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Ghost Drops returns to legacy roots with new Mail Order Marijuana (MOM) service

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TORONTO, April 20, 2023 /CNW/ – Ghost Drops, Canada’s Most Notorious Cannabis Brand, announces the launch of its all-new, industry altering, medical MOM portal.

Ghost Drops was born in the legacy market and gained popularity as a MOM (Mail Order Marijuana) business. The model offered direct delivery of premium cannabis to thousands of loyal customers across Canada and Ghost Drops ultimately became the leading MOM platform in the legacy market. The recent acquisition of a licensed processing facility has allowed Ghost Drops to return to its roots and offer an elevated version of the same service that made the brand infamous.

The new Ghost Drops MOM platform is unlike any other medical e-commerce site in the industry. Other sites are plagued with long wait times to receive medical documents and are flooded with mid-grade cannabis from multiple brands or sources. Ghost Drops’ MOM is the first medical portal developed to showcase a single premium brand while drastically reducing the friction medical consumers face with other providers. The new medical portal – which launches to the public today – allows consumers across the country the ability to purchase Ghost Drops online with multiple forms of payment including Apple Pay, credit cards and debit cards. With the ability to ship nationally, the MOM platform will now give thousands of supporters in provinces such as Alberta and Quebec long-awaited access to Ghost Drops products.

As a bonus, the MOM membership unlocks special member pricing on exclusive Ghost Drops products, free shipping, and increased carry limits. Members will also be registered to earn GhostDots loyalty points, which was a fan favourite from the brand’s legacy platform.

“Launching this MOM platform is the perfect move for Ghost Drops,” says Ghost Drops CEO Gene Bernaudo. “We built our brand and our cult following through MOM in the legacy market. MOM is part of our origin story. Now, having successfully transitioned to the legal market and having brought our legacy following with us, we’re in a position to return to those mail order roots.

“This is more than just a nostalgic full-circle moment for us. This is another example of Ghost Drops pushing our industry forward, offering something better for our cannabis community. While many large companies have made moves to divest from licensed assets, we continue to defy the status quo and acquired a licensed processing facility. This allows us to bring back the infamous Ghost Drops MOM platform and deliver a greater variety of products, more frequently.”

To support the launch of this non-traditional MOM program, the brand has done what it’s always done – taken a non-traditional approach with a multi-platform marketing campaign that’s sure to capture attention, titled “I’m your MOM”.

“As a team, we knew we had to market this platform in a way that’s never been seen before,” says Ghost Drops CMO Saro Manoukian. “We shot and produced entertaining infomercial-style ads in Los Angeles, redesigned the website, and created an on-brand customer service helpline. And most importantly we developed significant e-commerce infrastructure to ensure compliance was met on all levels. With the ability to now reach the consumer directly, it opens up a whole new world of opportunity for Ghost Drops to deliver an enhanced brand experience.”

To learn more about the campaign, visit www.imyourmom.com or call 1-855-IM-YOUR-M.

Ghost Drops MOM members will have access to the full suite of Ghost Drops cannabis available in retail stores, plus some exclusive member-only MOM products. At launch, the brand’s first live rosin product will be available exclusively through mail order. RosinStar, an award-winning solventless concentrate brand born in the legacy market, will be offering their Garlic Chem 1g Live Rosin. RosinStar is the latest “All-Star draft pick” to join the Ghost Drops family under the company’s The League brand house.

While the MOM platform is sure to earn new customers and accommodates a different commerce channel, Ghost Drops is not leaving retail. Recreational customers and retailers can rest easy knowing that Ghost Drops products will be available as always on the retail front. However, consumers looking for exclusive access to Ghost Drops’ new online portfolio will need to sign up for the MOM platform.

To register for Ghost Drops MOM, applicants can sign-up at www.imyourmom.com. Applications will be processed as timely as possible over the coming days and weeks. For those who already pre-registered during our soft launch, the site is now open. To browse our new exclusive cannabis and clothing drops, visit https://ghostdrops.com/collections/shop-all

About Ghost Drops

Ghost Drops is redefining cannabis in Canada. Through exclusive partnerships with award-winning breeders and cultivators, the Ghost Drops model delivers the very best in premium cannabis. Established in the pre-legal market, Ghost Drops built a loyal cult following by setting the standard of cannabis excellence. Now in the legal market, the Ghost Drops business model combines branded cannabis products and a Mail Order Marijuana (MOM) platform to deliver the most unique play the industry has ever seen.

Website: www.ghostdrops.com 
Instagram: @ghostdropsofficial

Twitter: @ghostdrops

Brands and businesses interested in working with Ghost Drops and its MOM platform can contact info@ghostdrops.com.

SOURCE Ghost Drops

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Electrolux Group to end production in Jászberény, Hungary

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STOCKHOLM, April 22, 2026 /PRNewswire/ — Electrolux Group has decided to end production at the Jászberény, Hungary factory, which manufactures built-in and freestanding refrigeration products. Production is expected to cease by the end of 2026. A restructuring charge of approximately SEK 0.6 billion, of which SEK 0.3 billion is cash related, will be reported as a negative non-recurring item affecting operating income for Region Europe, Middle East & Africa and Asia-Pacific in the second quarter of 2026.

The decision follows a review of the company’s strategy to strengthen cost competitiveness and increase agility through production footprint optimization. This is driven by the current competitive environment, which is impacted by stagnant market demand, price pressure, and increasing constraints on cost competitiveness. The planned site closure will impact approximately 600 employees.

Electrolux Group will fully meet demand for refrigeration products by leveraging existing operations as well as working with external OEM partners. The decision does not affect the local sales and marketing activities managed by the Budapest office. 

This is information that AB Electrolux is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out below, on 22-04-2026 08:30 CET.

For more information:

Ann-Sofi Jönsson, Head of Investor Relations & Sustainability Reporting, +46 73 025 1005

Maria Åkerhielm, Investor Relations Manager, +46 70 796 3856

Henry Sjölin, Investor Relations Manager, +46 76 863 51 85

Electrolux Group Press Hotline, +46 8 657 65 07

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/electrolux-group/r/electrolux-group-to-end-production-in-jaszbereny–hungary,c4337676

The following files are available for download:

https://mb.cision.com/Main/1853/4337676/4051089.pdf

Press release Hungary April 22 2026 ENG final

 

View original content:https://www.prnewswire.com/news-releases/electrolux-group-to-end-production-in-jaszbereny-hungary-302749943.html

SOURCE Electrolux Group

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MediaGo and hipto Secure Another Les Cas d’Or Gold in Performance Marketing

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SAN FRANCISCO, April 22, 2026 /PRNewswire/ — Recently, MediaGo, a global intelligent advertising platform, and hipto, France’s premier lead generation specialist, won Gold in the “Content and Vertical Industries” category at the prestigious French digital marketing awards, Les Cas d’Or. Recognized for a benchmark performance marketing campaign in the health insurance sector, this award—voted on by over 40 brand marketing directors—serves as further authoritative validation of MediaGo’s technical prowess and service capabilities in the European market.

Following previous wins of Gold in the Native Advertising category and Bronze in the Banking & Insurance Acquisition category, this latest industry honor marks another significant milestone. It underscores that MediaGo’s localized native advertising capabilities, along with its ability to apply deep learning technologies in complex user acquisition scenarios across France and Europe, have earned high acclaim from both the market and industry experts, cementing its position at the forefront of the industry.

The French health insurance market is highly competitive and saturated. Local advertisers have long relied heavily on search and social media channels, resulting in persistently high CPAs and significant traffic inflation. Addressing these industry pain points, MediaGo and hipto collaborated to pioneer a new growth trajectory, establishing the open web as the third core acquisition pillar alongside search and social. By leveraging premium local news and information publishers in France, they seamlessly integrated native ads into media environments, providing the insurance sector with a scalable, replicable growth blueprint to effectively counter traffic inflation.

This award-winning campaign focused on scaling the acquisition of high-intent leads in the insurance sector. It successfully overcame three structural challenges inherent in traditional bidding models: reactive algorithms, high cold-start costs, and the difficulty of balancing scale with efficiency. This achievement further validates MediaGo’s strong operational capabilities and its innovation in native advertising within the French market.

Powered by five deep learning models and the newly upgraded SmartBid 3.0, MediaGo precisely predicts the conversion probability of each ad impression in real time. Paired with hipto’s high-frequency creative iterations (3–5 times per week), MediaGo continuously identifies high-potential audience clusters, further enhancing targeting precision. In addition, SmartBid 3.0’s unique “global learning” mechanism reduced the cold start learning cycle for new campaigns by 50%. This partnership enabled campaigns to achieve stable monetization from day one.

By utilizing SmartBid 3.0’s MaxCV mode, hipto’s campaigns achieved a dual breakthrough in both scale and efficiency. Data shows an immediate 32% uplift in monthly conversion volume and a threefold increase in lead volumes over the longer term, successfully expanding market share within a saturated vertical. Additionally, native ad CTR surpassed the industry benchmark by 53%, demonstrating the platform’s ability to precisely target high-intent users. Notably, even with a 48% increase in mobile budget allocation, CPA decreased by 2.6%, proving that volume scaling and margin preservation can coexist.

Leo Ye, Head of Partnerships at MediaGo, stated: “Winning the Les Cas d’Or Gold for Performance Marketing is a strong endorsement of MediaGo’s technical strength and localized service capabilities. We remain committed to a performance-driven, advertiser-centric approach, deepening our footprint in the French market to help advertisers break through growth bottlenecks in a saturated landscape.”

Looking ahead, MediaGo will continue to deepen its presence in Europe. With deep learning at its core, the platform aims to continuously enhance its native advertising capabilities and localized operations, delivering tangible value to global advertisers and empowering partners to achieve high-quality, sustainable business growth in complex market environments.

About MediaGo

MediaGo is a leading intelligent advertising platform. Based on deep learning algorithms, MediaGo empowers businesses of all scales, creating tangible value for companies. With 12 operational centers worldwide, MediaGo has successfully provided localized and comprehensive business growth services to over 10,000 partners.

Photo – https://mma.prnewswire.com/media/2961753/PRN.jpg

View original content:https://www.prnewswire.co.uk/news-releases/mediago-and-hipto-secure-another-les-cas-dor-gold-in-performance-marketing-302748643.html

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Dandelion Civilization launches a Human Intelligence Platform to make talent risk visible before it becomes expensive

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New Human Intelligence Platform helps employers assess role fit, team dynamics, and early behavioral risk to avoid costly talent decisions.

AMSTERDAM, April 22, 2026 /PRNewswire/ — Dandelion Civilization today announced the launch of its Human Intelligence Platform at HR Tech Europe 2026, introducing a new approach to talent management and workforce decision-making, built around behavioral intelligence rather than instinct alone.

The launch addresses a problem many organizations already understand but still struggle to solve. Talent mis-matches are expensive, early misalignment is difficult to correct, and quality of hire remains hard to improve because the real consequences often appear months after a decision is made. Industry estimates frequently place the total cost of hiring a new employee at several times the position’s salary, especially when poor fit leads to replacement, lost productivity, and disruption.

While much of the HR technology market has focused on the hiring stage itself, Dandelion Civilization is taking a different route. The platform is designed to help employers understand how people are likely to perform in real conditions by revealing how they think, act, and interact across hiring, team development, and workforce risk.

At the core of the platform is a behavioral intelligence layer that creates continuous, evolving profiles of individuals and teams. Rather than relying only on CVs, interviews, or static questionnaires, Dandelion Civilization uses behavioral simulations to surface signals around decision making, collaboration, pressure response, and alignment. According to the company’s launch materials, the product is built around three core areas: hiring intelligence, team dynamics, and behavioral risk. It is designed to support decisions before day one, strengthen visibility into how individuals affect team performance, and identify patterns that may point to conflict, disengagement, or misalignment before those issues damage business outcomes.

“We are not creating another assessment tool,” said Dmitry Zaytsev, Founder and CEO of Dandelion Civilization. “We are building the infrastructure for better talent decisions. Companies often discover the true cost of misalignment too late, when trust weakens, performance slips, or the hiring process has to begin again. We want to make those signals visible earlier, when organizations can still act on them.”

The company says the platform is designed to fit into existing workflows without technical friction. Employers send a link, candidates complete an online simulation, and talent teams receive a decision-ready report. The launch deck states that the simulation takes around 20 to 40 minutes, requires no integration, and works in any browser.

While the platform begins with hiring, Dandelion Civilization is positioning the launch as the first step toward a broader layer of human capital intelligence that can support team design, talent development, and earlier visibility into people related risk over time.

About Dandelion Civilization
Dandelion Civilization is building a Human Intelligence Platform that helps organizations understand how people think, act, and interact across the employment lifecycle. Using behavioral simulations and digital profiling, the platform supports hiring, team development, and earlier visibility into workforce risk. Its launch materials describe the product as a system designed to reduce talent blind spots and reveal behavior beyond profiles.

 

 

 

 

View original content:https://www.prnewswire.co.uk/news-releases/dandelion-civilization-launches-a-human-intelligence-platform-to-make-talent-risk-visible-before-it-becomes-expensive-302748410.html

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