Technology
Welcome to a New Age of Play with the Aurora Collection by Logitech G
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3 years agoon
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Logitech G Launches New Collection that Champions Inclusivity and Empowers All Gamers to “Play Your Way”
LAUSANNE, Switzerland and NEWARK, Calif., July 26, 2022 /PRNewswire/ — Today, Logitech G introduced the Aurora Collection, a new collection featuring the G735 Wireless Gaming Headset, G715 Wireless Gaming Keyboard, G713 Gaming Keyboard, G705 Wireless Gaming Mouse and eight custom accessories. The new collection was designed to be gender inclusive, not gender exclusive, addressing the needs and wants of women gamers while also appealing to all gamers who are looking for a playful design and curated experience.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9072051-new-age-of-play-aurora-collection-by-logitech-g/
The Aurora Collection has a distinctive aesthetic and design language while also allowing for personalization through custom accessories and color options. It also includes Logitech G’s advanced gaming grade technologies like LIGHTSPEED high-performance wireless technology and Blue VO!CE microphone technology. The result is a collection of gear that invites all gamers to come as they are, while delivering the advanced feature set all gamers expect.
“Much of the gaming industry has been stuck in a one-size-fits-all mentality. But that hasn’t reflected the wide range of consumers who are focused on self-expression and playing games for fun, and it certainly didn’t fit Logitech’s commitment to delivering solutions for all gamers. When we looked at our own gaming products, we realized we could be doing more,” said Ujesh Desai, Vice President and General Manager of Logitech G. “With the Aurora Collection we’ve created a gender-inclusive collection centered around comfort, approachability and playfulness that supports our long-term commitment to enabling everyone to experience the joy of play.”
The Aurora Collection was conceptualized based on the feedback from women gamers across the community and brought to life by a team of predominantly women innovation, design, engineering and marketing leaders at Logitech. The collection was created to meet the gaming desires and needs of an underrepresented segment of gamers and reimagine the future of gaming where representation is firmly present. And the design process was guided by the following three principles:
Comfort: In the design phase, the team made sure to take things into account like longer hair, glasses, earrings, and smaller hand sizes. Not stopping at fit. The team prioritized products that felt and looked good to support longer play sessions, exploring different materials and finishes that were lightweight and soft to the touch.Approachability: To address areas of opportunity around approachability the team broke away from the typical sharp edges, black colorways and loud aesthetics to create a more welcome experience featuring softer tonalities, translucent materials and soothing out-of-box lighting.Playfulness: The Aurora Collection encourages self-expression. The products come in base White Mist with the ability to customize using Pink Dawn and Green Flash accessories. Players can also show off their creative side with thousands of customizable lighting combinations available in G HUB with Aurora Collection signature lighting that we call Play Moods.
“Our endeavor, to craft a gender-inclusive collection of gaming gear, challenged us to set aside old ideas—and really ask ourselves some essential questions about our own love of play,” said TIffany Beers, Head of Gaming Innovation at Logitech G. “In setting out to design principally for women gamers, we achieved not only that but created a collection we hope is meaningful for an even larger segment of gamers beyond gender and stereotypes. We’re excited for the Aurora collection and what it represents.”
The Aurora Collection consists of:
G735 Wireless Gaming Headset – Featuring a White Mist finish, ethereal RGB lighting, and on-ear dual-audio mixing, the G735 is a versatile option for any player. G735 is the first Logitech G headset with the new Blue VO!CE microphone technology features to modulate a player’s voice and have the ability to save preferred audio settings in G Hub and directly on the headset. The G735 Wireless Gaming Headset also maximizes comfort for all players and is inclusive of smaller head sizes. Players can enjoy long gaming sessions with 56+ hr battery life (without lighting), and experience wireless freedom through Logitech G’s award winning LIGHTSPEED wireless technology, and Bluetooth® connectivity. G715 and G713 Mechanical Gaming Keyboards – The G715 Wireless Gaming Keyboard and G713 Gaming Keyboard deliver low-key vibes with high-key performance so players can express themselves and play their way. A compact, tenkeyless layout, and adjustable height ensure comfort all-day long. Pack it up and place it anywhere with a rechargeable battery that delivers 25 hours of non-stop gaming, and LIGHTSPEED wireless or Bluetooth® connectivity. Both keyboards come with an included Cloud-Soft palm rest for all-day comfort.G705 Wireless Gaming Mouse –G705 Wireless Gaming Mouse is purpose-built for smaller hands with compact contoured fit, and advanced gaming technology. At just 85 grams, G705 is designed for long-lasting, lightweight comfort and performance. With a gaming-grade sensor, ultra-responsive LIGHTSPEED wireless, Bluetooth® connectivity, and an easy-reach DPI-cycling button, gamers can play their best.Accessories – Take your collection a step further with eight new accessories including whimsical touches like the cloud-shaped palmrest, cable charm, and heart shaped carrying case. Other accessories include ear pads and boom mics, G713 and G715 keyboard top plates, keycap puller and brush, and mousepad for gamers to customize their play style.
To complement the Aurora Collection, gamers will be able to elevate their game streams with a special edition Blue Yeti premium USB microphone, available in two new colorways, Pink Dawn and White Mist. These Yeti mics will also include exclusive Aurora Collection stream overlays from Streamlabs, which gives streamers the ability to style their stream for Twitch, YouTube and Facebook. Yeti also supports Blue VO!CE software, with fun vocal effects like DJ Robot or Helium Chipmunk, studio tools like EQ, limiter and NVIDIA Broadcast Noise Removal, and HD audio samples. Blue VO!CE can be accessed on Logitech G HUB.
Like all of our gaming products, the entire Aurora collection is certified carbon neutral, which means that we finance high-quality certified carbon offsets to reduce the carbon impact of the product to zero. The products include post-consumer recycled content, and the paper packaging comes from FSCTM-certified forests. By choosing these gaming products, you’re doing your part to help support responsible management of the world’s forests. For more information on our sustainability efforts, please visit our website.
Pricing and Availability
All products for the collection are available on LogitechG.com and at global retailers. The Logitech G735 has a suggested retail price of $229.99. The Logitech G715 and Logitech G713 TKL Gaming Keyboards have suggested retail prices of $199.99 and $169.99, respectively. The special edition Blue Yeti USB microphone for the Aurora Collection has a suggested retail price of $129.99. The Logitech G705 has a suggested retail price of $99.99. Accessories for the collection are available at www.logitechg.com. For more information, please visit our website, our blog or connect with us @LogitechG.
About Logitech G
Logitech G, a brand of Logitech International, is the global leader in PC and console gaming gear. Logitech G provides gamers of all levels with industry-leading keyboards, mice, headsets, mousepads and simulation products such as wheels and flight sticks – made possible through innovative design, advanced technologies and a deep passion for gaming. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech G at logitechG.com, the company blog or @LogitechG.
Logitech and other Logitech marks are trademarks or registered trademarks of Logitech Europe S.A and/or its affiliates in the U.S. and other countries. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company’s website at logitech.com.
(LOGIIR)
Editorial Contact:
Derek Perez
Global Communications, Logitech Gaming
dperez1@logitech.com | 408-391-6454
View original content:https://www.prnewswire.com/news-releases/welcome-to-a-new-age-of-play-with-the-aurora-collection-by-logitech-g-301591981.html
SOURCE Logitech
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Technology
SKAI Intelligence Acquires France-Based Digital Commerce Key Player SESAME Digital To Expand European Presence
Published
2 seconds agoon
May 7, 2025By

PARIS and SEOUL, South Korea, May 7, 2025 /PRNewswire/ — SKAI Intelligence, a Seoul-based global AI-powered content and marketing solutions provider, announced today that it has successfully acquired SESAME Digital, a France-based digital commerce agency specializing in conversion-driven strategies, transactional content, and TikTok Shop services.
This strategic acquisition strengthens SKAI Intelligence’s footprint in Europe, enabling closer support for its European clients, including Cartier, Dior, and LVMH, while expanding localized AI content services across Europe and the UK.
SESAME Digital helps brands turn digital engagement into measurable commerce by delivering integrated e-commerce experiences across digital platforms. Known for blending creativity with performance, SESAME has supported brands like Messika, Breitling Group, Celio Group, Piaget, and Repetto in building content and digital experiences that drives results. SESAME is also an official TikTok Shop Partner (‘TSP’) in France, the UK, and Spain, supporting brands with conversion-driven, content-based strategies. With deep expertise in social commerce, SESAME is helping define the next wave of “shoppertainment” — where native content, live shopping, and community engagement drive seamless consumer journeys.
The two companies already share a strong track record of collaboration. Since 2024, SESAME has been leveraging SKAI Intelligence’s proprietary 3D+AI content solution to address the rising demand for hyper-realistic, high-performing digital assets in the European market. The acquisition builds on this synergy, enhancing their shared capabilities to deliver AI-powered commerce experiences tailored to regional needs.
“With SESAME joining the SKAI Intelligence family, we are accelerating our ability to localize, scale, and diversify services across Europe’s most competitive commerce markets,” said Morgan Mao, Co-founder and Global CEO of SKAI Intelligence. “Their unrivaled expertise in social commerce and TikTok Shop execution perfectly complements our proprietary AI solutions. Together, we’re reimagining what’s possible in next-generation retail.”
Victoria Glanz, Founder and CEO of SESAME Digital, added “SKAI Intelligence shares our belief that transactional content is the key to online conversion. Their unique technology, activatable across digital platforms, helps bring that vision to scale. Together, we’re pushing the boundaries of content, commerce, and tech.”
The acquisition marks a critical step in SKAI Intelligence’s global growth. Headquartered in Seoul, Korea, the company now operates offices in Shanghai, Hangzhou, Singapore, and — with SESAME — Paris, London, and Madrid, reinforcing its ability to deliver localized AI-driven solutions worldwide.
For more information, visit https://www.skaiintelligence.com and https://www.sesame-digital.com/en.
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Technology
Neo4j Launches Industry’s First Graph Analytics Offering For Any Data Platform
Published
4 seconds agoon
May 7, 2025By

Serverless offering with 65+ ready-to-use algorithms boosts model accuracy by up to 80% and delivers 2X deeper insights – no graph expertise needed
SAN MATEO, Calif. , May 7, 2025 /PRNewswire/ — Neo4j®, the world’s leading graph database and analytics company, announced the launch of Neo4j Aura Graph Analytics, a new serverless offering that for the first time can be used seamlessly with any data source, and with Zero ETL (extract, load, transfer). The solution delivers the power of graph analytics to users of all skill levels, unlocking deeper intelligence and achieving 2X* greater insight precision and quality over traditional analytics. Neo4j Aura Graph Analytics is generally available now on a pay-as-you-use basis and works with all databases, such as Oracle and Microsoft SQL, all cloud data warehouses and data lake platforms, such as Databricks, Snowflake, Google BigQuery, Microsoft OneLake, and on any cloud.
Graph analytics improves AI decision-making by uncovering hidden patterns and relationships in complex data, delivering more accurate insights with richer context than traditional analytics. Yet despite its powerful capabilities, graph analytics has remained out of reach for many organizations due to its complexity and learning curve – until now. The new Neo4j offering makes graph analytics capabilities accessible to everyone and eliminates adoption barriers by removing the need for custom queries, ETL pipelines, or any need for specialized graph expertise – so that business decision-makers, data scientists, and other users can focus on outcomes, not overhead.
“Data captured in any enterprise is sparse and replete with gaps, making it difficult to find and link useful data. Data and analytics leaders should use graph analytics as a preferred technology in specific use cases to fill data gaps and blend data assets even when they have diverse data quality,” says Gartner in its Exploring the Top Use Cases for Graph Analytics report, May 10, 2024, by Jim Hare and Mark Beyer.
Neo4j Aura Graph Analytics requires no infrastructure setup and no prior experience with graph technology or Cypher query language. Users seamlessly deploy and scale graph analytics workloads end-to-end, enabling them to collect, organize, analyze, and visualize data. The offering includes the industry’s largest selection of 65+ ready-to-use graph algorithms and is optimized for high-performance applications and parallel workflows. Users pay only for the processing power and storage they consume.
Additional benefits and capabilities below are based on customer-reported outcomes that reflect real-world performance gains:
Up to 80% model accuracy, leading to 2X greater efficacy of insights that go beyond the limits of traditional analytics. Accuracy is achieved by transforming graph structures into ML-ready features with graph embeddings, unlocking graph’s unique ability to uncover deeper patterns and relationships in complex connected data. Graph also dynamically aligns in real time as data changes, because it is driven by the connections between data points, not just the data itself. Advanced graph algorithms and embeddings, such as centrality, pathfinding, community detection, link prediction, and similarity, dramatically improve outcomes across hundreds of use cases such as fraud detection, anti-money laundering, disease contact tracing, customer 360, supply chain management, recommendation engines, and social network analysis.Insights achieved twice as fast as open-source alternatives with parallelized in-memory processing of graph algorithms. The offering’s ability to run different yet simultaneous DSML (data science and machine learning) research instances also improves data analyst productivity. Users can scale graph analytics across their organization with unlimited concurrent sessions, each running independently.75% less code, Zero ETL. Lower code is achieved by the ability to apply 65+ ready-to-use graph algorithms, eliminating the need to manually build models for each analysis. Users run the offering anywhere, directly on any enterprise data and in the data science environment most familiar to them by easily projecting data from Pandas dataframes, and with Zero-ETL. Users are also able to use the Python-based data science tools that they are already familiar with to project subgraphs, run algorithms, and return results.No administration overhead, and lower total cost of ownership. The fully managed serverless offering removes the burden of server provisioning, maintenance, or resource management. Users also minimize administrative costs and optimize infrastructure costs through a flexible pay-as-you-use service, scaling compute and storage up or down as needed for more precise spending control.
Neo4j Aura Graph Analytics is available for all data sources through Pandas dataframes in Python. According to GitHub, Python is the most commonly used language for AI. Support for all other major languages is expected this year.
Native integration with Snowflake to be generally available by Q3FY25
Neo4j Graph Analytics for Snowflake, a native integration with Snowflake, will be generally available this Q3 following its launch last year and numerous large-scale enterprise deployments. The move underscores mainstream demand for graph analytics across the most widely adopted data clouds, so that organizations across industries can operationalize data for faster and more accurate insights regardless of where that data lives. The offering can be purchased on Snowflake Marketplace.
Latest milestones driven by surging AI and graph demand
Neo4j’s new serverless offering builds on a series of milestones for Neo4j. In September 2024, Neo4j transformed its Aura cloud database management system portfolio with AI-ready capabilities to simplify and accelerate graph adoption across any use case or workload. The result enabled Neo4j to advance its position as the category leader and the preferred graph partner across all major cloud service providers due to its comprehensive offering, deployment flexibility, analytics, and strong community support, accelerated with GenAI.
In December, the company was recognized as a Visionary in the 2024 Gartner® Magic Quadrant™ for Cloud Database Management Systems for the second consecutive year. Neo4j also ranked as a Strong Performer among 14 top vendors in The Forrester Wave™: Vector Databases, Q3 2024.
In November 2024, Neo4j doubled its annual recurring revenue in three years at a $2B+ valuation, driven by growing cloud adoption and GenAI demand. Neo4j is used by 84% of Fortune 100 companies and 58% of the Fortune 500, including Adobe, BT Group, Novo Nordisk, and UBS.
Visit our website and blog for more details.
Supporting quotes
Dor Shoef, Data Engineering Tech Lead, Resident Home
“At Resident Home, our e-commerce results are driven by real-time, accurate data. To achieve that, we moved to AuraDB with serverless graph analytics capabilities, given its combination of reliability, high availability, and powerful advanced algorithms. It was quick and easy: in less than a few hours, we were able to make the switch in our code and get it up and running. We could also scale up our graph analytics memory on-demand, for even faster results without touching the main instance’s configurations.”
Benjamin Squire, Principal Data Scientist, Audience Acuity
“Audience Acuity was founded to solve complex identity-resolution challenges. Our approach using Neo4j Graph Analytics for Snowflake ensures marketers stay ahead of the curve by stitching together records from 20 distinct data sources —encompassing 2.2 billion records— using SQL without ever moving the data. Neo4j’s graph-powered algorithms provided advanced insights offering a transformative edge over traditional methods.”
Devin Pratt, Research Director, Data Management, IDC
“Neo4j’s new serverless graph analytics solution, developed with ease-of-use and accessibility in mind, is an exciting move that will allow enterprises to scale analytics across any data source or cloud platform, transforming their data into a wealth of actionable knowledge and providing deeper insights for improved organizational decision-making.”
Sudhir Hasbe, Chief Product Officer, Neo4j
“Our vision with Aura Graph Analytics is simple: make it easy for any user to make better business decisions faster. By removing hurdles like complex queries, ETL, and costly infrastructure set-up, organizations can tap into the full power of graph analytics without needing to be graph experts. The result: better decisions on any enterprise data source, built on a deeper understanding of how everything connects.”
*According to customer benchmark data, Neo4j Aura Graph Analytics provides 50-80% greater accuracy in DS/ML models over traditional non-graph analytics models, resulting in 2x improvement in overall efficacy of their insights.
Attributions and Disclaimers
Gartner, Gartner® Magic Quadrant™ for Cloud Database Management Systems, Henry Cook, Ramke Ramakrishnan, Xingyu Gu, Aaron Rosenbaum, Masud Miraz, December 18, 2024.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Neo4j
Neo4j, the Graph Database & Analytics leader, helps organizations find hidden patterns and relationships across billions of data connections deeply, easily, and quickly. Customers leverage the structure of their connected data to reveal new ways of solving their most pressing business problems, from fraud detection, customer 360, knowledge graphs, supply chain, personalization, IoT, network management, and more – even as their data grows. Neo4j’s full graph stack delivers powerful native graph storage with native vector search capability, data science, advanced analytics, and visualization, with enterprise-grade security controls, scalable architecture, and ACID compliance. Neo4j’s dynamic open-source community brings together over 250,000 developers, data scientists, and architects across hundreds of Fortune 500 companies, government agencies, and NGOs. Visit neo4j.com.
Contact:
pr@neo4j.com
neo4j.com/pr
©2025 Neo4j, Inc., Neo Technology®, Neo4j®, Cypher®, Neo4j Bloom™, Neo4j Graph Data Science Library™, Neo4j® Aura™, and Neo4j® AuraDB™ are registered trademarks or a trademark of Neo4j, Inc. All other marks are owned by their respective companies.
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SOURCE Neo4j
Technology
Cisco Study Reveals Alarming Deficiencies in Security Readiness
Published
6 seconds agoon
May 7, 2025By

News Summary:
Cybersecurity readiness remains alarmingly low as only 4% of organizations worldwide have achieved a mature level of readiness.Organizations continue to struggle with the complexities introduced by AI, with 86% having experienced AI-related security incidents in the last year.The ongoing shortage of skilled cybersecurity professionals remains a challenge for 86% of organizations.
SAN JOSE, Calif., May 7, 2025 /PRNewswire/ — According to Cisco’s (NASDAQ: CSCO) 2025 Cybersecurity Readiness Index, only 4% of organizations worldwide have achieved the ‘Mature’ level of readiness required to effectively withstand today’s cybersecurity threats. This is a slight increase from last year’s Index, in which 3% of organizations worldwide were designated as Mature. This demonstrates that despite a slight improvement from last year, global cybersecurity preparedness remains low as hyperconnectivity and AI introduce new complexities for security practitioners.
AI is revolutionizing security and escalating threat levels, with nearly 9 in 10 organizations (86%) facing AI-related security incidents last year. However, only 49% of respondents are confident their employees fully understand AI related threats, and 48% believe their teams fully grasp how malicious actors are using AI to execute sophisticated attacks. This awareness gap leaves organizations critically exposed.
AI is compounding an already challenging threat landscape. In the last year, nearly half of organizations (49%) suffered cyberattacks, hindered by complex security frameworks with disparate point solutions. Looking forward, respondents view external threats like malicious actors and state-affiliated groups (58%) as more significant to their organizations than internal threats (42%), underscoring the urgent need for streamlined defense strategies to thwart external attacks.
“As AI transforms the enterprise, we are dealing with an entirely new class of risks at unprecedented scale – putting even more pressure on our infrastructure and those who defend it,” said Cisco Chief Product Officer Jeetu Patel. “This year’s report continues to reveal alarming gaps in security readiness and a lack of urgency to address them. Organizations must rethink their strategies now or risk becoming irrelevant in the AI era.”
2025 Cisco Cybersecurity Readiness Index: Cybersecurity Readiness Remains Flat as AI Transforms the Industry
The Index evaluates companies’ readiness across five pillars—Identity Intelligence, Network Resilience, Machine Trustworthiness, Cloud Reinforcement, and AI Fortification— and encompassing 31 solutions and capabilities. Based on a double-blind survey of 8,000 private sector security and business leaders in 30 global markets, respondents detailed their deployment stages for each solution. Companies were then categorized into four readiness stages: Beginner, Formative, Progressive, and Mature.
Findings
The lack of cybersecurity readiness globally is alarming as 71% of respondents anticipate business disruptions from cyber incidents within the next 12 to 24 months. Further:
AI’s Expanding Role in Cybersecurity: An impressive 89% of organizations use AI to understand threats better, 85% for threat detection, and 70% for response and recovery, underscoring AI’s vital role in strengthening cybersecurity strategies.GenAI Deployment Risks: GenAI tools are widely adopted, with 51% of employees using approved third-party tools. However, 22% have unrestricted access to public GenAI, and 60% of IT teams are unaware of employee interactions with GenAI, underscoring major oversight challenges.Shadow AI Concerns: Sixty percent of organizations lack confidence in detecting unregulated AI deployments, or shadow AI, posing significant cybersecurity and data privacy risks.Unmanaged Device Vulnerability: Within hybrid work models, 84% of organizations face increased security risks as employees access networks from unmanaged devices, further exacerbated by using unapproved Gen AI tools.Investment Priorities Shift: While 96% of organizations plan to upgrade their IT infrastructure, only 45% allocate more than 10% of their IT budget to cybersecurity (down 8% year-over-year), emphasizing a critical need for more focused investment in comprehensive defense strategies, which is incredibly important as threats are not slowing.Complex Security Postures: Over 77% of organizations report that their complex security infrastructures, dominated by the deployment of more than ten point security solutions, are impeding their ability to respond swiftly and effectively to threats.Talent Shortage Impedes Progress: A staggering 86% of respondents identify the shortage of skilled cybersecurity professionals as a major challenge, with more than half reporting more than ten positions to fill.
To tackle today’s cybersecurity challenges, organizations must invest in AI-driven solutions, simplify security infrastructures, and enhance AI threat awareness. Prioritizing AI for threat detection, response, and recovery is essential, as is addressing talent shortages and managing risks from unmanaged devices and shadow AI.
Additional Resources:
MicrositeCybersecurity Readiness Assessment Tool
About Cisco
Cisco (NASDAQ: CSCO) is the worldwide technology leader that is revolutionizing the way organizations connect and protect in the AI era. For more than 40 years, Cisco has securely connected the world. With its industry leading AI-powered solutions and services, Cisco enables its customers, partners and communities to unlock innovation, enhance productivity and strengthen digital resilience. With purpose at its core, Cisco remains committed to creating a more connected and inclusive future for all. Discover more on The Newsroom and follow us on X at @Cisco.
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco’s trademarks can be found at http://www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word ‘partner’ does not imply a partnership relationship between Cisco and any other company.
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SOURCE Cisco Systems, Inc.

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