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Industry leaders back plans for zero-emissions aluminium, ammonia and steel

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Mission Possible Partnership maps path to decarbonize materials production

NEW YORK, Sept. 23, 2022 /PRNewswire/ — More than 200 industry leaders have endorsed strategies from the Mission Possible Partnership (MPP) to decarbonise some of world’s hardest-to-abate, carbon-intensive industries in this decade.

New plans released at New York Climate Week for production of near-zero emissions materials – aluminium, ammonia and steel – have won support from more than 60 companies, bringing to more than 200 the tally of endorsements for MPP’s published Sector Transition Strategies (STS) which also include aviation, shipping and trucking.

The signatories reflect growing momentum among high-ambition companies, including steelmakers ArcelorMittal, Companhia Siderúrgica Nacional (CSN), Liberty Steel, SSAB, Rio Tinto, Tata Steel, thyssenkrupp and Vale; aluminium producers Alcoa, Rio Tinto and EGA; and in the ammonia sector, CF Industries, BASF, SABIC and Yara, as well as renewable energy providers Ørsted, Iberdrola and ACWA Power. These three sectors jointly contribute about 17% of global GHG emissions.

MPP, an alliance of leading organisations working to decarbonise hard-to-abate industries, presented two new STS reports for aluminium and ammonia, and an updated steel strategy, during World Economic Forum’s Sustainable Development Impact Meetings at Climate Week. Participants included senior industrialists and representatives from governments and the financial industry.

Matt Rogers, CEO of MPP said: “These transition plans are operationally relevant and industry-backed, not wishful thinking or pie in the sky. We know how to reduce emissions, initially deploying resources and technology available today. The imperative is to act now, in this decade: we’re working with industry, supply chains and finance to deliver the clear thinking and asset-by-asset plans to make net zero viable”. 

Each STS is premised on the deployment of available technologies by 2030, a date that looms near for industry incumbents operating old-economy assets. The reports detail specific requirements – with real-economy milestones – for clean energy, new or retrofitted industrial plants, and policy reform to meet sectoral carbon budgets aligned to the  Paris Agreement goal to curb global heating to 1.5 degrees above pre-industrial levels by 2050.

Faustine Delasalle, vice-chair of the Energy Transitions Commission (ETC), a founding partner of MPP, said: “Support for these strategies from more than 200 industry leaders sends a signal of hope: companies around the world are committed to invest at scale for a net zero-emissions economy. The data developed by ETC with MPP partners will inform targets and actions from companies in key value chains, as well as financial institutions and governments – and helps all of us to keep decision-makers accountable”.

In the steel sector, early progress in breakthrough projects and increased supply of near-zero primary steel are essential to remain within a Paris-aligned sectoral carbon budget. MPP estimates that commercialisation of net-zero technologies would cost up to $200 billion per year, implying significantly higher demand for hydrogen, clean electricity and natural gas, but a stark decline in coal power.

Sanjiv Paul, vice-president for safety, health and sustainability at Tata Steel, said: “This strategy has laid down the challenges for the steel industry to decarbonise. We are collaborating with suppliers, downstream partners, start-ups, academia, and communities within our area of influence to work towards mitigating the threat of climate change”.

Aluminium plays an enabling role in decarbonising the world economy. MPP’s STS for primary aluminium would mobilise clean power, improved material efficiency and recycling at a cost of up to $1 trillion to reduce carbon emissions by 95%. In a business-as-usual scenario, the sector will emit a cumulative 37 gigatons of carbon by 2050, an overshoot of more than double the Paris-aligned carbon budget of 15 gigatons.

Abdulnasser Bin Kalban, CEO of Emirates Global Aluminium, said: “Aluminum plays an essential role in decarbonisation economy-wide, but it also matters how aluminum is made. Decarbonising aluminium by 2050 requires rapid and proactive cooperation with other sectors, from developing more renewables to designing final products that are easily recyclable. The Mission Possible Partnership’s roadmap will help us achieve this great task.”

MPP forecast demand for ammonia could increase six-fold by 2050, driven by new markets for green ammonia as a marine fuel and for power generation. The shipping sector has the potential to make or break demand for near-zero emissions ammonia. Coordination by policymakers to adopt, certify and expand ammonia’s new application as a marine fuel will be critical to this transition.

The new STS reports follow strategies for aviation, trucking, shipping and steel. Strategies for concrete and cement, and the chemicals sector, are planned for release this year.

To download the reports

Please go to the MPP website:

Making Net-Zero 1.5°C-Aligned Aluminium Possible 

https://missionpossiblepartnership.org/wp-content/uploads/2022/09/Making-1.5-Aligned-Aluminium-possible.pdf

Making Net-Zero 1.5°C-Aligned Ammonia Possible

https://missionpossiblepartnership.org/wp-content/uploads/2022/09/Making-1.5-Aligned-Ammonia-possible.pdf

Making Net-Zero Steel Possible

https://missionpossiblepartnership.org/wp-content/uploads/2022/09/Making-Net-Zero-Steel-possible.pdf

Interactive tool

MPP has released an interactive ‘Explorer’ tool to compare decarbonisation options in different regions, with the functionality to generate custom user scenarios.  The Python model for STS analytics is also available, with full coding and open-source input data.

Aluminium: Explore the Net-Zero Transition

https://dash-mpp.plotly.host/aluminium-net-zero-explorer/

https://github.com/missionpossiblepartnership/mpp-shared-code

Ammonia: Explore the Net-Zero Transition

https://dash-mpp.plotly.host/mpp-ammonia-net-zero-explorer/

https://github.com/missionpossiblepartnership/mpp-shared-code

Steel: Explore the Net-Zero Transition

https://dash-mpp.plotly.host/mpp-steel-net-zero-explorer/

https://github.com/missionpossiblepartnership/mpp-steel-model

Sector press releases

For detailed press release for each STS report, please go to: 

Aluminium Press Release
https://missionpossiblepartnership.org/aluminium-sts-press-release/ 

Ammonia Press Release
https://missionpossiblepartnership.org/ammonia-sts-press-release/ 

Steel Press Release
https://missionpossiblepartnership.org/steel-sts-press-release/ 

The Mission Possible Partnership is an alliance of climate leaders focused on supercharging efforts to decarbonize some of the world’s highest-emitting industries. By leveraging the convening power, talent and expertise of world-leading organizations on climate action, the MPP aims to trigger a net-zero transformation of seven industrial sectors; Aviation, Shipping, Trucking, Steel, Aluminium, Chemicals and Concrete. MPP is led by four core partners: the Energy Transitions Commission, RMI, We Mean Business Coalition and the World Economic Forum. Our goal is to propel a committed community of CEOs from carbon-intensive industries—together with their financiers, customers, and suppliers—to agree and act on decarbonizing industry and transport in this decade.

 

 

SOURCE Mission Possible Partnership

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Changhong at IFA 2026: From Going Global to Going Local

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BERLIN, Sept. 10, 2026 /PRNewswire/ — At IFA 2026, Changhong unveiled a new lineup of AI-powered home appliances spanning TVs, refrigerators, air conditioners and laundry appliances. Centered on real-life scenarios, the company is bringing AI technologies designed to better understand everyday needs into the product experience, highlighting its transition from technological innovation toward more intuitive living experiences. The showcase also signals Changhong’s continued localization efforts.

The concept comes to life across Changhong’s latest AI products. The Q60S Pro TV features the Changhong LeDong AI sports platform, extending the TV beyond a traditional content screen into a space for family fitness and interaction. An AI human-sensing air conditioner can recognize users’ locations and habits and adjust airflow accordingly, while an AI refrigerator uses intelligent sensing to help users take a more proactive approach to food freshness. Rather than adding complexity, Changhong is making everyday life simpler.

This is at the heart of Changhong’s exploration of “seamless technology”—technology that works quietly in the background. The best technology does not always need to be seen; it simply helps people worry less.

A distinctive cultural element is also finding its way into Changhong’s smart product experience. The brand has incorporated the giant panda into AI assistant interactions, bringing greater warmth and approachability to AI-powered TVs and other home appliances. Closely associated with Changhong’s Sichuan heritage, the panda also provides a natural way to bring a recognizable element of Chinese culture into the technology experience.

Skiing offers another bridge to European lifestyles. In recent years, Changhong has continued to strengthen its presence in Europe with CHiQ as an important brand vehicle, building closer connections with local consumers through sports partnerships, including sponsorship of FIS Ski World Cup events in Germany, collaboration with the German Ski Association and its role as an official partner of the FIS Ski Jumping World Cup. More than a sporting platform, skiing allows CHiQ to connect the speed, passion and outdoor spirit of the sport with its product experience, bringing technology closer to the way European consumers live.

Behind these initiatives is a deeper commitment to localization. From product experience and brand expression to sports, culture and local lifestyles, Changhong is creating more diverse touchpoints with the European market. From “going global” to “going local,” the company is moving beyond products and channels toward a deeper integration of its brands, technology and the markets it serves.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/changhong-at-ifa-2026-from-going-global-to-going-local-302874745.html

SOURCE Changhong

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Clean hydrogen investment reaches USD 130 billion as energy security and resilience rise up the global agenda

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BRUSSELS, Sept. 10, 2026 /PRNewswire/ — Clean hydrogen is no longer a future bet – it is being built now. According to the Hydrogen Council’s Global Hydrogen Compass 2026, released today, committed investment has surpassed USD 130 billion, corresponding to 6.9 Mtpa of committed capacity across more than 570 projects worldwide, 90% of which are under construction or already operational.

The new report, co-authored with McKinsey & Company and informed by the perspectives of some 70 global CEOs, highlights continued industry progress alongside a changing strategic context. Over the past year, global operational capacity has nearly doubled and is expected to double again next year as projects under construction come online.

At the same time, shifting geopolitical priorities are strengthening hydrogen’s role as a strategic resilience lever. As governments seek to strengthen energy security, build more resilient economies and support long-term industrial growth, hydrogen is receiving renewed attention for its ability to help address multiple strategic priorities alongside deep decarbonization, complementing growing electrification and use of renewable energy sources.

Geographically, China remains the largest market, accounting for more than half of global committed renewable hydrogen capacity, as well as 90% of new operational capacity globally added since 2025. Europe now follows as the second-largest market, leading in project count and relative investment growth (+35% since 2025). The United States continues to lead in low-carbon hydrogen deployment, accounting for approximately 75% of global committed low-carbon hydrogen and ammonia capacity.

The experience of these leading markets also points to the industry’s next challenge: projects move forward where policy and infrastructure are the most robust. Of the 11 Mpta of potential 2030 clean hydrogen demand that existing policies could unlock by 2030, around 6 Mtpa is firmed today by policies that have been enacted and enforced.  Unlocking the remaining 5 Mpta now requires urgent action from governments to deliver on existing policy commitments.  

For policymakers, the top priority is to implement enabling incentives and mandates, as well as robust carbon pricing instruments providing demand signals. For industry, the focus is to serve that demand cost effectively, which requires strong push to reduce cost and build the necessary infrastructure.

Combining comprehensive industry data with CEO perspectives and lessons learned from some of the world’s most significant clean hydrogen projects, Global Hydrogen Compass 2026 provides a fact-based assessment of the industry’s progress and the practical actions needed to accelerate deployment. The report was launched today for the first time through a dedicated global virtual event, featuring the Hydrogen Council Co-Chairs alongside CEOs from Baker Hughes, CF Industries, Port of Rotterdam and Sinopec, with its findings also presented at today’s Hydrogen Energy Ministerial in Japan.

Jaehoon Chang, Vice-Chair of Hyundai Motor Group and Co-Chair of the Hydrogen Council, said: “The debate has shifted from whether hydrogen can deliver to how fast countries choose to build. While the pace varies by market, the principle is the same: identify where hydrogen creates the most value, build the ecosystem around it and prove it works. This year’s Compass highlights a clear lesson: wherever countries deploy hydrogen solutions suited to their context and support them with policy, competitive hydrogen ecosystems are taking hold. By learning from those examples, we can build on that momentum faster and with greater confidence.”

François Jackow, CEO of Air Liquide and Co-Chair of the Hydrogen Council, said: “Hydrogen is not only a decarbonization solution; it is also the indispensable partner to renewable electricity. Through their synergies, hydrogen strengthens the resilience and improves the efficiency and affordability of the overall energy system. As countries accelerate electrification, recognizing hydrogen’s systemic role will be essential to building secure, competitive and affordable energy systems for the future.”

Ivana Jemelkova, CEO of the Hydrogen Council, said: “Decision-makers need both robust market data and practical experience from those delivering projects on the ground. Global Hydrogen Compass 2026 complements the IEA’s Global Hydrogen Review by bringing together the collective perspective of industry leaders. Together, they provide a more complete picture of where the industry stands today and the practical actions needed to accelerate deployment.”

Global Hydrogen Compass Launch
Join the Hydrogen Council for the launch of Global Hydrogen Compass 2026 on September 10, 2026 where you will hear directly from industry CEOs.

The event will be delivered in two live virtual sessions. Sign up here: https://hc.brrmedia.co.uk/

About Global Hydrogen Compass 

Global Hydrogen Compass is the Hydrogen Council’s annual publication tracking the progress and priorities of the global hydrogen industry. Authored in collaboration with McKinsey & Company, it combines comprehensive industry data with proprietary insights from Hydrogen Council members, direct perspectives from global CEO leaders, and lessons learned from key hydrogen projects worldwide.

Visit compass.hydrogencouncil.com for key insights, dynamic dashboards and global maps.

About The Hydrogen Council

The Hydrogen Council is the world’s largest and only CEO-led global hydrogen alliance, bringing together some 140 companies from 20+ countries across the entire hydrogen value chain. Representing some $9 trillion in market capitalization, 7.1 million in FTEs and some $6.4 trillion in revenues, the Council provides a unique, cross-sector platform for global leaders to align strategy, accelerate collaboration and shape the development of a globally integrated hydrogen sector.

To find out more visit www.hydrogencouncil.com and follow the Hydrogen Council on LinkedIn.

Media Enquiries
communications@hydrogencouncil.com

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SOURCE Hydrogen Council

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NatGold Digital Activates European Marketing Campaign for NATG

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bull markets media GmbH engaged by 78X to lead first major activation under expanded global marketing program

CORAL GABLES, Fla., Sept. 10, 2026 /PRNewswire/ — NatGold Digital Ltd. (“NatGold Digital” or the “Company”), a pioneering digital gold mining company with a patent-pending process for sustainably unlocking the intrinsic value of in-ground gold resources through its digital mining and blockchain-based tokenization platform, today announced the launch of its European marketing campaign for the NatGold Token (NATG).

The initiative represents the first major regional activation of NatGold Digital’s expanding global marketing strategy, moving from the establishment of international trading access and multilingual marketing infrastructure to direct market engagement across Europe.

78X Marketing Group, which is leading NatGold Digital’s global marketing efforts, has engaged Germany-based bull markets media GmbH to spearhead the Company’s European educational and market-awareness campaign. Bull markets brings an established financial-media ecosystem, digital marketing capabilities, investor communities and specialized experience across both commodity and cryptocurrency markets to the European program.

Through financial-market education and content, digital audience development and targeted market engagement, the program will introduce European audiences to NatGold’s sustainable digital mining model — designed to unlock the intrinsic value of technically verified in-ground gold resources through tokenization without physically extracting, processing or moving the gold. This non-extractive approach allows the gold to remain securely stored in Mother Nature’s Vault while providing a new digital pathway for realizing its intrinsic value.

“Gold and Bitcoin have demonstrated the enormous global demand for assets that offer an alternative to traditional fiat money,” said Matthias Abresch, Managing Director of bull markets media GmbH. “NatGold introduces something genuinely new to that category: the geological scarcity and monetary heritage of gold combined with the accessibility of a digital asset, while avoiding the environmental disruption associated with physically mining the gold. We believe this combination of sound-money principles, sustainability and digital innovation will resonate strongly with European investors, and we are excited to introduce the NatGold story across the region.”

The European initiative is being structured to operate in accordance with applicable European regulatory requirements, including MiCA requirements governing crypto-asset marketing communications.

NatGold Digital’s newly launched multilingual Web3 platform and professionally localized educational video library will support the campaign, with resources available in English, German, French, Italian, Spanish and Portuguese.

“Europe brings together many of the characteristics that make the NatGold proposition particularly relevant — a deep understanding of gold as a monetary asset, strong expectations around sustainability and an increasingly sophisticated digital-asset marketplace,” said Andrés Fernández, Chief Executive Officer of NatGold Digital. “With the regional expertise and market reach now in place to engage European audiences directly, this campaign represents an important next step in building  international awareness and understanding of NatGold and NATG.”

NatGold Digital intends to progressively expand its marketing activities into additional international markets and languages while continuing to broaden global trading access to NATG.

About NatGold Digital Ltd.

NatGold Digital Ltd. is the global leader in digital gold mining and the architect and operator of a patent-pending, non-extractive platform designed to unlock the intrinsic value of technically verified in-ground gold resources that remain securely stored in Mother Nature’s Vault. NatGold Tokens are structured to represent standardized unit interests in NatGold Certified Resources, disclosed under internationally recognized geological Technical Reports — without physical extraction, processing, or movement of gold. The result is a superior fiat money alternative designed to help lead a global monetary reformation.

For additional background, please visit NatGold.com or our official YouTube channel for videos and information about our digital mining ecosystem: youtube.com/@NatGold_Digital.

About bull markets media GmbH

bull markets media GmbH is a Germany-based financial media company specializing in financial-market information, investor education and digital financial publishing, serving private investors and market participants across European markets.

Contact

Media@NatGold.com
InvestorServices@NatGold.com
+1 (646) 825-3038

The information presented in the above release has been compiled by NatGold with diligent effort to provide an accurate and realistic overview of the subject matter. Nonetheless, factors such as subjective judgment, reliance on circumstances beyond NatGold’s control, and external information sources inherently limit the exhaustiveness, completeness, and sufficiency of this information. Forward-looking statements are generally indicated by terms including “plans”, “expects”, “does not expect”, “is expected”, “scheduled”, “budget”, “estimates”, “projects”, “intends”, “anticipates”, “does not anticipate”, “believes”, and similar expressions, or by references to potential actions, events, or outcomes that “may”, “can”, “could”, “would”, “might”, or “will” transpire or be achieved. All forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially. Numerous risks, uncertainties, and events may result in outcomes that differ substantially from those described in NatGold’s forward-looking statements, including but not limited to: alterations in economic conditions or sector trends; fluctuations in currency and financial markets; volatility in gold prices and AISC costs; changes in investment activity; legal proceedings; legislative developments; as well as environmental, regulatory, political, judicial, and competitive circumstances in regions where NatGold operates. Additionally, technological, mechanical, and operational challenges may arise during NatGold’s development operations. Prospective NATG tokens purchasers are strongly advised to consult with a qualified financial advisor prior to purchasing NATG tokens and to use discretion in relation to decisions to purchase NATG tokens. References above to mineral resources being “certified” are specific to NatGold’s tokenization eligibility standards and do not signify compliance with the JORC Code, NI 43-101, or S-K 1300; such resources are instead certified under NatGold’s criteria as NatGold Certified Resources. While NatGold deems current assumptions reasonable based on available data, these assumptions may ultimately prove inaccurate. Actual outcomes could vary from forward-looking statements due to diverse risks, uncertainties, and unforeseen events. The information herein serves solely for general informational purposes and does not constitute an offer or solicitation for the purchase or sale of NatGold shares or securities or for the purchase or sale of any NATG tokens, nor is any information contained herein intended to be construed as making a recommendation, endorsement, or solicitation to engage in any investment strategy. NATG tokens are not intended to be “securities” in any jurisdiction, and NatGold makes no claim or representation related to the value of NatGold or NATG tokens. Forward-looking statements contained in this news release are current as of the date issued. Except where mandated by applicable securities laws, NatGold expressly disclaims any intent or obligation to update or revise any forward-looking statements in response to new data, future developments, or otherwise. Furthermore, the Company assumes no commitment to address third-party expectations or statements regarding issues discussed in this document. Investing in early-stage digital assets entails considerable risk. Any such investment is speculative and involves a high degree of risk, including but not limited to loss of capital. An investment in the NATG tokens, or any other digital asset, may not be appropriate for everyone, and you should carefully consider the appropriate risks, your financial situation, risk tolerance, and investment goals before making any investment decisions. As a digital asset, NATG tokens are also subject to inherent risks related to blockchain technology, including but not limited to, regulatory uncertainty, market adoption, manipulation, volatility, and cyber security risks. Access to NATG trading will be available only to eligible participants in supported jurisdictions, with each participant subject to applicable jurisdictional eligibility, onboarding, regulatory, geographic, and platform requirements. Prospective purchasers should conduct their own due diligence and should consult with their respective financial, legal, tax, and/or other professional advisors.

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SOURCE NatGold Digital Ltd.

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