NEW YORK, April 21, 2026 /PRNewswire/ — Media Consulting Group (MCG), Media Consulting Group (MCG), a fast growing independent firm supporting brands and agencies with supply decisioning, today announced the appointment of Diana Horowitz as Strategic Advisor. A highly respected executive with decades of experience at the intersection of media, technology, and advertising, Horowitz will play a pivotal role in shaping MCG’s go-to-market strategy and expanding its national footprint.

In her advisory capacity, Horowitz will work closely with the MCG leadership team to refine the company’s commercial tactics and oversee high-level strategic initiatives. Her role will also include representing MCG at major industry events and serving as a key ambassador for the firm as it continues to reshape the programmatic landscape for brands and agencies.

“Diana is a powerhouse in the ad tech space, and her track record of driving digital transformation for some of the biggest names in media speaks for itself,” said Daniel Elad, Co-Founder & CRO of MCG. “As we transition MCG into its next phase of growth—focusing on our proprietary platform’s expansion—Diana’s expertise in converged media and strategic sales will be invaluable. We are thrilled to have her guidance as we continue to innovate and scale.”

Horowitz joins MCG following a distinguished career holding senior leadership positions at Imagine Communications, fuboTV, IBM Watson Media, and Comcast Technology Solutions.. Her deep experience in both direct and programmatic sales, combined with her history of building high-performing ad operations teams, aligns perfectly with MCG’s mission to provide a managed, always-on programmatic engine for premium digital environments.

“I am excited to join MCG at such a transformative moment for the company,” said Horowitz. “The team at MCG has built a truly impressive optimization technology that solves real-world complexities for advertisers. I look forward to working with them to sharpen their go-to-market approach and helping the industry understand the unique value MCG brings to the programmatic ecosystem.”

About Media Consulting Group

Media Consulting Group brings a differentiated approach to supply activation, helping agencies access premium display, video, and streaming TV inventory with greater control and precision using their existing workflows. The firm focuses on enriching, shaping, and activating supply before it enters buying environments. Where applicable, AI driven and agentic capabilities, combined with human supervision, are used to complement decisioning and enhance outcomes. For agencies that choose to layer it in, MCG also provides measurement and attribution capabilities, with performance insights informing ongoing traffic refinement and dynamic prioritization while campaigns are live. For more information, visit wermcg.com.

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SOURCE Media Consulting Group

Upcoming courses, led by experienced trainers from the residential service industry, will also cover best practices for job pricing and digital marketing

SEATTLE, April 21, 2026 /PRNewswire/ — Business Development Resources (BDR), the premier provider of business coaching, training and marketing services for home service contractors across North America, announces its second-quarter lineup of BDRU (BDR University) courses. These interactive sessions, led by veteran industry experts, will provide plumbing, electrical and HVAC contractors with tools and strategies to accelerate business growth and results.

“Our trainers draw from real world experiences and proven strategies, incorporating modern tools and technologies to empower contractors for success,” said Matt MacArthur, senior vice president of training and marketing at BDR. “These courses feature practical steps for execution so home service business owners can enhance their team’s performance and confidently scale operations for greater results.”

Highlights for the upcoming calendar include:

Top Gun Sales Excellence (April 23-24): A hands-on workshop teaching a proven sales process to raise close rates, increase average tickets and boost referrals through low-pressure techniques.Digital Marketing Playbook – Lead Generation (April 30): Covers building a steady lead pipeline using Google LSA, PPC, social media and advertising to attract qualified customers.QuickBooks® for Contractors (May 6-7): Teaches owners and bookkeepers to improve financial accuracy, streamline accounting and generate decision-driving reports.Offering Accessories in Residential Plumbing (May 7): Focuses on implementing accessory programs that raise average tickets while improving customer satisfaction.Pricing a Job Correctly (May 14): Outlines how contractors can price for profitability, including how financials are impacted by pricing and common mistakes to avoid.

Registration for all Q2 courses is now open at http://www.bdrco.com/upcoming-bdr-events.

For additional details about BDR, visit bdrco.com.

About Business Development Resources (BDR)

Business Development Resources (BDR) is the premier provider of business growth resources for home service contractors and distributors. Founded in 1998 by Bruce Wiseman and Barry Burnett, BDR empowers contractors to build profitable, sustainable companies through integrated business coaching, marketing and training solutions. The company serves thousands of home service professionals each year through its industry-leading programs, including Profit Coach and Marketing Services, which support over 900 of the top contractor businesses across North America. More than 10,000 businesses attend BDR training events every year, and nearly 1,000 business leaders participate annually in Profit Launch workshops to develop actionable growth strategies. Learn more at bdrco.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/bdr-launches-q2-bdru-classes-equipping-contractors-with-advanced-strategies-for-sales-accounting-and-more-302745411.html

SOURCE BDR

 600,000 attendees expected as Montreal’s iconic four-day street festival returns May 21 to 24, 2026 for its 25th Anniversary Edition

MONTREAL, April 21, 2026 /CNW/ – Twenty-five years ago, a single street in downtown Montreal became the heartbeat of race weekend. The Crescent Street Grand Prix Festival returns from May 21 to 24, 2026, celebrating its 25th Anniversary with more than 600,000 attendees expected across four days of music, energy, and high-impact brand experiences.

What began as a local street celebration has evolved into one of Canada’s most recognized free to the public festivals. Today, Crescent Street is a defining part of Montreal’s race weekend, drawing locals and international visitors into a shared, high-energy environment that continues to grow year after year.

Produced by Segal Entertainment, the festival remains rooted in a simple idea: in a digital world, nothing replaces the power of real-life connection.

A 25-Year Legacy of Bringing People Together

Each year, Crescent Street becomes more than a destination. It becomes a meeting place where friends reconnect, new memories are made, and brands step out from behind screens to engage directly with hundreds of thousands of people in real time.

“In a world that’s increasingly digital, this festival has remained rooted in real human connection,” says the organizing team at Segal Entertainment. “The 25th anniversary is not just a celebration of where we’ve been, but where live experiences are going next.”

This year the festival continues to reflect what audiences are craving most: experiences that are shared, engaging, and impossible to replicate online.

Where Brands Gain Visibility, Engagement, and Real-World Impact

Crescent Street will once again transform into a dynamic, free-to-the-public destination, offering a mix of live entertainment, interactive activations, and high-impact brand experiences.

At the heart of the festival is its ability to turn brand presence into meaningful interaction, creating moments festivalgoers actively participate in.

BET99.net  joins the festival as the Official Free-to-Play Partner. BET99.net is a 100% free-to-play sports and casino platform built to extend the energy of moments like Crescent Street beyond the event itself. Designed around our 99ers community, it blends digital play with real-world experiences, from on-site activations and live competitions to exclusive rewards, events, and once-in-a-lifetime access. More than a platform, BET99.net connects fans to the action, to each other, and to a broader entertainment ecosystem where engagement doesn’t end when the weekend does.

Liquid I.V. returns as the proud sponsor of the iconic Pit Stop Challenge. Attendees can fuel up and enhance their hydration with Liquid I.V.’s great-tasting, science-backed, electrolyte drink mix, then step in to beat the clock or challenge a friend in this fast-paced, fan-favourite experience. The excitement begins on Thursday, May 21, with the Celebrity Pit Stop Challenge, one of the weekend’s most anticipated opening moments.

Labatt returns with Corona as a Collaborating Sponsor, bringing its signature laid-back energy to Crescent Street. Festivalgoers of legal drinking age can kick back with an ice-cold Corona Extra or Corona Cero – both best enjoyed with a lime – and take in the atmosphere all weekend long. Please enjoy responsibly.

Don’t miss the FUNHUB activation, delivering high-energy interactive play all weekend long. Proudly joining the festival as the Official Arcade Destination Partner, FUNHUB brings the ultimate gaming experience to the heart of the action.

As a natural extension of race weekend, automotive partners will once again take center stage, showcasing the latest in performance, design, and innovation along Crescent Street.

INFINITI will be arriving with the brand-new, first-ever QX65, bringing bold, unapologetic design to Canada.

Supporting Montreal’s Downtown Core

In collaboration with the Crescent Street Merchants Association, the festival continues to play an important role in supporting local businesses by driving significant foot traffic to restaurants, bars, and retailers in the downtown core.

Throughout its history, the Crescent Street Grand Prix Festival has not only reflected the energy of Montreal, it has helped shape it.

What to Expect in 2026

Four days of live music, DJs, and main stage programmingContests, giveaways, and high-energy engagementAppearances by athletes, influencers, and special guestsA vibrant open-air street festival atmosphereIncredible sponsor activations including Pasta from Barilla, vehicle protection technology from XPEL, Celsius Energy Drinks, TELUS’s Mini Maison, Costco, Official race apparel from Racing Miami and many more.

The main stage will once again be a focal point of the weekend, bringing together festivalgoers for live performances throughout all four days. In past years, the festival has delivered surprise acts including Sam Roberts Band, and audiences are encouraged to stay tuned for this year’s talent announcement.

Looking Ahead to the Next Chapter

As the Crescent Street Grand Prix Festival celebrates 25 years, it enters a new era defined by growth, evolution, and continued cultural impact. With its first-ever May edition and a renewed focus on experience-driven programming, the festival continues to set the tone for what the future of live events can look like in Montreal and beyond.

What remains unchanged is the reason audiences return year after year: the opportunity to connect, celebrate, and be part of something shared.

Stay tuned for more announcements on entertainment, celebrity appearances, and sponsor experiences. For the latest updates and the full schedule, please visit CrescentGrandPrix.com.

Follow @festgpcrescent on Instagram and Facebook for real-time updates.

SOURCE The Crescent Street Grand Prix Festival