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H/L AGENCY REBRANDS AND EXPANDS INSIGHTS 360 AND ANALYTICS PLATFORMS

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3 years ago

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Names David Morrissey as Vice President of Brand Strategy

OAKLAND, Calif., April 26, 2023 /PRNewswire/ — H/L today announces a rebrand, an expansion of its unique Insights 360 and Data Analytics + Engineering practices, and appoints David Morrissey as vice president of brand strategy. Aligning the brand with its core values, services, and philosophy and decades of success with leading companies including McDonalds, Toyota and other newcomers, the agency is widely known for its creative prowess and robust media department.

On the heels of achieving record revenues over the past two years, H/L unveils a new visual identity, a simplified brand name (from “H&L Partners” to “H/L”), more contemporary brand values, and an updated positioning under Make Momentum.™ This is in line with the company’s credo and philosophy to Make Momentum. for clients’ businesses, empower the diverse and driven team of H/Lers, and invigorate the communities where H/L operates.

“We take great pride in our ability to grow client relationships that span decades’ worth of positive impact,” said Trey Curtola, Chairman of H/L. CEO Andrea Alfano adds, “The sum of our parts—our people, creativity, localized media capabilities, analytics and insights offerings, and the work we do to give back in our communities, adds up to something much bigger—we Make Momentum.”

The unique Insights 360 practice studies industry trends, consumer behaviors, and evolving product preferences to help H/L’s clients predict what’s next and grow their businesses more sustainably. Combined with H/L’s distinctive Data Analytics + Engineering platform, the offerings help clients expand consumer usage and loyalty, drive impactful media behaviors, all while maximizing profitability. The Data Analytics + Engineering practice further blends data from consumer insights, media, creative performance, and sales metrics to show a holistic and customized view into clients’ customers, marketing campaigns, and business KPIs. This automation enables much quicker data analysis, and supports live web-based dashboards and direct data integrations with clients’ data science teams.  

“It’s like working with family, there is an incredibly high level of trust that has been established over the years. H/L understands every aspect of the franchise business and the fact that profitability is the holy grail,” says Angel Veliz, president, South Florida Co-op Business Unit, McDonald’s. “They keep our business objectives top of mind and they go to great lengths to understand how the consumer feels about our brand and how we need to evolve.”

“Our relationship with H/L goes back to the 1980s, which says it all,” explains Dave Johnston, president, Northern California Toyota Dealers Advertising Association. “The foundation is solid with a top-notch team, strong creative, great analytics and an uncanny ability to localize in-market so the message resonates within the community, H/L is second to none.”

The appointment of David Morrissey is timed perfectly with the H/L brand relaunch. Morrissey will oversee the Insights 360 practice, expand the agency’s brand strategy offering, and partner with VP, Executive Creative Director, Dallas Baker, to further amplify H/L’s award-winning creative product. Morrissey brings nearly 20 years of marketing and branding expertise to the H/L team. Prior to joining H/L he held senior-level positions with MRM//McCann, Ogilvy & Mather, Leo Burnett, and San Francisco creative boutique, Camp + King.

About H/L
Since 1985, H/L has been fiercely independent and making Momentum. The company’s strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marketing, and PR. H/L is headquartered in Oakland, California, with people in 20 states, and offices in Atlanta, Miami, Phoenix, and St. Louis. What unites H/Lers across the country is a common drive—to pioneer new ways to push clients’ businesses forward and serve its communities.  Learn more at www.HL.Agency.

CONTACT:  
Nicole Conley
Tanis Communications
nicole.conley@taniscomm.com

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SOURCE H/L

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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2 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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3 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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3 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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