Connect with us

Technology

New Army brand redefines ‘Be All You Can Be’ for a new generation

Published

on

The modern brand and accompanying campaign highlight the vast possibilities of Army service for today’s youth

WASHINGTON, March 8, 2023 /PRNewswire-HISPANIC PR WIRE/ — For the first time since 2001, the U.S. Army has introduced a new brand that redefines what it means to “Be All You Can Be” for a new generation. Secretary of the Army Christine Wormuth, Army Chief of Staff Gen. James McConville and Sgt. Maj. of the Army Michael Grinston made the announcement during a much-anticipated launch event at the National Press Club. The brand and its accompanying campaign spotlight the countless opportunities the Army provides youth to explore their passions, build community and become the best versions of themselves. 

“At a time when political, economic and social factors are changing how young Americans view the world, the new Army brand illustrates how service in the Army is grounded in passion and purpose,” said Wormuth. “Serving our nation is a calling, and one that is fundamentally hopeful. We want a new generation of Americans to see the Army as a pathway to the lives and careers they want to achieve.”

The brand transformation was a multiyear, research-based process designed to reflect today’s Army accurately and authentically, while addressing the needs of a new generation. The brand’s new look and feel consists of a reengineered five-point star logo (the box has been removed to reflect the limitless possibilities in the Army) coupled with the return of the popular “Be All You Can Be” tagline. 

The logo and tagline are part of a full-brand ecosystem that helps tell the Army story visually and verbally, including a new custom font, an expanded color palette, new iconography, photography, motion graphics and more. 

“All good brands must evolve to reflect internal and external changes to ensure an accurate depiction of the organization that also meets audience needs,” said Maj. Gen. Alex Fink, Chief of Army Enterprise Marketing. “We know youth seek purpose, passion, community and connection, but we also know many don’t recognize the Army’s ability to deliver on those needs. We need a brand that effectively communicates the possibilities of Army service.”

“‘Be All You Can Be’ is a phrase that has inspired many generations of Soldiers, and its promise still rings true today,” said McConville. “This is the message for the moment and for the future.”

At the center of the brand rollout are two films narrated by Emmy- and Critics’ Choice Award nominated actor Jonathan Majors, star of “Ant-Man and the Wasp: Quantumania” and “Creed III.” With a focus on the Army’s 247 years of achievement, the two films – “Overcoming Obstacles” and “Pushing Tomorrow” – showcase Army service as a driver of possibilities and serve as a bridge between the past and the future to connect with and inspire the American public. 

These films and the multifaceted, multichannel campaign bringing them to audiences nationwide will be coupled with a mix of bold, immersive promotional assets across television, print, digital billboards, streaming video, social and community platforms, and audio channels. The paid media campaign tips off at the highly anticipated 2023 NCAA March Madness tournament with on-site activations, broadcast showcases and digital campaign extensions. Starting in May, a first-of-its-kind co-branded partnership with NBCUniversal will leverage high-impact programming moments across the entire NBCU ecosystem from hit shows across NBC and Peacock to the critically acclaimed reality programs to popular film franchises to on-the-ground integrations at Universal Parks and Universal Studios and more. Additional partnerships will follow with Complex and IGN.

A second phase of the campaign will be unveiled later this year, allowing “Be All You Can Be” to reveal a deeper, more personal look at the hopes, fears and dreams of today’s youth. 

For more information on the Army’s new brand and the possibilities to “Be All You Can Be,” visit GoArmy.com. 

About the Army Enterprise Marketing Office: AEMO is the U.S. Army’s national marketing, marketing research and analysis, and accessions analysis organization. AEMO develops innovative and effective ways to connect with the American public to make the Army more accessible and understood, increase awareness of both the benefits and value of Army service, and motivate the most qualified candidates to choose the Army as their service of first choice. 

 

 

 

 

 

 

 

Logo – https://mma.prnewswire.com/media/2018153/US_Army_Logo.jpg
Video – https://www.youtube.com/watch?v=qVtkw96Eeec
Video – https://www.youtube.com/watch?v=swnCndIH35A
Photo – https://mma.prnewswire.com/media/2018760/BAYCB_TANK_87__45.jpg
Photo – https://mma.prnewswire.com/media/2018754/BAYCB_TRAIN_21__79.jpg
PDF – https://mma.prnewswire.com/media/2018755/Bios_Army_Brand_Announcement_Release__1__ID_21f37d311dfa.pdf

SOURCE U.S. Army

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

SINTRONES Advances Battlefield Intelligence with Tactical Edge AI at EUROSATORY 2026

Published

on

By

Featuring Intel® Panther Lake Rugged Computing, Military AI Vision, and Data Sovereignty Solutions for Modern Defense

PARIS, June 15, 2026 /PRNewswire/ — SINTRONES Technology Corp. (TPEx: 6680), a global provider of rugged embedded and Edge AI computing solutions, will exhibit at EUROSATORY 2026 (Hall 5B, Booth BC465). The company will showcase its latest Tactical Edge AI computing platforms for battlefield intelligence, autonomous military operations, and mission-critical defense applications. In collaboration with TEAMGROUP Industrial, SINTRONES will also demonstrate integrated storage solutions designed to ensure an absolute control over critical data in modern defense environments.

As military operations increasingly rely on AI-driven intelligence, autonomous systems, and cyber-secure infrastructure, defense organizations require rugged computing platforms capable of processing vast amounts of data directly at the tactical edge. Developed under an IEC 62443-4-1 certified secure development lifecycle and validated to MIL-STD-810H environmental standards, SINTRONES delivers reliable Edge AI computing solutions engineered for harsh and mission-critical deployments.

“Defense organizations need more than computing performance. They require real-time intelligence, cybersecurity resilience, and dependable operation in demanding environments,” said Kevin Hsu, CEO of SINTRONES.

Intel® Panther Lake-Powered Tactical Edge AI Computing

A key highlight at the booth is the VBOX-3650 rugged in-vehicle computer, powered by the latest Intel® Core™ Ultra Series 3 processor (codename Panther Lake). Featuring integrated NPU and GPU acceleration, the platform is engineered for AI-powered military mobility, autonomous ground vehicles (UGVs), mobile command systems, and ISR applications that require real-time intelligence at the tactical edge. Delivering high-throughput AI inference, low-latency responsiveness, and energy-efficient performance in a compact fanless design, the VBOX-3650 enables defense organizations to deploy advanced AI capabilities closer to the mission.

The showcased solutions support AI-powered vision applications, including real-time object detection, target tracking, situational awareness, and autonomous navigation, helping operators transform sensor data into actionable intelligence for faster and more informed decision-making.

Data Sovereignty Through Integrated Edge AI and Secure Storage

As defense platforms generate increasing volumes of mission-critical data, maintaining control and protection of sensitive information has become a strategic priority.

At EUROSATORY 2026, SINTRONES will collaborate with TEAMGROUP Industrial to demonstrate an integrated Edge AI and secure storage solution. The showcase combines SINTRONES rugged computing platforms with TEAMGROUP Industrial’s industrial-grade storage technologies, including its One-Click Data Destruction SSD, designed to safeguard sensitive operational data in defense applications.

Together, the integrated solution enables military organizations to process intelligence at the tactical edge while strengthening data sovereignty, operational resilience, and information security in high-risk environments.

Secure-by-Design Edge AI for Defense Applications

Cybersecurity remains a critical requirement across modern defense supply chains. SINTRONES develops its Edge AI platforms under an IEC 62443-4-1 certified secure development lifecycle, integrating cybersecurity best practices throughout product development and deployment.

Combined with MIL-STD-810H ruggedization and mission-critical computing expertise, SINTRONES delivers secure and reliable Edge AI platforms that help defense organizations build resilient infrastructures for next-generation military operations.

About SINTRONES

Founded in 2009, SINTRONES Technology Corp. (TPEx: 6680) is a global provider of rugged industrial and Edge AI computing solutions. The company designs modular, certified platforms that enable real-time decision-making at the edge for mission-critical applications across transportation, industrial automation, and military and defense environments. For more information, visit: www.sintrones.com

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/sintrones-advances-battlefield-intelligence-with-tactical-edge-ai-at-eurosatory-2026-302799757.html

Continue Reading

Technology

HiringThing Launches AI Candidate Ranking to Cut Time-to-Hire

Published

on

By

New features and plan options give employers of every size the ability to move faster on top candidates.

ALLENTOWN, Pa., June 15, 2026 /PRNewswire-PRWeb/ — HiringThing, the leading white label applicant tracking system (ATS), today announced the launch of the next generation of their platform, featuring a Visual Candidate Pipeline, AI Candidate Ranking, and Workflow Management, alongside two new plan tiers: Essential and Pro.

“Most of the employers we work with aren’t struggling to post jobs. They’re struggling to move fast enough once applications come in,” says Colette Luke, VP of Product. “We built this platform so that the best candidate isn’t lost because no one got to their resume in time.”

The launch comes as employers face a paradox in today’s labor market: job openings remain plentiful, yet average time-to-fill has stayed above 30 days. At the same time, high-volume roles routinely attract hundreds of applications that hiring teams cannot review fast enough.

HiringThing’s new AI Candidate Ranking feature addresses this directly: every applicant is scored against the job description in seconds, giving hiring managers a ranked shortlist as a starting point rather than an inbox of unread resumes. Hiring teams retain full control throughout the process. They can review and adjust the criteria the AI uses to rank candidates, as well as the weight assigned to each factor, ensuring every ranking reflects their priorities, not just an algorithm’s defaults.

“Most of the employers we work with aren’t struggling to post jobs. They’re struggling to move fast enough once applications come in,” says Colette Luke, VP of Product. “We built this platform so that the best candidate isn’t lost because no one got to their resume in time.”

A faster, smarter hiring experience

The next generation of HiringThing gives hiring teams three things they’ve consistently said they need: a faster way to surface strong candidates from a crowded applicant pool, a clearer view of where every candidate stands at any moment, and less time spent on the manual coordination that slows offers down. AI Candidate Ranking is designed to guide and accelerate human decision-making. Hiring decisions remain firmly with the people who know their teams and culture best. The result is a platform that largely eliminates the bottlenecks that cost employers top talent: slow triage, missed follow-ups, and inconsistent processes.

Plans built for every stage of growth

The new Essential and Pro tiers ensure every employer gets the right level of functionality. Smaller teams get a clean, complete hiring experience out of the box. Higher-volume and multi-location employers get AI-powered features that scale with their complexity.

“A small employer hiring ten people a year needs something clean and simple,” said Jess Tejani, COO. “A multi-location employer hiring fifty people a quarter needs AI, automation, and custom workflows. We built both on the same platform.”

The next-generation HiringThing platform is available now to all partners and their clients. For more information, visit hiringthing.com or contact sales@hiringthing.com.

About HiringThing

HiringThing is a modern recruiting and employee onboarding platform as a service that creates seamless talent experiences. Our white label solutions and open API enable technology and service providers to offer hiring and onboarding to their clients. Approachable and adaptable, the platform empowers anyone, anywhere to build their dream team. For more information, visit hiringthing.com or follow us on LinkedIn, X, or YouTube.

Media Contact

Joanna Campa, HiringThing, 1 8887692023, marketing@hiringthing.com, hiringthing.com

View original content to download multimedia:https://www.prweb.com/releases/hiringthing-launches-ai-candidate-ranking-to-cut-time-to-hire-302799513.html

SOURCE HiringThing

Continue Reading

Technology

SWI Group takes majority position in GDA, a 1.3 GW USA digital infrastructure group, taking SWI Group to a majority shareholding position.

Published

on

By

The acquisition will increase SWI Group’s shareholding in one of the largest privately held U.S. digital infrastructure platforms to majority holding position. SWI Group will work closely with management to reposition GDA’s assets for high-performance computing and AI workloads, expanding the Group’s combined global capacity to over 3.6 GW.

LONDON and AMSTERDAM, June 15, 2026 /PRNewswire/ — Euronext Amsterdam-listed SWI Group (“SWI”; SWICH) today announced a binding agreement to acquire an additional shareholding in Genesis Digital Assets Limited (“GDA”), one of the largest privately-held digital infrastructure companies, with operations primarily in the USA.

GDA holds land with over 1.3 GW of energized and approved grid connections. The company comprises 15 facilities, including multiple hyperscaler-grade sites in Texas. SWI Group’s existing digital infrastructure investments include the AiOnX 2.3GW European data center platform which is developing five strategically located hyperscale projects in Ireland, the United Kingdom, Denmark, Spain, and Italy, partially leased to one of the largest hyperscalers.

SWI Group has also agreed to acquire a majority stake in Polarise, an AI digital infrastructure provider with a focus on building the underlying infrastructure for AI and providing high-performance computing (HPC) capacities via its hardware and software offerings. Polarise is an official NVIDIA Cloud Service Provider and has recently launched the first industrial-scale AI Factory in Germany in partnership with Deutsche Telekom and NVIDIA.

“The acquisition of a majority shareholding in GDA will significantly expand SWI Group’s digital infrastructure footprint to include the USA, the largest and fastest-growing market for AI and HPC data centers. By aggregating these European and US platforms, the Group is creating a leading global digital infrastructure player offering full, vertically integrated cloud and AI computing capacity across the 5 layers of AI: land, chips, infrastructure, models and applications. ” said Max-Hervé George, Founder and Chief Executive Officer of SWI Group.

This press release contains information which is or may constitute inside information within the meaning contemplated by the Market Abuse Regulation (EU) 596/2014.

About SWI Group

SWI Stoneweg Icona Group (www.swi.com), listed on Euronext Amsterdam under the ticker SWICH (ISIN: SGXPZ11CH7U7), is a global investment conglomerate driven by an entrepreneurial spirit that operates in a number of sectors, including Data Centers, Real Estate, Credit, and the Financial Sector. The Group’s investment strategies are grounded in thorough research, in-depth first-hand knowledge, and the ability to efficiently implement strategies to maximise the greatest return potential. SWI Group relies on local operating teams to identify, develop and manage opportunities around the world, both real estate and investment strategies. SWI Group currently has approximately €10 billion of assets under management and employs over 280 people across 26 offices across the world.

About AiOnX

AiOnX is SWI Group’s wholly owned data center development and operating platform, with five sites under development across Ireland, the United Kingdom, Denmark, Spain, and Italy, representing 2.3 GW of European AI-ready capacity.

About Genesis Digital Assets Limited

Genesis Digital Assets Limited holds over 1.3 GW of energized land across facilities located primarily in the United States and Sweden, including multiple hyperscaler-grade sites in Texas. The company is being repositioned for high-performance computing and AI workloads.

About Polarise GmbH

Founded in Germany, Polarise (www.polarise.eu) is a leading European AI infrastructure platform delivering high-performance computing (HPC) at scale through a combination of purpose-built AI data centers, advanced software capabilities and deep operational expertise. As one of Europe’s preferred NVIDIA Cloud Partner and NVIDIA Cloud Service Provider, Polarise enables enterprise and sovereign customers to deploy mission-critical AI workloads with high performance, security and reliability across the continent.

View original content:https://www.prnewswire.com/news-releases/swi-group-takes-majority-position-in-gda-a-1-3-gw-usa-digital-infrastructure-group-taking-swi-group-to-a-majority-shareholding-position-302799771.html

SOURCE SWI Group

Continue Reading

Trending