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‘DORITOS SILENT’ BRINGS CRUNCH-CANCELLING TECH TO PC GAMERS AROUND THE WORLD

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‘Doritos Silent’ is the world’s first noise-cancelling technology compatible with all PCs to support co-op gaming situationsNew research indicates that the sound of snacking frustrates gamers across the globeThe brand-new software can be downloaded for free by heading to Doritos.pt/CrunchCancellation

PURCHASE, N.Y., Nov. 7, 2023 /PRNewswire/ — Doritos has introduced ‘Doritos Silent,’ a groundbreaking ‘crunch-cancellation’ technology that lets PC gamers enjoy their favorite chips without distracting other players. Though new research shows 85 percent of gamers consistently choose Doritos as their snack of choice, the study also revealed a strong demand across the globe for an innovative solution that eliminates crunching sounds while gaming.

 

In the UK, 46 percent of gamers dislike the sound of other people eating.

In Portugal and Spain, 68 and 64 percent of gamers respectively rank crisps or chips first when asked which food items creates the worst noise while they’re gaming and the other person is eating.

In the US, 30 percent say that other people crunching distracts them from playing well or impacts their performance.

The crunch is a key reason consumers love Doritos. With this new ‘crunch-cancellation technology,’ Doritos gives gamers the ability to continue enjoying the crunch without disrupting their fellow players’ performance.

“The connection between Doritos fans and the gaming community is undeniable,” said Fernando Kahane, Global Marketing Head at PepsiCo. “Both boldly and unapologetically embrace their individual flavors. ‘Doritos Silent’ recognizes this bond and demonstrates the brand’s continued commitment to innovation and elevating the experience for gamers who choose Doritos.”

Designed in partnership with Smooth Technology, a leader in electronic and interactive design, the groundbreaking new ‘crunch cancellation’ technology took six months to develop and involved the technical analysis of more than 5,000 different crunch sounds.

“Working with Doritos to create this cutting-edge technology has been an incredible journey,” said Dylan Fashbaugh, the lead developer at Smooth Technology. “We all know that gamers love Doritos, but that unmistakable crunch can often disrupt those intense gaming moments. With ‘Doritos Silent,’ we’ve worked to ensure gamers can enjoy the crunch of Doritos without disturbing their fellow players, making for a better gaming experience.”

By expanding this new technology to all PC gamers, Doritos hopes its silence can benefit the 80 percent of millennials and Gen Z who classify themselves as gamers1.

Doritos teased the idea of “making Doritos silent” with social media and out-of-home advertisements that featured Doritos chips in-place of noise-cancelling headphones in the UK, US, Spain, Poland, Brazil and Portugal promising that “you won’t hear it coming.”

Eager to silence your crunch? Download ‘Doritos Silent’ for free at Doritos.pt/CrunchCancellation.

About the Survey

The online survey of 2000 UK Adults who play video games included male and females 18-50 who play video games on a PC or Console and was commissioned by Splendid Comms on behalf of Doritos and conducted by market research company OnePoll, in accordance with the Market Research Society’s code of conduct. Data was collected between 2/10/2023 and 06/10/2023. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partners, have corporate membership of ESOMAR and Members of the British Polling Council.”

Results are from an online survey of 200 gamers in each market (China, India, Poland, Portugal, Spain, and the US) fielded by Zappi between 10/19/23 and 10/22/23.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

About Smooth Technology
Smooth Technology is a one-stop creative engineering and design studio based in Brooklyn, New York and led by industry veterans Sachem Arvidson, James DeVito, Dylan Fashbaugh, and Dave Sheinkopf.

Smooth Technology’s team has toured the world both on stage and backstage, designed award-winning brain-computer interfaces, and taught at both Ivy League universities and public schools. Their combination of cutting-edge technology and artistic sensibility allows them to create interactive experiences that are accessible, impactful, and visually stunning. Their work has made appearances on some of the biggest stages on earth; with past clients ranging from pop stars to tech giants to museums and name brands.

For more information, visit https://smooth.technology, and follow on Instagram @smooth.technology

1 NewZoo, 80% of Gen Z and Millennial Consumers Play Games

 

 

 

 

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Boeing Introduces Dataliner, a New Aircraft Data Intelligence Platform

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New AI-powered platform combines aviation data with Boeing’s aircraft insights to deliver fleet-wide intelligence and effective operational decisions

Built with Microsoft data and AI solutions and other technologies, Dataliner prioritizes security, data sovereignty and customer choice 

PLANO, Texas, Oct. 20, 2026 /PRNewswire/ — Boeing [NYSE: BA] today announced Dataliner, a new AI-powered data intelligence platform designed to help airlines unlock greater value from their aviation data. Dataliner transforms fragmented data into connected, fleet-wide intelligence that supports smarter maintenance and operational decisions.

Dataliner combines aviation data, AI and Boeing’s deep aircraft and engineering expertise, enabling airlines to move beyond isolated data, transitioning from looking at data for each individual aircraft to gaining a more complete understanding of their fleets.

Built in partnership with Microsoft, leveraging Azure AI Foundry and Microsoft’s data solutions, as well as other technologies, Dataliner allows airlines to keep data in their own environments while enriching it with Boeing and industry intelligence. Airlines maintain control over what they share and can access Boeing intelligence through applications, APIs, analytics and AI-enabled experiences.

“Airlines have more data available to them than ever before, but turning that data into meaningful action remains a challenge,” said Lindsey Douglas, vice president, Cabin, Modifications, Maintenance and Digital Services, Boeing Global Services. “Dataliner is an important step in how Boeing is bringing its aircraft expertise and digital capabilities together to help customers anticipate maintenance needs, identify emerging risks and take timely action.”

“By combining Boeing’s OEM and aviation expertise with Microsoft’s trusted data and AI technologies, Dataliner gives airlines a secure, scalable foundation to turn fragmented data into fleet-wide intelligence,” said Chris Barry, President, U.S. Public Sector Industries, Microsoft.

Key Benefits

Fleet-wide intelligence: A more complete view of aircraft condition, maintenance history and operations to support better-informed decisionsData security and governance: Built-in access controls, encryption and monitoring to help protect sensitive aviation dataData sovereignty and control: Flexible, on-demand data sharing without requiring airlines to centralize their data on a single platform

Dataliner also provides a common intelligence foundation for Boeing’s Digital Services portfolio. It supports the development of new Digital Services products, including Asset Lifecycle Planning and TechOps AI Agent, while creating opportunities to bring greater connectivity and intelligence to established solutions such as Airplane Health Management, Insight Accelerator and Maintenance Performance Toolbox, introducing a new era of aircraft intelligence.

A leading global aerospace company and top U.S. exporter, Boeing develops, manufactures and services commercial airplanes, defense products and space systems for customers in more than 150 countries. Our U.S. and global workforce and supplier base drive innovation, economic opportunity, sustainability and community impact. Boeing is committed to fostering a culture based on our core values of safety, quality and integrity.  

Contact:
Boeing Media Relations
media@boeing.com

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SOURCE Boeing

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Tax Pros: After the Oct. 15 Deadline, Time to Update Your Security Plan To Include AI

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Verito Urges WISP Check Before Tax Season; Many Plans Don’t Factor in Artificial Intelligence

ORLANDO, Fla., Oct. 20, 2026 /PRNewswire/ — Following the Oct. 15 tax filing deadline, Verito urged tax professionals to preview their security plans and IT readiness because many firms haven’t updated their WISPs for Artificial Intelligence.

With Cybersecurity Awareness Month underway, Verito – a cloud hosting and managed IT provider – emphasized that this is an ideal time for firms to do required reviews of their Written Information Security Plans, or WISPs, before the 2027 tax season. This is especially important given that many tax firms have not updated their WISPs to deal with the rapid technology changes taking place, especially with AI, said Jatin Narang, CEO and founder of Verito Inc.

“Given the staggering evolution of AI, this is not the time to be complacent and simply roll over your security plan for another year,” Narang said. “It’s a unique period with unique threats. AI models are changing weekly, and tax pro data breaches continue to increase. Prioritizing your WISP review could be critical to protecting your business.”

Verito also specializes in working with tax professionals on their WISP. The security plan is required under the Federal Trade Commission’s Safeguard Rules and IRS Publication 4557. Having a WISP provides a plan of action when there’s a security incident or a natural disaster, like a hurricane.

Recertification of the WISP is required as part of the annual renewal of PTIN – the Paid Preparer Tax Identification Number – required by the IRS before Dec. 31.

There’s a new twist this year following the IRS Office of Professional Responsibility’s June update on AI use for practitioners covered by Circular 230. OPR requires practitioners to have a responsible use standard for AI. And that includes updating plans like the WISP to deal with AI.

Narang said tax pros should update security plans as part of the normal course of business. That includes making changes like bringing in an AI tool, adding software, onboarding new staff, approving remote work, or changing a vendor. These steps can be overlooked in the WISP, especially as firms tap into dozens of new or updated applications incorporating AI.

“It’s critical to know what these new AI tools are doing with your data – and your employees know as well,” Narang said. “Employee education should be a priority. Make sure proper safeguards are in place so taxpayer data stays inside the firm. And informing team members is essential to avoid “ghost AI” scenarios where employees input taxpayer data into their personal AI tools.” 

Terry Lemons, a Verito strategic advisor and former IRS executive who spent years working on data security issues, emphasized that checking security requirements is paramount given the ongoing security threats tax pros face. According to IRS data from May, the number of tax firms hits by data breaches more than doubled from 277 in 2025 to 571 in 2026. And the number of affected taxpayers went from 202,000 to 409,000.

“These aren’t abstract threats,” Lemons said. “Data breaches continue stinging tax professionals across the country on a daily basis. Practitioners cannot lose sight of staying on top of their data security and IT needs in this rapidly changing environment. It’s vital to protecting their business and their clients.”

Narang noted that firms have an ideal period this fall to review their security plan, retrain staff, and close gaps.

“The threats and technology are evolving, and tax pros need to evolve as well,” Narang said. “At Verito, we create a security safety net for clients, and we focus on managing their technology so they don’t have to.”

How Verito Protects Firm Data

With Verito, tax firms avoid aggravating system slowdowns by having their own private cloud server to run Drake, UltraTax CS, Lacerte, ProSeries, QuickBooks, and their other applications. Verito also offers Managed IT through its VeritGuard service, built specifically for tax and accounting firms. Every plan is built with the IRS and FTC regulations in mind to provide tax professionals with enterprise antivirus and firewall, Multi-Factor Authentication on every login, encryption in-transit and at rest, backups multiple times a day with regular testing, and a 24/7 support team monitoring everything.

About Verito

Verito offers cloud hosting and managed IT services with best-in-class convenience, security, and service – all at a price the competition can’t match.

Tax professionals can work from anywhere on their firm’s own private cloud server. Verito manages IT for tax and accounting firms with secure, monitored around-the-clock support. We pride ourselves on clients reaching customer service in under 60 seconds. Founded in 2016, Verito serves 1,000+ tax and accounting firms by delivering service with 100% uptime and the highest customer satisfaction scores in class.

Verito’s promise: It just works. Securely. Learn more at Verito.com.

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SOURCE Verito

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Cochlear® Nucleus® Nexa® System Named One of TIME’s Best Inventions of 2026

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World’s first and only smart cochlear implant system1,* recognized among TIME’s most groundbreaking innovations of the year

LONE TREE, Colo., Oct. 20, 2026 /PRNewswire/ — Cochlear Limited (ASX: COH), a global leader in implantable hearing solutions, is excited to announce that the Cochlear® Nucleus® Nexa® System has been named one of TIME’s Best Inventions of 2026, recognizing its innovation in cochlear implant technology.

The Nucleus Nexa System was nominated by TIME’s editors for consideration for the 2026 list. To select this year’s Best Inventions, TIME solicited nominations from its editors and correspondents around the world, as well as direct applications, with particular attention to growing fields such as health care and AI.

“With the Nucleus Nexa System, we set out to create a cochlear implant platform designed not just for the technology of today, but for the possibilities of tomorrow,” said Dig Howitt, CEO and President, Cochlear.

“By bringing smart, upgradeable technology into the implant itself, the Nexa System opens up new possibilities for how cochlear implant technology can evolve over time. We’re incredibly proud to see that innovation recognized by TIME as one of the Best Inventions of 2026, and even more excited about what it can mean for recipients in the years ahead.”

Traditionally, innovation in cochlear implants has largely been delivered through the external sound processor, while the implanted component remained fixed after surgery. The Nucleus Nexa System changes that paradigm by introducing upgradeable firmware within the implant itself, enabling future innovation to be delivered through both the implant and sound processor.

TIME’s mission is to provide trusted guidance about the ideas and people who shape and improve the world.

For more information visit: Nucleus Nexa System

About Cochlear Limited (ASX: COH)
People have always been Cochlear’s inspiration, ever since Professor Graeme Clark set out to create the first multi-channel cochlear implant after seeing his father struggle with hearing loss. Since 1981, Cochlear has helped more than 800,000 people of all ages in more than 180 countries to hear. As the global leader in implantable hearing solutions, Cochlear connects people with life’s opportunities, and welcomes them to the world’s largest hearing implant community.

Cochlear has a global workforce of more than 5,500 people with a passion for progress, who strive to meet the needs of people living with hearing loss. The company continually innovates to anticipate future needs, investing more than A$3 billion to date in research and development to push the boundaries of technology and help more people hear.
www.cochlear.com

References

*The only cochlear implant having onboard memory with upgradeable firmware. As future advancements or technology become available for the CI1000 series implant, a firmware update may be required in order to take advantage of newer features.

Cochlear Limited. FUN5261. FDA Approval Letter for CI1000 Series Implant System. 2025.

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SOURCE Cochlear North America

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