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CANDY CRUSH SAGA CELEBRATES TEN ICONIC YEARS OF FUN BY TAKING OVER THE NEW YORK CITY SKYLINE WITH A MESMERIZING DRONE PERFORMANCE

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The Drone Performance Marks the Lead Up to the Game’s 10 Year Anniversary on November 14th and a Treasure Trove of In-Game Rewards for Players Across the World

NEW YORK, Nov. 4, 2022 /CNW/ — Candy Crush Saga, the iconic match-3 mobile puzzle game that hosts millions of players every day, is celebrating 10 years of fun, billions of candies matched and countless moments of joy for players across the globe. To mark the occasion, downtown Manhattan was transformed into a candified carnival. Viewers enjoyed a spectacular takeover of the New York City skyline as hundreds of glowing drones took Candy Crush Saga from the mobile phone to the biggest screen on Earth – the sky.

 

For 10 sweet minutes, candies were matched at over 1,000 times the size seen on a mobile phone in a stunning performance by 500 synchronized drones. From electrifying Color Bombs to a larger-than-life Tiffi, some of the game’s most iconic elements took flight in the night sky.

Throughout the night, over 1,000 people joined in the fun at Battery Park Esplanade, while listening to a live DJ, Luda Love and enjoying Candy Crush Saga inspired food, drinks, a gigantic, adult, ball-pit, carnival games, and more. Beyond the candified carnival space, the show could be seen by countless New Yorkers from downtown to midtown as well as New Jersey residents across the Hudson.

“We are honored to celebrate such an incredible milestone for Candy Crush Saga,” said Fernanda Romano, Chief Marketing Officer at King. “Candy Crush Saga is one of the most beloved mobile games of all time and remains a daily source of fun in millions of peoples’ lives. We wanted to mark this momentous anniversary by showcasing some of Candy Crush Saga’s most iconic elements in a larger-than-life way above the world’s most iconic city skyline. We’re incredibly thankful to our players around the world who have kept us thriving for the last 10 years, and we are committed to continue making the world more playful for many years to come.”

“We wanted to help tell the Candy Crush Saga story in the most breathtaking way possible,” said Jeff Kaplan, General Manager, Pixis Drones. “The game is brimming with beautiful iconography, but bringing that to life required months of collaboration and the full breadth of Pixis’ engineering and design expertise. The end-product is one of the most sophisticated and vibrant performances we’ve executed, and we’re thrilled to have partnered with Candy Crush Saga to help mark such a special moment.”

Beginning November 4th, on National Candy Day, Candy Crush Saga is providing daily in-game rewards, kicking off the #10YearsOfFun celebrations with unlimited lives across the globe. A flurry of surprises from Color Bombs to Lollipop Hammers and more will be released every day in the lead-up to the official anniversary date on November 14th. Download the Candy Crush Saga app via Apple App Store, Google Play, Microsoft Store, Amazon App Store and Facebook to get in on the fun.

Candy Crush Saga has become a global phenomenon, attracting hundreds of millions of players from around the world. As one of the most played mobile games year in and year out, it’s been downloaded more than three billion times since it launched in 2012. As of Q2 2022, Candy Crush was the top-grossing game franchise in the U.S. app stores for the 20th consecutive quarter. To date, over five trillion levels of Candy Crush Saga have been played in 200 countries and territories.

Follow @candycrushsaga or visit www.candycrushsaga.com to stay updated on all of the incredible global activity to celebrate ten years of Candy Crush Saga.

About King

King is the game developer behind the world-famous Candy Crush franchise, as well as mobile game hits including Farm Heroes Saga, Bubble Witch Saga and Pet Rescue Saga. Candy Crush is the top-grossing franchise in US app stores, a position it has held for the last five years, and King’s games are being played by 240 million monthly active users as of Q2 2022. King, which is part of Activision Blizzard (NASDAQ: ATVI) since its acquisition in 2016, employs nearly 2,000 people in game studios in Stockholm, Malmö, London, Barcelona and Berlin and offices in San Francisco, New York, Los Angeles and Malta.

© 2022 King.com Ltd. King, the King crown logo, Candy Crush, the Tiffi character, Candy Crush Saga and related marks are trademarks of King.com Ltd and/or related entities.

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SOURCE King

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ISWA Features SUS ENVIRONMENT’s Biodiversity Conservation Practices

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SHANGHAI, Sept. 8, 2026 /PRNewswire/ — The International Solid Waste Association (ISWA) has published a guest blog featuring SUS ENVIRONMENT’s biodiversity conservation practices, highlighting how the company is integrating biodiversity considerations into environmental management, project lifecycle management and ecological restoration.

Titled “Nature Positive × SUS: From Tapirs to Mangroves,” the article connects global biodiversity goals with SUS ENVIRONMENT’s practices across different projects and regions.

In Malaysia, SUS has expanded its engagement from supporting Malayan tapir conservation in 2025 to participating in a mangrove planting initiative in Selangor in 2026, reflecting a progression from species and habitat conservation to coastal ecosystem protection.

Beyond CSR initiatives, biodiversity considerations are also being incorporated into project management. According to SUS ENVIRONMENT’s 2025 Sustainability Report, the company applies environmental impact management throughout project development and uses the Integrated Biodiversity Assessment Tool (IBAT) to identify protected areas and Key Biodiversity Areas (KBAs) around project sites, supporting biodiversity risk identification and planning.

As SUS ENVIRONMENT advances waste-to-energy development and the broader ecological transition, it is extending its focus on biodiversity from species and habitat conservation to project lifecycle management and ecological restoration. These practices reflect three themes of SUS ENVIRONMENT’s biodiversity approach: Protect, Restore and Coexist.

Read the full article on the ISWA Blog:
https://www.iswa.org/blog/guest-blog-nature-positive-x-sus-from-tapirs-to-mangroves/?v=0f177369a3b7

About SUS ENVIRONMENT

SUS ENVIRONMENT is the world’s largest provider of waste incineration equipment and technology, as well as one of the top three investors and operators of waste-to-energy plants (low-carbon Eco-industrial parks) globally.

As of December 2025, SUS ENVIRONMENT has established 11 management centers worldwide, providing environmental and energy services to over 100 million people. It has invested in and constructed over 90 waste-to-energy plants, with a daily processing capacity nearly 120,000 tonnes of municipal solid waste. The annual green power generation is approximately 20,000 GWh, sufficient to meet the annual electricity needs of nearly 8 million households.

*Sources: Environmental Sanitation Net of China and public data; total design capacity as of Dec. 31, 2025.

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Sensors Data Successfully Hosts Sensors AI Salon in Hong Kong, Exploring AI Growth Team Practices with Industry Decision-Makers

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HONG KONG, Sept. 8, 2026 /PRNewswire/ — On September 4, 2026, Sensors Data successfully hosted the closed-door salon “Sensors AI Salon • Hong Kong” at the International Finance Centre (IFC), Central, Hong Kong. Under the theme “The Future of Enterprise Growth: Building Your AI Growth Team”, the salon brought together enterprise decision-makers and senior executives from aviation, banking & finance, hospitality, premium retail, property development, and utilities to explore practical paths of enterprise growth in the AI era through two keynote speeches and three panel discussions.

From Purchasing Growth Software to Hiring an AI Growth Team

Welf Sang, Founder & CEO of Sensors Data, delivered a keynote titled “From Data-Driven to AI Growth Team”, reviewing three stages of the company’s eleven-year journey: from its early focus on user behavior analytics and building a solid data foundation, to entering the marketing cloud space and helping enterprises turn insights into actions through the SDAF data closed loop (Sense–Decision–Act–Feedback), and to today’s full embrace of AI. He noted that Sensors Data has been developing the Hong Kong market for about two years.

Drawing on years of service practice, Sang shared his renewed thinking on data-driven growth: whether a data-driven approach can truly deliver growth depends first on the direction and quality of the business itself. Meanwhile, implementing data-driven strategies relies heavily on organizational capability, as talent who understand both business and data is scarce, costly, and hard to replicate. In his view, the new bottleneck lies in breaking the dependence on individuals and organizations.

Based on this, he offered three observations about the AGI era: AGI will arrive within the next three to five years; AGI will not eliminate enterprises but will reshape them; and general AGI is not the same as enterprise AGI — every enterprise needs to build its own “Mini-AGI”. He drew an analogy between enterprise growth and autonomous driving: growth likewise evolves from L2 (human-led, AI-assisted) to L3 (AI-led execution with human confirmation as the backstop) and then to L4 (AI operating autonomously once goals and boundaries are defined). Sensors Data’s three-year product strategy is precisely to build an L4-level AI Growth Team: from “delivering software” to “delivering workload” to “delivering results”.

“What companies have always wanted is not software, but growth.” Sang said the shift Sensors Data aims to drive in the collaboration model is from “purchasing a growth software suite” to “hiring an AI Growth Team”: a team composed not entirely of AI, but of human employees and AI employees working in concert — a “silicon-based plus carbon-based” combination.

He also introduced on site the Sensors AI 1.0 growth Agent platform that supports this vision: dozens of out-of-the-box AI growth workflows carry the complete growth process; three engines — the customer data engine (CDP), customer journey analytics (CJA), and customer journey optimization (CJO) — are packaged as Skills that Agents can invoke; and the Customer World Model enables Agents to genuinely understand an enterprise’s customers. In the three-tier product layout, on top of the Customer World Model and the growth Agent platform sits Sensors AGW (AI Growth Worker), an AI growth employee ready to be “hired”. Sang also shared Sensors Data’s own AI transformation practice: building dual world models internally so that the intelligence layer proactively drives customer operations and service closed loops — including the management AGW he uses every day, with which he can query any customer’s business status and health at any time within IM.

AI Employees, Living in Real Enterprise Workflows

You Chenjun, AGW Product Lead at Sensors Data, delivered a presentation and live demo titled “AGW: The Hirable AI Growth Worker”.

He pointed out that AI product forms have evolved rapidly, from Chatbot to Copilot to Agent. Yet when a general-purpose Agent is placed inside an enterprise as an “employee”, it falls short in three types of scenarios: business problems that require multi-person collaboration and have no standard answers; complex tasks whose execution paths keep changing; and process management that requires continuous tracking and accumulation. Real enterprise-grade work happens in IM communication, cross-system data retrieval, and person-to-person collaboration.

To address this, AGW is designed as a digital employee living in the enterprise IM: it proactively inspects data and raises alerts upon anomalies; it knows every member of the team and, when it cannot complete a step, proactively assigns the task to the right person and continues the process automatically once a reply is received; it retrieves and analyzes data across systems, connecting the enterprise’s internal systems one by one into callable capabilities; and more importantly, it consolidates the experience accumulated in each collaboration into Skills, upgrading individual experience into company standards to benefit the entire organization: “A personal assistant only makes the individual stronger; AGW makes the whole organization stronger.”

In the live demo, You Chenjun fully reproduced a growth analysis closed loop: AGA — the specialized version of AGW for data analysis — proactively alerted on an anomaly in first-charge conversion on an app release day, automatically aligned metric definitions, broke down the funnel, drilled down into user segments, and cross-validated multiple data sources to locate the root cause, provided role-specific remediation suggestions, and then continued to track the effectiveness of the fixes. Going one step further, the complete troubleshooting process was consolidated into a company-wide release-analysis Skill, which now runs automatically on every release. He stated that AGW’s design philosophy is “let everything happen naturally — do not reshape work, but follow it”: AI adapts to people, not people to AI.

Three Panel Discussions: Real Challenges from the Front Lines

Around the theme “Data Assetization and AI Transformation: New Growth Strategies for the Financial Services Industry within Compliance Boundaries”, three guests from banks and financial institutions discussed from the perspectives of IT, business, and marketing. The guests generally agreed that as AI projects move from pilot to scale, security and compliance are the first prerequisite; at the same time, they cautioned against “AI for AI’s sake”: first determine whether the problem genuinely exists and whether the process is sound, then decide whether to introduce AI. The key to implementation lies not only in technology but also in organizational coordination: involving business, IT, risk control, and frontline teams early, clarifying data ownership and definitions, and managing the integration between new-generation AI systems and existing core systems. On handling sensitive data, the guests shared practices such as data masking, using trusted models, and setting human red lines, and expressed the hope that AI could help bridge business breakpoints and shorten the approval chains of marketing campaigns.

The second panel focused on “The Next Era of Enterprise Growth: Operational Transformation and Omnichannel AI Execution”. Three guests from property development, premium retail, and hospitality discussed the common challenge of fragmented multi-channel data. Using coffee retail as an example, they noted that customers often experience products in-store first and convert through other channels later, so effectiveness cannot be judged by a single store visit; the same customer often appears under different identities across parking, consumption, accommodation, and membership systems, with inconsistent data definitions, making it difficult to form a complete customer journey and a unified view. The guests agreed that breaking down data silos and building a unified, trustworthy customer profile is the foundation of precise outreach and higher customer lifetime value; the key to marketing automation is delivering real value at the moment the customer needs it — push communications should stop proactively when information is overloaded or service issues remain unresolved. On implementation, they acknowledged that the bottleneck for most enterprises lies not in systems but in people: employees still tend to make decisions based on experience. One guest shared the practice of equipping the team with “data partners”, which notably improved efficiency after several months of operation. On AI’s role, the guests look forward to delegating repetitive work such as customer analysis and multilingual content generation to AI, transforming marketing professionals from executors into designers of customer experience, while strategic direction and key decisions remain in human hands.

The final panel, themed “The Next Era of Enterprise Growth: AI-Driven Operations and Customer Engagement”, featured two guests from aviation and utilities sharing AI practices in operations at scale. The utilities guest introduced how to build personalized customer journeys starting from the most mature data: from welcome communications for newly onboarded customers to e-payment guidance before bills are issued; and shared progress on building a unified customer profile (One Profile). The aviation guest used extreme weather as an example, noting that AI’s value at such moments is not to take over frontline service directly, but to help soothe traveler emotions and ensure their requests are heard in time, while focusing on root-cause analysis and solving problems at the process level, reserving frontline capacity for the most complex, high-value scenarios. Both guests agreed that AI should serve as the team’s customer strategy assistant, collaborating with humans in a human-in-the-loop manner: people are responsible for high-value judgments such as customer experience design, while AI handles repetitive tasks such as data retrieval and verification.

The salon concluded with a relaxed cocktail networking session. Guests engaged in in-depth exchanges on AI Growth Teams, digital employees, and industry implementation practices. Moving forward, Sensors Data will continue to bring the capability of “building an AI Growth Team” to more enterprises, helping more customers achieve the leap from data-driven to AI-driven growth.

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SOURCE Sensors Data

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Anchanto Expands Saudi Logistics Connectivity with NAQEL Express

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The new connectivity enables brands, retailers and logistics providers to streamline fulfilment and delivery operations through NAQEL Express’s integrated logistics capabilities

Anchanto customers can now seamlessly connect with NAQEL Express across the Order Management System (OMS), Warehouse Management System (WMS), Operations Experience and Parcel Tracking platforms.The integration enables retailers and logistics providers to automate fulfillment, shipping, returns, and tracking while improving operational efficiency and delivery visibility.The collaboration reinforces Anchanto’s long-term investment in the Middle East, expanding its ecosystem of over 200 commerce, logistics, and enterprise integrations worldwide.

RIYADH, Saudi Arabia, Sept. 8, 2026 /PRNewswire/ — Anchanto, a leading provider of omnichannel commerce and supply chain technology, today announced that customers using its solutions can now connect with NAQEL Express, a subsidiary of Saudi Post | SPL and one of Saudi Arabia’s leading integrated logistics and supply chain solutions providers. The connectivity gives brands, retailers and logistics service providers direct access to NAQEL Express’s fulfilment and delivery capabilities, supporting smoother logistics operations across the Kingdom.

As retailers and logistics providers across Saudi Arabia continue to scale their omnichannel operations, the need for localized and connected commerce infrastructure has become increasingly important.

The new connectivity brings NAQEL Express capabilities directly into Anchanto-powered operations, enabling businesses to automate fulfilment, delivery, tracking and returns while improving visibility across the customer journey.

The addition further expands Anchanto’s ecosystem of more than 200 marketplace, webstore, carrier and enterprise connections worldwide. By strengthening Anchanto’s localized logistics capabilities, it helps customers scale efficiently and differentiate through the experiences they deliver across Saudi Arabia and the GCC.

Dmitry Trubkin, General Manager Network Operations & Destination Countries at NAQEL Express, said, “As Saudi Arabia’s digital commerce sector continues to grow, businesses require solutions that simplify logistics while delivering a better customer experience. Making NAQEL Express accessible through Anchanto’s OMS provides retailers and logistics providers with a more efficient way to benefit from our integrated logistics and delivery capabilities, helping them streamline operations and support their growth ambitions across the Kingdom.”

Vaibhav Dabhade, CEO of Anchanto, added, “Regional commerce is built on strong regional ecosystems. As retailers and logistics providers expand across Saudi Arabia and the GCC, they need technology that connects easily with local carriers, marketplaces, and enterprise systems. Adding NAQEL Express to our ecosystem strengthens the localized capabilities available to our customers, helping them scale efficiently and differentiate through the experiences they deliver.”

About Anchanto

Anchanto is a global SaaS technology company equipping Logistics Service Providers, Brands, and Retailers with enterprise-grade omnichannel commerce and supply chain capabilities. Headquartered in Singapore, Anchanto supports businesses with local teams in the Kingdom of Saudi Arabia, the United Arab Emirates and 10 other countries across Asia, Europe, and the Middle East. Its platforms offer ready integrations with more than 200 marketplaces, webstores, shipping carriers, and enterprise systems worldwide.

Contact

Charles PY
Chief Marketing Officer – Anchanto 
charles.py@anchanto.com 

 

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