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New Army brand redefines ‘Be All You Can Be’ for a new generation

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The modern brand and accompanying campaign highlight the vast possibilities of Army service for today’s youth

WASHINGTON, March 8, 2023 /PRNewswire-HISPANIC PR WIRE/ — For the first time since 2001, the U.S. Army has introduced a new brand that redefines what it means to “Be All You Can Be” for a new generation. Secretary of the Army Christine Wormuth, Army Chief of Staff Gen. James McConville and Sgt. Maj. of the Army Michael Grinston made the announcement during a much-anticipated launch event at the National Press Club. The brand and its accompanying campaign spotlight the countless opportunities the Army provides youth to explore their passions, build community and become the best versions of themselves. 

“At a time when political, economic and social factors are changing how young Americans view the world, the new Army brand illustrates how service in the Army is grounded in passion and purpose,” said Wormuth. “Serving our nation is a calling, and one that is fundamentally hopeful. We want a new generation of Americans to see the Army as a pathway to the lives and careers they want to achieve.”

The brand transformation was a multiyear, research-based process designed to reflect today’s Army accurately and authentically, while addressing the needs of a new generation. The brand’s new look and feel consists of a reengineered five-point star logo (the box has been removed to reflect the limitless possibilities in the Army) coupled with the return of the popular “Be All You Can Be” tagline. 

The logo and tagline are part of a full-brand ecosystem that helps tell the Army story visually and verbally, including a new custom font, an expanded color palette, new iconography, photography, motion graphics and more. 

“All good brands must evolve to reflect internal and external changes to ensure an accurate depiction of the organization that also meets audience needs,” said Maj. Gen. Alex Fink, Chief of Army Enterprise Marketing. “We know youth seek purpose, passion, community and connection, but we also know many don’t recognize the Army’s ability to deliver on those needs. We need a brand that effectively communicates the possibilities of Army service.”

“‘Be All You Can Be’ is a phrase that has inspired many generations of Soldiers, and its promise still rings true today,” said McConville. “This is the message for the moment and for the future.”

At the center of the brand rollout are two films narrated by Emmy- and Critics’ Choice Award nominated actor Jonathan Majors, star of “Ant-Man and the Wasp: Quantumania” and “Creed III.” With a focus on the Army’s 247 years of achievement, the two films – “Overcoming Obstacles” and “Pushing Tomorrow” – showcase Army service as a driver of possibilities and serve as a bridge between the past and the future to connect with and inspire the American public. 

These films and the multifaceted, multichannel campaign bringing them to audiences nationwide will be coupled with a mix of bold, immersive promotional assets across television, print, digital billboards, streaming video, social and community platforms, and audio channels. The paid media campaign tips off at the highly anticipated 2023 NCAA March Madness tournament with on-site activations, broadcast showcases and digital campaign extensions. Starting in May, a first-of-its-kind co-branded partnership with NBCUniversal will leverage high-impact programming moments across the entire NBCU ecosystem from hit shows across NBC and Peacock to the critically acclaimed reality programs to popular film franchises to on-the-ground integrations at Universal Parks and Universal Studios and more. Additional partnerships will follow with Complex and IGN.

A second phase of the campaign will be unveiled later this year, allowing “Be All You Can Be” to reveal a deeper, more personal look at the hopes, fears and dreams of today’s youth. 

For more information on the Army’s new brand and the possibilities to “Be All You Can Be,” visit GoArmy.com. 

About the Army Enterprise Marketing Office: AEMO is the U.S. Army’s national marketing, marketing research and analysis, and accessions analysis organization. AEMO develops innovative and effective ways to connect with the American public to make the Army more accessible and understood, increase awareness of both the benefits and value of Army service, and motivate the most qualified candidates to choose the Army as their service of first choice. 

 

 

 

 

 

 

 

Logo – https://mma.prnewswire.com/media/2018153/US_Army_Logo.jpg
Video – https://www.youtube.com/watch?v=qVtkw96Eeec
Video – https://www.youtube.com/watch?v=swnCndIH35A
Photo – https://mma.prnewswire.com/media/2018760/BAYCB_TANK_87__45.jpg
Photo – https://mma.prnewswire.com/media/2018754/BAYCB_TRAIN_21__79.jpg
PDF – https://mma.prnewswire.com/media/2018755/Bios_Army_Brand_Announcement_Release__1__ID_21f37d311dfa.pdf

SOURCE U.S. Army

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Agoda Unveils South Korean Travelers’ Top Domestic and International Destinations for Chuseok Holiday

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– Fukuoka, Tokyo, Osaka, Da Nang, and Nha Trang topped overseas destinations, while Jeju, Busan, Seoul, Sokcho, and Gyeongju led domestic hotspots  

SEOUL, South Korea, Sept. 6, 2026 /PRNewswire/ — With the Chuseok holiday around the corner, South Korean travelers are already making plans to make the most of the four-day break. According to digital travel platform Agoda, accommodation searches for international and domestic destinations have increased by 38% and 160%, respectively, compared to two weeks before the holiday period.

Based on accommodation searches made by South Korean travelers between May to mid-August 2026, Agoda found that Japanese destinations dominated the list of the most-searched overseas destinations for the Chuseok holiday. Fukuoka ranked first, followed by Tokyo and Osaka. Beyond Japan, Vietnamese destinations also proved popular, with Da Nang and Nha Trang rounding out the top five. The findings highlight South Korean travelers’ continued preference for short- and mid-haul destinations, where they can enjoy a combination of cultural experiences and seaside leisure.

Due to its proximity to South Korea with an average flight time of just 1.5 hours from Seoul, Fukuoka is one of the most accessible Japanese destinations for South Korean travelers. The destination is expected to become even more accessible with Eastar Jet’s expanded services on the Incheon–Fukuoka route through October 24, and the Busan–Fukuoka route from August 29 to October 24, covering the Chuseok holiday period.

For those making travel plans closer to home, Jeju ranked as the most-searched domestic destination, with a 131% increase in travel interest, followed by Busan (147%), Seoul (64%), Sokcho (324%), and Gyeongju (222%). Sokcho, which recorded the strongest growth in search interest among the top 5 domestic destinations, saw tourism expenditure by South Korean travelers increase by 8.2% year-on-year in the first half of 2026, according to the Korea Tourism Organization. The high growth in interest in Sokcho’, driven by its diverse mix of mountains, beaches, lakes, culinary experiences and cultural attractions, suggests that the destination could see continued visitor demand through the second half of the year, including during the Chuseok holiday period.

Gyeongju, which ranked fifth, continues to attract South Korean travelers with its historic sites and rich cultural heritage. The city’s appeal could be further boosted by expanded KTX and KTX-Eum services scheduled to begin in September, offering travelers improved rail connectivity during the autumn travel season.

Alex Park, Country Director, South Korea at Agoda shared, “As the Chuseok holiday approaches, South Korean travelers are showing strong interest in nearby destinations, with domestic travel seeing particularly strong demand. As a global travel platform, Agoda is committed to supporting travelers with diverse preferences by offering great deals on flights, accommodation, and activities, whether they are looking to explore destinations overseas or closer to home.”

As South Korean travelers finalize their Chuseok holiday plans, Agoda continues to offer a seamless booking experience across more than six million holiday properties, 130,000 flight routes, and 300,000 activities worldwide. To find the best deals for autumn travel to Asia and beyond, visit Agoda.com or download the Agoda mobile app. As part of Agoda’s August Mega Sale, travelers can enjoy up to 60% off on hotel bookings during the main sale through 31 August.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/agoda-unveils-south-korean-travelers-top-domestic-and-international-destinations-for-chuseok-holiday-302867025.html

SOURCE Agoda

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TECNO Wins Two IFA Global Product Technology Innovation Awards for Modular Phone and Tonino Lamborghini TECNO TAURUS

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BERLIN, Sept. 5, 2026 /PRNewswire/ — TECNO, a global AI-driven innovative technology brand, achieved two IFA Global Product Technology Innovation Awards at IFA 2026:

Tonino Lamborghini TECNO TAURUS took the Miniaturized Gaming PC Technology Innovation Gold Award, standing out with its Italian aesthetics and exceptional performance in the compact body. The TECNO Modular Phone was honored with the Ultra-Slim Magnetic Modular Technology Innovation Gold Award, praised for its ultra-slim craftsmanship and unique modular magnetic technology.

These awards once again demonstrate TECNO’s sustained breakthroughs in product innovation and industry-leading craftsmanship in design excellence. The Global Product Technology Innovation Awards were established in 2014 by IDG, IFA, and DIHK to celebrate excellence across the global consumer electronics industry. The awards honor products that set new industry benchmarks and drive innovation through intelligent technology and user-centric design.

TECNO Modular Phone: The World’s Thinnest Modular Smartphone

At just 4.9mm, the TECNO Modular Phone is powered by proprietary Modular Magnetic Interconnection Technology. It combines a precision magnetic array with pogo-pin connectors, offering a flexible ecosystem for different needs. The host retains a 3000–4000mAh battery, while modules draw power directly for a snap-and-go experience. It also resolves the inherent conflict between rising AI computing demands and limited device space.

The technology has earned over 20 accolades from leading media, with CNET and Yanko Design naming it the Best of MWC 2026, and The Verge recognizing it as the Best Mobile Tech at MWC 2026.

Tonino Lamborghini TECNO TAURUS: One of the World’s Smallest Water-Cooling Gaming Mini-PCs

At around 6.36 liters, the panoramic transparent chassis of the Tonino Lamborghini TECNO TAURUS fuses iconic Italian design with raw engineering. Powered by the Intel® Core™ i9-13900HK and NVIDIA® GeForce RTX™ 5060 (614 AI TOPS, 145W TGP, DLSS 4), it achieves the pinnacle of performance, providing a high-fidelity gaming experience and high-efficiency AI workstation. The water-cooling system sustains peak frequencies, while 15 ports and WiFi 6E deliver connectivity. It was recognized with Yanko Design’s Best of MWC award.

In addition, TECNO made waves at IFA with the Next-Gen Bezelless Concept Phone featuring a revolutionary 0mm screen bezel, and the convertible laptop MEGABOOK T15 360 Pro. Relentlessly pushing the boundaries of design, performance, and AI innovation, TECNO is pioneering limitless possibilities for futuristic technology.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/tecno-wins-two-ifa-global-product-technology-innovation-awards-for-modular-phone-and-tonino-lamborghini-tecno-taurus-302870739.html

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Morpho UV Printer Unveiled at IFA with Hands-On Live Creation

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BERLIN, Sept. 5, 2026 /PRNewswire/ — Morpho, a company specializing in UV printing technology, is showcasing its first desktop UV printer at IFA 2026, Hall 17-196. Visitors are observing Morpho’s colorful, textured prints, and some have the opportunity to print on a range of blank materials provided.

Morpho’s desktop UV printer can print on a wide range of materials, including wood, glass, leather, metal, and more, delivering vivid colors and tactile textures for customized results. At IFA 2026, the booth attracted interest from creators, educators, and technology professionals, who gathered to watch live demonstrations.

Among those who have tried Morpho’s printer, three aspects are most frequently highlighted: print quality, the moving gantry design, and overall ease of use.

Visitors are first drawn to the prints, which feature precise color reproduction and finely detailed textile textures. With G7 Master ColorSpace certification, Morpho ensures consistent tones across different pieces. The same level of precision is evident in the raised textures created by the industrial-grade printhead, which builds fine layers of ink for detailed, tactile surfaces. The printhead maintains fast carriage motion speeds of up to 600mm/s while preserving precise detail.

Attendees have also noted the printer’s compact desktop footprint. With its moving gantry architecture—where the entire gantry moves along both axes—the printer offers a large, fully enclosed print chamber that accommodates various objects while remaining desktop-friendly.

First-time users have given positive feedback on Morpho’s usability. The integrated Stereo Vision Smart Alignment™ System quickly captures an object’s height and contours, while Morpho Studio’s guided workflows help users move from idea to print with minimal setup.

Morpho’s team shared that the program has been in development for several years, with the goal of making UV printers a practical tool for everyday creative use. Founder Mingyu “Brett” Wang, formerly Global VP of R&D at DJI, commented, “We communicate directly with our community, listen to feedback, and make fast improvements.”

Ahead of IFA, Morpho’s Kickstarter campaign surpassed $10 million in support from over 2,800 backers worldwide. The company is committed to further developing its proprietary core technology and delivering reliable engineering for creators, makers, and small businesses.

Visit Morpho’s website to learn more.

About Morpho: Morpho develops desktop UV printers that bring industrial-grade printing and coloring to everyday materials, enabling creators to turn almost any physical surface into a canvas for their ideas.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/morpho-uv-printer-unveiled-at-ifa-with-hands-on-live-creation-302870741.html

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