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Quest to Build First Industry-Supported Digital Bridge between Web2 and the Web3 Blockchain: Dot Hip Hop, LLC Partners with The Cortex Network

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3 years ago

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The Hip Hop community may soon unlock new avenues for ownership, monetization, and control by connecting their .HipHop websites to Blockchain domains.

POMPANO BEACH, Fla., Aug. 28, 2023 /PRNewswire/ — Dot Hip Hop, LLC, the domain name registry that operates the Top-Level Domain (“TLD”) extension .HipHop, has partnered with Web3 content network, The Cortex Network (“Cortex”), to develop a watershed integration between traditional Web2 domain names and Web3 blockchain domain names. Once completed and launched, this solution will afford creators, for the first time ever, opportunities for connection with users and additional revenue streams through new kinds of digital objects enabled by a registry.

The Dot Hip Hop/Cortex partnership was first announced on July 19 at a private rooftop party in NYC hosted by Nolcha Shows and attended by top Web3 movers and shakers. The project has since made tremendous strides, kicking off Hip Hop’s 50th Anniversary with elements of its planned integration of Web2 with the Ethereum Name Service (ENS) marked completed. Through this partnership, .HipHop domain owners will be able to register a Web3 domain that would ultimately work as a digital wallet address for blockchain transactions, giving .HipHop registrants the ability to seamlessly register a ‘like named’ Web3 domain name that is integrated with the Ethereum Name Service (ENS).

Additionally, through the minting of full non-fungible token (NFT) subdomains, domain owners can create an NFT namespace that will allow them to create new kinds of digital objects like music, concert tickets, merchandise and more. Finally, these integrated domains will enable publishing on the user-controlled Web3 Cortex Network with content hosted on IPFS (InterPlanetary File System), a decentralized peer-to-peer file system for managing data.

On these integrated Web3 blockchain domains, users will be able to publish just about anything they’d typically publish on a traditional Web2 website or social media platform, but within the blockchain framework, granting new opportunities for monetization, ownership, and community-building. By tying physical real-world experiences to digital environments and assets, creatives from all trades can provide unique and engaging experiences for fans.

Let’s say that two iconic artists announce that they’re performing a one-night show. They can sell NFT tickets as subdomains to the concert that unlock exclusive merchandise and other perks just for the superfans in attendance, stirring up unmatched levels of hype. This idea translates to other trades too. For instance, a fashion designer or painter can embed a digital identity into each of their works–kind of like a link that can only be accessed through a QR code on the artwork itself.  Each person who comes in contact with it can add their signature and a note to the link, documenting their part in the piece’s journey. This creates a provable history of the piece that anyone can access, creating buzz and turning the otherwise static work into an interactive experience for fans of the creator and their art.

“We are thrilled to be teaming up with Dot Hip Hop to provide a scalable foundation for user-owned content,” says Leonard Kish, Co-founder of The Cortex Network. “Both of our teams value ownership in the hands of the creator, and we look forward to seeing the collaboration and creativity that the online Hip Hop community unlocks with access to Web3.”

“There is a clear need for a solid community-owned home for Hip Hop culture. As my partner Monte Cahn will often stress, .HipHop Websites, .HipHop email addresses and now other types of .HipHop digital assets in Web3, offer creators more control and full ownership over content, user data, and fan interaction,” explains Ajene Watson, Managing Director of Dot Hip Hop, LLC.  “The .HipHop domain extension is an immediate identifier that a platform and its creator are part of the community and global multinational culture of Hip Hop. The web3 layer would provide users of the .HipHop extension with an additional financial tool to generate, collect and protect the money earned from their talents.  Web3 tools like this further support artist independence while advancing the community’s effort to reclaim Hip Hop as its birthright.”

Cortex estimates the launch of this digital bridge to occur before or during October 2023.

About DotHipHop, LLC
Dot Hip Hop, LLC was founded in 2021 to serve as the exclusive ICANN Accredited domain name registry for the .HipHop top-level domain. Its mission is to give artists, entertainers, musicians, athletes, brands, the culture and community of Hip Hop, the ability to further brand their identity with domain names that fully represent and encapsulate who they are. Hip Hop is, and has always been, more than music. Hip Hop represents an eclectic culture, which has defined several generations around the world for nearly 50 years, and will continue to do so for many years to come.

About Cortex
The Cortex Network, a project of YouBase, Inc., takes on a multifaceted mission, pioneering the way Web3 content is published and distributed. Cortex is focused on addressing privacy concerns, enabling ease of use for Web3 tools, facilitating individuals and businesses in their adoption of Web3 technologies, creating provable history/record for data, and resolving existing architecture challenges in the transition from Web2 to Web3. As a critical feature of a digital identity stack, Cortex proves to be the underlying safety/validation layer to authenticate and identify a living history.

CONTACT: Scott Pruitt, scott@get.hiphop

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SOURCE Dot Hip Hop, LLC

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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16 minutes ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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1 hour ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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1 hour ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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