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Alienware Debuts New Pro Wireless Mouse and Pro Wireless Keyboard to Help Competitive Gamers Claim Victory

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ROUND ROCK, Texas, Jan. 8, 2024 /PRNewswire/ — For the first time in our history, we are breaking into the competitive gaming peripheral scene with the new Alienware Pro Wireless Mouse and Alienware Pro Wireless Keyboard. These advanced wireless products debut at CES 2024 alongside new gaming laptops and first of their kind QD-OLED monitors to satisfy competitive players and esports professionals.

Our team knew that to make a premier mouse and keyboard tailored for pros, we needed input from pros. Throughout the development process, we collaborated with over 100 esports athletes from across the globe, including Team Liquid, our longtime partner and the most successful team in esports history. Guided by their insights, our expert engineers and designers meticulously crafted our most advanced peripherals ever.

 

Tuned for performance and comfort, welcome the Alienware Pro Mouse

Pro gamers are in consensus – a tournament-ready mouse needs to be responsive, comfortable and offer long battery life. We pushed the limits in these areas then combined them with thoughtful conveniences to make the Alienware Pro Mouse a great choice for anyone — from esports athletes to tech enthusiasts.

We started by packing the Pro Mouse with the highest performance components. You are probably familiar with DPI, but another key performance characteristic is polling rate. Polling rate is the frequency in which data is sent from a mouse to a device.

The higher the polling rate, the more often a mouse tells a computer its position. This results in faster response and precision and leads to a smoother looking mouse cursor when aiming or moving around the screen (similar to the benefits of a high refresh rate monitor). When milliseconds matter, the Alienware Pro Mouse gives you the edge with 4KHz wireless (0.25ms response time) and 8KHz (0.125ms) wired polling rates — a huge step up from the 1KHz maximum seen on many of today’s gaming mice.

But what good is performance if the mouse isn’t comfortable to hold? Finding the ideal design for a wide range of gamers was no easy feat – after all, everyone has a unique hand anatomy. Working closely with pro esports athletes, our designers sculpted a rounded symmetrical shape suitable for all grip types (palm, claw, fingertip) and hand sizes. We dialed in the perfect weight – under 60g for an ultralightweight feel – to balance mobility and stability then took the design a step further by incorporating a built-in dongle housing.

With the design perfected, our next priority was ensuring each click is rapidly registered and feels consistent for every user. To achieve this, we pioneered exclusive Magnetic-Force Keyplates with optical switches. Their magnetic force allows the Pro Mouse to deliver faster debounce times – the time it takes for the switch to register a mouse click – and improves rapid clicking speed while preventing button stick.

We then equipped the Alienware Pro Mouse with a state-of-the-art sensor. More specifically, the mouse offers 650 IPS tracking speed, 50G Acceleration and up to 26,000 DPI for precision and consistent tracking during gameplay. It’s also durable, boasting up to 70 million click rating so even first-person shooter and real-time strategy players can feel reassuredi.

Other key features:

Battery Life: 32 hours at 4KHz pollingii or 120 hours at 1KHz pollingiii. USB-C charging for five minutes gets you six hours of 1Khz polling gameplayiv and an LED indicator reports low battery life.Additive-free PTFE Feet: Durable material with a satisfyingly smooth feel.Aluminum Scroll Wheel Design: Premium and lightweight.6-Button Customization: Map hotkeys and macros including DPI and Profile Switching.Dual Connectivity: 2.4GHz wireless or wired connection.Battery Saver Mode extends the endurance of your Pro Mouse by reducing polling rate from 4KHz to 1KHz.Sustainable materials: 82% post-consumer recycled plasticsv.

Alienware Pro Mouse Fact Sheet & Spec Sheet

Keyed for the experts, meet the new Alienware Pro Wireless Keyboard.

Competitive players require room to move and a key layout that doesn’t hinder performance. They also adjust their keyboard position often to stay comfortable during competitions or lengthy streams. The Alienware Pro Keyboard’s compact 75% custom form factor strikes the sweet spot for players who want to save space in competitive games like Counter-Strike 2 without sacrificing features or stumbling over unnecessary keys.

Once the ideal size was determined, we began an unrelenting pursuit to engineer the ultimate custom linear key switches. It took countless iterations, working with pros each step of the way — and reception from the athletes has been overwhelmingly positive. Our Alienware Linear Mechanical Switches have a precise 40g actuation force for quickly registering inputs while providing an immensely satisfying sound and feel. Speedy activation and smooth, rewarding key presses will make gamers want to game long into the night – and they can do so without plugging in thanks to the Pro Keyboard’s long battery life: 72 hours with RGB at 50%vi or 798 hours with RGB off on a 2.4Ghz wireless connectionvii. 

Fluid keystrokes without scratchiness are the result of a low-friction POM (polyoxymethylene) material on the stem, while two layers of silicone dampening remove echoing and produce a pleasing deep tone. Not only do the transparent switches sound great, but they look stunning thanks to transparent switches with fully transparent light-guides that funnels light upward to provide a vibrant and even per-key RGB glow.  

We are confident in our custom pre-lubricated switches, but there is no one-size-fits-all solution. That’s why we designed the Pro Keyboard to support most 5-pin and 3-pin switches so pros with trusty switch sets can hot-swap them onto the Alienware Pro keyboard. This way, they can personalize the feel of their switches across the keyboard – and do so using the included puller tool.

Durability and stability are other critical concerns among pro gamers who spend countless hours in intense practice and tournament sessions. That is why the top plate of the keyboard is constructed from 7000 series aluminum, which is the hardest and strongest aircraft commercial grade of aluminum. In addition, our double-shot PBT keycaps are tested to 100 million actuations and molded in color (not painted) for dependable fade resistance. On the bottom of the Pro Keyboard is a long silicone strip and large silicone feet to prevent accidental sliding during those edge-of-your-seat moments. Moreover, the feet let you adjust the height of the keyboard to a comfortable typing angle.

Let’s cap things off by tapping into other Pro Keyboard features:

72 hours (RGB at 50%, 2.4GHz) or 798 hours (RGB off, 2.4GHz) of battery life gives gamers the ease of mind to play through marathon rounds.Tri-mode connectivity with 2.4GHz wireless, Bluetooth 5.1, and USB-C wired connectivity options. Connect to three Bluetooth devices simultaneously and switch between them with the tap of a button.A 1KHz polling rate delivers consistent response times across both connectivity options – wired or over our 2.4GHz wireless dongle connection.Sustainable materials were used with the keyboard containing 47% post-consumer recycled plastics.viii

Alienware Pro Keyboard Fact Sheet & Spec Sheet

Unlock Your Gear’s Full Potential with Alienware Command Center
Each of these new peripherals can harmoniously connect to your gaming ecosystem and be easily managed via Alienware Command Center 6.1 (AWCC), a centralized hub that allows quick access to settings such as game-specific profiles and themes, AlienFX lighting, macros, and more to squeeze every ounce of performance from your gear.

Here are some of the key features enabled by AWCC 6.1:

Battery Saver Mode extends the endurance of your Pro Keyboard by turning off RGB lighting at a customer-defined battery percentage.Group DPI and polling rates to your preference on Pro Mouse.Disable key shortcuts to prevent a game-ending distraction on Pro Keyboard.Easily update the firmware of your Pro Mouse/Pro Keyboard and dongles.

A software update coming soon after launch will make available additional onboard profiles for the Pro Mouse.

Alienware Command Center Fact Sheet

Whether you’re an Esports professional playing for millions on the main stage or a dedicated enthusiast hosting online challengers at home, the new Alienware Pro Line delivers the high-performance fit and function needed to help you claim more victories and climb the leaderboards.

The Alienware Pro Wireless Keyboard and Pro Wireless Mouse are available in both Lunar Light and Dark Side of the Moon colorways.

For More Information
To learn more about Alienware’s new pro-verified peripherals, check out the complete press kit here and find all of our CES 2024 Innovation Award Honorees here.

Target Pricing & Availability
Available in North America on January 11, 2024.

Alienware Pro Wireless Keyboard will be available starting at $199.99 (US) / $269.99 (CA)Alienware Pro Wireless Mouse will be available starting at $149.99 (US) / $199.99 (CA)

i Based on testing completed February 2023 at a third-party testing facility. Actual click durability will vary based on usage.
ii Based on testing completed September 2023 at a third party testing facility. Actual battery life will vary based on settings and usage. 
iii Based on testing completed September 2023 at a third party testing facility. Actual battery life will vary based on settings and usage. 
iv Based on testing completed September 2023 at a third party testing facility. Actual charge time will vary.
v Based on internal analysis, November 2023. Percentage is based on total product weight.
vi Based on testing completed September 2023 at a third party testing facility. Actual charge time will vary. Battery life was tested with 2.4GHz wireless input.
vii Based on testing completed September 2023 at a third party testing facility. Actual charge time will vary. Battery life was tested with 2.4GHz wireless input.
viii Based on internal analysis, November 2023. Percentage is based on total product weight.

 

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SOURCE Dell Technologies

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LYKSTAGE Launches Patented Video Platform That Pays Creators and Viewers — Now Live Across Five Countries

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MUMBAI, India, April 20, 2026 /PRNewswire/ — LYKSTAGE, a video-sharing platform owned by LYK Inc., a Delaware-based entity, and founded by New York-based entrepreneur Adris Chakraborty, is redefining how the creator economy works — with a patented monetization model no other platform can legally replicate.

Built by a technology team in India under Manhattan Tech Ventures, LYKSTAGE runs on a patented Watch-Time Monetization Model that fundamentally changes who earns from video content. Creators earn whenever their content’s watch time gets monetized — no subscriber minimums, no waiting periods, and no thresholds to cross before earning begins.

What makes the model unprecedented is that viewers earn too. Logged-in viewers are rewarded whenever their watch time gets monetized — when they watch content uninterrupted and the ad served during viewing is fully consumed. When that happens, the creator earns, the viewer is rewarded, and the platform earns. Every reward is funded by actual ad revenue — not venture capital subsidies. The model is entirely self-sustaining.

The platform serves both skippable and non-skippable ads, determined by an ad server algorithm that optimizes based on viewing patterns and content traction. For advertisers, impressions are served intelligently — matching the right ad format to the right moment, delivering higher completion rates and genuine attention.

LYKSTAGE is now live across five markets — India, the United States, the United Kingdom, Canada, and the UAE — and available on Samsung TV, LG TV, Roku, Apple TV, Android TV, Amazon Fire TV, desktop, mobile web, and native apps on both the App Store and Google Play Store.

Adris Chakraborty, a Kolkata-born Columbia Business School alumnus based in the US since 2003, co-founded Mediamorphosis Advertising & Technology Inc. in New York in 2006 with his spouse and business partner Poulami Mukherjee. The company expanded to the UK in 2012, followed by Manhattan Communications in India — building a multicultural advertising group spanning five countries with over 100 clients, providing LYKSTAGE with built-in advertiser relationships and market intelligence.

The platform has crossed over one million users across all markets, with more than 20,000 creators on board and growing across all five countries — achieved with minimal paid marketing.

LYKSTAGE is a transparent, patented system where the people who create the value are the ones who earn from it.

Sign up at:
Android – https://play.google.com/store/apps/details?id=com.lykstage.app
Apple – https://apps.apple.com/in/app/lykstage-video-streaming/id6754064834

Logo: https://mma.prnewswire.com/media/2960187/LYKSTAGE_Logo.jpg

 

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Towngas and Tencent forge strategic partnership to drive “Energy + Tech” smart digital transformation

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HONG KONG, April 20, 2026 /PRNewswire/ — The Hong Kong and China Gas Company Limited (Towngas) and Tencent have signed a strategic partnership agreement in Hong Kong. The two companies will collaborate extensively on unified cloud resource management, digital platform development, large artificial intelligence (AI) models and applications, customer engagement enhancement, and R&D tool synergy. Together, they aim to drive the smart digital transformation of the energy sector.

The partnership dates back to 2020, when Towngas Lifestyle, the extended business division of Towngas, first teamed up with Tencent Cloud. In 2021, Towngas Energy, the Group’s renewable energy arm, worked with Tencent Cloud to build a smart energy ecosystem, which currently supports over a hundred integrated energy projects for the business segment. In 2023, Towngas Lifestyle and Tencent Cloud entered into a comprehensive strategic partnership spanning cloud platforms, big data, AI, and customer engagement, delivering one-stop lifestyle solutions to 46 million household customers across Hong Kong and the Chinese mainland. This latest agreement marks a comprehensive, group-level strategic partnership between Towngas and Tencent. It is designed to pool their resources, achieve cross-divisional synergy, drive quality and efficiency gains, and accelerate AI innovation.

Over the past six years, this collaboration has yielded remarkable results. Powered by Tencent Cloud, Towngas Lifestyle has upgraded the digital foundation and driven application innovation for its Towngas Lifestyle Cloud (TLC) platform. Furthermore, leveraging Tencent Cloud’s TBDS (Tencent Big Data Suite), it built the Towngas Analytics Platform (TAP), which currently supports big data applications for over 70 affiliated city-gas companies as well as its Hong Kong operations.

In terms of AI applications, Towngas Lifestyle has capitalised on Tencent’s AI computing power and large model technology to launch innovative tools such as smart safety inspections and AI service agents, significantly boosting the efficiency of frontline staff at gas companies. To better serve its customers, the company has deeply integrated Tencent’s WeCom to improve customer outreach. On the R&D front, Towngas Lifestyle has widely adopted Tencent’s AI development tools to streamline workflows. Moreover, the partners have successfully replicated their mainland successes in Hong Kong, completing the cross-border deployment of the TAP platform and advancing the upgrade of the city’s business systems.

Mr Peter Wong Wai-yee, Managing Director of Towngas, said: “Tencent’s leading position in AI and digital technology is obvious to all. Since 2020, the two parties have established a strong partnership, expanding from Towngas Lifestyle’s extended business to cooperation on the smart energy platform for the renewable energy segment, and gradually extending from the mainland to Hong Kong. As an enterprise with a 164-year history, Towngas has grown to possess a customer base of over 120 million since entering the mainland gas utility business in 1994. Facing such a massive number of customers, data security is of paramount importance. How to build a secure and efficient system for management and service has become a critical issue for business development. We are confident in joining hands with Tencent to co-build a secure and efficient digital system, comprehensively elevate the customer service experience and operational efficiency, and jointly pioneer more possibilities for ‘Energy + Tech’.”

Mr Dowson Tong, Senior Executive Vice President of Tencent and CEO of Tencent Cloud and Smart Industries Group, stated that as a household brand in Hong Kong, Towngas’s “customer-centric” service philosophy aligns closely with Tencent’s corporate mission of “Value for Users, Tech for Good”. Over the past six years, Tencent has engaged in deep collaboration with multiple segments under Towngas, empowering businesses with technology to achieve precise operations. Tencent looks forward to taking this exchange as a new starting point, further consolidating the “Cloud + AI” technological foundation based on existing cooperation, and deeply integrating Tencent’s digital capabilities with Towngas’s rich application scenarios. Through technological innovation, the goal is to achieve better customer service delivery and enhance operational efficiency, exploring a new path to sustainable development for the smart upgrade of the energy industry while ensuring data security and user privacy.

Looking ahead, the two companies will continue to deepen their collaboration in migrating core businesses to the cloud, co-building digital platforms, deploying large models and AI applications, and enhancing customer engagement. This will not only deliver a superior experience for gas customers but also set a benchmark for the high-quality transformational development of the energy industry.

 

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SOURCE Tencent Cloud

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DMEGC Solar Achieves EcoVadis Gold Medal, Underscoring Its Commitment to ESG Excellence

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JINHUA, China, April 20, 2026 /PRNewswire/ — On April 15, DMEGC Solar, a global leader in magnetic materials and renewable energy solutions, achieved a milestone breakthrough in sustainable development. With outstanding performance in environmental protection, social responsibility, and other key areas, the company earned a Gold Medal from the internationally recognized rating agency EcoVadis, scoring 82 points. This places DMEGC Solar in the top 3% of all rated companies worldwide, surpassing 97% of participants.

EcoVadis is a globally leading sustainability assessment platform, having rated over 150,000 companies across more than 250 industries and 185 countries. Its evaluation framework covers 21 indicators across four core themes: Environment, Labor & Human Rights, Ethics, and Sustainable Procurement. The platform aims to assess the sustainability performance and social responsibility of companies within global supply chains.

DMEGC Solar participated in the assessment at the group level rather than as a single factory, demonstrating outstanding strength across all four dimensions. In the Labor & Human Rights dimension, the company has established a comprehensive employee rights protection system, strictly implemented occupational health and safety standards, and promoted employee development and career growth, ranking in the top 1% of its industry.

In the Sustainable Procurement dimension, the company has built a full-chain green supply chain management mechanism, collaborating with core suppliers to create a “cooperative carbon reduction” ecosystem. Initiatives such as packaging material recycling, green electricity usage, and localized collaborative production have enabled a low-carbon, traceable supply chain, also ranking in the top 1% of the industry.

Coupled with strong performances in environmental governance and business ethics, the company achieved an impressive score of 82, surpassing 97% of evaluated companies and earning the Gold Medal. This distinction places DMEGC Solar at the top in the global solar module manufacturers to receive such recognition.

This Gold Medal rating will for sure strengthen the company’s competitiveness in overseas markets. On one hand, its industry-leading ESG performance helps meet policy requirements related to sustainable supply chains, enhancing both the premium pricing of its products in international markets and its ability to secure orders. On the other hand, this recognition will boost customer and partner trust in the company’s brand, supporting the expansion of market share for its core products—such as photovoltaic modules, residential energy storage systems, and magnetic materials—while consolidating its market leadership.

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