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Creative Pebble X Series: X Marks the Sonic Spot

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Introducing the Latest Desktop Speakers that Illuminate Your Listening Experience with Exceptional Audio Quality, Seamless Connectivity, and a touch of RGB Brilliance.

SINGAPORE, Feb. 14, 2024 /PRNewswire/ — Creative Technology today announced the release of the Creative Pebble X and Creative Pebble X Plus, the latest additions to the acclaimed Pebble series. These beautifully tuned speakers are set to transform the users’ workstations or any setup into an immersive sound sanctuary. Boasting an impressive RMS power of up 30W and a peak power of up to 60W, both the 2.0 and 2.1 speakers promise superior listening experience across music, movies, and gaming. Apart from their audio prowess, these latest speakers dazzle with customizable RGB lighting, allowing users to create a pulsating lightshow to match any mood. Along with wired and wireless modes, these latest speakers serve as an excellent choice for those looking for a premium desktop audio upgrade.

 

Experience the perfect blend of stunning audio and captivating aesthetics with the Creative Pebble X Series.

Pebble’s Sound Signature

The Creative Pebble X series makes its debut, packing a hefty audio punch with enhanced custom-tuned 2.75″ full-range drivers for a truly immersive listening experience. Both models boast the iconic 45° elevated design, meticulously angled for an optimized listening experience.

Taking the audio game up a notch, the Creative Pebble X Plus sports a sleek subwoofer with dual passive radiators, designed to be compact enough to sit seamlessly on any desk setup. With added features like Dialog+ and BassFlex, these latest speakers can deliver powerful bass and crystal-clear spoken dialogues without compromising volume.

Despite their small footprint, these speakers can envelop users with an acoustic power output reaching up to 15W RMS and a peak of 30W when plugged into a PC port. When connected to a 30W (or higher) PD adaptor*, these speakers truly shine as it can deliver a peak power of up to 60W, unleashing their complete audio potential for an outstanding listening experience.

Illuminate Your Soundstage Effortlessly

Experience a burst of colour with customizable RGB lighting, offering a palette of 16.8 million hues and six built-in presets. It’s a fun way for users to personalize their workspaces, matching their unique styles for an immersive audio-visual experience.

Connectivity is also a breeze, with support for wired and wireless modes, including USB audio playback, Bluetooth 5.3, and a universal 3.5 mm AUX input port. In addition, the dual ports for headphones and microphones also add convenience for communications and late-night private listening.

To unlock the full potential of the speakers, users can easily download the Creative app on Windows. This app grants users’ access to the Sound Blaster Acoustic Engine audio technologies, such as Surround, Smart Volume, Bass, Crystallizer and EQ. Users can also personalize the RGB lighting and other features using the Creative app’s modules, which are available on Windows, the Apple App Store, and the Google Play Store.

Pricing and Availability

For pricings and more information –

Creative.com/PebbleX

Creative.com/PebbleXPlus

View and download assets here.

*Adaptor is optional. Running on USB power alone, the speakers still deliver an impressive power output of up to 15W RMS and 30W peak.

About Creative

Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for driving the multimedia revolution – which established a user base of 400 million – Creative drives digital entertainment with cutting-edge audio solutions that include premium wireless speakers, wireless headphones, powerful audiophile-grade digital amplifiers and next-generation home-theatre systems. Aiming at the new mobile networked generation by bridging the worlds of the computer, smartphones, and tablets, Creative continues to reinvent the Sound Blaster, with its ground-breaking Sound Blaster Roar series and USB-audio class of products such as the Sound Blaster X7.

In 2016, Creative unveiled the X-Fi Sonic Carrier: a brand-new concept in hi-res audio and video delivery for home entertainment. This technology powerhouse dubbed ‘the soundbar of the gods’ personifies the Audio of Tomorrow.

In 2018, Creative launched an all-new game-changing technology for headphones called Super X-Fi® Headphone Holography. This technology uses computational audio to recreate the listening experience of a high-end multi-speaker system in a professional studio, and delivers the same expansive experience – with the same original depth, detail, realism, and spaciousness – in headphones. Super X-Fi further uses Artificial Intelligence to compute a custom audio profile based on a person’s unique anthropometry. Super X-Fi has won multiple accolades worldwide, including an unprecedented 23 awards at CES 2019-2020.

This announcement relates to products launched in Singapore. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, Sound Blaster and Super X-Fi are trademarks or registered trademarks of Creative Technology Ltd in the Singapore and/or other countries. The Bluetooth® word mark and logo are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Creative Technology Ltd is under license. All rights reserved. 

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SOURCE Creative Labs Pte Ltd

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Sixty-One Percent of CEOs Say Their Boards Are Rushing AI Transformation

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New Research from Boston Consulting Group Reveals Disconnect at the Top on AI Strategy and ExecutionThree-Quarters of Board Members Believe They Understand AI, but 35% of CEOs Say Boards Overestimate the Human Capabilities AI Can ReplaceMore Than Half of CEOs Say AI Hype Is Distorting Boardroom Judgment

BOSTON, May 4, 2026 /PRNewswire/ — Sixty-one percent of CEOs say their boards are rushing AI transformation, exposing a divide at the top just as companies enter a critical phase of scaling AI. While both groups agree on AI’s importance, they differ on how quickly it should be implemented and how ready organizations are to deliver results.

These findings are from the first edition of Split Decisions: The BCG CEOs and Boards Survey. The research is based on a global survey of 625 leaders, including 351 CEOs and 274 board members, from companies with at least $100 million in annual revenue, spanning both private and public sectors.

Boards tend to favor faster AI implementation, according to the survey, while CEOs take a more measured approach. Gaps in AI understanding and FOMO (fear of missing out) may be contributing to this dynamic. Board members with lower confidence in their AI knowledge are more likely to believe their organizations are moving too slowly, suggesting that uncertainty is translating into increased urgency.

Boards’ AI Confidence Faces CEO Skepticism

While 75% of board members believe their AI knowledge is on par with or ahead of that of their peers, CEOs are less convinced. Nearly 40% say boards lack an informed view of how AI is reshaping growth strategy, and one-third say boards overestimate the human capabilities that AI can replace. (See the exhibit.)

“I feel this tension so acutely between CEOs and boards,” said Julie Bedard, a BCG managing director and partner. “A powerful way for CEOs to bridge the gap between their AI knowledge and their boards’—especially if they feel there is a deficit there—is for the CEO to personally lead an AI upskilling session for their board to show them the latest AI tools and what they can do. CEOs can also bridge the gap by talking about AI in a much more differentiated way to clearly illustrate where AI can be a substitute for humans and where it can complement human work.”

AI Hype and Misaligned Expectations Shape Boardroom Dynamics

More than half of CEOs say boards need to better understand the gap between AI hype and reality, while boards want CEOs to do a better job of selling them on their AI strategy.

CEOs report feeling greater pressure to deliver AI results than boards may fully recognize. Chief executives estimate that 35% of their performance evaluation depends on achieving AI ROI, compared with boards’ estimate of 27%, suggesting a mismatch between perceived expectations and formal accountability.

AI Literacy Emerges as a Shared Priority

Despite some misalignment, CEOs and boards broadly agree on the need to raise AI fluency at the highest levels of leadership. Approximately 80% of both groups say that prospective board members should be required to demonstrate a measurable understanding of how AI can reshape their industry.

“CEOs need to be very intentional about supporting their boards on the same learning journey they’ve taken,” said Judith Wallenstein, a BCG managing director and senior partner and the global head of the firm’s CEO Advisory. “But at a much faster pace, with more focus, and in a way that builds real understanding rather than just surface-level awareness of how AI can create true competitive advantage for the company.”

Download the publication here:
https://www.bcg.com/publications/2026/ai-governance-gaps-where-ceos-and-boards-disagree

Media Contact:
Eric Gregoire
+1 617 850 3783
gregoire.eric@bcg.com

About Boston Consulting Group
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.

Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.

View original content to download multimedia:https://www.prnewswire.com/news-releases/sixty-one-percent-of-ceos-say-their-boards-are-rushing-ai-transformation-302760527.html

SOURCE Boston Consulting Group (BCG)

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IBM Study: CEOs are Reshaping C-suite Roles for the AI Era

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76% of surveyed organizations now have a Chief AI Officer, up from 26% a year ago59% of CEO respondents say the CHRO’s influence will increase over the next few yearsNearly two-thirds of surveyed CEOs are comfortable using AI to help inform major strategic decisions

ARMONK, N.Y., May 4, 2026 /CNW/ — A new global study from the IBM (NYSE: IBM) Institute for Business Value finds that the accelerating pace of AI is pushing CEOs to redesign how C-suite roles are structured to drive greater business impact across the enterprise.

In the foreword of the study, IBM Vice Chairman Gary Cohn writes, “The CEO’s role has always been to lead through disruption. What AI changes is the velocity and consequences of leadership. Enterprises that succeed will operate AI-first – not as a layer of technology, but as a new operating model. Decision cycles will compress. Boundaries between functions will dissolve. Advantage will accrue to those who can learn, adapt, and execute faster than their competitors.”

The annual IBM CEO study,* which surveyed 2,000 CEOs globally, shows that as AI becomes more pervasive in the enterprise, CEOs are under growing pressure to rethink how leadership teams operate, how decisions get made and how organizations are structured.

Among the key findings:

76% of surveyed organizations have a Chief AI Officer (CAIO) in 2026, up from just 26% in 2025.Analysis shows that organizations with an AI-first approach to C-suite design have scaled 10% more AI initiatives enterprise-wide than their peers.64% of surveyed CEOs say they are comfortable making major strategic decisions based on AI-generated input. 83% of respondents agree that AI sovereignty is essential to business strategy, underscoring the importance of having the right controls as AI plays a larger enterprise-wide role. Surveyed CEOs say only 25% of the workforce is using AI regularly as part of their job, despite 86% believing their employees have the skills to collaborate with AI.

“AI is changing how work gets done, bringing people and software together in new ways, and it’s changing how people come together in the workplace,” said Mohamad Ali, Senior Vice President, IBM Consulting. “The CEOs delivering real results from AI transformation aren’t just deploying AI faster, they’re redesigning their organizations to bring together the best people with the best technology.”

New challenges demand different kinds of leadership

85% of respondents say all functional leaders must become technology experts in their domain, signaling that AI accountability is expanding beyond specialized roles. Among organizations with a CAIO, all surveyed CEOs expect the influence of the role to increase by 2030, alongside rising influence across every member of the C-suite. 59% of surveyed CEOs say the CHRO’s influence will increase over the next few years.

As CEOs turn to AI-driven decisions, governance and controls become more critical

By 2030, surveyed CEOs expect 48% of operational decisions where consistency and guardrails can be codified will be made by AI without human intervention, compared to 25% today. 79% of executives surveyed confirm they are decentralizing decision-making, distributing accountability as AI plays a more significant role enterprise wide. 

Organizations are betting on people to drive AI success

83% of CEOs surveyed say AI success depends more on people’s adoption than technology.Between 2026 and 2028, respondents expect 29% of employees to require reskilling for a different role and 53% to need upskilling to perform their current role more effectively. Surveyed organizations that redesigned five core business areas — technology, finance, HR, operations and cross-functional collaboration — are four times more likely to have delivered on business objectives. 77% of respondents say talent and technology leadership roles are converging, suggesting tighter integration between talent, technology and enterprise strategy. 

To view the full study, visit: https://www.ibm.com/thought-leadership/institute-business-value/en-us/c-suite-study/ceo

The study also features industry perspectives from senior executives on how business leaders are responding to AI-driven change. A selection of these firsthand views are available in the addendum below.

*Study Methodology
The IBM Institute for Business Value, in cooperation with Oxford Economics, conducted a survey of 2,000 CEOs and equivalent senior leaders across 33 geographies and 21 industries from February to April 2026. The survey explored how leaders are redesigning business models, operating structures and execution capabilities in an AI-driven economy, with additional analysis examining how organizations translate AI ambition into enterprise-wide execution and business value.

The IBM Institute for Business Value, IBM’s thought leadership think tank, combines
global research and performance data with expertise from industry thinkers and leading academics to deliver insights that make business leaders smarter. For more world-class thought leadership, visit: www.ibm.com/ibv. To receive more insights, subscribe to the IdeaWatch newsletter: https://ibm.co/ibv-ideawatch

About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity, and service.  Visit www.ibm.com for more information.

Media Contact
Marisa Conway
IBM Corporate Communications
conwaym@us.ibm.com

Executive Perspectives:

“It’s not laying AI on top of your existing tools and services. It’s reimagining the entire process.” — Pablo T. Rivero, CEO, Resy and SVP, Global Dining, American Express

“You can’t forecast every disruption, but you can prepare by building organizations that are resilient, adaptable, and ready to operate through change.” — Andrew Anagnost, President and CEO, Autodesk

“AI has moved from the infrastructure layer, largely invisible, to the surface layer of how we work and how we serve customers.” — David Risher, CEO, Lyft

“The introduction of AI is more transformative than the introduction of the internet was at the time – not because of the technology itself, but because of its impact on how people work, decide and collaborate.” — Jan Polkerman, CEO, Dutch Tax and Customs Authority IT

“AI needs to be embedded into how we operate. That means integrating it into workflows across design, merchandising, marketing, stores, and operations–not as a separate initiative, but as part of how the business runs.” – Patrice Louvet, President and CEO, Ralph Lauren Corporation

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SOURCE IBM

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Eddid Financial Honored with “Professional Services Award in RWA” by HKCT Highlighting its Leading Edge in Web3 and Digital Assets

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HONG KONG, May 4, 2026 /PRNewswire/ — Eddid Financial (the “Group”) has won the “Professional Services Award in RWA” at the HKCT Business Awards, hosted by the Hong Kong Commercial Times. The award recognizes the Group’s exceptional professional service capabilities and innovative achievements in the Real-World Assets Tokenisation (“RWA”) sector. This prestigious honor serves as a strong industry endorsement of the Group’s dedicated efforts in the RWA space, affirming its leadership in bridging traditional and digital finance while injecting significant momentum into Hong Kong’s digital asset market.

The HKCT Business Awards evaluates candidates based on four core criteria: corporate achievements, market competitiveness, brand philosophy, and professional standing. As one of the most credible and influential business awards in Hong Kong, it aims to recognize outstanding enterprises across various sectors for their performance over the past year, encouraging companies to continuously enhance their core competitiveness and pioneer innovative economic directions. During this year’s selection process, the judging panel conducted a comprehensive assessment of Eddid Financial’s compliance infrastructure, innovative services, and industry contributions within the RWA sector, highly commending the Group’s professional strength and forward-looking vision in asset tokenisation.

Compliance-Driven: Building a Full-Chain Service Ecosystem

As a licensed pioneer in Hong Kong’s RWA landscape, Eddid Financial has consistently relied on compliance as its foundation and innovation as its driving force. Having deeply cultivated the digital asset space for years, the Group has established a full-chain professional service ecosystem that encompasses asset screening, product design, compliance auditing, and distribution operations. Eddid Securities and Futures, a subsidiary of the Group, became one of the first brokerages in Hong Kong to upgrade its licenses in September 2023. It subsequently secured further upgrades for its Type 1 and Type 9 regulated activity licenses, making it one of the few institutions authorized to distribute tokenised securities and RWA products. This regulatory milestone has laid a solid, compliant foundation for the Group’s RWA business operations.

Successful Launch of Landmark Precious Metal RWA Projects

In terms of practical application, Eddid Financial has actively spearheaded the launch of several landmark RWA projects, setting a new benchmark for the industry. Notably, the Group partnered with Timeless Resources Holdings Limited (8028.HK) and HashKey Chain to introduce Hong Kong’s first silver RWA project. By leveraging blockchain technology to tokenise physical silver assets, each digital coin is backed 1:1 by one ounce of physical silver, strictly held by an independent trustee. This initiative not only lowers the barrier to entry for precious metal investments but also enhances asset liquidity. The project’s product design and issuance framework received a “no further comment” reply from the Hong Kong Securities and Futures Commission (SFC), demonstrating the highest standard of compliance.

Concurrently, the Group has collaborated with CAC Fintech to advance China’s first agricultural RWA project. By converting agricultural products, land management rights, and future agricultural revenue rights into on-chain digital certificates, this project addresses critical pain points such as poor liquidity and low financing efficiency in agricultural assets. Furthermore, it supports the national rural revitalization strategy and explores novel pathways for the innovative integration of agricultural assets with financial markets.

Leading the Upgrade of the Regional RWA Industry

Beyond launching landmark projects, Eddid Financial continues to drive the ecosystem construction and market development of the RWA sector. The Group’s research department published the “Core Guide to RWA: From Basic Theory to Global Practice,” sharing its leading experience in asset tokenisation to help establish industry standards. Simultaneously, the Group has built a tripartite development model encompassing “Technology + Compliance + Ecosystem”. Internally, it has assembled a dedicated fintech team to advance underlying technologies; externally, it connects core stakeholders, including asset holders, investors, and licensed exchanges, to form a comprehensive RWA service ecosystem that provides clients with all-encompassing, one-stop professional services.

Looking ahead, Eddid Financial will continue to leverage its comprehensive licensing advantages, expert service teams, and robust technical support to drive the digital transformation of a diverse range of real-world assets. The Group is committed to delivering highly flexible, efficient, and compliant RWA services to its clients while actively supporting the standardized and international development of Hong Kong’s digital asset market, thereby cementing Hong Kong’s status as a premier global digital finance hub.

View original content:https://www.prnewswire.com/apac/news-releases/eddid-financial-honored-with-professional-services-award-in-rwa-by-hkct-highlighting-its-leading-edge-in-web3-and-digital-assets-302760892.html

SOURCE Eddid Financial

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