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Creative Works London Showcases AI Prowess with Guns N’ Roses’ Latest Music Video “The General”

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LONDON, Feb. 2, 2024 /PRNewswire/ — Creative Works London, a cutting-edge design studio known for its innovative approach to visual storytelling, has once again pushed the boundaries of creativity and technology. In collaboration with the legendary rock band Guns N’ Roses, Creative Works has produced a visually stunning music video for the band’s latest single, “The General,” utilizing the latest in artificial intelligence (AI) technology.

The video, which follows a young boy navigating an eerie, magenta-toned cityscape, is a masterclass in blending traditional animation techniques with the avant-garde edge of generative AI. Using Stable Diffusion, a leading generative AI platform, Creative Works has crafted a video that is both unsettling and dreamlike, with childhood toys transforming into menacing figures and surreal, biomechanical creatures emerging from the urban landscape.

Dan Potter, Creative Director at Creative Works London, spearheaded the project, leveraging his expertise in AI and animation. “Our goal was to create a video that not only serves the song but also showcases the potential of AI in enhancing the art of music video production,” Potter explained. “By feeding the AI with concept sketches, Unreal Engine footage, and the narrative themes of the track, we were able to produce a hybrid workflow that resulted in a truly unique visual experience.”

The video’s AI-generated imagery seamlessly integrates with live-action footage of the band, showcasing Creative Works’ ability to blur the lines between reality and AI-driven fantasy. The studio’s commitment to augmenting artistic expression with AI is evident in the video’s detailed, hand-crafted touches, such as graffiti and transitions, that complement the AI-generated visuals.

Creative Works’ pioneering use of AI in “The General” is indicative of the studio’s forward-thinking approach to art and technology. “AI is a tool that, when used creatively, can open up new avenues for artistic expression. It’s not about replacing artists but enhancing their ability to tell stories in novel and captivating ways,” said Potter.

Looking to the future, Creative Works London is exploring other innovative applications of AI , including integrating AI with iMAG for live performances. The studio envisions a future where augmented reality elements, powered by AI, can create immersive, hallucinatory experiences for concertgoers.

Creative Works London is excited to continue pushing the envelope, proving that the synergy between technology and traditional artistry is not only possible but essential for the evolution of creative industries. “The General” music video is a testament to what can be achieved when artists and AI work hand in hand, setting a new standard for music videos and beyond.

Link to The General Video by Guns N’ Roses – https://www.youtube.com/watch?v=l0_OFC10hTE

For more information about Creative Works London and its services, please visit www.creativeworks.london

Contact:
Susan Graham
Press Officer
Creative Works London
press@cworkslon.com
+44 (0)207 735 4316

Note to Editors:

Creative Works, a London-based, brand-centric, Emmy and Billboard winning creative studio have for over a decade been helping clients bridge the gap between the vision and technology delivering their unique narrative-driven content to a wide range of projects from Brand Engagement Events, Graphics Packages for World Tour to Sporting Events, Virtual Studio Designs, Show Openers, Broadcast Studio Designs and even a mobile game.

Immersed in emerging tech from Off-line to Real-time rendered content, AR to Experiential Content, dynamic performance graphics to AI infused visuals, Creative Works bring innovative flare and seasoned experience to any project to deliver highly creative and technologically complex content to any screen anywhere.

Video – https://mma.prnewswire.com/media/2333151/Creative_Works.mp4
Photo – https://mma.prnewswire.com/media/2333152/Creative_Works_1.jpg
Photo – https://mma.prnewswire.com/media/2333159/Creative_Works_2.jpg

 

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SOURCE Creative Works

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Verndale Welcomes Max Fresen as Chief Experience Officer

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New CXO Brings Over Two Decades of Experience in Advertising and Marketing to Lead the Agency’s Experience Design Team

BOSTON, March 5, 2024 /PRNewswire/ — Verndale, a digital experience agency headquartered in Boston, MA, announced the appointment of Max Fresen as their Chief Experience Officer (CXO). Max joins Verndale from BRANDtho, where he successfully led as CXO, bringing with him over two decades of invaluable experience in the advertising and marketing industry.

Following 2023 investments in the strategy team, Verndale welcomes a new CXO to steward innovation in experience design.

As CXO at Verndale, Max will play a pivotal role in charting the agency’s future. He’ll lead the experience design team and drive initiatives that align with the organization’s strategic goals.

Chris Pisapia, CEO of Verndale, shares, “As we steer Verndale through our transformative growth as a company, our focus on delivering business value remains. Balancing technical expertise with strategic creativity is key. Following our investments in the agency’s strategy team in 2023, we’re thrilled to announce Max Fresen’s hire to steward innovation in experience design. This move expands our creative services and reflects our commitment to redefining digital experiences and propelling clients’ initiatives forward.”

Max’s recruitment reinforces the agency’s commitment to excellence and innovation. In his role as the head of experience design, Max will be responsible for delivering engaging and impactful experiences across all channels and platforms, contributing to Verndale’s evolution as a strategic partner to its clients.

“I’m thrilled to join Verndale at this pivotal moment in the evolution of communication arts. In an era where generative technologies have made the once impossible commonplace, capturing customers’ attention and building a brand has become more challenging than ever,” comments Max. “Navigating the intersection of art and science is now essential for a company’s success. With Verndale’s decades of experience crafting tech-enabled experiences at an enterprise scale, we’re uniquely positioned to be the ideal partner for this transformative journey. I’m excited to contribute to Verndale’s mission and drive impactful outcomes for our clients and their customers.”

Max’s extensive experience and leadership at previous agencies prime him to lead and grow the Experience Design team and drive outcomes for our clients. His passion for pushing the boundaries of technology and psychology and his commitment to making the world a better place through design and innovation make him a valuable addition to the Verndale team. 

About Verndale

Verndale is a digital agency that designs, develops, and delivers high-performing websites and ecommerce experiences. The agency guides clients in creating more human experiences in a digital world and is committed to pushing boundaries, achieving growth objectives, and optimizing digital experiences for its clients and their customers. Verndale offers digital strategy, experience design, digital marketing, customer relationship management (CRM), and sales quoting solutions. The agency leverages best-in-class technologies to deliver clients custom solutions that stand above the rest.

As a recognized Optimizely Premium partner, Verndale has earned seven MVP awards, holds 60 certifications, and boasts 30 global accreditations. In 2023 and 2021, the agency was honored with the Optimizely Partner of the Year award. Verndale is also North America’s leading Sitecore Enterprise Solution provider and Platinum partner. With nine MVPs and 25 certified developers, Verndale’s specializations include Experience Platform, XM Cloud, OrderCloud, CDP & Personalization, and Content Hub. 

For more information about Verndale’s innovative solutions and industry expertise, visit verndale.com. Get in touch with us at hello@verndale.com.

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SOURCE Verndale Corporation

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EMA Research Webinar to Explore How Enterprises Can Be More Successful with Their Network Automation Initiatives

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According to new research from EMA, only 18% of network automation initiatives are a complete success

LAFAYETTE, Colo., March 5, 2024 /PRNewswire-PRWeb/ — Enterprise Management Associates (EMA™), a leading IT and data management analyst research and consulting firm, today announced it will host a research webinar titled “Enterprise Network Automation: Emerging from the Dark Ages and Reaching Toward NetDevOps,” based on recent research by Shamus McGillicuddy, EMA’s vice president of research covering network management. The research explores the challenges and opportunities of network automation for enterprise IT organizations.

Network automation continues to be a science project for too many companies. With this research, I tried to identify a path forward for IT decision-makers.

According to EMA’s new research, only 18% of network automation initiatives are a complete success. This indicates that network automation remains a significant challenge for many organizations. The webinar will provide insights and guidance to help organizations improve the success of their network automation initiatives.

During this webinar, McGillicuddy will share highlights from this new research, including:

Why nine out of ten IT organizations rely on a mix of vendor solutions and do-it-yourself network automation toolsHow network teams establish an authoritative network source of truth to drive effective network automationHow network teams validate network changes and monitor network complianceWhat pitfalls organizations should look out for on their network automation journey

“The IT industry has been attacking the problem of network automation for decades, and we still cannot get it right,” McGillicuddy said. “There are countless reasons for this ongoing struggle, including complexity, data quality and authority problems, and budget issues. As a result, network automation continues to be a science project for too many companies. With this research, I tried to identify a path forward for IT decision-makers.”

This independent research is sponsored by EfficientIP, IPFabric, NetBox Labs, NetBrain.

The webinar will take place on Tuesday, March 12 at 2:00 p.m. Eastern. Registration is available at: https://info.enterprisemanagement.com/enterprise-network-automation-webinar-pr

About EMA
Founded in 1996, EMA is a leading IT analyst research firm that provides deep insight across the full spectrum of IT and data management technologies. EMA analysts leverage a unique combination of practical experience, insight into industry best practices, and in-depth knowledge of current and planned vendor solutions to help their clients achieve their goals. Learn more about EMA research, analysis, and consulting services for enterprise line of business users, IT professionals, and IT vendors at https://www.enterprisemanagement.com

Media Contact

Raleigh Gould, Enterprise Management Associates, 303-543-9500, rgould@emausa.comhttps://www.enterprisemanagement.com 

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SOURCE Enterprise Management Associates

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Pioneer in Cyber Insurance in Brazil Receives $1.5 Million Funding

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Bluecyber, which offers digital protection insurance to SMEs and families, will expand its operations in Latin America

SÃO PAULO, March 5, 2024 /PRNewswire/ — Bluecyber.insure, a pioneering insurtech in cyber insurance in Brazil, has received a $1.5 million investment from VCs Invisto.com.vc and Bossa Invest, as well as strategic investors from the insurance market. “This investment reflects the investors’ confidence in Bluecyber’s mission to simplify and expand insurance coverage for digital life protection of SMEs and families throughout Latin America, an underserved market with an estimated gross written premium (GWP) of USD 17.3 billion,” says Eduardo Rocha, CEO of Bluecyber.

The investment has already enabled the acquisition of Ismac.io, which developed an innovative Managed Detection and Response (MDR) platform. “This solution allows Bluecyber to continuously monitor its insured portfolio, detecting and responding to security incidents swiftly and efficiently, minimizing the impact of attacks, and delivering more value to the insured, as well as reducing the frequency and severity of claims,” explains Daniel Arruda, Ismac’s founder, who will take over the management of risk and compliance at Bluecyber.

In addition to financial compensation for claims such as data breaches, fines related to local General Data Protection Regulations (GDPR), legal fees, and digital identity theft, the monthly cyber protection insurance subscription offers a help desk for everyday technological issues, antivirus, vulnerability monitoring, risk management, and incident response.

“We are confident that this new phase will be a watershed in the cyber insurance industry, offering innovative and comprehensive solutions,” says Bluecyber’s co-founder Claudio Macedo.

About Bluecyber

Founded in 2021, Bluecyber is a Managing General Agent (MGA) specializing in cyber insurance. It develops products tailored to the needs centered around customer-centricity, structures underwriting capacity with reinsurers and insurers, and cultivates innovative distribution channels. The B2B product sales are conducted entirely digitally through non-traditional channels, including internet providers, software and hardware manufacturers, as well as insurance brokers. Bluecyber aims to conclude 2024 with 10,000 subscribers, striving to simplify cyber protection. Seguros Sura, one of the largest insurance groups in Latin America, serves over 20 million insureds across seven countries and is the issuer of the policies, complying with all regulatory requirements.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/pioneer-in-cyber-insurance-in-brazil-receives-1-5-million-funding-302078880.html

SOURCE Bluecyber

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