Technology

Cisco Unveils Webex AI Strategy at WebexOne

Published

2 years ago

October 25, 2023

Reimagining Communication with Webex’s Pervasive AI

News Summary:

New Real-Time Media Models (RMMs) in Webex harnesses audio and video in powerful new ways.Customers benefit from crystal-clear audio and video regardless of bandwidth with the new Webex AI Codec.New Webex AI Assistant brings together RMM and Large Language Models (LLMs) to help hybrid workers and contact center agents do their jobs better.

ANAHEIM, Calif., Oct. 25, 2023 /PRNewswire/ — At WebexOne, Cisco (NASDAQ: CSCO) today announced a new AI strategy for Webex that will improve communication and collaboration. Unlike AI offerings that solely focus on text or documents, Webex will use real-time communications for audio and video to solve everyday challenges, such as ensuring crystal-clear audio and video calls and meetings despite low bandwidth. Today, Cisco also announced the launch of its new Webex AI Assistant with new capabilities that will bolster productivity and accuracy for customers. The Webex AI strategy and Webex AI Assistant will be applied across the full Webex portfolio — The Webex Suite, Cisco Collaboration devices, Webex Contact Center, Webex Connect and Webex Control Hub. Customers like McLaren Racing and Team DSM are testing Webex’s new AI capabilities.

“We’re at the tipping point of a new era of hybrid work, with AI holding the key to helping us bridge the gap and enable us all to work and communicate to our full potential,” said Jeetu Patel, Executive Vice President and General Manager, Cisco Security and Collaboration. “Our Webex platform has long enabled our rapid pace of innovation. Today’s announcement is a monumental step forward, as customers will benefit from AI being pervasive in every aspect of the Webex platform.”

Introducing Real-Time Media Models

Visual and audible cues like gestures and walking out of the room during a meeting provide invaluable context about human interactions. Cisco’s new Real-Time Media Models (RMMs) in Webex will enhance audio and video quality. The models have the ability to take multiple media streams and produce multiple outputs, such as people and object recognition and action analytics like movement and gestures. RMMs in Webex will also enable audio and video channels to be used as signals of context in traditional text-based capabilities like meeting summaries and highlights. By uniquely fusing together AI for text, audio and video, Webex users will benefit from rich real-time insights. For example, in the future, Webex may be able to recognize that a meeting participant stepped away from a meeting, and capture meeting notes to bring that person up to speed when they return.

New Webex AI Codec Helps Customers Achieve New Levels of Audio & Video Quality

People are regularly impacted by network impairments, which may have a direct impact on calls and meetings. For example, a user may experience disruption when connecting from their car, a hotel room, or a rural area with poor connectivity. Choppy audio or video often derails conversations and frustrates people — from meeting participants to customers calling into a business’ contact center.

Cisco is unveiling a new AI Codec in Webex, a new generative AI solution that will redefine real-time communication and solve the challenge of audio quality. The audio Codec aims to deliver crystal-clear audio regardless of network conditions, even in areas with spotty connections. Webex’s efficiency with its AI Codec allows for massive transmission redundancy to recover from network packet loss. Webex AI Codec also has built-in speech enhancement functions like noise removal, de-reverberation and bandwidth extension, to deliver unprecedented audio clarity.

Webex will similarly apply machine learning techniques to improve video quality using Super Resolution. It will deliver high-definition meetings with amazing video quality regardless of bandwidth conditions.

Webex AI Assistant Helps Workers and Customers

The newly launched Webex AI Assistant will power a robust set of capabilities that empower people to do their best work. It will also minimize work and costs for IT, ultimately driving business value. Webex AI Assistant will prompt users with questions, like “ask me about the meeting,” that users can respond to with typing sentences, such as “catch me up on the 15 minutes I missed in the meeting” or “catch me up on all the meetings I missed on Friday while I was on PTO,” to generate answers in real-time. Webex AI Assistant is already natively integrated into Cisco Collaboration devices and will span the Webex portfolio. New Webex AI Assistant capabilities will include:

Change Message Tone provides recommended changes to tone, format, phrasing in Webex Messaging and Slido. For example, the Webex AI Assistant may suggest changing a blunt response like “this isn’t good; rework the summary,” to a more professional option of “this is a fantastic document, but the upfront summary could use some improvement.”Suggested Responses to messages for contact center agents responding to customers on digital channels. Suggestions of text are informed by context history and surrounding intelligence.Meeting Summaries will help users catch up on missed portions of meetings or entire meetings in real-time, with an easily digestible summary of what was missed. Meeting Summaries will be organized into chapters and highlights. With chapters, people can skip to various topics. For example, they may prefer to focus in-depth on the written portion of the finance discussion, then watch a brief video that summarizes the focus of the meeting in its entirety.Message Summaries help people stay up to date by recapping unread messages or recapping spaces. They are customized, so a user can ask Webex AI Assistant to summarize messages from their boss in a space that contains messages from multiple people, for example.Slido Topic Summaries generate common topics shared in interactive Q&A and polling during virtual and hybrid events for participants to easily navigate what’s trending.

These new capabilities are in various stages of availability, with shipping planned to begin before the end of 2023.

Harnessing the Best Large Language Model Based on Use Case

Understanding that certain Large Language Models (LLMs) will be better suited than others based on the use case and training, Webex will use a combination of best-of-breed models. Webex’s federated approach combines commercial, open source, Cisco-proprietary and select customer models to deliver the best possible experience.

Cisco’s Approach to Responsible AI

Cisco has leveraged AI with natural language, audio intelligence, video intelligence and analytics for years—all designed with attention to security, privacy and human rights built in from the start. Realizing AI’s significant promise while adhering to standards for transparency, fairness, accountability, privacy, security and reliability is an ongoing mission at Cisco. This is the promise of Cisco’s Responsible AI Framework, which applies to our AI offerings. The Webex AI strategy and Webex AI Assistant capabilities are secure and align with Cisco’s Responsible AI Framework.

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide technology leader that securely connects everything to make anything possible. Our purpose is to power an inclusive future for all by helping our customers reimagine their applications, power hybrid work, secure their enterprise, transform their infrastructure, and meet their sustainability goals. Discover more on The Newsroom and follow us on X at @Cisco.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco’s trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

About Webex by Cisco

Webex is a leading provider of cloud-based collaboration solutions which includes video meetings, calling, messaging, events, customer experience solutions like contact center and purpose-built collaboration devices. At Webex, we start with people and their experiences first. This focus on delivering inclusive collaboration experiences fuels our innovation, which leverages AI and Machine Learning, to remove the barriers of geography, language, personality, and familiarity with technology. Our solutions are underpinned with security and privacy by design. We work with the world’s leading business and productivity apps – delivered through a single application and interface. Learn more at webex.com.

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SOURCE Cisco Systems, Inc.

Technology

MemeMax Officially Launches, Introducing a Meme-Native Perpetual Trading Infrastructure

Published

4 minutes ago

April 21, 2026

SEOUL, South Korea, SHANGHAI and NEW YORK, April 21, 2026 /PRNewswire/ — MemeMax, a perpetual decentralized exchange (Perp DEX), has officially launched, positioning itself as a trading infrastructure purpose-built for the meme coin market.

As the memecoin sector has grown into a multi-billion-dollar asset class, the lack of derivatives infrastructure tailored to its unique dynamics has become increasingly evident. MemeMax enters the market aiming to address this gap by offering a perpetual trading environment designed specifically for meme-driven assets.

Major meme assets such as DOGE, PEPE, and WIF have historically exhibited extreme volatility driven by narrative cycles and community participation. However, existing trading platforms have struggled to fully accommodate these characteristics.

Why Traditional Perp DEX Models Fall Short for Meme Markets

Most existing perpetual DEXs were originally designed around assets like Bitcoin (BTC) and Ethereum (ETH), where liquidity depth, relatively stable volatility, and structured price discovery dominate market behavior.

Memecoins operate under a fundamentally different dynamic. Price movements are often driven less by fundamentals and more by narrative momentum, community coordination, and viral attention cycles. These assets tend to experience rapid expansions and collapses, often outpacing the assumptions embedded in traditional oracle and liquidation systems.

Despite this, most platforms continue to apply the same infrastructure across all asset classes—creating a structural mismatch when applied to meme markets. MemeMax takes a different approach:

rather than adapting meme assets to fit existing systems, it introduces a trading infrastructure designed specifically for meme-driven market behavior.

Trading the Full Meme Cycle

MemeMax is designed to enable users to trade across the entire lifecycle of a meme.

Shorting narrative breakdownsEntering early during revival phasesNavigating extreme volatility environments

To support this, the platform’s oracle and liquidation mechanisms are structured with high-volatility, lower-liquidity assets in mind, rather than being retrofitted from BTC-centric models

Redefining Trading as Participation

Another key distinction lies in how MemeMax reframes trading itself.

Rather than viewing trading as isolated execution, MemeMax positions it as continuous participation. On-chain user actions are interconnected within a broader system, where behavior contributes directly to the dynamics of the platform.

This reflects a broader shift in meme markets, where price formation is increasingly influenced not only by liquidity, but also by attention and user participation.

Max Points (MP): A Participation-Based Metric

At the core of the platform is Max Points (MP), a native utility system designed to quantify user engagement beyond simple trading volume.

MP is calculated based on multiple dimensions, including:

Profit and loss (P&L) experienceConsistency of platform activity

Note: Incorporating “time spent in positions” into the calculation is planned as an additional feature in a future update.

By incorporating these factors, MemeMax moves away from purely volume-driven incentive models and introduces a system that captures holistic user participation.

MP is expected to serve as a foundational metric across the ecosystem, with applications in reward distribution, seasonal events, and access to platform features. Early participation is designed to provide compounding advantages as the ecosystem evolves.

Max Points (MP): An Activity Reward System

As part of the platform’s reward system, Max Points (MP) exist to reward users for their activities. To encourage consistent user participation rather than just focusing on trading volume, MP operates on a flexible seasonal basis. Adapting to market trends, each season introduces new objectives and various forms of rewards, such as airdrops, recognizing the broader value of ecosystem participation beyond simple PnL.

Staking (Coming Soon)

The staking feature is currently in preparation and will be officially launched in the future as the platform continues to expand.

REKT Pack (In Preparation)

Additionally, it has been confirmed that a “REKT Pack” is currently in preparation. This feature aims to add a layer of entertainment by playfully sublimating user liquidations into meme culture, turning the unfortunate event of getting “rekt” into an engaging and fun experience for the community.

Seasonal Structure for Continuous Expansion

The platform operates on a continuously live trading environment, complemented by recurring seasonal events.

Each season introduces new participation mechanics and reward structures without resetting existing user data. This allows MemeMax to maintain continuity while continuously evolving alongside market dynamics.

Toward a Dedicated Financial Layer for Meme Markets

As memecoins continue to evolve into a distinct segment of the crypto market—driven by community behavior and narrative cycles—the need for specialized infrastructure has become more apparent.

MemeMax positions itself within this trend by treating memes not simply as speculative assets, but as behavior-driven market primitives, embedding these dynamics directly into its trading architecture.

According to the team, “MemeMax is not just another exchange listing meme assets—it is designed as the financial infrastructure that the meme ecosystem has been missing.”

Now Live and Closed Beta Successfully Concluded

A closed beta test was held on April 14 and successfully concluded with great interest from participants.

MemeMax is now live, with users able to access perpetual trading immediately. Participants can begin accumulating Max Points (MP) through on-chain activity and take part in upcoming seasonal events and reward programs. Early users may benefit from first-mover advantages in MP accumulation, positioning themselves favorably within the platform’s evolving incentive structure.

Learn More

Homepage: https://go.mememax.com/official-ptradeDocs: https://docs.mememax.comX (Twitter): https://x.com/MemeMax_Fi

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SOURCE MemeMax

Technology

Sonata Software Achieves AWS Migration and Modernization Competency Status

Published

4 minutes ago

April 21, 2026

EAST BRUNSWICK, N.J. and BENGALURU, India, April 21, 2026 /PRNewswire/ — Sonata Software (NSE: SONATSOFTW) (BSE: 532221), a leading AI-first Modernization Engineering company, today announced that it has achieved Amazon Web Services (AWS) Migration and Modernization Competency status.

This designation recognizes Sonata Software’s technical expertise and customer experience in helping enterprises accelerate application migration and modernization on AWS. It also reflects the company’s capabilities in supporting organizations as they modernize critical applications, improve operational efficiency, and build agile, resilient, and scalable digital platforms.

The AWS Migration and Modernization Competency helps customers identify AWS Partners with validated capabilities in migrating and modernizing applications from on-premises environments or other cloud platforms. This designation reflects Sonata Software’s capabilities in supporting customers across transformation initiatives spanning application migration, modernization, and optimization on AWS.

“Achieving the AWS Migration and Modernization Competency is an important milestone for Sonata Software and reflects our continued focus on modernization-led transformation,” said Manu Swami, Chief Technology Officer at Sonata Software. “For many enterprises, application modernization is now central to improving resilience, accelerating software delivery, and creating a more adaptable technology foundation. Our focus is on helping clients reduce technical debt, modernize with engineering rigor, and build platforms that support continuous innovation at scale.”

“Achieving the AWS Migration and Modernization Competency reinforces Sonata Software’s position as a trusted partner for enterprises pursuing large-scale transformation,” said Anthony Lange, Chief Revenue Officer at Sonata Software. “Our clients are looking for modernization programs that move quickly, reduce risk, and deliver visible business impact. This recognition strengthens our ability to take that message to the market and underscores the value we bring in helping customers accelerate outcomes through our partnership with AWS.”

Sonata Software continues to strengthen its AWS-aligned capabilities across cloud migration, application modernization, data transformation, platform engineering, and AI-enabled software delivery. In addition to the AWS Migration and Modernization Competency, Sonata has recently achieved AWS DevOps and Generative AI Competencies, along with key AWS service certifications, further reinforcing its ability to help enterprises simplify complexity, modernize business-critical systems, and derive value from their AWS investments.

About Sonata Software

Sonata Software is an AI-first modernization engineering company that helps enterprises transform legacy systems into intelligent, scalable business platforms. Powered by its Platformation™ framework and Harmoni.AI platform, Sonata delivers AI-led modernization across cloud, data, AI, Dynamics, test automation, and managed services. Headquartered in Bengaluru, India, Sonata has more than $1.2 billion in revenue and 6,400+ AI engineers supporting global delivery across regions including the US, UK, India, Malaysia, Mexico, Australia, DACH, and the Nordics. With deep partnerships across Microsoft, AWS, Salesforce, and Snowflake, Sonata helps Fortune 500 enterprises accelerate innovation, improve efficiency, and drive sustainable growth.

For more information, please visit https://www.sonata-software.com/

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Logo: https://mma.prnewswire.com/media/2681656/5928499/Sonata_Software_logo.jpg

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Technology

BELLA+CANVAS Brings Coachella 2026 Merchandise to Life with Immersive “Museum of Merchandise” Experience

Published

4 minutes ago

April 21, 2026

Premium apparel leader transforms festival merch into a living archive of culture, creativity, and self-expression

INDIO, Calif., April 21, 2026 /PRNewswire/ — BELLA+CANVAS, the industry leader in premium blank apparel, successfully concluded its role as the official blank apparel provider for the Coachella Valley Music and Arts Festival 2026 merchandise program, delivering both product and a standout on-site activation across two record-setting festival weekends.

At the heart of Coachella’s merchandise ecosystem, BELLA+CANVAS powered official festival products featuring a custom “printed on BELLA+CANVAS” neck label, giving fans a deeper connection to the garments they take home as wearable memories.

Extending beyond product, the brand introduced a first-of-its-kind immersive installation, “Coachella Merchandise: Then and Now — A Retrospective of Coachella Over the Years”. The design-forward, walk-through experience hosted by BELLA+CANVAS reimagined festival merchandise as both cultural archive and creative canvas. Hundreds of festivalgoers explored “Coachella: Then & Now”, revisiting standout pieces from past years while engaging in live, on-site customization.

At the “Museum of Merchandise” experience, guests were invited to print the vintage Coachella designs onto new BELLA+CANVAS t-shirts and sweatshirts of their choosing, blending past and present through personal style. With eight archival designs and eight premium garment options, attendees created unique combinations that reflected their individuality. Through live customization and past inspiration, the experience transformed nostalgia into one-of-a-kind, wearable pieces tied to each guest’s festival journey.

Across both weekends (April 10–12 and April 17–19), the “Museum of Merchandise” drew strong engagement. From festivalgoers, creators, and a curated network of industry influencers, including screen printers, merch designers, and apparel decorators, the experience was amplified in real time across digital platforms.

“Festival merchandise today is more than something you buy. It’s something you become part of,” said Megan Spire, Executive Vice President of Sales and Marketing, BELLA+CANVAS. “At Coachella, BELLA+CANVAS set out to elevate the role of the blank and show how it serves as the foundation for cultural storytelling, creativity, and identity.”

In addition to festivalgoers, media and partners were also offered exclusive access to guided walkthroughs, behind-the-scenes insights into the evolution of festival merchandise, and conversations at the intersection of fashion, music, and experiential storytelling.

As festival merchandise continues to evolve into a form of cultural currency, BELLA+CANVAS’ presence at Coachella 2026 reinforced its position not only as a supplier but as a defining force behind how those stories are created and worn.

About BELLA+CANVAS
BELLA+CANVAS is a premium apparel company redefining the role of the “blank” clothing product in modern fashion, retail, and brand storytelling. Known for its elevated quality, on-trend fits, and commitment to innovation, the company partners with leading brands, creators, and cultural institutions to power high-impact merchandise and experiential moments. By combining fashion-forward design with scalable production capabilities, BELLA+CANVAS sits at the intersection of apparel, creativity, and culture while serving as the foundation behind some of today’s most influential branded experiences.

Social:
Instagram: https://www.instagram.com/bellacanvas/
LinkedIn: https://www.linkedin.com/company/bellacanvas/

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SOURCE BELLA+CANVAS