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Marketing Veteran Christel Billault Joins Rosebud Communications as Partner

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3 years ago

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Fast-growing tech PR firm adds fractional CMO services

LOS ANGELES and TAMPA, Fla., Feb. 15, 2024 /PRNewswire/ — Rosebud Communications, a pioneer in B2B tech PR, announced today the addition of Christel Billault as partner.

Billault, with her impressive 25-year background in B2B technology marketing and communications –– including CMO and SVP Marketing at growth-stage technology startups backed by leading investors like Insight Partners and Highland Capital –– brings a wealth of experience and marketing leadership to Rosebud. Her expertise will be instrumental in assisting both existing and new clients of Rosebud in scaling up growth and expansion.

This key appointment underscores Rosebud’s initiative to transcend the bounds of conventional PR and media, focusing on earned marketing strategies and integrated marketing communications services to create distinctive brand identities. In an era where AI has transitioned from a “nice-to-have” to a “must-have” for companies across all sectors, these expanded offerings are critical to equip high-growth B2B tech companies with the tools and strategies necessary to distinguish themselves in a crowded marketplace and forge stronger connections with their desired audiences. The launch of fractional CMO services –– covering aspects from go-to-market and brand strategies to campaign planning –– aims to guide organizations through the complexities of a rapidly changing business landscape, ensuring that they remain competitive and relevant in an increasingly AI-centric world.

Rosebud is also doubling down on analyst relations services for its technology clients, building on Billault’s extensive network and proven success with leading analyst research groups in the U.S. and Europe. Having played a pivotal role in launching and building the U.S. market presence for a series of late-stage European Tech startups, Billault’s addition will also help Rosebud bolster its international client portfolio.

“Our goal at Rosebud is to create impactful outcomes for our clients and to demonstrate tangible results from our PR and brand-building efforts at the executive level. That is why we’re expanding our service offerings and bringing on a marketing veteran like Christel,” said David B. Wamsley, founder and CEO of Rosebud Communications. “Having previously collaborated with Christel during her tenure at YOOBIC and Akeneo, we’ve witnessed firsthand the effectiveness of marketing leadership and it’s a real honor to have her join our team.”

“The Rosebud team always impressed me with their forward-thinking mindset, exceptional writing chops, and ‘get things done’ spirit when I was on the client side,” said Billault. “I am eager to begin this new chapter of my career at Rosebud, leveraging my extensive experience to contribute to the growth and success of our diverse portfolio of high-growth startups, and to help them become the next industry leaders.”

About Rosebud Communications
Rosebud Communications is a B2B tech PR and marketing agency, known for delivering high-impact public relations services to Series B stage and Series C stage VC-backed tech companies. Our clients have collectively raised over $3 billion in funding.

Our sister service, BylineBuddy, is designed for executives rich in ideas but short on time. BylineBuddy’s end-to-end solution streamlines the entire process of thought leadership, from concept to publication. Our clients’ bylines have been featured in over 45% of the top U.S. media outlets, with hundreds of placements including Bloomberg, VentureBeat, the Chicago Tribune and U.S. News & World Report.

For further information, please contact:
Ran Xu, Partner
Ran@rosebudpr.io

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SOURCE Rosebud Communications

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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2 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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3 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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3 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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