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‘DORITOS SILENT’ BRINGS CRUNCH-CANCELLING TECH TO PC GAMERS AROUND THE WORLD

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‘Doritos Silent’ is the world’s first noise-cancelling technology compatible with all PCs to support co-op gaming situationsNew research indicates that the sound of snacking frustrates gamers across the globeThe brand-new software can be downloaded for free by heading to Doritos.pt/CrunchCancellation

PURCHASE, N.Y., Nov. 7, 2023 /PRNewswire/ — Doritos has introduced ‘Doritos Silent,’ a groundbreaking ‘crunch-cancellation’ technology that lets PC gamers enjoy their favorite chips without distracting other players. Though new research shows 85 percent of gamers consistently choose Doritos as their snack of choice, the study also revealed a strong demand across the globe for an innovative solution that eliminates crunching sounds while gaming.

 

In the UK, 46 percent of gamers dislike the sound of other people eating.

In Portugal and Spain, 68 and 64 percent of gamers respectively rank crisps or chips first when asked which food items creates the worst noise while they’re gaming and the other person is eating.

In the US, 30 percent say that other people crunching distracts them from playing well or impacts their performance.

The crunch is a key reason consumers love Doritos. With this new ‘crunch-cancellation technology,’ Doritos gives gamers the ability to continue enjoying the crunch without disrupting their fellow players’ performance.

“The connection between Doritos fans and the gaming community is undeniable,” said Fernando Kahane, Global Marketing Head at PepsiCo. “Both boldly and unapologetically embrace their individual flavors. ‘Doritos Silent’ recognizes this bond and demonstrates the brand’s continued commitment to innovation and elevating the experience for gamers who choose Doritos.”

Designed in partnership with Smooth Technology, a leader in electronic and interactive design, the groundbreaking new ‘crunch cancellation’ technology took six months to develop and involved the technical analysis of more than 5,000 different crunch sounds.

“Working with Doritos to create this cutting-edge technology has been an incredible journey,” said Dylan Fashbaugh, the lead developer at Smooth Technology. “We all know that gamers love Doritos, but that unmistakable crunch can often disrupt those intense gaming moments. With ‘Doritos Silent,’ we’ve worked to ensure gamers can enjoy the crunch of Doritos without disturbing their fellow players, making for a better gaming experience.”

By expanding this new technology to all PC gamers, Doritos hopes its silence can benefit the 80 percent of millennials and Gen Z who classify themselves as gamers1.

Doritos teased the idea of “making Doritos silent” with social media and out-of-home advertisements that featured Doritos chips in-place of noise-cancelling headphones in the UK, US, Spain, Poland, Brazil and Portugal promising that “you won’t hear it coming.”

Eager to silence your crunch? Download ‘Doritos Silent’ for free at Doritos.pt/CrunchCancellation.

About the Survey

The online survey of 2000 UK Adults who play video games included male and females 18-50 who play video games on a PC or Console and was commissioned by Splendid Comms on behalf of Doritos and conducted by market research company OnePoll, in accordance with the Market Research Society’s code of conduct. Data was collected between 2/10/2023 and 06/10/2023. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partners, have corporate membership of ESOMAR and Members of the British Polling Council.”

Results are from an online survey of 200 gamers in each market (China, India, Poland, Portugal, Spain, and the US) fielded by Zappi between 10/19/23 and 10/22/23.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

About Smooth Technology
Smooth Technology is a one-stop creative engineering and design studio based in Brooklyn, New York and led by industry veterans Sachem Arvidson, James DeVito, Dylan Fashbaugh, and Dave Sheinkopf.

Smooth Technology’s team has toured the world both on stage and backstage, designed award-winning brain-computer interfaces, and taught at both Ivy League universities and public schools. Their combination of cutting-edge technology and artistic sensibility allows them to create interactive experiences that are accessible, impactful, and visually stunning. Their work has made appearances on some of the biggest stages on earth; with past clients ranging from pop stars to tech giants to museums and name brands.

For more information, visit https://smooth.technology, and follow on Instagram @smooth.technology

1 NewZoo, 80% of Gen Z and Millennial Consumers Play Games

 

 

 

 

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View original content:https://www.prnewswire.co.uk/news-releases/doritos-silent-brings-crunch-cancelling-tech-to-pc-gamers-around-the-world-301980622.html

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GetResponse Launches Native Countdown Timer in Email Editor

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GDANSK, Poland, April 22, 2026 /PRNewswire/ — GetResponse, a leading lifecycle automation platform, announced the launch of its native Countdown Timer block in the drag-and-drop email editor. The new feature allows marketers to embed an animated countdown directly into any email campaign, without leaving the platform, installing third-party tools, or pasting a single line of HTML code. GetResponse becomes one of the only email marketing platforms offering a fully native countdown timer in the email editor.

Until now, GetResponse users who wanted a countdown timer in their emails had to turn to third-party services to paste custom HTML into their campaigns. With the native Countdown Timer now built directly into the editor, GetResponse eliminates setup friction, ensures seamless compatibility, and makes the most powerful tool for creating urgency in email marketing accessible to every marketer at no extra cost – regardless of technical skill level.

How It Works

The Countdown Timer is a standard block in GetResponse’s drag-and-drop editor.

Drag the Countdown Timer block into any emailSet the expiration date and timeCustomize colors and labels to match your brandPreview in-editor and send

The timer is available on all plans, including a free plan, and works seamlessly on mobile.

“GetResponse gives marketers everything they need to make their emails convert, without juggling dozens of external tools. The native Countdown Timer is the next step in building the simplest and most complete email editor for scaling businesses. Users who today waste time configuring third-party timer services now have the timer built right in with no extra cost, exactly as it should be.” — Przemysław Pipiora, Head of Core Products at GetResponse

Key Features

Native editor block: No third-party integrations or accounts required.Drag-and-drop setup: Add a timer to any email in seconds.Full customization: Adjust colors, labels, and expiration date/time directly in the editor.Mobile-friendly: Works on all devices and screen sizes.Available on all plans at no extra cost: Including the Free plan, with no upgrade required.

The Countdown Timer block is available now to all GetResponse users in the drag-and-drop email editor. No additional setup, integrations, or plan upgrades are required.

About GetResponse

GetResponse is a lifecycle automation platform for businesses that want to turn customers into repeat revenue. By bringing email, automation, and customer data into one connected system, GetResponse helps brands move beyond one-off campaigns and build lifecycle journeys that convert customers and keep them coming back.

Media contact:

Anastasiya Lvovskaya

PR and Events Manager at GetResponse

Email: alvovskaya@getresponse.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/getresponse-launches-native-countdown-timer-in-email-editor-302750430.html

SOURCE GetResponse S.A.

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Luxor® Workspaces Introduces CellGuard® Phone Pouch as Schools Expand Cellphone Restrictions

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Pouch System Expands Award-Winning CellGuard® Line, Giving Schools and Districts Flexible, Policy-Compliant Phone Management Solutions

CHICAGO, April 22, 2026 /PRNewswire/ — As school districts across the United States take steps to restrict cellphone use during the school day, Luxor® Workspaces has launched the CellGuard® Phone Pouch, a signal-blocking storage solution designed to help schools enforce phone policies while keeping student devices secure and in their possession. The pouch option expands the CellGuard® line, building on the success of the award-winning CellGuard® Phone Cabinet, recipient of the 2025 EDTech Chronicle “Best in Education” award, to provide an additional solution that supports academic integrity.

Luxor® CellGuard® Phone Pouch is an affordable, signal-blocking, student-managed storage solution.

Momentum around classroom cellphone restrictions continues to accelerate nationwide. As of March 2026, thirty-five states plus the District of Columbia have enacted policies restricting cellphone use in schools. Twenty-seven states have implemented bell-to-bell restrictions, requiring devices to remain inaccessible from the start of the school day until dismissal, and eight states have implemented instruction-time policies, restricting cellphone use during classroom instruction. While these policies are expanding, schools face a practical challenge: how to enforce these policies consistently in the classroom.

With some schools preferring not to take onus of holding student technology, the CellGuard Pouch is a student-managed solution that integrates easily into daily classroom routines, supporting flexibility as students move from classroom to classroom, without adding work for teachers or administrators. Students simply place their phones inside the pouch during instructional time, keeping devices in their possession. RFID signal-blocking material prevents phones from receiving calls, messages, or notifications while inside the pouch by stopping incoming signals, allowing students to maintain possession of their devices while eliminating alerts and digital interruptions that disrupt instruction.

The pouch is constructed from reinforced fabric designed for daily use and features a hook-and-loop closure that produces a loud, audible sound when opened, allowing teachers to quickly identify when a pouch has been accessed during instruction. A lockable D-ring allows schools or students to secure the pouch when needed. The pouch measures approximately 9 inches by 5 inches, fitting most smartphones and smartwatches.

Recent data from a CellGuard survey of 150 K–12 teachers underscores the scale of the issue:

52% say student cellphone use is a major classroom distraction62% say their school is likely to adopt a device-management solution89% say structured phone storage improves classroom focus

“Schools are implementing cellphone restrictions quickly, but consistent enforcement has proven difficult,” said Adam Smith, President of Luxor Workspaces. “The CellGuard Phone Pouch offers a simple, effective solution that’s easy to implement, aligns with school policies, and works seamlessly from day one.”

The CellGuard Phone Pouch expands Luxor Workspaces’ CellGuard classroom device management line, which also includes secure storage cabinets used by schools nationwide to manage student devices and support distraction-free learning environments.

The CellGuard Phone Pouch is available starting at only $16.99 per pouch, with bulk discounts available through Luxor Workspaces and authorized education distributors. Resellers interested in carrying the collection can apply through Luxor’s Authorized Partner Program.

More information is available at:
https://www.shopluxorworkspaces.com/cellguard-classroom-solutions-for-school

ABOUT LUXOR WORKSPACES
For nearly 80 years, Luxor® Workspaces has been a trusted partner in creating solutions for how professionals actually work. We empower people to learn, work, and collaborate more effectively across office, industrial, retail, hospitality, healthcare, and educational settings. The company’s portfolio includes patented KwikBoost EdgePower® on-demand charging stations, KwikBoost® portable power solutions, CellGuard® phone storage cabinets, SideTrak® portable monitors, Tuffy™ multi-purpose utility carts, LuxPower Charging Tower, and more. Guided by real customer needs, Luxor blends quality, value, and style with complementary collections designed to scale with your ever-changing needs.  Learn more at ShopLuxorWorkspaces.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/luxor-workspaces-introduces-cellguard-phone-pouch-as-schools-expand-cellphone-restrictions-302749634.html

SOURCE Luxor Workspaces

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WOOM LAUNCHES “WOOM EXCHANGE” RESALE MARKETPLACE IN PARTNERSHIP WITH ARCHIVE

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Leading Kids’ Bike Brand Reinforces Commitment to Longevity and Sustainability

AUSTIN, Texas, April 22, 2026 /PRNewswire/ — Today, Earth Day, woom, the premium children’s bike company known for its lightweight, high-quality designs, today announced the launch of woom Exchange, its official branded resale marketplace in partnership with Archive, the leading technology platform powering branded resale.

The announcement reinforces woom’s commitment to sustainability by extending product life cycles and reducing waste. woom bikes are engineered with premium materials and thoughtful design, making them ideal for multiple riders over time, and woom Exchange provides a brand-backed way to keep each bike in circulation longer, maximizing its lifespan while helping more families experience the joy of cycling.

Launching in phases beginning mid-May, woom Exchange will first enable customers to list pre-owned bikes on woom.com, followed by opening the platform for purchases of authenticated, pre-owned models, creating a seamless, brand-operated ecosystem that makes woom more accessible to a broader community.

As demand for secondhand shopping continues to grow among families seeking both value and sustainability—with the baby and kid resale market projected to grow more than 150% in the coming years—woom Exchange formalizes and elevates an already thriving resale community. While woom bikes have long been in high demand on peer-to-peer platforms like Facebook Marketplace, woom Exchange offers a dedicated, brand-backed alternative designed to deliver a more secure, seamless, and trusted experience.

“woom has always been about supporting families throughout their riding journey,” said Lindsey Yosha, Head of Marketing, North America. “With woom Exchange, we’re creating a premium resale experience for families to pass bikes along, offering secure transactions, guaranteed payouts, dedicated support, and flexible options like cash or credit toward their next woom bike. In doing so, we extend the life of every bike and open the door for more kids to experience the joy of riding.”

How It Works
Built with simplicity and flexibility in mind, woom Exchange offers a streamlined experience for both buyers and sellers:

Sellers can quickly list bikes they’re ready to part with through an intuitive flow that captures product condition and recommends optimal pricingBuyers will have local pickup optionsOnce an item sells, sellers can redeem their earnings as cash or opt for credit toward their next woom bike

By offering local pickup as the primary option, the marketplace creates a more dynamic, community-driven experience, giving families greater control over how they transact while helping reduce the environmental impact associated with traditional retail and logistics.

“woom has built an incredibly loyal customer base around a product designed to last and to be passed on,” said Ryan Rowe, Archive co-founder and CTO. “With woom Exchange, we’re creating a resale experience that meets families where they are, offering convenience, trust, and flexibility, while reinforcing the long-term value of every bike. This launch expands our footprint in the kids’ category, where we see real opportunity to build resale programs that match the way families actually shop and think about quality.”

Join woom Exchange
Customers can sign up starting April 22 via the dedicated landing page to be among the first to access woom Exchange. Whether sizing up to the next bike or passing along a well-loved favorite, the platform ensures every ride can have a second life.

For more information, visit www.woom.com and https://woom.com/en_US/woom-exchange-resale and follow @woombikesusa on Instagram.

About woom
woom is a globally acclaimed children’s bicycle company, originally founded in Austria in 2013 and has since expanded internationally to 40 countries worldwide. woom has disrupted the kids’ bike category in North America, as the largest and fastest growing direct-to-consumer brands in the space. Its award-winning bikes included options that are 40% lighter than conventional kids’ bikes, making woom bikes the lightest series-production kids’ bikes in the world. For more information, visit woom.com or @woombikesusa on Instagram.

About Archive
Archive is a technology platform that powers innovative and profitable resale businesses for leading global brands, including The North Face, lululemon, Peloton, Oscar de la Renta, and New Balance. The company’s comprehensive circularity platform enables brands to launch and scale resale businesses that keep products out of landfill, while simultaneously unlocking a new revenue stream, building customer loyalty and driving customer acquisition. Archive was named one of Fast Company’s Most Innovative Companies in Retail in 2024. To learn more, visit archiveresale.com.

Media Contact:
sarah@teambreakpoint.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/woom-launches-woom-exchange-resale-marketplace-in-partnership-with-archive-302749368.html

SOURCE woom™ bikes

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