Connect with us

Technology

LG SMILES BACK TO THE WORLD WITH ITS NEW BRAND IDENTITY

Published

on

With Reinvented Brand Strategy, Company Aims to Actively Communicate
With Customers Beyond Generations and Locations

SEOUL, South Korea, April 12, 2023 /PRNewswire/ — LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life’s Good with a more dynamic and youthful look across all physical and digital customer touch points.

In the company’s new Brand Communication Guidelines shared with employees all around the world, LG outlined the new direction for the brand to be loved by customers across countries and generations, including Generation Z, and ultimately establish itself as an iconic brand. The Brand Communication Guidelines reiterate LG’s core values of ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smile.’

The brand slogan, Life’s Good, encompasses the message of how the company enables its customers to enjoy a quality life and indulge in precious moments via LG products, services and communication. And, as the brand mission, the company has pursued Innovation for a Better Life, contributing to the shaping of a better life and future for the planet.

The newly established brand direction includes a revamp of LG’s visual identity, reinterpreting the existing warmth and sense of togetherness of the brand. The company aims to boost interaction with more customers through a new visual identity that adds vitality and interactive elements while putting a new spin on the existing brand image.

In the digital space, the company’s symbol will come to life, engaging customers with a new level of expressiveness. The brand symbol, composed of the letters ‘L’ and ‘G,’ can perform eight unique motions, including nodding, spinning and winking. With its new capabilities, the brand symbol can greet customers with a friendly smile or move along with background music on digital platforms in a variety of witty ways.

In addition to its signature LG Red color, the company will be using the more energetic LG Active Red across all customer contact points. Also, various gradient elements in LG Active Red, white and black were also introduced, offering variety as they can be applied according to the unique characteristic of each product or service.

The company also designed a new typeface for its Life’s Good brand slogan, which will be used more widely as a brand asset in product packaging. Cleverly integrated into the typeface are shapes inspired by various LG products.

LG’s new brand strategy not only strengthens the company’s unique identity, but signals its willingness and capacity to evolve with generations, along with its unmatched commitment to innovating customer experiences all around the globe. The company plans to utilize its one-of-a-kind brand asset at all customer contact points globally throughout the year.

“Having a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which harmonically blends innovation and warmth,” said William Cho, CEO of LG Electronics. “Implementing the new brand strategy, LG aims to become an iconic brand that resonates with consumers transcending generations and locations.”

About LG Electronics, Inc.

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global revenue of over KRW 80 trillion in 2022. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, service robots, automotive components and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.

 

Video – https://mma.prnewswire.com/media/2051381/240411_LG_Electronics_Digital_Logo_Play.mp4
Photo – https://mma.prnewswire.com/media/2051382/New_Brand_Identity_01.jpg
Photo – https://mma.prnewswire.com/media/2051383/New_Brand_Identity_02.jpg 

View original content:https://www.prnewswire.co.uk/news-releases/lg-smiles-back-to-the-world-with-its-new-brand-identity-301794831.html

Continue Reading

Technology

VITG Unveils Modern Managed Services and Managed Detection & Response as Part of a Broader AI and Cybersecurity Transformation across ANZ

Published

on

By

SYDNEY, Sept. 7, 2026 /PRNewswire/ — As organisations across Australia and New Zealand navigate the accelerating impact of artificial intelligence, increasingly sophisticated cyber threats, and growing governance requirements, Virtual IT Group   (VITG) has announced the launch of Modern Managed Services  (MMS)  and Managed Detection & Response  (MDR) , that are next-generation managed services and managed security offerings designed to help organisations remain secure, resilient and ready for what’s next.

Modern Managed Services delivers a Modern Defensible Architecture framework for managed IT operations, ensuring security controls, governance frameworks and operational best practices are embedded and continuously maintained. Complementing this, Managed Detection & Response provides organisations with 24×7 Security Operations Centre (SOC) capability, actively monitoring, investigating and responding to threats using advanced security analytics and response technologies.

Jeremy Nees , Chief Product Officer, VITG , said:

“Too often, organisations purchase managed services only to discover they do not have the standard level of security they need. As businesses adopt AI, the old-world IT solutions that Managed Service Providers (MSP) are selling are simply not going to cut it. We’ve baked common security requirements into the MMS service from day one, applying the key principles of Modern Defensible Architecture: Secure-by-Design, Defense in Depth, and Zero Trust.

MDR and ZDR   can be layered on top or are available independently if you have your own IT service or team. The push to adopt AI is leaving security gaps across the ANZ mid-market. Our goal is to provide customers with technology that is secure, resilient, and ready for what’s next.”

The launch marks VITG’s second major solution release of the year, following the introduction of its Zero Trust Consulting Practice  and Zero Trust Detection & Response  (ZDR)  offering earlier in 2026. It is also the Group’s first launch since acquiring cybersecurity outfit Security Centric , building on the addition of Auckland based The Instillery  in 2025 and further strengthening VITG’s capabilities across managed services, cloud, cybersecurity, data and AI. VITG is also advancing a dedicated Data & AI Practice and Momentum, a continuous improvement framework currently being piloted with customers ahead of a market launch later this year.

Since joining VITG  at the start of the year, Maurice McCarthy , Chief Executive Officer , is committed to moving at pace to meet the demand that has been created off the back of the market’s rapid adoption of AI.   

McCarthy said, “The traditional managed services model was built for a different era. Today’s organisations need partners that can help them unlock the value of data and AI while strengthening cybersecurity, managing risk, and continuously evolving their technology environment.

Through the acquisition of Security Centric and The Instillery we have brought together market-leading expertise across managed services, data and AI, and cybersecurity. This launch is the first of several innovations we will introduce as we help organisations accelerate transformation and realise greater value from AI.”

Sash Vasilevski , Chief Security Officer, VITG , said:

“The technology businesses are using to unlock the value of AI, integrate systems, and build strong data foundations, is rapidly introducing new risks and attack surfaces.

As business leaders accelerate their adoption of AI, the gap between the threats they face and the security capabilities they have in place is growing faster than many businesses realise.”

Modern Managed Services and Managed Detection & Response are available immediately.

For more information, visit:

Modern Managed Services (MMS)

Managed Detection & Response (MDR)

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/vitg-unveils-modern-managed-services-and-managed-detection–response-as-part-of-a-broader-ai-and-cybersecurity-transformation-across-anz-302870081.html

SOURCE Virtual IT Group

Continue Reading

Technology

DUVA Introduces DUVA ONE at IFA 2026: Personalized Sleep Earbuds That Respond in Real Time

Published

on

By

The Sleep System That Understands You Best.

BERLIN, Sept. 6, 2026 /PRNewswire/ — DUVA, created by Fitnexa, is introducing DUVA ONE at IFA Berlin 2026. This intelligent in-ear sleep system is designed to sense changes in the user and the bedroom, then personalize audio, noise control, and device behavior throughout the night.

Most sleep wearables explain what happened after users wake up. DUVA ONE is designed to help while the night is still happening. Its low-profile earbuds, environment-sensing charging case, and app work together to determine when and how to respond.

A user might start the night with a podcast over Bluetooth. After they fall asleep, DUVA ONE can introduce locally stored sleep audio and optimize power use. If a partner begins snoring or traffic grows louder, it can adjust ANC or add sound masking. In the morning, a private offline alarm wakes only the wearer, without requiring an active phone connection.

In-ear PPG and motion sensors estimate sleep stages and track heart rate, HRV, sleep position, and movement, while the case monitors noise, light, temperature, and humidity. The AI Agent interprets these signals alongside playback status and personal preferences to select an appropriate response. Users control sleep audio, playback duration, ANC strategy, and nighttime interventions in the DUVA App.

“Sleep does not happen in a static environment, so sleep technology should not remain static either,” said Diego, Founder of Fitnexa. “DUVA ONE is designed to respond while sleep is still happening.”

Key Highlights

Layered noise relief: Passive isolation, Hybrid ANC, and sleep audio provide noise reduction of up to 42 dB, with Transparency Mode and adaptive ANC calibration.Personalized AI sleep guidance: The AI analyzes the user’s real-time sleep state and generates personalized audio guidance to help them gradually fall asleep.Side-sleeping comfort: Each fitted earbud weighs approximately 3.3 grams and has an approximately 9.9 mm low-profile design. Two ear-tip shapes and multiple tip and stabilizing-wing sizes provide more than 40 fit configurations.All-night battery: Up to 16 hours in the most power-efficient configuration, including 13 hours of local audio with ANC off and 9.5 hours with ANC on. The USB-C and wireless charging case provides up to five additional recharges.Private offline alarm: Alarms gradually increase in volume and offer 5, 10, or 15-minute snooze options through the earbud controls.Privacy-first sensing: DUVA ONE does not record conversations, store ambient audio, or upload raw environmental audio. Users can disable individual sensors and delete historical data.

DUVA ONE is planned for release in October 2026 at a target retail price of US$349.99, with target markets including the United States, Canada, the United Kingdom, the European Union, and Australia.

Media Contact: essie@duva.com
Learn more: duva.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/duva-introduces-duva-one-at-ifa-2026-personalized-sleep-earbuds-that-respond-in-real-time-302870832.html

SOURCE DUVA

Continue Reading

Technology

China Xplained | The China Squeeze, or the China Opportunity?

Published

on

By

GUANGZHOU, China, Sept. 6, 2026 /PRNewswire/ — This is a news report from South: 

Is China’s manufacturing rise squeezing out or creating opportunities for other economies?

Ahead of the 2026 APEC Economic Leaders’ Meeting in China this November, journalists and experts from around the world gathered in Guangdong for the Asia-Pacific Media Forum (APMF) 2026.

The forum opened in Shenzhen on September 5, bringing together more than 400 representatives from across the Asia-Pacific region, as well as from international organizations.

Before the opening of the forum, participants travelled across Guangdong to see China’s industries and development first-hand.

In this episode of China Xplained, we look at the numbers, supply chains, investment and voices from across the developing world—to ask a bigger question: Is China squeezing out room for other economies?

View original content to download multimedia:https://www.prnewswire.com/news-releases/china-xplained–the-china-squeeze-or-the-china-opportunity-302870814.html

SOURCE South

Continue Reading

Trending