Connect with us

Technology

New Army brand redefines ‘Be All You Can Be’ for a new generation

Published

on

The modern brand and accompanying campaign highlight the vast possibilities of Army service for today’s youth

WASHINGTON, March 8, 2023 /PRNewswire-HISPANIC PR WIRE/ — For the first time since 2001, the U.S. Army has introduced a new brand that redefines what it means to “Be All You Can Be” for a new generation. Secretary of the Army Christine Wormuth, Army Chief of Staff Gen. James McConville and Sgt. Maj. of the Army Michael Grinston made the announcement during a much-anticipated launch event at the National Press Club. The brand and its accompanying campaign spotlight the countless opportunities the Army provides youth to explore their passions, build community and become the best versions of themselves. 

“At a time when political, economic and social factors are changing how young Americans view the world, the new Army brand illustrates how service in the Army is grounded in passion and purpose,” said Wormuth. “Serving our nation is a calling, and one that is fundamentally hopeful. We want a new generation of Americans to see the Army as a pathway to the lives and careers they want to achieve.”

The brand transformation was a multiyear, research-based process designed to reflect today’s Army accurately and authentically, while addressing the needs of a new generation. The brand’s new look and feel consists of a reengineered five-point star logo (the box has been removed to reflect the limitless possibilities in the Army) coupled with the return of the popular “Be All You Can Be” tagline. 

The logo and tagline are part of a full-brand ecosystem that helps tell the Army story visually and verbally, including a new custom font, an expanded color palette, new iconography, photography, motion graphics and more. 

“All good brands must evolve to reflect internal and external changes to ensure an accurate depiction of the organization that also meets audience needs,” said Maj. Gen. Alex Fink, Chief of Army Enterprise Marketing. “We know youth seek purpose, passion, community and connection, but we also know many don’t recognize the Army’s ability to deliver on those needs. We need a brand that effectively communicates the possibilities of Army service.”

“‘Be All You Can Be’ is a phrase that has inspired many generations of Soldiers, and its promise still rings true today,” said McConville. “This is the message for the moment and for the future.”

At the center of the brand rollout are two films narrated by Emmy- and Critics’ Choice Award nominated actor Jonathan Majors, star of “Ant-Man and the Wasp: Quantumania” and “Creed III.” With a focus on the Army’s 247 years of achievement, the two films – “Overcoming Obstacles” and “Pushing Tomorrow” – showcase Army service as a driver of possibilities and serve as a bridge between the past and the future to connect with and inspire the American public. 

These films and the multifaceted, multichannel campaign bringing them to audiences nationwide will be coupled with a mix of bold, immersive promotional assets across television, print, digital billboards, streaming video, social and community platforms, and audio channels. The paid media campaign tips off at the highly anticipated 2023 NCAA March Madness tournament with on-site activations, broadcast showcases and digital campaign extensions. Starting in May, a first-of-its-kind co-branded partnership with NBCUniversal will leverage high-impact programming moments across the entire NBCU ecosystem from hit shows across NBC and Peacock to the critically acclaimed reality programs to popular film franchises to on-the-ground integrations at Universal Parks and Universal Studios and more. Additional partnerships will follow with Complex and IGN.

A second phase of the campaign will be unveiled later this year, allowing “Be All You Can Be” to reveal a deeper, more personal look at the hopes, fears and dreams of today’s youth. 

For more information on the Army’s new brand and the possibilities to “Be All You Can Be,” visit GoArmy.com. 

About the Army Enterprise Marketing Office: AEMO is the U.S. Army’s national marketing, marketing research and analysis, and accessions analysis organization. AEMO develops innovative and effective ways to connect with the American public to make the Army more accessible and understood, increase awareness of both the benefits and value of Army service, and motivate the most qualified candidates to choose the Army as their service of first choice. 

 

 

 

 

 

 

 

Logo – https://mma.prnewswire.com/media/2018153/US_Army_Logo.jpg
Video – https://www.youtube.com/watch?v=qVtkw96Eeec
Video – https://www.youtube.com/watch?v=swnCndIH35A
Photo – https://mma.prnewswire.com/media/2018760/BAYCB_TANK_87__45.jpg
Photo – https://mma.prnewswire.com/media/2018754/BAYCB_TRAIN_21__79.jpg
PDF – https://mma.prnewswire.com/media/2018755/Bios_Army_Brand_Announcement_Release__1__ID_21f37d311dfa.pdf

SOURCE U.S. Army

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Osstem Implant Accelerates Innovation in India with ‘Denall TV’, a Digital Dental Education Hub

Published

on

By

Over the past two years since its launch in April 2024, Denall TV has become a core platform for digital dental education in India.Opened a dedicated Denall Studio in India in July 2025, strengthening live hands-on and professional training programs.Supporting the professional growth of clinicians through practical content, including ‘Master Courses’ and ‘Product Reviews’.

NEW DELHI and MUMBAI, India, June 15, 2026 /PRNewswire/ — Osstem Implant announced that its specialized dental education platform for the Indian market, ‘Denall TV’ (https://in.denall.com), is gaining significant traction among local practitioners, establishing itself as a vital hub for digital dental education in India.

 Building a Comprehensive Digital Clinical Education Environment

Since launching its first content in April 2024, Denall TV has continuously evolved to meet the needs of Indian clinicians. To provide more immersive and high-quality education, Osstem Implant established a dedicated Denall Studio in India in July 2025. This facility has enabled the creation of a systematic digital clinical education environment, overcoming geographical limitations for dentists across the country.

Providing High-Quality, Practice-Oriented Clinical Content

The platform focuses on promoting ‘Digital Dentistry’ through specialized ‘Digital Surgery’ education and providing accurate product information. Denall TV consistently uploads essential clinical content, including: Live Hands-on sessions, Practical Master Courses, Expert product reviews featuring items such as the T2 Plus and 122 Taper KIT, helping clinicians make informed decisions for their practices.

Strengthening Trust as a Strategic Education Partner

Professional clinical courses have become a major topic of interest among local medical professionals. Notably, the ‘Implant System Introduction’ lecture has surpassed 25,000 views, proving the platform’s high influence. This achievement signifies that Osstem Implant has successfully established itself as a trusted education partner in the Indian market, going beyond its role as a manufacturer.

Bridging Global Trends and Improving Educational Accessibility

Osstem Implant connects local practitioners with global academic networks. The platform provides timely content from global academic events such as the ‘2026 Osstem World Meeting in Bangkok’, sharing the latest implant trends and technological advancements with the Indian dental community. By offering online access, Denall TV effectively bridges the educational gap for dentists in regions where offline seminars are difficult to attend.

An official from Osstem Implant India stated, “Denall TV serves as a key bridge, delivering world-class clinical knowledge to local dentists. We will continue to strengthen our real-time interactive webinars to provide deeper clinical insights.” The official added, “We are committed to driving both the quantitative and qualitative growth of the Indian dental implant market through the continued provision of high-quality educational content.”

Moving forward, Osstem Implant plans to enhance its B2C PR strategies centered around the Denall TV platform and lead the popularization of digital dental treatment in India through close communication with local practitioners.

Photo – https://mma.prnewswire.com/media/2996512/image1.jpg

View original content:https://www.prnewswire.com/in/news-releases/osstem-implant-accelerates-innovation-in-india-with-denall-tv-a-digital-dental-education-hub-302796515.html

Continue Reading

Technology

Avalara’s Bhumika Kenjale Receives Excellence in AI-Driven Tax Automation Solutions 2026 Award

Published

on

By

Recognition honors leadership in AI-powered compliance innovation and contributions to the future of global tax automation

PUNE, India, June 15, 2026 /PRNewswire/ — Avalara, Inc., the agentic AI leader in global tax and compliance, is proud to announce that Bhumika Kenjale, Director of Indirect Tax, has been honored with the Excellence in AI-Driven Tax Automation Solutions 2026 award at the Bharat 2.0 Conclave. The award recognizes leaders driving AI-led transformation in tax and compliance through innovation, technical expertise, and strategic vision that is shaping the future of the industry.

“We are immensely proud of Bhumika and the impact she continues to have on the global tax and compliance landscape,” said Dulles Krishnan, General Manager of India Operations at Avalara. “Her ability to combine deep regulatory expertise with AI innovation reflects the very essence of Avalara’s mission. This recognition highlights her exceptional leadership and the meaningful contributions she has made for Avalara, our customers, and the broader tax and compliance community.”

Kenjale has been instrumental in building the AI-driven infrastructure that powers seamless global compliance. Under her leadership, Avalara’s India Tax Research and Technology Capability Centre has expanded significantly, operating on an AI-first model with advanced automation to deliver highly accurate tax content at scale.

She also serves as a global Co-Chair of Women of Avalara, Avalara’s employee resource group, championing opportunities for women in technology and ensuring the next generation of women see a clear path to technology leadership.

About Avalara
Avalara is the agentic AI platform for global tax and compliance. For more than two decades, Avalara has built one of the most expansive libraries of tax content and integrations in the industry, processing more than 54 billion transactions annually and supporting millions of businesses worldwide. The company’s purpose-built AI agents automate end-to-end compliance with greater precision, from tax calculations and return filings to exemption certificate management and beyond. For more information, visit Avalara.com.

View original content to download multimedia:https://www.prnewswire.com/in/news-releases/avalaras-bhumika-kenjale-receives-excellence-in-ai-driven-tax-automation-solutions-2026-award-302799625.html

Continue Reading

Technology

From Waste to Value: How Jereh Builds the Circular Ecosystem for Batteries

Published

on

By

YANTAI, China, June 14, 2026 /PRNewswire/ — As electric vehicles and energy storage systems scale globally, a critical challenge has emerged: how to manage millions of batteries at the end of their life cycle.

The EU Battery Regulation and similar frameworks are imposing stricter mandates for recycled material content, carbon footprint disclosure, and end-of-life responsibility. Battery recycling has evolved from an environmental compliance duty to a strategic cornerstone of critical material security, supply chain resilience, and the energy transition.

One question remains: can compliant battery recycling be both sustainable and commercially viable?

For Jereh, the answer lies in its intelligent battery recycling demonstration facility in Zhengzhou, China. Since commissioning, the plant has processed more than 15,000 tons of raw feedstock, maintained a utilization rate above 80%, and achieved profitability within its first year of operation. Both the black mass recovery rate and purity exceed 98%, while copper and aluminum separation efficiency reaches up to 96%, underscoring the viability of industrial-scale battery recycling.

This facility served as the validation platform for Jereh’s Lithium Battery Recycling Equipment 1.0. Building on real-world operating data, Jereh has developed its next-generation Lithium Battery Recycling Equipment 2.0 and introduced its LFP Cathode Material Regeneration Solution, further enhancing the value recovery of end-of-life batteries.

The upgraded 2.0 equipment increases single-line annual capacity by 50% while improving operational safety, efficiency, and environmental performance. Meanwhile, the LFP regeneration solution reduces processing costs by 40% through a dry physical process, achieves up to 95% stripping efficiency, eliminates wastewater discharge, and cuts carbon emissions by around 60%.

Beyond technology development, Jereh is expanding its global battery recycling footprint through localized partnerships across South Korea, Australia, Hungary, and the United States. Following the successful 1.0 validation in Zhengzhou, the 2.0 equipment in Guangzhou and Chongqing is expected to commence operations in the coming weeks, with plans for further deployment in overseas markets. Recently, Jereh also signed an agreement with Witthal Gulf to jointly develop a benchmark lithium battery recycling project in Abu Dhabi. The project marks another milestone in Jereh’s efforts to support the development of sustainable battery recycling infrastructure worldwide.

Jereh also contributes to the development of battery recycling standards and safety frameworks, supporting a more mature and transparent recycling ecosystem. For Jereh, the goal is clear: transform retired batteries from waste into valuable resources and help close the loop across the global battery value chain.

View original content to download multimedia:https://www.prnewswire.com/news-releases/from-waste-to-value-how-jereh-builds-the-circular-ecosystem-for-batteries-302799938.html

SOURCE Jereh Group

Continue Reading

Trending