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New Army brand redefines ‘Be All You Can Be’ for a new generation

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The modern brand and accompanying campaign highlight the vast possibilities of Army service for today’s youth

WASHINGTON, March 8, 2023 /PRNewswire-HISPANIC PR WIRE/ — For the first time since 2001, the U.S. Army has introduced a new brand that redefines what it means to “Be All You Can Be” for a new generation. Secretary of the Army Christine Wormuth, Army Chief of Staff Gen. James McConville and Sgt. Maj. of the Army Michael Grinston made the announcement during a much-anticipated launch event at the National Press Club. The brand and its accompanying campaign spotlight the countless opportunities the Army provides youth to explore their passions, build community and become the best versions of themselves. 

“At a time when political, economic and social factors are changing how young Americans view the world, the new Army brand illustrates how service in the Army is grounded in passion and purpose,” said Wormuth. “Serving our nation is a calling, and one that is fundamentally hopeful. We want a new generation of Americans to see the Army as a pathway to the lives and careers they want to achieve.”

The brand transformation was a multiyear, research-based process designed to reflect today’s Army accurately and authentically, while addressing the needs of a new generation. The brand’s new look and feel consists of a reengineered five-point star logo (the box has been removed to reflect the limitless possibilities in the Army) coupled with the return of the popular “Be All You Can Be” tagline. 

The logo and tagline are part of a full-brand ecosystem that helps tell the Army story visually and verbally, including a new custom font, an expanded color palette, new iconography, photography, motion graphics and more. 

“All good brands must evolve to reflect internal and external changes to ensure an accurate depiction of the organization that also meets audience needs,” said Maj. Gen. Alex Fink, Chief of Army Enterprise Marketing. “We know youth seek purpose, passion, community and connection, but we also know many don’t recognize the Army’s ability to deliver on those needs. We need a brand that effectively communicates the possibilities of Army service.”

“‘Be All You Can Be’ is a phrase that has inspired many generations of Soldiers, and its promise still rings true today,” said McConville. “This is the message for the moment and for the future.”

At the center of the brand rollout are two films narrated by Emmy- and Critics’ Choice Award nominated actor Jonathan Majors, star of “Ant-Man and the Wasp: Quantumania” and “Creed III.” With a focus on the Army’s 247 years of achievement, the two films – “Overcoming Obstacles” and “Pushing Tomorrow” – showcase Army service as a driver of possibilities and serve as a bridge between the past and the future to connect with and inspire the American public. 

These films and the multifaceted, multichannel campaign bringing them to audiences nationwide will be coupled with a mix of bold, immersive promotional assets across television, print, digital billboards, streaming video, social and community platforms, and audio channels. The paid media campaign tips off at the highly anticipated 2023 NCAA March Madness tournament with on-site activations, broadcast showcases and digital campaign extensions. Starting in May, a first-of-its-kind co-branded partnership with NBCUniversal will leverage high-impact programming moments across the entire NBCU ecosystem from hit shows across NBC and Peacock to the critically acclaimed reality programs to popular film franchises to on-the-ground integrations at Universal Parks and Universal Studios and more. Additional partnerships will follow with Complex and IGN.

A second phase of the campaign will be unveiled later this year, allowing “Be All You Can Be” to reveal a deeper, more personal look at the hopes, fears and dreams of today’s youth. 

For more information on the Army’s new brand and the possibilities to “Be All You Can Be,” visit GoArmy.com. 

About the Army Enterprise Marketing Office: AEMO is the U.S. Army’s national marketing, marketing research and analysis, and accessions analysis organization. AEMO develops innovative and effective ways to connect with the American public to make the Army more accessible and understood, increase awareness of both the benefits and value of Army service, and motivate the most qualified candidates to choose the Army as their service of first choice. 

 

 

 

 

 

 

 

Logo – https://mma.prnewswire.com/media/2018153/US_Army_Logo.jpg
Video – https://www.youtube.com/watch?v=qVtkw96Eeec
Video – https://www.youtube.com/watch?v=swnCndIH35A
Photo – https://mma.prnewswire.com/media/2018760/BAYCB_TANK_87__45.jpg
Photo – https://mma.prnewswire.com/media/2018754/BAYCB_TRAIN_21__79.jpg
PDF – https://mma.prnewswire.com/media/2018755/Bios_Army_Brand_Announcement_Release__1__ID_21f37d311dfa.pdf

SOURCE U.S. Army

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China Xplained | The China Squeeze, or the China Opportunity?

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GUANGZHOU, China, Sept. 6, 2026 /PRNewswire/ — This is a news report from South: 

Is China’s manufacturing rise squeezing out or creating opportunities for other economies?

Ahead of the 2026 APEC Economic Leaders’ Meeting in China this November, journalists and experts from around the world gathered in Guangdong for the Asia-Pacific Media Forum (APMF) 2026.

The forum opened in Shenzhen on September 5, bringing together more than 400 representatives from across the Asia-Pacific region, as well as from international organizations.

Before the opening of the forum, participants travelled across Guangdong to see China’s industries and development first-hand.

In this episode of China Xplained, we look at the numbers, supply chains, investment and voices from across the developing world—to ask a bigger question: Is China squeezing out room for other economies?

View original content to download multimedia:https://www.prnewswire.com/news-releases/china-xplained–the-china-squeeze-or-the-china-opportunity-302870814.html

SOURCE South

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PUDU D7 Named Honoree in IFA Innovation Awards for Best in IFA Next & Emerging Technologies

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BERLIN, Sept. 6, 2026 /PRNewswire/ — Pudu Robotics, a global leader in commercial service robotics, today announced that its PUDU D7 Semi-humanoid Intelligent Robot has been named an Honoree in the Best in IFA Next & Emerging Technologies category of the IFA Innovation Awards. The recognition highlights PUDU D7’s ability to combine mobile navigation, dexterous manipulation and intelligent sensing to perform a range of tasks in real-world industrial and commercial environments.

The IFA Innovation Awards recognize outstanding innovations across the global technology landscape. Entries are evaluated by an independent international jury based on criteria including technology and functionality, innovation and originality, and the potential to create tangible value for users and the market. The recognition places PUDU D7 among emerging technologies demonstrating new possibilities for the future of robotics.

From Industrial Operations to Guest Interaction

PUDU D7 is designed for industrial, warehouse, retail and hospitality environments, where it can move through human-oriented spaces and perform tasks that require both mobility and dexterous manipulation.

In industrial and warehouse settings, D7 can handle materials, pick items from shelves, replenish inventory, transport goods between work areas and push carts. With a payload capacity of up to 20 kg (44.1 pounds) and an operating height of up to 2 meters (6.6 feet), it can work with a range of storage systems and materials.

In retail, D7 can support shelf replenishment, item handling and store organization, moving products between storage areas and shelves and helping maintain product displays.

In hotels and hospitality, PUDU D7 can take on the role of an intelligent front-desk host, welcoming guests, preparing and serving coffee, interacting with visitors and providing engaging experiences. Its semi-humanoid form and dual-arm capabilities allow it to combine practical service tasks with natural human-robot interaction, bringing a more personable and engaging presence to the guest experience.

Designed for Adaptable Performance

PUDU D7 combines a dual-arm manipulation system, tactile sensing and a 360-degree perception system to support these applications. Front- and rear-facing LiDAR and other sensors enable navigation around people and obstacles, while tactile sensing provides precise control when handling objects.

The robot also features autonomous battery swapping, allowing it to independently replace its battery and reduce downtime during extended operation.

Together, these capabilities enable D7 to support different tasks across a range of environments without being limited to a single application.

PUDU D7 Makes Its European Debut at IFA

IFA 2026 marks the first time PUDU D7 is being showcased in Europe. At the Pudu Robotics booth, visitors can experience live demonstrations highlighting the robot’s capabilities and its potential for human-robot interaction.

D7 interacts directly with visitors through demonstrations including waving, making heart gestures and picking up objects. These demonstrations showcase the robot’s ability to combine movement, manipulation and interaction in a human-oriented environment.

Advancing the Next Generation of Intelligent Robotics

The IFA Innovation Awards recognition marks another step in Pudu Robotics’ expansion from service delivery, commercial cleaning and industrial delivery into embodied intelligent robotics.

PUDU D7 is part of Pudu Robotics’ broader strategy to develop a portfolio of specialized, semi-humanoid and humanoid robots, building on its capabilities in embodied navigation, manipulation and interaction. This approach enables the company to address a broader range of applications across commercial and industrial environments.

Pudu Robotics will continue working with customers and partners worldwide to explore new applications for embodied intelligence and bring increasingly capable robots into real-world environments.

About Pudu Robotics

Pudu Robotics is a global leader in commercial service robotics and the industry’s first company to offer a full portfolio spanning specialized, semi-humanoid, and humanoid robots. According to Frost & Sullivan’s latest market report, Pudu Robotics ranks No. 1 globally in commercial service robotics by both revenue and shipment volume. Built on its One Brain, Multiple Embodiments architecture, Pudu offers robots for service delivery, commercial cleaning, industrial delivery, and general embodied AI applications across hospitality, retail, healthcare, manufacturing, education, public services, and more. To date, Pudu Robotics has shipped over 130,000 robots to customers across 85+ countries and regions.

View original content to download multimedia:https://www.prnewswire.com/news-releases/pudu-d7-named-honoree-in-ifa-innovation-awards-for-best-in-ifa-next–emerging-technologies-302870806.html

SOURCE Pudu Robotics

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Asia-Pacific Media Forum held in China’s Guangdong

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SHENZHEN, China, Sept. 6, 2026 /PRNewswire/ — A news report from Xinhuanet: 

The Asia-Pacific Media Forum opened on Saturday in Shenzhen, south China’s Guangdong Province, with the theme of “Building a Path to Shared Prosperity for the Asia-Pacific Community: Media Consensus and Action.”

Li Shulei, a member of the Political Bureau of the Communist Party of China (CPC) Central Committee and head of the Publicity Department of the CPC Central Committee, attended the forum and delivered a keynote speech. Huang Kunming, a member of the Political Bureau of the CPC Central Committee and secretary of the CPC Guangdong Provincial Committee, attended the forum and delivered a speech.

Participating guests noted that this year marks 2026 APEC “China Year,” during which China will host the 33rd APEC Economic Leaders’ Meeting. They expressed their belief that with support from all sides, the summit will yield fruitful outcomes and elevate Asia-Pacific cooperation to new heights.

Participating guests emphasized that development and cooperation in the Asia-Pacific region depend on the active participation of media. The media are expected to share stories of openness and integration, provide comprehensive coverage of the region’s progress and achievements across various fields, and help foster a favorable public opinion environment for the region’s open development.

Participating guests noted that the media should actively promote outcomes of the series of APEC activities, interpret policies and measures of various economies to support scientific and technological innovation, and build regional consensus for innovative development.

They also called for deepening results-oriented cooperation in joint reporting, technological innovation and personnel training, and leveraging media exchanges to carry forward civilizations, spread culture and convey goodwill, so as to enhance mutual understanding and closer bonds among the peoples of the Asia-Pacific.

The forum was co-hosted by the Publicity Department of the CPC Central Committee, Xinhua News Agency and the Guangdong provincial government, and organized by the Shenzhen municipal government.

More than 400 representatives from over 40 countries and regions, as well as UN agencies and international organizations, attended the event. At the opening ceremony, 16 founding organizations from China and abroad jointly formed the Organizing Committee of the Asia-Pacific Media Partnership Program.

View original content:https://www.prnewswire.com/in/news-releases/asia-pacific-media-forum-held-in-chinas-guangdong-302870809.html

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