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Southern California’s Primary PBS Stations Unite Two Core Brands

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3 years ago

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Starting February 6, the KCET Broadcast Channel Becomes ‘PBS SoCal Plus’ To Simplify Viewers’ Experience, Strengthen Regional Public Media and Adapt to a Digital Media Landscape.

LOS ANGELES, Jan. 19, 2024 /PRNewswire-PRWeb/ — PBS SoCal, Southern California’s flagship PBS station, announced today a brand simplification that will streamline viewers’ experience and strengthen public media in the region by consolidating both the KCET and PBS SoCal local PBS stations under one name: PBS SoCal. Starting Tues., Feb. 6, the KCET broadcast channel will be referred to as ‘PBS SoCal Plus’ in order for both PBS flagship broadcast stations in Southern California to be under one unified brand. The programming that viewers are currently used to seeing on KCET will not change. The organization is committed to its mission of providing high-quality, enriching content that is available anytime and anywhere for free.

“While the broadcast channel name may be changing, our honored tradition of producing original, thoughtful and inspiring content remains core to our commitment of serving our community with high-quality public media,” commented PBS SoCal President and CEO Andrew Russell.

“PBS SoCal and KCET merged in 2018, and since then, we have grown into a strong public media entity serving Southern California that reflects the diversity of our region and provides a full schedule of beloved and trusted PBS programs. While the broadcast channel name may be changing, the programs that viewers love on KCET—Artbound, Lost LA, Father Brown, Must See Movies and more — will remain available on the channel and across all of our platforms,” commented PBS SoCal President and CEO Andrew Russell. “Our honored tradition, built by KCET, of producing original, thoughtful and inspiring content around the arts, local culture, environment, news and public affairs remains core to our deep commitment of serving our community with high-quality public media.”

The organization determined it was time to unify its brand under one name, PBS SoCal, for efficiency and better awareness. The change aims to enhance engagement across digital streaming platforms, social media, educational curricula and in-person events.

PBS SoCal has already consolidated the two websites under the PBS SoCal name, making it easier for visitors to discover programming, editorial content and resources, as well as making it more efficient for the organization to manage video assets and content. The changes ensure digital users have a more streamlined and intuitive experience. Viewers’ favorite programs will all be available to stream on one convenient website destination pbssocal.org. Both KCET and PBS SoCal’s social media platforms and YouTube content will soon also be consolidated under the PBS SoCal brand.

The brand simplification reflects PBS SoCal’s strategy to adapt to a digital world and strengthen connections to a community where more audiences are engaging on streaming platforms. Currently, a combined seven broadcast channels are managed by PBS SoCal and are available to almost 19 million viewers in ten counties across Southern California through traditional linear broadcast television, as well as on the website, the PBS and PBS KIDS apps, YouTube and with highlighted content on social media platforms.

“While traditional, over-the-air, broadcast programming and scheduling efforts will continue to be as vital as ever to our organization’s success, the new branding effort recognizes the current media landscape and PBS SoCal’s commitment to on-demand and digital-first content for both regional and nationwide audiences,” commented PBS SoCal Senior VP of Marketing and Communications Dan Ferguson.

After extensive audience research, both station members and the general population overwhelmingly supported the consolidation under the PBS SoCal brand. Ferguson explained, “This change ensures we are following what the community has requested and aligns the local flagship organization with the trusted values and brand strength associated with the PBS name.”

Over-the-air, local viewers will continue to be able to watch their favorite KCET (now ‘PBS SoCal Plus’) programming on 28.1 while PBS SoCal viewers will continue on 50.1. Cable and satellite carriers will host PBS SoCal Plus content on the same channels previously carrying KCET. Viewers will still see the broadcast call letters of KCET referenced during FCC mandated station identifier breaks.

Locally produced original content and PBS programs will continue to also be available to stream on the FREE PBS App, which is available on iOS and Android devices, Roku, Amazon Fire TV, Apple TV, Android TV, Samsung Smart TV, Chromecast and VIZIO SmartCast TV. PBS SoCal programs have been made available to livestream on the PBS App, YouTube TV, Direct TV now, Hulu TV Live and Local Now.

Join the conversation on social media using #PBSSoCal

About PBS SoCal

PBS SoCal uses the power of public media for good, strengthening the civic fabric of Southern California and providing our community with an essential connection to a wider world. As a local, donor/member-supported non-profit organization, PBS SoCal programming is available to viewers on all key streaming platforms via the free PBS App and PBS KIDS App as well as over-the-air, via seven channels — including 2 primary broadcast channels, PBS SoCal and PBS SoCal Plus. With a commitment to make content available anytime and anywhere for free, PBS SoCal is available to almost 19M viewers in the region with programming that reflects the diversity of Southern California and showcases the full schedule of beloved and trusted PBS content spanning Education, News, Environment and Arts & Culture. PBS SoCal also sparks the sharing of ideas at in-person cultural events and community conversations as well as prepares children for kindergarten and beyond by bringing bilingual, hands-on learning experiences to the community for free.

Media Contact

Chelsea Grosbeck, PBS SoCal, 7472015202, cgrosbeck@pmgsocal.org, pbssocal.org

View original content to download multimedia:https://www.prweb.com/releases/southern-californias-primary-pbs-stations-unite-two-core-brands-302039137.html

SOURCE PBS SoCal

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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5 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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6 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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6 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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