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Health Care Will Never Be the Same: Mayo Clinic Breaks Convention to Usher in Future of Innovation

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3 years ago

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In new advertising campaign, Mayo Clinic spotlights state-of-the-art technologies, practices and interventions distinguishing it as No. 1 hospital in U.S.

ROCHESTER, Minn., April 17, 2023 /PRNewswire/ — Today, Mayo Clinic launched its latest advertising campaign, inspired by the innovation, technology and patient-centric care that has secured its standing as the No. 1 hospital in the nation for the past seven years, according to U.S. News & World Report.

“With this new campaign, we aim to reinforce that transformation isn’t just a vision at Mayo Clinic, it’s what we’re doing today and every day,” said Mark Pagnano, M.D., medical director, Department of Marketing for Mayo Clinic, a champion of the creative project since its inception.

The new campaign, “Transforming Health Care,” builds on Mayo Clinic’s 2020 campaign, “The Power of Answers,” to create visually stunning metaphorical representations of the futuristic practices used today across its hospital network. Each of the 30- and 60-second spots — “Imaginable,” “Predictable” and “Seeable” — illustrate the ways Mayo Clinic is literally removing barriers through its innovation and team-based model of care.

Mayo Clinic’s new internal creative agency developed the campaign concept and strategy, which centers on engaging, vivid visuals. The campaign features words frequently heard by patients and people in a health care setting. Through interventions inspired by Mayo Clinic’s very own technology — currently ranked first out of 300 health care organizations in Newsweek’s list of “World’s Best Smart Hospitals 2023” — these words visibly change from negative to positive in each spot.

“At Mayo Clinic, we have reimagined health care and continue to challenge what was previously commonplace — the unknowns, the limitations, the lack of options,” said Sherri Gilligan, chief marketing officer, Mayo Clinic. “We’ve dedicated ourselves to removing these barriers from the patient experience during treatment and are applying that same dedication to bring these capabilities to life through our latest advertising creative.” 

To bring its groundbreaking practices to life visually, Mayo Clinic’s creative team selected directing team Espadaysantacruz and 1stAveMachine as their production partners. To capture the state-of-the-art work taking place at Mayo Clinic, the team took its production partners on a tour of Mayo Clinic in Rochester, Minnesota, providing a firsthand look at the spaces, technology and talent that would ultimately be infused into the final creative work. 

The cutting-edge innovations developed at Mayo Clinic pushed its creative team and production partners to innovate their own design abilities, filming processes and creative treatments. Instead of relying on computer-generated graphics to illustrate the technology, which ranges from surgical robots to AI and data stored in the Mayo Clinic Platform, the teams worked collaboratively to build each scene in real life. 

To accomplish this feat, the team researched, developed and created entirely new production techniques to replicate the ways Mayo Clinic’s innovative practices remove the “un” from words like “unsolvable,” “untreatable” and “undefinable” to create a positive reality. The technology featured in the foreground was filmed in front of state-of-the-art LED walls and floors to create unique backdrops and lighting environments.

“We set out to create a campaign that translates the high quality of care we provide our patients into an imaginative creative campaign, because ultimately, our goal is to inspire patient confidence when they choose Mayo Clinic as their health care provider,” said Wes Weleczki, executive creative director at Mayo Clinic. “With this campaign, we are challenging the category’s traditional approach to advertising, much like we continue to challenge traditional approaches in health care more broadly.”

The high-impact TV spots will air nationally in association with a national PGA sponsorship and in select local TV and OTT markets in Minnesota, Arizona and Florida throughout the year. The ads will be accompanied by digital and social extensions. 

About Mayo Clinic
Mayo Clinic is a nonprofit organization committed to innovation in clinical practice, education and research and providing compassion, expertise and answers to everyone who needs healing. Visit the Mayo Clinic News Network for additional Mayo Clinic news.

Press Contact
Brittany Trangsrud
brittany.trangsrud@clynch.com
612-375-8588


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SOURCE Mayo Clinic

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LG ELECTRONICS SHOWCASES COMPLETE PREMIUM RGB LINEUP WITH TÜV RHEINLAND CERTIFICATION FOR HIGH PURITY COLOR AT IFA 2026

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55 minutes ago

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September 5, 2026

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Powered by the α11 AI Processor, LG Micro RGB evo Sets a New Standard for High-Purity RGB Spectrum Display

News Summary:

LG Electronics showcases Micro RGB evo, an ultra-large LCD TV delivering high-purity RGB color performance, certified by TÜV Rheinland with its ‘High Purity RGB Spectrum Display’ certification, at IFA 2026.LG’s award-winning α11 AI Processor[1], recognized for enhancing picture and audio quality, is featured not only in flagship OLED models but also in Micro RGB evo.LG expands its RGB display lineup, now extending to Mini RGB evo models for a wider range of customer choice.

SEOUL, South Korea, Sept. 5, 2026 /PRNewswire/ — LG Electronics (LG) is showcasing LG Micro RGB evo (model MRGB95), a premium ultra-large-screen LCD TV featuring exceptional color purity, at IFA 2026, taking place in Berlin, Germany, from September 4-8. Leveraging LG’s proprietary Micro RGB technology and the α (Alpha) 11 AI Processor Gen3, the advanced TV delivers high-purity red, green, and blue separation, earning TÜV Rheinland’s High Purity RGB Spectrum Display certification.

Premium LCD Color with Independently Verified RGB Purity

LG Micro RGB evo and Mini RGB evo leverage LG’s proprietary high-purity RGB spectrum display technology, enhancing the purity of red, green and blue to deliver more natural and expressive color reproduction. Featuring clear color separation between red, green and blue colors and high purity of each color, the TVs deliver remarkably pure and lifelike colors.

This outstanding color performance has been independently certified by TÜV Rheinland, which has awarded its High Purity RGB Spectrum Display certification to LG’s Micro RGB evo MRGB95 and Mini RGB evo MRGB9M and MRGB85 models.[2]

Highlighting the significance of the certification, Hüseyin Derman, Regional Sales Manager of Products Europe at TÜV Rheinland, stated, “The TÜV Rheinland  certification confirms that LG’s Micro RGB evo has passed a rigorous evaluation of its capacity to deliver physically and optically high-purity colors by completely preventing the intermixing of RGB wavelengths.”

Award-winning AI Processing for Pure Color and Precise Contrast

At the heart of Micro RGB evo is the α11 AI Processor Gen3, LG’s most advanced smart TV processor and the same platform used in the company’s flagship OLED models. The processor’s Dual AI Engine analyzes texture and edge simultaneously to produce more cohesive and lifelike images across movies, shows and games.

Precision Color Enhancer, also enabled by the powerful α11 Gen3, preserves the purity of each primary color while enacting fine control over gradation and tonal transitions. Complementing this is Micro Dimming Ultra, which precisely manages brightness across thousands of dimming zones to reveal subtle detail in both deep shadows and bright highlights. These technologies, combined with the immense scale of the Micro RGB evo’s screen, create an immersive and impactful viewing experience.

As part of its premium LCD lineup strategy, LG offers the industry-leading level of color with the ultra-large Micro RGB evo, alongside the new Mini RGB evo. These TVs leverage LG’s unique light source technology to precisely implement red, green, and blue, earning the ‘High Purity RGB Spectrum Display’ certification from TÜV Rheinland and expanding consumer choice.

“LG Micro RGB evo brings together the exceptional color purity of our proprietary Micro RGB technology and the advanced intelligence of the α11 AI Processor Gen3 to deliver an ultra-large viewing experience like no other,” said Park Hyoung‑sei, president of the LG Media Entertainment Solution Company. “Its independently validated, high-purity RGB color performance reflects our dedication to setting new standards in premium LCD picture quality. By completing our RGB display lineup with Mini RGB evo, we are proud to broaden the range of high-performance choices available to our customers.”

LG Micro RGB evo will be on display at the LG booth in Hall 18 at Messe Berlin throughout IFA 2026.

[1] Tom’s Guide’s AI Awards 2026 Winner 
[2] LG RGB TVs have been certified as “High Purity RGB Spectrum Display” by TÜV Rheinland.

About LG Electronics Media Entertainment Solution Company

The LG Media Entertainment Solution Company (MS) is a recognized innovator in televisions, audio, displays and smart TV platforms. The MS Company enhances the media entertainment experience with its OLED TVs, renowned for perfect black and perfect color, the newest Micro RGB TVs and Mini-LED QNED TVs, all powered by the personalized webOS smart TV platform. The MS Company also offers Information Technology solutions (gaming monitors, business monitors, laptops, projectors, cloud devices and medical displays) as well as Signage solutions (Micro LED signage, digital signage, hospitality displays and signage software solutions) that are designed to maximize customers’ work efficiency and deliver strong value. For more news on LG, visit www.LG.com/global/newsroom/.

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Rally and the American Team Pickleball League Announce National Growth Partnership Focused on Team-based Pickleball

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56 minutes ago

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September 5, 2026

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Partnership pairs ATPL’s national affiliate network with Rally’s pickleball league management software to standardize team-based pickleball leagues across the country.

CHICAGO, Sept. 5, 2026 /PRNewswire-PRWeb/ — Rally and the American Team Pickleball League (ATPL) today announced a national growth partnership to expand standardized, team-based pickleball leagues across the United States. Rally’s pickleball league management software for league admins and pickleball league management app for players power several of the largest pickleball leagues in North America on a platform trusted for 28 years. Under the partnership, ATPL affiliates nationwide will run on that platform, and the two organizations will co-invest in marketing, onboarding, and league infrastructure to support ATPL’s national expansion.

“The American Team Pickleball League has spent years building the infrastructure, format, and community that make team pickleball work at a local level. Rally’s team pickleball app helps that model scale nationally.” — Ross Freedman, Founder and CEO, Rally

ATPL has built one of the fastest-growing team-based pickleball networks in the country, offering local affiliates a proven format, a structured competitive pathway, and a national championship. Rally acquired Pickleballscores in July 2026 as part of its acquisition of the Tenniscores platform, and brings modern technology, national marketing capabilities, and investment to fuel ATPL’s growth.

“ATPL has spent years building the infrastructure, format, and community that make team pickleball work at a local level. Rally’s team pickleball app helps that model scale nationally. Every new affiliate ATPL brings on strengthens the network for everyone in it.”

— Ross Freedman, Founder and CEO, Rally

“We’ve always believed team-based pickleball needed the same kind of national structure that tennis has had for decades. Partnering with Rally gives our affiliates a pickleball team app built for exactly that, and gives us the resources to bring more leagues into the fold.”

— Greg Mather, Founder, American Team Pickleball League

As part of the partnership, Rally will serve as the title sponsor for the ATPL National Championship. The event is scheduled for November 5-8, 2026, hosted at Pictona at Holly Hill in Holly Hill, Florida. ATPL will continue to lead affiliate recruitment, league format, and the national championship pathway, while standardizing on Rally’s pickleball league management platform across its network.

Pickleball has become the fastest-growing sport in the country, with participation reaching 24.3 million players in 2025, according to the Sports & Fitness Industry Association. Despite that growth, team-based league play remains fragmented, with no single national organization providing the standardized format, ratings structure, and championship pathway that sports like tennis have relied on for decades. ATPL was built to close that gap, giving local affiliates a proven format and a clear path from community play to a national championship. This partnership gives ATPL the platform and resources to bring that structure to leagues nationwide as the sport continues to scale.

About Rally

Rally is the leading pickleball league management software and team pickleball app, trusted by pickleball leagues nationwide. Serving over 800 racquet sports leagues and over 1M players in North America, Rally brings scores, standings, schedules, lineups, and messaging into one place for admins, captains, and players. The Rally platform turns pickleball, tennis, platform tennis, and padel leagues into vibrant communities. Learn more at lovetorally.com.

About ATPL

The American Team Pickleball League (ATPL) is a national network of independent, team-based pickleball affiliates, offering a standardized competitive format, training and onboarding support, and a pathway to the ATPL National Championship. Learn more at atplnation.org.

Media Contact

Ross Freedman, Rally LLC — hello@lovetorally.com 

Media Contact

Ross Freedman, Rally LLC, 1 7732138911, ross@lovetorally.com, https://www.lovetorally.com/ 

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SOURCE Rally LLC

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Bringing Local AI Home: UGREEN Introduces Privacy-First HomeAgent for Smarter Living

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2 hours ago

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September 5, 2026

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BERLIN, Sept. 5, 2026 /PRNewswire/ — UGREEN, a leading global consumer technology brand, announced two new product lineups at a European launch event. The unveiling of the UGREEN HomeAgent series of agentic local AI hubs and a new MagFlow lineup marks UGREEN’s next stage of growth. Building on its established presence in digital accessories and smart storage, the company is now dedicated to a broader spectrum of intelligent consumer electronics designed to enhance everyday life.

UGREEN HomeAgent: Agentic Local AI Hub for Homes

At the center of UGREEN’s broader intelligent consumer electronics vision is UGREEN HomeAgent, a groundbreaking Agentic AI Local Hub unifying local storage, computing, and control into one device. It connects a growing ecosystem of UGREEN AIoT devices, including security cameras, smart speakers, and smart photo frames, as well as third-party devices.

UGOS Pro is UGREEN’s in-house operating system built on a Linux architecture, offering professional storage management, robust data security, easy backup and sync, and extensive expandability.

UGREEN HomeAgent is powered by the all-new UGOS Pro, combining NAS-grade storage and data management with integrated home security features, smart home capabilities, and natural voice interaction to deliver a more complete all-in-one experience.

Traditional surveillance cameras usually only document bad news, and their footage is constantly overwritten, so the moments truly worth keeping quietly disappear. That’s why UGREEN set out to redefine the home camera system, not as a surveillance tool, but as a camera for life.

“HomeAgent proactively recognizes moments that are truly worth remembering and organizes them into a personalized daily briefing for every family. Moments that might otherwise be forgotten can return. We want to help families preserve the precious time they spend together.” – Samuel Zhang, CEO of UGREEN

As an agentic local AI hub integrating on-device intelligence, local storage, AI computing and smart-home control, HomeAgent serves as the AI brain of the connected home. Designed to keep data private and local, it enables intelligent file management, proactive home monitoring, voice-driven automation and unified device control. The ecosystem includes the HomeAgent HA100 and HA100 Pro, the NVIDIA® Jetson Thor™-powered MasterAgent MA100, SynCare smart cameras, the UGREEN Smart Speaker for Uliya, and UGREEN Gallery smart frames, while remaining compatible with third-party Matter-enabled devices. Together, they deliver a private, expandable AI platform that helps users preserve memories, monitor their homes and coordinate devices through natural, context-aware interactions.

MagFlow Pro: Active Heat Dissipation and Sustained Fast Charging

Announced alongside HomeAgent, MagFlow Powerbank is the world’s first liquid-cooled Qi2 25W magnetic power bank, featuring CryoPulse™ micro-pump liquid cooling, active heat dissipation and sustained fast charging.

The launch complements UGREEN’s strong range of charging options, outlining the brand’s commitment to true-rated performance and flagship-quality power.

Availability Timeline

Pre-orders for the UGREEN HomeAgent HA100, HA100 Pro and UGREEN MasterAgent MA100 opened on September 4, 2026, via the UGREEN AIoT Official Store, and remain available until the official Kickstarter crowdfunding campaign launches on October 27, 2026. Other AIoT accessories will be introduced as part of the Kickstarter campaign beginning on October 27. During the pre-order period, customers can place a deposit starting at $50 to reserve the UGREEN HomeAgent HA100, HA100 Pro or UGREEN MasterAgent MA100 and secure 50% off with the Super Early Bird discount.

About UGREEN
UGREEN is a leading global tech brand creating innovative products that make everyday life smarter, easier, and more connected. From smart charging and productivity to smart storage and AIoT, UGREEN designs technology around the needs of modern life.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/bringing-local-ai-home-ugreen-introduces-privacy-first-homeagent-for-smarter-living-302870674.html

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