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Whatfix Launches New Product Line ‘Mirror’, Marking Solid Growth in 2023

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SAN JOSE, Calif. and BANGALORE, India, Feb. 14, 2024 /PRNewswire/ — Whatfix, the global leader among digital adoption platforms (DAP), today announced the launch of yet another new product called Mirror, which is set to revolutionize systems training and product showcasing.

Mirror creates hyper-realistic and interactive replicas of web applications for immersive training and product demonstrations without any of the risks of live system engagement. IT departments will cut down significant infrastructure and manpower costs associated with maintaining additional application environments. Several large enterprises, including Fortune 500 companies, have realized value during the initial trials of Mirror, which is slated for Beta release in Q2’24.  

“Whatfix remains dedicated to improving user experiences, and with the launch of Mirror, we not only added a cutting-edge product line to our portfolio but also strengthened our position in Digital Adoption Platforms (DAP) and Analytics. This expansion underscores our commitment to revolutionizing user experiences, reducing costs, and accelerating the return on investment for digital transformations,” said Khadim Batti, Whatfix CEO and co-founder.

“I’d best describe the University of Oxford’s partnership with Whatfix as a transformative journey, with its Digital Adoption Platform (DAP) as a cornerstone of our digital strategy,” said David Evans, Instructional Designer and IT Trainer at the University of Oxford. “Beyond the DAP solution, Whatfix has been a catalyst for innovation, simplifying complex processes and empowering teams for seamless navigation in the digital landscape. Whatfix’s user-centric approach perfectly aligns with the University of Oxford’s commitment to delivering exceptional customer experiences. Our experience with Whatfix has been a game-changer, reshaping how we navigate technology, ensuring smooth transitions, and serving as the secret sauce to our digital success.”

2023 Highlights of Whatfix’s achievements:

Turbocharged Growth and Expansion 
Whatfix registered a second year of top decile Year-over-Year (YoY) 45% growth in Annual Recurring Revenue (ARR) and a substantial 35% YoY increase in new revenue generated from existing customers. The company celebrated the successful closure of six deals exceeding $1 million, underscoring the need for organization-wide DAP implementations in large enterprises. A 40% surge in the Average Revenue Per Account, affirmed the increasing trust of existing customers. Further, 45% of customers chose to expand their engagement with Whatfix, showcasing the platform’s enduring value and positive impact on user experience. The company added nine Fortune 500 companies, taking the number to 79, and saw a notable influx of 168 new customers, including Schindler Elevator Corporation, Orange, Brown & Brown Insurance, Benco Dental, the City of Baltimore, and Pepperdine University.

Sustaining Industry Leadership 
Whatfix has secured the position of the only DAP vendor named a leader in the inaugural Workplace Employee Experience Management (WEEM) Platforms PEAK Matrix® by the Everest Group in 2023.

The 4.5/5 rating on the Gartner peer site and top DAP company rank on the Deloitte Technology Fast 500™North America for three consecutive years emphasize Whatfix’s commitment to excellence. The company also earned other industry accolades, including Globee and Stevie Awards.

Strengthened Product Pipeline
Product Analytics, launched in 2023, registered a remarkable 5X ARR growth YoY, adding 50 new logos, including 48% from Global 2000 and Fortune 500 enterprises. The expansion of Whatfix Product Analytics to support Desktop applications reflects the commitment to becoming the vendor of choice, providing a seamless, no-code analytics platform for enterprises.

Another product launched last year was Enterprise Insights. Features like QuickRead, Survey Analysis, and Content Auto-Completion serve as tangible examples of Whatfix’s technological prowess aimed at elevating the overall user experience.

Leading with Innovation
Whatfix secured three patents from the US Patents Office and filed 12 more in 2023, rapidly adding to the company’s patent portfolio. These patents encompass innovative technologies, including a system and method for creating steps in providing digital guidance to an underlying application, the personalization of digital guidance content, and the automatic testing of digital guidance content.

Accelerated Partner Ecosystem
Whatfix successfully onboarded 30+ new partners, including Coupa, Genpact, NTT Data, Sify Technologies, to name a few. The company enhanced engagement with strategic GSIs like Infosys, HCL, Cognizant, TCS, and other strategic regional partners like Jacobs, GP Strategies, upgrading them as “Whatfix Certified Delivery Partner”, as part of the Rise 2 Excellence partner program for Services partners.

Creating DAP Experts at Whatfix University
Whatfix launched a Product Analytics certification alongside its existing DAP certifications. The company has upskilled 1585 DAP experts and 153 Product Analytics champions, showcasing consistent growth since 2021, with 4,103 certifications.

Looking Ahead
In a strategic move towards userization, Whatfix will continue to harness the power of Gen AI to simplify user experiences and boost productivity by introducing two key new features in 2024

Ask Insights: to simplify users’ interactions with analytics tools and capture insights from dataAI Assist: an AI-powered autonomous task assistant

These innovations will empower users to generate insights, create trend reports, and perform tasks through natural language inputs.

About Whatfix
Whatfix empowers anyone, anywhere, to have scalable success with the technology they use every day, achieving greater knowledge, expanding capability, and unlocking productivity for themselves and their organizations. Whatfix’s Digital Adoption Platform (DAP) integrates seamlessly with applications to enable users, providing in-context information and guidance to immediately increase individual capability and collectively amplify productivity. The organization has seven offices globally in the US, India, UK, Germany, Singapore, and Australia, and works with Fortune 500 companies around the world. Whatfix has raised $140 million to date, and is backed by marquee investors including Softbank Vision Fund 2, Sequoia Capital India, and Cisco Investments. For more information, visit the Whatfix website.

Media Contact:
Danielle Scotto
Lumina Communications for Whatfix
whatfix@luminapr.com 

 

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SOURCE Whatfix

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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5 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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6 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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6 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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