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Say Goodbye to the Crash Test Dummy? Altair Survey Reveals Digital Twin Technology May Make Physical Prototyping Obsolete in the Next 4-6 Years

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Global survey finds widespread adoption of digital twins across industries, delivering transformative business impact in product development, risk assessment, and sustainability

TROY, Mich., Sept. 13, 2022 /PRNewswire/ — Altair (Nasdaq: ALTR), a global leader in computational science and artificial intelligence (AI), today released results from an independent, international survey, which confirms a surge in worldwide adoption of digital twin technology. The survey of more than 2,000 professionals gauged digital twin technology adoption and assessed how organizations – across all industries – are utilizing it, its business benefits, and environmental impact.

Video: Say goodbye to the crash test dummy?

While the survey confirmed many of digital twin technology’s expected benefits, such as more accurate and accelerated product development, it also revealed this surprising prediction: Two in three respondents (67%) expect digital twin solutions to make the need for physical prototypes obsolete within the next six years.

Additionally, respondents reported an overwhelmingly strong connection between digital twins and the drive for sustainability. 85% of respondents’ organizations are currently using or plan to use digital twin technology to reach their overall sustainability goals.

“There’s little doubt data gleaned from using digital twins gives organizations a world of new insight, helping teams work faster, create better products, generate less waste, and find their next big breakthrough,” said James R. Scapa, founder and chief executive officer, Altair. “But as this study confirms, we are just seeing the tip of the iceberg. The evolution toward a smart, connected everything is changing the world, and as businesses realize the untapped benefits of taking digital twins to the next level, including the convergence of simulation technology, high-performance computing, and AI, the possibilities for revolutionizing industries, business processes, and scientific research are endless.”

More key findings from the survey include:

Breakneck adoption rates: According to the survey, businesses are adopting digital twin technology at unprecedented speeds. Nearly three in four (69%) organizations are already leveraging digital twins.71% of those businesses began investing in the technology in just the past year.Of those organizations not using digital twins, nearly half expect their company to adopt the technology within three years.A need for deeper digital twin understanding is widespread: More than half of respondents stated they have limited knowledge about the technology or find it confusing. Many users (more than one-third) signaled they’d like to learn more about use cases, data optimization, convergence, and other aspects of digital twin technology.Sustainability breakthroughs: The survey found digital twins are simulating the way to a net zero future, as 92% of respondents indicated the technology has improved sustainability within their organization. Organizations use digital twin technology for a wide range of functions and reasons, with top use cases including: 95% to better inform new product development51% to create smart objects50% to monitor real-world objects in real-timeGame-Changing Impact: Respondents reported where they see the greatest impacts of digital twin technology: More accurate risk assessments, faster time to market, and improved customer satisfaction (73%).Reduced maintenance and warranty costs (62%).Nearly three in four respondents (73%) said the technology has made their products or processes more energy-efficient and/or less wasteful.Helping companies reach their sustainability goals in the efficient use of resources (76%), energy savings and saving on operating costs (74%), and waste reduction (60%).

     Respondents also believe digital twin technology will reshape the way products are developed in the future:

 43% believe digital twins will make the need for physical testing obsolete within the next four years.36% say the product development timeline will speed up.33% believe the need for physical prototypes will be reduced.28% say fewer simulations will be needed.Respondents from the consumer electronics, architecture, engineering, and construction (AEC), and industrial equipment sectors were the most likely to say their organizations lowered maintenance and warranty costs using digital twin technology.International and Interorganizational Impact: The survey also found the C-suite has bought into the power of digital twin technology, but a significant internal disconnect exists between upper management and user-level respondents: 81% of management respondents say their organization is using digital twin technology, contrasting with just 58% of user-level respondents.Similarly, 68% of management responses indicated their company was utilizing digital twins to meet sustainability goals compared to just 43% of user-level responses.From a geographic perspective, India leads countries in the adoption of digital twins in the next two years, at 70%, while respondents from the APAC region were the most likely to say their organizations were already leveraging digital twins at 78%.When asked what technologies businesses most associate with digital twins, the U.S. scored the lowest for AI (35%), whereas China (65%) and India (59%) ranked the highest. China and India also lead in predictive analytics with digital twins.

Altair conducted the global survey between May 4 and May 24 and drew 2,007 responses from professionals employed throughout several target industries who have job functions ranging from data science, the Internet of Things (IoT) and analytics, software engineering, research and development, engineering, information technology (IT)/information systems (IS), product development, and executive management. The sample consists of participants from ten countries: the United States, China, France, Germany, India, Italy, Japan, South Korea, Spain, and the United Kingdom.

Click here to learn more about the survey and view infographics that contain standout insights: https://altair.com/one-total-twin.

About Altair

Altair is a global leader in computational science and artificial intelligence (AI) that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. Altair enables organizations across all industries to compete more effectively and drive smarter decisions in an increasingly connected world – all while creating a greener, more sustainable future. For more information, visit https://www.altair.com/.

Media contacts

Altair Corporate

Altair Investor Relations

Jennifer Ristic

Monica Gould, The Blueshirt Group

+1.216.849.3109

+1 212.871.3927

corp-newsroom@altair.com

ir@altair.com

Altair Europe/The Middle East/Africa

Charlotte Hartmann

+49 7031 6208 0

emea-newsroom@altair.com

 

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Haier Announces Global Partnership with UEFA Champions League

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September 4, 2026

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New brand building milestone deepens Haier’s global consumer connections

BERLIN, Sept. 4, 2026 /PRNewswire/ — Haier, the world’s No.1 major home appliances brand, today announced a global partnership with UC3, under which Haier will become a Global Partner of the UEFA Champions League from the 2027/28 season through the 2030/31 season.

The four-year partnership, running from July 1, 2027 to June 30, 2031, grants Haier exclusive worldwide rights in the home appliances, televisions and commercial display screens categories across a range of UEFA club competitions, including the UEFA Champions League.

More than a commercial sponsorship, the collaboration outlines Haier’s transition from a globally recognized appliances company towards developing a deeper relationship with consumers worldwide.

“This partnership represents a key milestone in Haier’s global brand strategy,” said Wang Meiyan, Vice President and Chief Brand Officer of Haier Group. “The UEFA Champions League brings together millions of fans around the world through a shared pursuit of excellence. Through this collaboration, we aim to bring the passion and spirit of champions closer to consumers’ everyday life, creating new possibilities through intelligent technologies.”

“We are delighted to welcome Haier as a new global partner of the UEFA Champions League. Its international presence, ability to innovate and ambition to create increasingly relevant experiences for people make Haier an ideal partner for the competition. Together, we aim to develop new opportunities to engage fans around the world and bring them even closer to our competitions, while celebrating the emotion, excellence and sense of belonging that make European football unique,” said Guy-Laurent Epstein Co-Managing Director, UC3.

From Global Recognition to Global Connection

Upon entering international markets in 1991, Haier was among the earliest Chinese companies to pursue global growth by building its own brands rather than relying on product exports. Over the decades, Haier has established a strong local presence across more than 200 countries and regions, with leading positions in over 30 markets.

This global presence is supported by a network of 10 R&D centers, 35 industrial parks and 173 manufacturing centers worldwide. By combining global capabilities with local insights, Haier develops products, solutions and experiences tailored to consumers’ diverse needs across markets.

This approach has driven sustained global recognition. Haier has ranked as the world’s No.1 major appliances brand by retail volume for 17 consecutive years and has been recognized among the Kantar BrandZ Top 100 Most Valuable Global Brands for eight consecutive years.

Building on this track record, Haier will continue to strengthen its presence in premium markets while developing brands, products and solutions that respond to evolving consumer expectations and create new possibilities for intelligent living.

Leading Through Technology, Connecting Through Sports

Technology has long been a key driver of Haier’s global development. As AI becomes increasingly integrated into products, connected scenarios and smart living ecosystems, Haier is expanding from individual product innovation towards more integrated experiences across the home.

The interconnection between technological development in everyday lives and the cultural centrality of sport provides a powerful platform for closer relationships with consumers. For more than two decades, Haier has developed a global sports partnership portfolio spanning leading football clubs, including Paris Saint-Germain and Liverpool Football Club, as well as major international sporting events including the Australian Open and Roland-Garros.

Over the years, Haier’s sports marketing has evolved from building brand visibility to creating deeper consumer connections through global sports partnerships and locally relevant experiences. Beyond football and established international sporting events, Haier has expanded its sports portfolio across markets, including badminton, marathon running, cricket and basketball.

The partnership with UEFA club competitions, including the UEFA Champions League, UEFA Super Cup, UEFA Youth League Finals and UEFA Futsal Champions League Finals, represents the next stage of this journey. By bringing together the passion and excellence of elite football with the possibilities of intelligent living, Haier aims to create experiences that extend beyond the stadium and become part of consumers’ everyday lives.

Unveiled during IFA 2026 in Berlin, one of the world’s leading consumer electronics and home appliance exhibitions, the partnership reinforces Haier’s commitment to building stronger connections with consumers worldwide. Together with the UEFA Champions League, Haier will connect the spirit of champions with intelligent living, creating new experiences for consumers and fans around the world.

ABOUT HAIER GROUP

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions, with the purpose of “More Creation, More Possibilities”. The company has established 10 R&D centers, 35 industrial parks and 173 manufacturing centers, achieving a global revenue of USD 59.8 billion in 2025. Haier has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 8 consecutive years. Additionally, Haier has held the No.1 position in Euromonitor International Global Major Appliances Brand for 17 consecutive years. Haier has 8 listed companies, with its subsidiary Haier Smart Home named among the Fortune Global 500 and Fortune World’s Most Admired Companies.

ABOUT UC3

UC3 unites European football’s governing body UEFA and European Football Clubs (EFC), representing more than 800 top European clubs, around a new vision for managing commercial rights to UEFA club competitions (the “UCCs”). It is the commercial entity responsible for generating revenues from the UCCs and creating value for our partners. UC3 oversees the management, sales and delivery of all commercial rights (including media, sponsorship and licensing rights) for UEFA’s elite men’s and women’s club competitions.

SOURCE Haier Group

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Aurzen Introduces “Unfold the Art,” a New Creative Chapter Inspired by Basquiat for Portable Projection

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September 4, 2026

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IRVINE, Calif., Sept. 4, 2026 /CNW/ — Aurzen today announced “Unfold the Art,” a new creative collection inspired by Jean-Michel Basquiat, bringing the brand’s portable projection vision into closer dialogue with art, design, and everyday living. By combining Aurzen’s design-led approach to portable devices with Basquiat’s bold visual energy, the initiative marks the beginning of a long-term platform dedicated to exploring new expressions across art, space, and modern lifestyle.

Known for making portable projection easier to carry, place, and enjoy across different environments, Aurzen sees this special collection as a natural extension of its design philosophy. With “Unfold the Art,” the brand connects portable technology with a stronger visual point of view and a more expressive sense of atmosphere.

The collection draws on a shared belief that everyday objects can be both functional and emotionally resonant. Aurzen’s clean, flexible design language meets the raw energy, layered symbolism, and unmistakable immediacy associated with Basquiat’s iconic visual world, creating a project shaped by contrast, expression, and personality.

“Aurzen has always believed technology should feel easy to live with and meaningful to experience,” said Jason Zhang, Senior Director of Product at Aurzen. “Through this collection inspired by Basquiat, we are exploring a more expressive side.”

Designed to grow beyond a single launch moment, “Unfold the Art” will evolve as a broader creative story. Future expressions will build on this foundation, exploring how portable projection can feel more personal, more visual, and more culturally alive in the home.

For Aurzen, this initiative reflects a commitment to shaping not only how projection performs, but how it looks and feels in everyday living spaces, where useful technology and artistic inspiration can naturally coexist.

This project was done in collaboration with Artestar, a global licensing agency and creative consultancy representing world-renowned visual artists, estates, and foundations. Artestar conceptualizes and develops some of the world’s most iconic brand partnerships across an array of categories and geographic regions, all while preserving and elevating each artist’s unique legacy. Through strategic planning and thoughtful curation, Artestar powers creative collaborations to make art accessible to everyone. Learn more at artestar.com.

About Aurzen

Aurzen is a global innovator in smart projection technology. By combining advanced optical engineering with intuitive software and user-focused design, Aurzen delivers products that bring big-screen experiences to any space. The company pioneered the world’s first Tri-Fold Truly Portable Projector, ZIP, and its designs have been recognized with multiple international awards, including the iF Design Award, Red Dot Award, G-Mark Award, and IDEA Award. For more information, visit www.aurzen.com.

About JEAN-MICHEL BASQUIAT

Jean-Michel Basquiat stands as one of the most influential artists of his generation and is widely regarded as a defining figure of 20th-century art. Though his career lasted less than a decade, it transformed contemporary art and continues to shape culture today.

Basquiat’s art is raw, charged with energy, and fiercely original. With a fearless approach to color and composition, he balanced opposing forces with control and spontaneity, menace and humor, urban grit and primal expression. His work embraced a fusion of media, incorporating painting, drawing, and collage. The surfaces of his canvases teem with language and coded imagery: words, numbers, symbols, diagrams, and pictograms merge with fragments of popular culture, history, and personal iconography. His multi-panel constructions, exposed stretcher bars, and dense overlays of text and imagery became hallmarks of Jean-Michel Basquiat’s inimitable style, positioning him as a true innovator who blurred boundaries between fine art and street culture.

© Estate of Jean-Michel Basquiat. Licensed by Artestar, New York.

View original content to download multimedia:https://www.prnewswire.com/news-releases/aurzen-introduces-unfold-the-art-a-new-creative-chapter-inspired-by-basquiat-for-portable-projection-302860420.html

SOURCE Aurzen Official

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ECOVACS Robotics Unveils Next Generation of Intelligent Cleaning at IFA 2026

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September 4, 2026

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BERLIN, Sept. 4, 2026 /PRNewswire/ — As ECOVACS unveils the next generation of intelligent cleaning at IFA, Forbes Asia has recognised ECOVACS as the ‘Global No. 1 Home Robotics Brand’, acknowledging the company’s leadership across multiple categories from floor care to windows, lawns, and pools. Its products are currently used across 38 million households in nearly 180 markets, demonstrating ECOVACS’ successful expansion and innovation trajectory.

“Launching into the UK and Irish markets earlier this year was a huge milestone for us,” said Graham Mitchell, Head of Sales, UK and Ireland. “From day one, our goal has been to give people the freedom from daily chores and the latest innovations revealed at IFA represent the next generation of cleaning, delivering power, innovation and seamless integration to UK and Irish homes”.

NEW PRODUCT LAUNCHES AT IFA

DEEBOT X12S OmniCyclone: Features industry-leading suction, built-in AGENT YIKO 3.0 AI assistant helping consumers create automated routines that fit their lifestyle, and an auto-empty station eliminating bag costs and allergen exposure. RRP: £1,199. Available 9th September

DEEBOT T90S PRO OMNI: Combines 27cm self-cleaning OZMO Roller with 40,000 Pa suction and superior hygiene technology preventing residue build-up and reducing odours. RRP: £699. Available 24th September

DEEBOT T90 MAX PRO OMNI: Boasts flagship mopping technology at an accessible price point, 40,000 Pa suction, and slim 95mm design for under-furniture access. RRP: £549, 9th September

All three DEEBOT models feature industry leading OZMO Roller 3.0 mopping system, upgraded AI navigation, enhanced OMNI stations with self-cleaning technology, and powerful suction (27,000-40,000 Pa) capturing fine dust and pet hair.

WINBOT W2S PRO OMNI: Window-cleaning robot with TruEdge 2.0 edge-to-edge coverage and three-nozzle spray technology delivering 46% improved efficiency. WIN-SLAM 4.0 navigation enables safe cleaning up to 75m² per fill with 12-step protection. RRP: £529. Available from 9th September

All models to be available through Amazon and major UK retailers including Argos, Currys, and Very.

2027 INNOVATIONS

ECOVACS previewed upcoming launches including the GOAT T-Series lawnmower and the ULTRAMARINE L1 PRO pool-cleaning robot, signalling expansion beyond home floor care.

IFA visitors can experience innovations live September 4-8 in Hall 9, Booth 113.

For more information on all new ECOVACS products, please visit ecovacs.com. You can find individual press releases and product cards for each new launch here, or a selection of images for each product here. 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/ecovacs-robotics-unveils-next-generation-of-intelligent-cleaning-at-ifa-2026-302869519.html

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