreen-introduces-privacy-first-homeagent-for-smarter-living-302870674.html

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HKC and KOORUI Receive Dual Honors at the 2026 Global Product Technology Innovation Awards

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HKC receives the Advanced Display Technology Brand Award, while KOORUI is honored with the Innovative Monitor Brand Award during IFA 2026.

BERLIN, Sept. 5, 2026 /CNW/ — HKC and its consumer display brand KOORUI received two distinctions at the 2026 Global Product Technology Innovation Awards, presented in Berlin during IFA 2026.

HKC received the Advanced Display Technology Brand Award, recognizing its continued commitment to display technology and integrated display solutions. KOORUI received the Innovative Monitor Brand Award, highlighting the brand’s ongoing efforts in monitor innovation and user experience.

According to the organizer, the Global Product Technology Innovation Awards were established by IDG in 2014 to recognize outstanding brands and products across the global consumer electronics and home appliance industries. Presented annually in Berlin during IFA, the awards highlight notable achievements in technology and product innovation for audiences across Europe and global markets.

As display technologies and applications continue to evolve, users increasingly expect products that combine strong performance, high quality and meaningful visual experiences. With more than 20 years of focus on display technology, HKC has developed into a global provider of integrated display solutions. KOORUI builds on this technological foundation to bring innovative monitor products to a broader range of consumers and usage scenarios.

“We are honored to receive these two awards,” said a representative of HKC Group. “They recognize HKC’s long-term commitment to display technology and KOORUI’s continued focus on product innovation. We will keep developing advanced display solutions that respond to evolving user needs and create high-quality visual experiences worldwide.”

The two honors mark another milestone for HKC and KOORUI as they continue advancing display technologies, improving product experiences and strengthening engagement with global partners and consumers.

About HKC

HKC has focused on the display industry for more than 20 years and provides integrated display solutions for global markets and diverse applications.

About KOORUI

KOORUI is HKC’s consumer display brand, creating innovative monitor products and visual experiences for users worldwide.

View original content:https://www.prnewswire.com/news-releases/hkc-and-koorui-receive-dual-honors-at-the-2026-global-product-technology-innovation-awards-302870688.html

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ATTACK SHARK Announces Strategic Partnership with Cloud9 Esports’ League of Legends Team

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NEW YORK, Sept. 5, 2026 /PRNewswire/ — High-performance gaming peripheral brand ATTACK SHARK today announced a partnership with leading esports organization Cloud9 Esports. Focused on Cloud9’s League of Legends team, the collaboration will showcase professional gaming insights, esports culture, and competitive gear content across digital, social media, and e-commerce channels.

A Championship Legacy in North American Esports

Founded in 2013, Cloud9 Kia has grown into one of North America’s most iconic esports organizations. Originally established through League of Legends, it has built a global reputation through competitive success, including 6 League Championship Series (LCS) titles, 10 World Championship appearances, the 2018 ELEAGUE Major Boston title, the inaugural Overwatch League championship, and a Rocket League World Championship. Cloud9 Kia remains one of North America’s most influential League of Legends teams.

Deep Collaboration: From Pro Scenes to Player Communities

The partnership will center on professional player training, competitive performance, and player-focused content. ATTACK SHARK will equip the Cloud9 League of Legends team with its latest gaming peripherals to support daily training and competitive preparation.

By combining Cloud9’s professional competitive expertise with ATTACK SHARK’s focus on hardware innovation, the partnership aims to explore the increasing demands placed on gaming equipment in high-level esports environments. Trusted by over 10 million players worldwide, ATTACK SHARK translates professional esports insights into accessible, high-performance gaming peripherals for competitive gamers. 

“At Cloud9 Kia, we believe gaming can unlock the best in everyone. ATTACK SHARK is on a mission to make high-performance mice and keyboards accessible to all gamers, and that’s the same idea from two directions. I’m proud to have them alongside Cloud9 Kia, and excited for all of the amazing peripherals this partnership will put into our fan’s hands,” said Jonathan Tran, President of Cloud9.

“Partnering with Cloud9 Kia is a significant milestone for ATTACK SHARK,” said Gavin Cheng, CEO and Co-Founder of ATTACK SHARK. “Their competitive spirit, professionalism, and relentless pursuit of excellence closely align with the values that have guided ATTACK SHARK from the beginning. This collaboration creates an opportunity to learn from professional competition and share those insights with players around the world.”

The partnership represents a deeper investment by ATTACK SHARK in the global esports ecosystem. Together, ATTACK SHARK and Cloud9 Kia will continue creating new experiences for competitive players and gaming communities worldwide.

For more information, visit https://attackshark.com/ or connect with the brand on social media and Discord.

View original content to download multimedia:https://www.prnewswire.com/news-releases/attack-shark-announces-strategic-partnership-with-cloud9-esports-league-of-legends-team-302870659.html

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