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The HOW Agency Chosen as Digital Agency of Record for OrGreenic Cookware

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Agency adds cookware brand to a growing roster of home and housewares clients, partnering with OrGreenic on a full-funnel program encompassing paid media, organic social, creative and influencer work

NEW YORK, Feb. 15, 2024 /PRNewswire/ — The HOW Agency, a full-service digital agency and subsidiary of 5WPR, is pleased to announce it has been selected as the Digital Agency of Record for cookware brand OrGreenic.

OrGreenic is the original diamond granite, non-stick cookware brand, offering cookware four stunning hammered texture finishes: rose gold, white pearl, sapphire blue, and the traditional emerald green.

With a history of experience driving results for cookware brands, The HOW Agency’s integrated paid, organic social media and creative teams will partner with OrGreenic’s to drive sales across direct-to-consumer and retail, as well as support an upcoming product launch. HOW will leverage its in-house creative studio as well as its bespoke network of content creators to prove end-to-end programming across creative, strategy, channel management and performance marketing, layering in influencer campaigns to grow OrGreenic’s brand footprint.

“We are thrilled to work with OrGreenic as they continue to build their customer base,” said Paul Miser, EVP & Group Director. “Our team is comprised of seasoned professionals that will strengthen OrGreenic’s expansion journey, leveraging expertise with an integrated approach of both paid and social.”

All OrGreenic cookware is durable, suitable for all stove types, dishwasher-safe, scratch-resistant, and usable with metal utensils. The non-stick coating is Non-Toxic, PTHE, PFOA, and PFOS FREE, and oven-safe up to 500 degrees Fahrenheit, making it the ideal cookware brand for home chefs who want to explore the potential of hob-to-oven cooking with upgraded pro handles.

About OrGreenic Cookware
Crafted for both style and performance, OrGreenic Cookware is convenient, easy to use, fashionable, durable, and safe. The diamond granite non-stick surface ensures effortless cooking and easy cleanup, while the hammered texture adds a touch of elegance to your kitchen decor. Made with durable and safe materials, including a non-toxic, PTHE, PFOA, and PFOS-free coating, OrGreenic Cookware is oven-safe up to 500°F and suitable for all stove types. To learn more about OrGreenic’s collections, visit originalorgreenic.com.

About HOW
HOW, a 5W agency, is a digital marketing agency driven by a belief in radical accountability: every digital dollar must be able to demonstrate how it grows businesses and creates opportunities. With clients spanning both B2C and B2B, HOW’s work has been recognized by industry leaders such as the PR Daily Social Media and Digital Awards and was named a 2023 Top 20 Digital Marketing Agency of the Year. For more information visit howagency.co.

About 5WPR
5WPR is a full-service PR agency in NYC known for cutting-edge programs that engage with businesses, issues, and ideas. Founded by Ronn Torossian 20 years ago, 5W has been named a top US and NYC PR Agency by leading industry publication O’Dwyer’s, as well as awarded Agency of the Year in the 2023 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 300 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO).

Media Contact
Roxanne Ducas 

rducas@5wpr.com / 212.584.4310 

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SOURCE The HOW Agency

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Lexar Launches the Professional SILVER GO microSDXC™ UHS-I Card

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V30 rating provides seamless 4K 60fps recording

SAN JOSE, Calif., Oct. 22, 2026 /PRNewswire-PRWeb/ — Lexar, a global leader in memory and storage, today announced the new Lexar® Professional SILVER GO microSDXC™ UHS-I Card, a versatile storage solution designed for videographers, gamers and creators who need reliable, high-performance storage across their favorite portable devices with microSD slots. Combining fast data transfers, support for high-quality video capture and durable construction, the new card helps users spend less time managing storage and more time creating and capturing their next adventure.

“Gamers and creators are pushing their hardware harder than ever, from massive game libraries to hours of 4K footage. We designed the Lexar SILVER GO so their storage is never the thing holding them back.”

“Gamers and creators are pushing their hardware harder than ever, from massive game libraries to hours of 4K footage. We designed the Lexar SILVER GO so their storage is never the thing holding them back,” said Lizette Lynch, Director of Brand Marketing at Lexar North America. “With a combination of fast transfers, reliable performance and rugged durability, the SILVER GO gives users the speed and storage they need to capture, create and play with confidence.”

The Lexar SILVER GO microSD Card offers top-notch performance of max read speeds of 250MB/s and max write speeds of 180MB/s1. Users can reach max transfer speeds when pairing the cards with the Lexar microSD/SD Reader. With a V30 Video Speed Class rating, the Lexar SILVER GO microSD Card delivers smooth, uninterrupted 4K 60fps Ultra HD recording and keeps pace with rapid-fire burst shooting. The Lexar SILVER GO microSD Card is optimized for action cameras, drones and handheld consoles including DJI, Insta360, GoPro, Nintendo Switch, and Steam Deck2, to name a few.

Available in capacities 64GB-512GB, the SILVER GO microSDXC is built for durability, with features such as IPX7 waterproof, wearproof, drop-proof, temperature-proof, X-ray-proof, shockproof, magnetic-proof, and vibration resistance. The free Lexar Recovery Tool gives users peace of mind, helping users attempt to recover accidentally deleted files. Separately, Lexar products are backed by a limited lifetime warranty, subject to applicable terms and conditions.

The Lexar SILVER GO microSDXC is available through Amazon, with the 512GB available at an MSRP of $144.99, 256GB available at an MSRP of $84.99, 128GB available at an MSRP of $54.99, and 64GB available at an MSRP of $34.99. For more information, visit americas.lexar.com.

Lexar Professional SILVER GO microSDXC™ UHS-I Card Availability:

LINK: https://americas.lexar.com/product/lexar-professional-silver-go-microsdxc-uhs-i-card/

1 Speeds based on internal testing. Actual performance may vary.

2 All product and company names, and brands mentioned are trademarks or registered trademarks of their respective owners. Their use is for identification purposes only and does not imply endorsement, sponsorship or affiliation with Lexar.

About Lexar

Founded in California in 1996, Lexar has dedicated 30 years advancing reliable, high-performance memory solutions and now operates more than 100,000 sales channels across six continents, serving over 100 million users in more than 70 countries. Its award-winning portfolio, from memory cards and SSDs to DRAM and mobile storage, continues to empower creators, professionals, and everyday users worldwide. For more information, please visit americas.lexar.com.

Media Contact

Media Team, Lexar, 1 6263720725, lexar@boltpr.com, https://americas.lexar.com/

View original content to download multimedia:https://www.prweb.com/releases/lexar-launches-the-professional-silver-go-microsdxc-uhs-i-card-302916816.html

SOURCE Lexar

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Lexar Launches the Professional SILVER GO microSDXC™ UHS-I Card

Published

on

By

V30 rating provides seamless 4K 60fps recording

SAN JOSE, Calif., Oct. 22, 2026 /PRNewswire-PRWeb/ — Lexar, a global leader in memory and storage, today announced the new Lexar® Professional SILVER GO microSDXC™ UHS-I Card, a versatile storage solution designed for videographers, gamers and creators who need reliable, high-performance storage across their favorite portable devices with microSD slots. Combining fast data transfers, support for high-quality video capture and durable construction, the new card helps users spend less time managing storage and more time creating and capturing their next adventure.

“Gamers and creators are pushing their hardware harder than ever, from massive game libraries to hours of 4K footage. We designed the Lexar SILVER GO so their storage is never the thing holding them back.”

“Gamers and creators are pushing their hardware harder than ever, from massive game libraries to hours of 4K footage. We designed the Lexar SILVER GO so their storage is never the thing holding them back,” said Lizette Lynch, Director of Brand Marketing at Lexar North America. “With a combination of fast transfers, reliable performance and rugged durability, the SILVER GO gives users the speed and storage they need to capture, create and play with confidence.”

The Lexar SILVER GO microSD Card offers top-notch performance of max read speeds of 250MB/s and max write speeds of 180MB/s1. Users can reach max transfer speeds when pairing the cards with the Lexar microSD/SD Reader. With a V30 Video Speed Class rating, the Lexar SILVER GO microSD Card delivers smooth, uninterrupted 4K 60fps Ultra HD recording and keeps pace with rapid-fire burst shooting. The Lexar SILVER GO microSD Card is optimized for action cameras, drones and handheld consoles including DJI, Insta360, GoPro, Nintendo Switch, and Steam Deck2, to name a few.

Available in capacities 64GB-512GB, the SILVER GO microSDXC is built for durability, with features such as IPX7 waterproof, wearproof, drop-proof, temperature-proof, X-ray-proof, shockproof, magnetic-proof, and vibration resistance. The free Lexar Recovery Tool gives users peace of mind, helping users attempt to recover accidentally deleted files. Separately, Lexar products are backed by a limited lifetime warranty, subject to applicable terms and conditions.

The Lexar SILVER GO microSDXC is available through Amazon, with the 512GB available at an MSRP of $144.99, 256GB available at an MSRP of $84.99, 128GB available at an MSRP of $54.99, and 64GB available at an MSRP of $34.99. For more information, visit americas.lexar.com.

Lexar Professional SILVER GO microSDXC™ UHS-I Card Availability:

LINK: https://americas.lexar.com/product/lexar-professional-silver-go-microsdxc-uhs-i-card/

1 Speeds based on internal testing. Actual performance may vary.

2 All product and company names, and brands mentioned are trademarks or registered trademarks of their respective owners. Their use is for identification purposes only and does not imply endorsement, sponsorship or affiliation with Lexar.

About Lexar

Founded in California in 1996, Lexar has dedicated 30 years advancing reliable, high-performance memory solutions and now operates more than 100,000 sales channels across six continents, serving over 100 million users in more than 70 countries. Its award-winning portfolio, from memory cards and SSDs to DRAM and mobile storage, continues to empower creators, professionals, and everyday users worldwide. For more information, please visit americas.lexar.com.

Media Contact

Media Team, Lexar, 1 6263720725, lexar@boltpr.com, https://americas.lexar.com/

View original content to download multimedia:https://www.prweb.com/releases/lexar-launches-the-professional-silver-go-microsdxc-uhs-i-card-302916816.html

SOURCE Lexar

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Racquel Oden to Receive The ELC’s 2026 Achievement Award for Leadership in Financial Services and Expanding Opportunity

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HSBC executive recognized for a career building businesses, developing talent, and widening access to wealth and financial prosperity

WASHINGTON, Oct. 22, 2026 /PRNewswire/ — The Executive Leadership Council (ELC) will honor Racquel Oden, HSBC’s U.S. Head of International Wealth and Premier Banking and Private Banking, with the 2026 ELC Achievement Award at The ELC Recognition Gala on October 30, 2026, at the Gaylord National Resort & Convention Center in National Harbor, Maryland.

With more than 25 years of financial services experience, Oden has built a career at the intersection of business growth, client leadership, and talent development. At HSBC, she leads businesses serving affluent and globally connected clients in the United States, bringing a client-first approach to one of the world’s largest financial services organizations.

“Racquel brings a rare combination of commercial discipline and genuine investment in people,” said Michael C. Hyter, President and CEO of The Executive Leadership Council. “She understands that leadership is measured in business results, certainly, but also in the people you prepare for greater responsibility and the doors you make easier for others to open. Her career reflects the kind of enterprise leadership The ELC has championed for 40 years.”

Oden’s career spans some of the world’s most prominent financial institutions. Prior to HSBC, she served as a Managing Director at JPMorgan Chase, where she led Network Expansion and held leadership roles across national sales, Consumer Banking and Wealth Management. She previously spent eight years at Merrill Lynch in several Managing Director roles and more than a decade at UBS in senior leadership positions. She began her Wall Street career in equity trading at Morgan Stanley.

Throughout that journey, Oden has described her leadership philosophy as one rooted in service and in helping people become the strongest versions of themselves. That philosophy also informs her work to expand access to wealth, opportunity, and financial fluency.

Her leadership extends across corporate and civic institutions. Oden serves on the corporate board of National Life Group and chairs the Board of Directors of the Thurgood Marshall College Fund. She also serves on the boards of the Apollo Theater and the New York City Police Foundation.

Her honors include the National Urban League’s 2026 Women of Power award and recognition among Barron’s Most Influential Women in Finance, American Banker’s Most Powerful Women in Finance and Forbes’ 50 Over 50.

Oden holds a Bachelor of Arts from James Madison University and an MBA from Hampton University.

The ELC Achievement Award recognizes corporate executives whose careers reflect exceptional professional accomplishment, leadership and impact. Oden joins a distinguished group of past ELC honorees whose influence has reached across companies, industries and communities.

The ELC Marks 40 Years of Developing Leaders
Oden will receive the Achievement Award during a milestone year for The Executive Leadership Council. Founded in 1986, The ELC is celebrating its 40th anniversary in 2026, marking four decades of developing leaders who perform at the highest levels of business and strengthening the leadership pipeline that sustains that excellence.

The 2026 ELC Recognition Gala will take place Friday, October 30, at the Gaylord National Resort & Convention Center in National Harbor, Maryland. Hosted by Emmy Award-winning television journalist and Entertainment Tonight co-host Kevin Frazier, the black-tie celebration will feature a special musical performance by 10-time GRAMMY Award winner Chaka Khan.

The Gala is the signature fundraising event of The ELC’s 2026 Gala Week, October 28–31, which will bring together more than 3,000 members, students, senior executives and business leaders as The ELC celebrates its 40th anniversary.

Gala Week is designed to span the leadership journey. The Honors Symposium connects ELC Scholars with senior executives and hiring managers as they prepare to enter the workplace. The Mid-Level Managers’ Symposium develops high-performing professionals preparing for greater leadership responsibility. Corporate Board Navigator helps ELC members prepare for corporate board service.

ABOUT THE ELC

The Executive Leadership Council is an independent nonprofit founded in 1986 that opens channels of opportunity for the development of global executives to positively impact business and our communities. Learn more at elcinfo.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/racquel-oden-to-receive-the-elcs-2026-achievement-award-for-leadership-in-financial-services-and-expanding-opportunity-302917161.html

SOURCE The Executive Leadership Council

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