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More than 74% of Women of All Ages Play Mobile Games Daily, 67% See it as a Vital Source of Relaxation, Stress Relief & Mental Stimulation

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BARCELONA, March 23, 2023 /PRNewswire/ — Mobile gaming is soaring in popularity as the ‘go-to’ for women of all ages, 18 years – 65 years +, for relaxation, stress relief and mental stimulation, according to a new global research report commissioned by GameHouse.

 

In celebration of Women’s History Month and the launch of its ‘Me time-Game time’ women’s campaign, GameHouse commissioned Pollfish to survey over 800 US and UK consumers aged 18 years+ through 65 years+ about their interests, passions, how they spend their ‘me time’ and how mobile gaming factors in to this.

The results show that 74% of women are today playing mobile games once – several times per day; with more than 67% of those surveyed quoting mobile gaming as a vital part of their downtime or ‘me time’.  When asked specifically how they like to spend their ‘me time’, across the board, respondents of all ages said they choose mobile gaming as a key means to relax and relieve stress, with a vast 73% majority of 35-44-year-old women playing mobile games during their ‘me time’

Mobile gaming is recognised for providing novelty, mental stimulation and variety that keeps life interesting, engaging and fun, and that these fresh and immersive experiences provide an instant escape from the hustle and bustle and pressures of daily life, enabling players to take a break and a moment for themselves.

Here, in particular mobile games that provide a deep narrative that players can fully immerse themselves in, with strong relatable characters and storyline, provide welcome engagement and instantaneous distraction. Further, that strategy games provide new challenges and mental stimulation for all ages.

Simonetta Lulli Gómez, CEO, GameHouse, said, “As a company we are on a mission to design around female gaming preferences and to encourage women to take their ‘me time’ and enjoy it! GameHouse has an unrivalled heritage of the past 25 years in creating the type of games that women engage with the most.”

She continued, “We believe that our casual mobile and PC gaming experiences, with strong relatable characters and story narrative provide the perfect escape from day-to-day commitments, an opportunity to unwind and recharge your batteries.” 

For all respondents aged 18 years+, gaming ranked the sixth most popular way to relax and unwind. Amongst this, a considerable 33% of 35-44 year-olds surveyed said they favour playing games, with 25% of 45-54 year-olds and 20% of 55-64-year olds enjoying playing games in their ‘me time’.

Further, 60% of all women aged 18 years+, said they see gaming as fun, with over half valuing it as a means to ‘relieve stress’ and 39% as a means to ‘take a moment for myself’. Additionally, two thirds of women aged 18 years+ said they feel ‘relaxed’, ‘stimulated’, ‘engaged’ or ‘focused’ when on their mobile, proving that mobile provides balance and the perfect escape from day-to-day commitments for all ages. 

In terms of preferred mobile game genres, Bubble Shooters, Puzzle, Word, Board and Collapse games ranked the highest, with 48%, 35%, 35% and 32%, respectively, playing these genres currently or over the past three months. Overall, women value the problem solving, challenge, growing and strategic thinking aspects of gaming the most. Of those surveyed, mobile remains the most popular gaming platform for women, with 42% playing games on Android and 54% on iPhone.  

When asked how else they like to spend their time on mobile, respondents confirmed they like to focus on social media (76%), streaming entertainment like video and music, researching, browsing and shopping (66%) and communicating with friends and family (60%). 

Mobile Gaming and ‘Me time’ 

Globally, almost three quarters of women are playing games in 2023. Female gamers in fact represent 48% of the global mobile gaming market; with 21% of adult mobile gamers being women aged 36 years+. 

Yet women continue to feel guilty about taking ‘me time’ with 34% of respondents saying they sometimes feel guilty about taking their ‘me time’; and 15% saying they frequently or always feeling guilty taking ‘me time’, compared to just 7% of men.  

Respondents stated that often they must limit ‘me time’ to a few times per week, either just before bedtime or first thing in the morning, when they are ‘free of chores’ or ”when the husband is at work’ and ‘kids are at school’. Worse still, some don’t take it all. 60% of 35–44-year-olds said they don’t get enough or any ‘me time’.

46% percent of those surveyed aged 18 years+ said they feel they don’t get enough or any ‘me time’, with just 32% saying they get an average amount. Within this, 60% of 35–44-year-olds said they don’t get enough or any ‘me time’. The research shows that kids play a bigger role in when women get their me time. 

Emmi Kuusikko, Head of Product Strategy, Insights and Growth, GameHouse, said, “Our research shows that women seek ‘me time’ but feel guilty about taking it and that women find mobile gaming to provide the perfect escape, a means to unwind and have fun.  

She continued, “GameHouse’s ‘Me time – Game time’ campaign celebrates female gamers across the world and encourages women to claim their me time – we all need it!” 

GameHouse® is strategically positioned with its puzzle, narrative and storytelling games to connect with female casual gamers that currently make up over 60% of the total players of the top 1,000 games on the Apple App Store.

GameHouse mobile games are available for download on the Apple App store here and on Google Play here and its PC games here. Please see http://mobile.gamehouse.com/ GameHouse for further information. 

Notes to Editors 

Me-time-Game time Assets

To link to the ‘Me time – Game time’ live action video: please see hereFor download options for the ‘Me Time-Game Time’ live action video and research please see press kit. Password: MeTim3! 

About GameHouse 
GameHouse®, a subsidiary of RealNetworks, develops and publishes immersive games that center around storytelling for iOS, Android, and PC. GameHouse® is well known for having built and created stories with unique characters and artwork that are played and loved by millions every month, like Emily’s adventures in Delicious® World or Delicious® Bed & Breakfast. GameHouse® has released over 5,000 games and apps that have been used by over 250 million players in over 215 countries, making it one of the top mobile games studios targeted to female audiences in the world. 

Video – https://www.youtube.com/watch?v=jXpt-fGB8dE
Logo – https://mma.prnewswire.com/media/2038618/GameHouse_Logo.jpg

 

 

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English Courses for Professionals (2026): EF English Live Recognized for Building Confidence in Workplace Communication by Expert Consumers

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NEW YORK, Sept. 4, 2026 /PRNewswire/ — Expert Consumers has featured EF English Live in its 2026 review of English courses for professionals, with particular emphasis on how its online learning model helps in building confidence for workplace communication. The review looks at a practical issue for working adults: knowing English grammar or vocabulary does not always make it easy to speak during meetings, presentations, interviews, or conversations with international colleagues. EF English Live addresses that gap through live classes, real-life simulations, and personalized feedback.

English Courses for Professionals

EF English Live – an online English school offering live lessons, AI-assisted feedback, and flexible self-study

EF English Live’s learning platform has served 20 million students and delivers 2 million lessons each year. Its teaching method is backed by 60 years of experience in language education.

What Did Expert Consumers Review?

Expert Consumers reviewed EF English Live’s teaching system for online learners. The method places speaking at the core of each course and uses workplace situations, interactive exercises, and teacher-led practice to help learners use English in practical settings.

The course includes one-on-one private classes, small group classes, and 2,000+ hours of self-study activities. Learners can book sessions across time zones and access exercises on any device.

Why Does Speaking Practice Matter in Professional Settings?

Workplace communication often requires more than correct grammar. Employees may need to explain an idea clearly, respond without a prepared script, ask questions in a meeting, or adapt their language for colleagues and clients from different countries.

EF English Live uses simulated conversations and scenarios to recreate these situations. Learners receive repeated speaking practice in a guided setting, where mistakes provide useful information for the next lesson. This follows the course’s principle that consistent practice supports measurable progress.

How Does the Learning Program Work?

Each learner starts by taking the EFSET assessment, which measures their current English proficiency. An EF English Live course consultant then uses the result, along with the learner’s goals and available study time, to prepare an individual plan.

The program includes:

Private lessons with certified EF Teachers, including feedback and goal settingInteractive group classes with learners from all over the worldMore than 2,000 hours of videos, vocabulary quizzes, reading tasks, grammar games, and other self-study material

This structure gives professionals several ways to practice the same skills. Teacher-led private classes, group classes, and independent exercises reinforce each other throughout the course.

How Do Teachers and AI Support Each Learner?

EF English Live has more than 3,000 certified and trained EF Teachers working across every time zone. During classes, teachers use AI technology to assess a learner’s strengths and areas for improvement. The system supplies personalized, real-time feedback, while the teacher guides the conversation and answers questions.

This pairing keeps instruction personal while using learning data to inform future sessions. It also shows learners which skills need more practice.

What Flexibility Is Available for Busy Professionals?

Private classes, group classes, and self-study materials are available online. Learners can book lessons 24/7 and access them from multiple devices, accommodating work hours, travel, or family commitments.

Course pricing is personalized. A course consultant reviews the learner’s English level, objectives, schedule, and budget before preparing a study plan and price.

How Does the Satisfaction Guarantee Work?

EF English Live also has a 12-week Satisfaction Guarantee under stated participation requirements. Learners must complete at least one teacher-led lesson, either private or group, and one self-study module each week. Those who are not satisfied after the first 12 weeks can cancel within the following month and request a refund under the program terms.

Takeaway

Expert Consumers’ 2026 assessment presents EF English Live as a structured option for professionals who want workplace English practice with live teachers, flexible access, and personalized feedback. Its emphasis on speaking places everyday professional communication at the heart of the learning experience.

The full review can be found on the Expert Consumers website.

About EF English Live

EF English Live is the first and largest online English school. Part of EF Education First, it’s designed to help people learn English for work, travel, and personal life, with real, certified teachers, online classes available 24/7, AI roleplays, and self-study exercises. With a teaching method based on 27 years of EF’s original research with Apple and Cambridge University, EF English Live is used by over 1 million learners worldwide. Courses prepare learners for workplace communication, job interviews, international career opportunities, and professional development. Rather than promoting quick fluency, EF English Live emphasizes consistent practice, speaking from day one, and building long-term confidence.

About ExpertConsumers.org: Expert Consumers delivers news and insights on consumer products and services. As an affiliate, Expert Consumers may earn commissions from sales generated using links provided.

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JIMMY Unveils Nespure N9 at IFA 2026: The Countertop Water Purifier That Brews Coffee Too

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BERLIN, Sept. 4, 2026 /PRNewswire/ — Following the success of its Matrix and R9 series, JIMMY unveils a new category-defining innovation at IFA: Nespure N9 – a countertop water purifier and capsule coffee maker in one.

JIMMY N9 answers the growing demand for multifunctional appliances that save space without compromising performance. It delivers lab-grade purified mineral water and barista-style coffee from a single compact unit – no plumbing, just plug and play.

Every cup starts with better water. JIMMY N9, featuring a 5-stage purification system, combines an ultra-filtration – which removes harmful substances while retaining essential minerals – with a coconut shell activated carbon filter that adds a smooth, slightly sweet finish, reminiscent of spring water and perfect for daily hydration and coffee brewing.

Heat in Seconds. Hydrate on Demand. With a single touch, the N9 delivers 98℃ hot water or ambient water instantly – ideal for tea, lemonade, instant meals, or a quick glass of water.

One Touch, Barista Inside. Compatible with original-line capsules, the N9 uses a 20-bar high-performance pump and fast-heating technology for stable pressure and optimal extraction. One touch brews your favourite Espresso or Lungo in seconds – no complexity, only pure enjoyment.

Your day, served. From a quick morning coffee to an afternoon tea – one touch, one machine, no fuss. The N9 joins JIMMY’s growing water purification family at IFA this year, alongside the R9 series for diversified household drinking needs and the Matrix series for upgraded hydration fun with sparkling and ice. The expanded lineup has drawn strong interest from business partners, tech professionals, media, and creators alike. Together, they reflect JIMMY’s commitment to delivering versatile, space-saving hydration solutions for every lifestyle – hot, cold, sparkling, ice, and now coffee.

JIMMY Matrix and R9 series are already available on Amazon (DE/FR/ES), jimmyitalia.it, jimmy.bg, eMAG, Allegro, etc. The Nespure N9 will follow across Europe after its IFA debut.

About JIMMY

JIMMY is a tech-driven brand under KingClean Electric Co., Ltd., with over 32 years of expertise in developing and manufacturing small home appliances. Since 1994, KingClean has grown into a global industry leader with 800+ R&D engineers filing 200+ new patents annually, and holding 2,200+ patents. Leveraging KingClean’s robust R&D and manufacturing capabilities, JIMMY continues to pioneer innovations that provide a cleaner, smarter way to enhance quality of life and overall well-being.

Contact: Sally.hong@KingClean.com

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DOJO Launches BLAST10K Fresh: UK’s First Vape with INSTA-JUICED™ Technology and Industry-first Matcha Strawberry Flavour

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LONDON, Sept. 4, 2026 /PRNewswire/ — DOJO today announces the launch of the BLAST10K Fresh, the first device in the UK market to feature proprietary INSTA-JUICED™ technology. Utilizing a unique 0+10ml freshness-locking structure, this innovative vape isolates e-liquid from the coil until activation. Unlike traditional devices where prolonged contact with the coil can lead to oxidation and stale flavours, INSTA-JUICED™ keeps the liquid pristine. This ensures that the flavour profile remains locked at its peak—delivering vibrant sweetness and sharp cooling—effectively providing a “just-opened” experience with every puff. This design addresses consumer concerns regarding flavour degradation, retaining over 70% more freshness than other products even after long-term storage.

At the heart of the BLAST10K Fresh is DOJO’s advanced COREX BLAST technology paired with a Dual Mesh coil design. This combination guarantees consistent heat distribution and optimal wicking, delivering a True Fresh Flavour that remains vibrant from the first puff to the last. By eliminating flavour drop-off across its 10,000-puff lifespan, the device ensures a Long-Lasting experience where every draw tastes as authentic as the beginning. Supporting this performance is a robust 1000mAh rechargeable battery, offering up to three days of use on a single charge, alongside SSS Leak-Resistant Tech for superior leak protection.

The launch introduces eight exclusive, nature-inspired flavours, headlined by the industry-first Matcha Strawberry. This sophisticated profile is inspired by the delicate balance of British Malling Centenary strawberries and Japanese Okumidori matcha, capturing their authentic essences with a smooth, creamy finish to offer a premium café-style experience. Other notable launches include Pina Colada, which evokes the tropical notes of Costa Rican pineapple and coconut, and Berry Lemonade, a zesty fusion reminiscent of strawberries, raspberries, and Meyer lemons. These join existing favourites like Rhubarb Custard Sweet and Blackcurrant GB, expanding the BLAST series portfolio to 40 distinct options.

Crucially, the BLAST10K Fresh maintains full compatibility with the broader BLAST ecosystem, supporting both new 0+10ml pods and existing 2+8ml pods for seamless user transition. “The BLAST10K Fresh redefines premium vaping by solving flavour stagnation,” stated a DOJO spokesperson. “We invite consumers to experience unparalleled consistency and freshness.”

The DOJO BLAST10K Fresh will be available at selected UK retailers soon.

About DOJO

DOJO is dedicated to providing adult vapers with innovative, high-quality devices that prioritise flavour integrity and user satisfaction through cutting-edge technology.

For more information, please visit: https://www.dojovape.com/

 

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