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CeraVe Collaborates with Michael Cera and TikTok Stars on First-of-its-Kind Global Campaign

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3 years ago

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#1 Gen Z skincare brand in the U.S. goes big with hilarious campaign reinforcing CeraVe is developed with dermatologists not Michael Cera.

NEW YORK, Feb. 12, 2024 /PRNewswire/ — CeraVe, the #1 dermatologist-recommended skincare brand in the US, has revealed the epic conclusion to its inaugural Super Bowl ad and first-of-its-kind global campaign, developed in partnership with actor Michael Cera, viral dermatologists and TikTok’s biggest stars.

For weeks, Michael Cera has been front and center in the news and across social media promoting his ‘namesake’ brand, CeraVe. Cera went toe-to-toe with dermatologists and even revealed his very own Michael CeraVe commercial. But the truth came out in a revealing ad, where Cera’s bizarre campaign was debunked by a boardroom of CeraVe dermatologists, who reminded him that CeraVe is and always has been developed with dermatologists since 2005. In fact, the “Ve” stands for MVE Technology and “Cera” refers to “ceramides,” not Michael Cera. 

As new skincare brands continue to emerge, claiming dermatologist validations and the use of ceramides, the campaign was designed to reinforce the brand’s ‘moisturize like a derm’ movement and celebrate CeraVe’s longstanding reputation as the #1 dermatologist-recommended skincare brand in the U.S. The brand put its impressive roster of board-certified dermatologists at the forefront to challenge and debunk Cera’s claims by highlighting dermatologists as the true skincare industry experts and bolster the brand’s commitment to providing dermatologist developed skincare products for all.

Despite Michael Cera’s outlandish claims, “Cera” is actually short for ceramides – the brand’s powerhouse ingredient that acts like a glue to hold skin cells together to keep our skin barrier intact and healthy. CeraVe’s unique blend of three skin-identical ceramides 1, 3 and 6-II, replenishes skin’s natural lipid levels to help restore the skin barrier. The “Ve” refers to the brand’s MVE Technology, a revolutionary delivery system that helps release ingredients, like ceramides, over time to provide continuous slow-release hydration. Going beyond just moisturizing the skin’s surface, CeraVe’s exclusive combination of ceramides and MVE technology, developed with dermatologists, helps to not only restore but also strengthen the skin barrier. 

“From the start, CeraVe has been developed with dermatologists, it’s a foundational aspect of the brand’s DNA. We not only develop all our products with them, but we also create educational and entertaining skin health content with them that we share across all our channels,” said Melanie Vidal, CeraVe Global Brand General Manager. “The Super Bowl presented an ideal stage to illuminate our brand’s mission through an innovative approach—a first of its kind immersive campaign, inviting everyone to participate in a memorable prank-like experience. Now, for those who were unaware, its crystal clear: CeraVe is developed with dermatologists and ‘cera’ stands for ‘ceramides’ —essential lipids that help to protect and restore the skin barrier.”

Transcending traditional ads, the first-of-its-kind “Michael CeraVe” campaign tapped into CeraVe’s cultural relevancy to create a 360-degree influencer-first campaign fueled by the brand’s ardent advocates that took the campaign from social media speculation all the way to the big TV commercial reveal. Inspired by existing online rumors that Cera has long been involved with the brand as his namesake, Cera and his fan-favorite reputation for awkward, offbeat characters played a crucial role in the narrative – Evan in Superbad, George Michael Bluth in Arrested Development and Allan in this year’s record-smashing Barbie movie. However, equally as important were the star-studded roster of board-certified dermatologists and notable social media personalities, including Hayley Kalil, Caleb Simpson, and Bobbi Althoff, who co-created content with Cera, fueling suspicion and speculation with their millions of followers. The entire three-week campaign was executed across digital media, video, social media and CeraVe brand channels, in addition to a robust influencer marketing strategy. This strategic collaboration, alongside intricately curated social marketing and communications, allowed the brand’s community to make the prank truly magnanimous and unmissable.

“Our first-ever Super Bowl spot couldn’t be limited to one moment. It needed to be an unforgettable skincare education journey,” said Tom Allison, SVP & Global Head of Professional Sales and Marketing. “Collaborating with Michael Cera, our influencer partners and dermatologists gave us the opportunity to reinforce our brand’s legacy and differentiators, while having a bit of fun along the way. Our shared name allowed for a truly authentic and playful partnership. He was the perfect protagonist in our prank – a great collaborator with our influencer partners and an even better challenger to our dermatologist allies, building up to the Big Game reveal.” 

Visit the campaign website to dive deeper into this memorable campaign and check out the commercial here. For more skincare tips and product information, visit CeraVe at www.cerave.com and on Facebook, Instagram and Twitter.

About CeraVe
Founded in 2005 and developed with dermatologists, CeraVe is the first and only brand to offer a complete line of products containing essential ceramides and MVE technology to help restore the skin’s natural protective barrier. CeraVe has a full line of skincare products to follow the dermatologist-recommended steps of: cleanse, treat, moisturize, and protect. The brand’s mission is to provide therapeutic skincare for all. For more information, visit the brand on Facebook (@ceraveusa), Instagram (@cerave), TikTok (@cerave), X (@cerave) or at www.cerave.com.

Media contact:
Stefanie Schmit stefanie.schmit@wpp.com
Christine ALKHAWAM Christine christine.alkhawam@loreal.com

Video – https://www.youtube.com/watch?v=vAf5TjiUJgo 

Photo – https://mma.prnewswire.com/media/2336873/Michael_Cera_CeraVe.jpg 

View original content:https://www.prnewswire.co.uk/news-releases/cerave-collaborates-with-michael-cera-and-tiktok-stars-on-first-of-its-kind-global-campaign-302059504.html

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2026 Canton Fair Design Award Winners Showcase China’s Innovation Strength

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33 minutes ago

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October 19, 2026

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GUANGZHOU, China, Oct. 19, 2026 /PRNewswire/ — As the 140th Canton Fair opens, the winners of the 2026 Canton Fair Design Award (CF Award) have also been announced. Winning products are now on display in Area D of the Canton Fair Complex, offering visitors a closer look at some of the latest advances in Chinese manufacturing and industrial design.

Among this year’s top honorees, a domestically developed high-performance sport motorcycle and an intelligent navigation capsule robot gastric endoscopy system received the Best of the Best Award, the competition’s highest recognition.

The Canton Fair also enhanced the visitor experience with a themed showcase area within the award exhibition. Built around four application-oriented concepts, namely Outdoor Pleasure, Smart Living, Cozy Home and Kitchen Elegance, the immersive displays demonstrate how innovative designs can be integrated into everyday life, helping visitors better understand the practical value behind these award-winning products.

This year, 4,218 products from 2,112 companies competed for the award. Following multiple rounds of evaluation, 222 products from 174 companies were selected.

The award-winning products reflect several key trends shaping the next stage of Chinese manufacturing. Innovation remains a defining theme, with breakthrough technologies ranging from upper limb motor function assistance and enhancement system to exoskeleton robots, underscoring the growing momentum of high-end manufacturing.

Meanwhile, intelligent technologies continue to gain traction across industries. Smart products account for more than 30% of this year’s winners, with AI-powered glasses, intelligent conference terminals and smart healthcare devices extending AI applications across home, office, medical and outdoor environments.

Sustainability is also becoming increasingly embedded throughout the product lifecycle. Green products represent over 40% of the winning entries, while innovations such as integrated energy-saving panels and sugarcane paper demonstrate how environmentally conscious practices are being incorporated into product design, materials selection and manufacturing processes.

Established in 2013, the Canton Fair Design Award is widely regarded as a benchmark for design innovation in China’s foreign trade sector. The award recognizes products that combine design excellence with commercial value, promoting the transformation and upgrading of Chinese manufacturing and supporting high-quality trade development. Entries are evaluated across five dimensions: innovation, quality, functionality, aesthetics and sustainability.

For more convenient attendance, please click here for pre-registration:
https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/2026-canton-fair-design-award-winners-showcase-chinas-innovation-strength-302911954.html

SOURCE Canton Fair

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InstaMall Launches Same-Day Fashion Delivery Experience, Bringing 80+ Brands to Shoppers’ Doors in Miami

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33 minutes ago

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October 19, 2026

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First-of-its-kind shopping app pairs artificial intelligence with same-day delivery, bringing luxury
and contemporary brands directly to customers’ doorsteps 

Featured luxury and contemporary brands include AllSaints, John Varvatos and Aritzia

MIAMI, Oct. 19, 2026 /PRNewswire/ — InstaMall, a first-of-its-kind shopping app offering same-day delivery and access to real-time inventory across luxury and contemporary fashion, launches today in Miami, Florida. Now available via iOS and Android, InstaMall provides access to more than 80 contemporary and luxury fashion brands across Miami’s five premier retail clusters, including Balmain, Louis Vuitton, Bottega Veneta, Ganni, Coach, Diesel, Reformation, Aritzia, Cult Gaia, Prada and more. InstaMall will add more brands within the app in the coming weeks and seasons. 

Sitting at the intersection of fashion, technology and commerce, InstaMall brings inspiration and purchase together through a more dynamic way to discover and shop for fashion. The experience combines access to luxury and contemporary brands with the convenience of same-day delivery, bringing the speed customers have come to expect across categories like food and groceries to fashion while maintaining the brand experience retailers and shoppers expect.

Within the app, customers will have access to InstaMall’s AI-powered stylist and virtual try-on features, making it easier to browse, discover and shop styles online. InstaMall’s AI Stylist serves as an intelligent shopping assistant that responds to customers’ preferences in real time. Customers can use the AI Stylist to receive product recommendations, build outfits, ask questions and discover new styles, while its virtual try-on feature allows them to visualize select items on themselves before making a purchase.

“InstaMall was founded on the belief that the convenience customers have come to expect from same-day delivery should extend to the way they shop for fashion,” said Elliot Aboud, Founder and CEO of InstaMall. “As fashion and technology continue to evolve together, we saw an opportunity to create a more seamless shopping experience that brings customers closer to the brands they love, combining a curated assortment, AI-powered styling and virtual try-on with the ease and convenience of same-day delivery.”

Prior to founding InstaMall, Elliot Aboud helped build the Aroma360 and Hotel Collection brands, overseeing the launch of the first retail store and expanding the retail footprint to more than 30 stores across the United States and two in Dubai. InstaMall is bringing fashion and luxury to the next generation with its seamless shopping experience and wide selection of brands.

Customers can download InstaMall through the Apple App Store or Google Play, or by going to instamall.co.

About InstaMall 

InstaMall is a same-day fashion shopping and discovery app reimagining how consumers shop for luxury and contemporary brands. Sitting at the intersection of fashion, technology and commerce, InstaMall brings inspiration and purchase together in an experience that gives consumers a more dynamic way to discover and shop. Where on-demand delivery has long existed for categories like food and groceries, InstaMall brings that same convenience to luxury fashion for the first time, delivering the same day without compromising the brand experience fashion retailers and their customers expect. The company launched publicly in Miami on October 16, 2026, and plans to expand nationally. For more information, please visit instamall.co.

View original content to download multimedia:https://www.prnewswire.com/news-releases/instamall-launches-same-day-fashion-delivery-experience-bringing-80-brands-to-shoppers-doors-in-miami-302911889.html

SOURCE InstaMall

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PTC to Announce Fourth Fiscal Quarter and Full Year 2026 Results on Wednesday, November 4, 2026

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34 minutes ago

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October 19, 2026

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BOSTON, Oct. 19, 2026 /PRNewswire/ — PTC (NASDAQ: PTC) will release its fiscal 2026 fourth quarter and full year results on Wednesday, November 4th after the stock market closes. As previously announced on October 5th, 2026, PTC entered into a definitive agreement to be acquired by Schneider Electric. In light of the pending transaction, PTC is suspending quarterly earnings conference calls and is no longer providing quarterly or annual guidance.

The earnings press release and accompanying financial data tables will be accessible on the Investor Relations section of the company’s website at PTC Investor Relations.

About

PTC (NASDAQ: PTC) is a global software company that enables manufacturers and product companies to digitally transform how they design, manufacture, and service the physical products the world relies on. Headquartered in Boston, Massachusetts, PTC employs over 7,000 people and supports more than 30,000 customers globally. For more information, please visit www.ptc.com.

Investors

Michael Maguire
mmaguire@ptc.com
investor@ptc.com

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SOURCE PTC Inc.

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