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SaliCrop’s Novel Seed Enhancement Tech Makes Deserts Bloom

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SaliCrop’s seed innovation is bearing fruits of success in tomato cultivation: More yield and flavorful tomatoes

KFAR VITKIN, Israel, Feb. 13, 2024 /PRNewswire/ — Extreme weather events—heatwaves, droughts, extreme cold snaps—pose significant threats to agriculture, contributing to the phenomenon of desertification. Globally, fertile lands are increasingly being degraded, losing the ability to sustain life and grow food. AgriTech start-up SaliCrop, Ltd., has pioneered a breakthrough seed treatment to transform arid terrain into flourishing landscapes to growing food.

Leveraging its expertise in desert technology, the company developed a novel, non-GMO approach to bolster seeds’ resilience to abiotic stresses brought on by extreme climate challenges. SaliCrop’s solution can help boost crop cultivation in arid regions, raising yields and elevating the value to marginal lands, turning them into arable stretches more fit for growing food. The result is greater food security for the future.

SaliCrop’s benefits already are taking root in Spain’s tomato industry. Saline soil and heat stress are considered the worst abiotic stressors. Dry soil with excessive salt content hinders the germination and growth potential of numerous crops. Soil salinity is largely attributed to rising sea levels which leads to seawater intrusion in coastal areas and the weathering of rock. This is exacerbated by irrigation with brackish water which for many farmers is unavoidable.

Heat stress will threaten nearly three-quarters of the world’s food production over the next 20 years, according to a late 2022 report by research group Verisk Maplecroft. “The greatest concerns occupying farmers today is how to maintain yields in the face of volatile and harsh climate conditions which lead to poor soil quality,” explains Sharon Devir, Ph.D., co-founder and Active Chairperson of SaliCrop. “More than 830 million hectares of agricultural land is now salty. Abiotic stresses are responsible for 30-50% loss of agricultural productivity worldwide. This amounts to a colossal USD170 billion in revenue losses yearly. Our solution centered on countering this by helping farmers who grow crops in vast open fields.”

Sowing the seeds of abundance

SaliCrop’s proprietary seed enhancement technology is the brainchild of Ṛcā Godbole, Ph.D., co-founder and CSO of SaliCrop. Godbole is a plant biologist who hails from a dynasty of agronomists. She dedicated time assisting smallholder farmers in coastal regions of Mumbai contending with substantial soil salinity setbacks in efforts to grow crops such as rice and beetroot. Godbole and Devir, a mechanical agronomist who established the first Arab-Israeli life science technology greenhouse in Nazareth, Israel, began conducting trials in Israel growing wheat and vegetables using saltwater irrigation in a closed facility.

SaliCrop’s has developed  hundreds of seed enhancement protocols designed to improve plant resilience to the impacts of climate change by intentionally exposing the seeds to controlled abiotic stressors. This process  harnesses the innate stress-response mechanisms helping them thrive even during periods of intense heat, prolonged dry spells, and low water.

“Plants have certain environmental  stress inducible  genes that act as internal alarms,” explains Godbole. “When there is too much salt, or too much heat, these alarms go off and the plant enters defense mode. But often, by the time the plant reacts, it’s too late.” Without changing the plant’s DNA, SaliCrop’s green solution acts as a gentle nudge to preemptively stimulate the stress responses even before the plant finds itself in salty or hot conditions. 

“Under SaliCrop’s treatment, plants not only thrive in poor quality, highly saline soil through enhanced nutrient absorption and improved root structures, but they also exhibit increased vigor and superior germination rates,” affirms Carmit Oron, CEO of SaliCrop. “This innovation turns marginal lands, previously considered barren, into fertile grounds capable of abundant food production. As climate change intensifies, farmers globally are in urgent need of sustainable solutions to adapt and succeed. SaliCrop is at the forefront, with leading agricultural players already integrating our technology,” Oron adds.

The tomato success story

The SaliCrop solution is bearing fruit in tomato cultivation in multiple locations, including Spain, which has been experiencing seasonal temperature highs reaching 45°C. Two years ago, the start-up entered collaboration with farmers in Extremadura  in projects to boost the yields and quality of tomatoes grown in 30-hectare sized fields.

Spain is increasingly experiencing droughts, raising concerns about water scarcity. In fact, Spain could be experiencing its worst drought conditions in the last 160 years of records. Reservoir capacity has plummeted to 30% of its total; its lowest in 27 years according to the Ministry for Ecological Transition. “This results in a loss of soil moisture causing tomato crops to shrivel and is compounded by losses in yields,” explains Godbole. “The water loss leads to salt accumulation around the roots, hindering water absorption.”

“Our climate-smart seed enhancement technology has empowered tomatoes to better withstand extreme climate events,” adds Devir. “Through extensive field trials, with the leading commercial seed varieties, we’ve observed promising outcomes, including substantial enhancements in plant growth with an impressive 10-17% increase in yield. Additionally, post-harvest Brix levels have improved.  This translates to an added income of approximately 1,300-1,800EUR per hectare for the farmers.”

Going commercial

While the company is progressing with field trials across Europe, Africa, and India, focusing on a open field variety of crops including onions, broccoli, chili rice, and more. SaliCrop is already at commercial stages in Israel, actively selling treated tomato seeds across 700 hectares.

As SaliCrop enters commercial stages, its treated seeds are making a difference across over 1,000 hectares in Israel and beyond. The company is advancing its field trials across Europe, Africa, and India, targeting a variety of crops and demonstrating the universal applicability of its solution.

Company Contact

Carmit Oron

CEO

SaliCrop Ltd

Email:  contact@salicrop.com 

Web:   www.salicrop.com

 

Press Contact

NutriPR

Liat Simha

Tel: +972-9-9742893

E-mail: liat@nutripr.com

Web: www.nutripr.com 

Twitter: @NutriPR_

Photo: https://mma.prnewswire.com/media/2339423/Salicrop_tomato_cultivation.jpg

 

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Real-World Study of Over 185,000 Users Finds Engagement with UpLife Digital Mental Health App Yields Significant Reductions in Depression and Anxiety

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Five-year evaluation shows a clear “dose–response” link between deeper engagement with UpLife’s CBT-based ‘Journeys’ programs and greater depression and anxiety symptom improvement

LEESBURG, Va., July 21, 2026 /PRNewswire-PRWeb/ — UpLife Inc, a digital mental health and self-therapy platform, today announced a set of research findings from a large real-world evaluation of its app, showing that people who engaged with the platform reported statistically significant reductions in symptoms of depression and anxiety over time. The evaluation drew on five years of real-world data from an engaged user base of more than 185,000 people across the United States and 197 other countries worldwide.

“These results reflect what we hear from users every day, now backed by data at real-world scale. What stands out is the dose–response signal where the people who lean into the work by completing their Journeys and doing the exercises are the ones who get the most out of it.” Jeff Musa, CEO, UpLife

The research analysis examined anonymized data collected between 2021 and 2026 using three validated clinical outcome measures: the PHQ-9 (depression), the GAD-7 (anxiety), and the WHO-5 (well-being). Among UpLife users who completed assessments at baseline and follow-up, depression and anxiety scores decreased significantly over time.

In the fully adjusted analysis, average depression scores (PHQ-9) fell by approximately 3.7 points; moving the typical UpLife user from the “moderately severe” range toward the “moderate” range. Anxiety scores (GAD-7) showed comparable significant reductions over time.

A clear dose–response relationship

One of the study’s central findings was a consistent dose–response pattern regarding the relationship between engagement and outcomes. Users who completed UpLife’s CBT-based ‘Journeys’ experienced a reduction in their symptoms. The study also found that the completion of additional Journeys were associated with a further measurable decrease in their assessment scores, even after accounting for subscription type and other factors. Notably, depth of engagement with therapeutic content was a stronger predictor of improvement than simply the amount of time spent in the app.

“These results reflect what we hear from users every day, now backed by data at real-world scale. What stands out most is the dose–response signal where the people who lean into the work by completing their Journeys and doing the exercises are the ones who get the most out of it. That tells us our job is to keep building an experience that helps people stay engaged, because engagement is where the clinical value lives.” — Jeff Musa, Chief Executive Officer, UpLife

Built on cognitive behavioral therapy

UpLife delivers evidence-based psychological education and interventions grounded in the principles of cognitive behavioral therapy (CBT) through five core features: structured Journeys, a Daily Plan, a Mood Tracker, journaling, and an AI assistant (“Lila”) that recommends relevant content from the platform. The app does not provide AI-generated therapy; its assistant only directs users to content that has been created, curated, and reviewed by clinicians.

For clinicians, UpLife also offers a HIPAA-compliant therapist portal that supports a Blended Care model, allowing providers to extend therapeutic support between sessions through structured digital programs, progress tracking, and shared assessments.

The platform has also been extensively used in humanitarian settings. Through UpLife’s Ukraine Humanitarian Gift Program, tens of thousands of users in Ukraine have received full, free access to a localized version of the app through UpLife’s Ukraine Humanitarian Gift Program.

About the evaluation

The study used an observational pre–post design based on real-world data and was conducted in accordance with the ethical principles of the Declaration of Helsinki. As an observational evaluation without a control group, it demonstrates associations between app engagement and symptom improvement rather than establishing causation, and well-being scores (WHO-5) did not change significantly over the study period. The findings add to a growing body of research suggesting that CBT-based digital interventions can be associated with meaningful symptom reduction, while underscoring the central role of sustained user engagement.

About UpLife

Founded in 2019, UpLife is a digital mental health and self-guided therapy platform that is designed to help people improve their emotional well-being, build healthier thinking patterns, and develop positive daily habits through structured, evidence-based psychological programs. UpLife also provides a secure, HIPAA-compliant portal to help therapists and health systems to extend care beyond the through a Blended Care Therapy model. Learn more at www.uplifecare.com.

Media Contact

Matt Landry, UpLife, 1 617-699-7205, matt@thesecondrow.net, https://www.uplifecare.com/ 

View original content:https://www.prweb.com/releases/real-world-study-of-over-185-000-users-finds-engagement-with-uplife-digital-mental-health-app-yields-significant-reductions-in-depression-and-anxiety-302829280.html

SOURCE UpLife

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TruHeight Joins Nordstrom and JCPenney Marketplaces as Wellness Brands Reshape the Department Store

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Family nutrition brand’s newest retail partnerships reflect a broader shift: health and wellness products are becoming a staple of platforms once reserved for fashion and apparel

LAS VEGAS, July 21, 2026 /PRNewswire/ — TruHeight, the family nutrition brand, today announced it is joining the Nordstrom Marketplace and the JCPenney Marketplace, bringing its lineup of clean-label vitamins, gummies, protein shakes, and everyday nutrition products to two of America’s most iconic department store names.

The partnerships place TruHeight at the center of one of retail’s most notable shifts. Department stores and fashion-first marketplaces, long defined by clothing, shoes, and accessories, are rapidly expanding into health and wellness as consumers increasingly treat wellness as part of their everyday lifestyle rather than a separate shopping trip. For a generation of shoppers, the same platforms where they buy back-to-school outfits and activewear are becoming destinations for the products that fuel those activities.

“Five years ago, you wouldn’t expect to find a family nutrition brand next to denim and sneakers,” said Justin Rapoport, Co-CEO of TruHeight. “Today, wellness is part of how families shop for everything. Nordstrom and JCPenney recognize that, and we’re proud to bring family nutrition to their marketplaces.”

The move extends a period of rapid retail growth for TruHeight, which launched in 5,000 CVS stores nationwide in June following its national debut at Target earlier this year, and is also available at iHerb and on Amazon. With the addition of Nordstrom and JCPenney, TruHeight’s products will reach shoppers across drug, mass, e-commerce, and department store channels.

“Every retailer we add is a signal of the trust families place in our brand,” said Eden Stelmach, Co-Founder of TruHeight. “Department stores are where families have shopped together for generations. Meeting them there with simple, clean nutrition products is a natural next step.”

TruHeight products will be available on the Nordstrom and JCPenney marketplaces in the coming weeks, joining the brand’s existing availability at CVS, Target, iHerb, Amazon, and truheightvitamins.com.

About TruHeight
TruHeight is a family nutrition brand offering clean-label vitamins, gummies, protein shakes, and everyday nutrition products for kids, teens, and active families. Founded with a commitment to simple ingredients and convenient formats, TruHeight products are available at major retailers nationwide and online at truheightvitamins.com.

Media Contact
TruHeight Vitamins
Kim Brown
419189@email4pr.com
4704265920
truheightvitamins.com

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SOURCE TruHeight Vitamins

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TrendyMinds Founder Trevor Yager Returns as CEO to Lead Agency’s Next Phase of Growth

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Veteran agency leader returns to accelerate TrendyMinds’ AI capabilities and advance the firm’s evolution as a strategic partner helping organizations drive growth, strengthen reputation, and navigate transformation.

INDIANAPOLIS, July 21, 2026 /PRNewswire/ — Trevor Yager has returned as Chief Executive Officer (CEO) of TrendyMinds, the Indianapolis-based agency he founded in 1995, while continuing to serve as Chairman. In this dual role, Yager has resumed direct involvement in day-to-day leadership, working alongside account and delivery teams on client work in addition to setting the agency’s strategic direction. As CEO, he is leading the company’s next phase of growth by advancing the firm’s artificial intelligence (AI) capabilities while strengthening its position as a strategic partner to organizations navigating growth and change.

Yager previously transitioned from CEO to Chairman as part of a planned leadership evolution that reflected both the agency’s maturity and his own exploration of future ownership opportunities. As AI has accelerated the pace of change across the industry, reshaping how organizations operate and compete, he made the decision to step back into the CEO role and lead TrendyMinds through its next chapter directly.

“Moving into the Chairman role was the right decision at the time because the Board, including myself, believed TrendyMinds needed to demonstrate it could thrive beyond its founder,” said Yager. “But after more than 30 years of leading through every major technology shift, I believe artificial intelligence represents one of the greatest opportunities our industry has ever seen. The environment shifted fast enough that it made sense for me to step back in and lead it personally, continuing to build the capabilities our clients will need and position the agency for what’s next.”

Beginning in 2019, TrendyMinds became increasingly intentional about optimizing the artificial intelligence, machine learning, and automation capabilities already embedded within the technologies used across the agency. Following a comprehensive assessment of AI-enabled tools and workflows, the agency integrated AI across strategy, research, creative development, marketing operations, and internal business processes while establishing governance, security, and data protection standards to support responsible implementation.

By transforming its own business first, TrendyMinds refined its methodologies, validated new approaches, and built the operational discipline that now informs how it evaluates AI opportunities with clients. Today, TrendyMinds continues to expand its internal AI capabilities through a dedicated team of AI transformation specialists, developing proprietary workflows, audience intelligence tools, and implementation frameworks. Drawing on that experience, the agency helps clients responsibly evaluate and implement AI in ways that align with their business objectives, regulatory requirements, and governance standards.

That experience also enables TrendyMinds to support clients developing innovative AI technologies, including a leading healthcare AI innovator. By combining firsthand AI transformation experience with strategic consulting, communications, and market positioning expertise, the agency helps organizations communicate complex technologies, build trust with stakeholders, and accelerate market adoption.

Founded as a traditional marketing agency more than 30 years ago, TrendyMinds has continually evolved alongside the changing needs of its clients, bringing together strategic consulting, integrated marketing, communications, creative, thought leadership, media relations, digital strategy and development, research, analytics, and emerging technologies.

About TrendyMinds

TrendyMinds is the Agency of Preference®, a multidisciplinary consulting partner helping organizations accelerate growth, strengthen and protect reputation, and navigate transformation. Founded in Indianapolis in 1995, the firm has spent more than 30 years uniting strategic consulting, communications, marketing, creative, technology, and data-driven insight into a single integrated practice built to solve complex business challenges.

Learn more at TrendyMinds.com.

Media Contact:
Claire Gregory
419095@email4pr.com | 317.902.6973

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