Connect with us

Technology

Splash Releases 2024 Outlook on Events Report, Reveals Event Programming Ignites Revenue Growth

Published

3 years ago

on

New data reveals event-led growth strategies give marketers a competitive advantage in driving revenue, boosting brand visibility and increasing customer loyalty

NEW YORK, Feb. 21, 2024 /PRNewswire/ — Splash, a global event technology company, today released the findings of its global 2024 Outlook on Events report. More than 1,200 marketers who are involved in their companies’ events programs in the US and UK were surveyed, with findings indicating that event-led growth (ELG) has an overwhelmingly positive impact on revenue. Seventy-seven percent of marketers stated events were the most effective marketing channel for their company in 2023.

ELG is a key strategy for organizations looking to improve the efficacy of their events as a marketing channel. And the data doesn’t lie: US-based teams that adopted ELG were 75% more likely than those who didn’t to see a growth rate of over 50% in 2023. What’s more, 84% of marketers report that events help their company stand out from the competition and 83% say events are critical for their business growth.

Yet, businesses fall short when it comes to measuring the ROI of their events. Notably, over half of marketers shared they don’t track opportunities created to measure event effectiveness, which means the most impactful revenue-driving tactic also has the potential to drive inefficiency and waste resources. Without these crucial data points, event marketers struggle to translate event impact, with 20% of respondents reporting they can’t directly attribute their events to company revenue, and 26% noting they’re unable to accurately predict their team’s progress toward event goals.

“While there’s no one-size-fits-all strategy for executing event programs, the impact on business growth is undeniable,” said Kate Hammitt, CMO of Splash. “When event-led growth is properly enabled, we’ve seen companies scale their event programs, running hundreds of events globally per month across the organization. Companies harnessing event-led growth are tripling their pipeline, increasing their win rates by 10% and seeing up to a 45% lift in product adoption. The proof is in the data: businesses employing event-led growth are reaping the rewards and those that aren’t are missing out.”

Additional findings from the report include:

In an AI-obsessed and Zoom-fatigued world, audiences have a clear appetite for unique and intimate in-person gatherings. And marketers need to provide authentic experiences to engage with prospects and stakeholders, make their brand stand out, and capture first-party data in a world of hard-to-track buyers who are increasingly concerned with privacy.

That’s why traditional in-person events remain the industry’s bread and butter, with 73% of companies holding in-person events in 2023. More than half (60%) of those who hosted a blend of in-person, virtual, and hybrid events noted in-person get-togethers have been the most effective for generating revenue.

To learn more about the 2024 Outlook on Events report, as well as how event technology can help you market, measure, and scale your in-person, hybrid, and virtual events, check out the report.

Methodology

The 2024 Outlook on Events survey was conducted between December 13 and December 31, 2023. Splash surveyed a total of 1,255 respondents in the United States and United Kingdom who work in marketing full-time and have a hand in their company’s events program. The study was conducted at 95% confidence with a +/- 4% margin of error.

About Splash

Splash, a global event marketing technology company, empowers everyone within an organization to host on-brand, measurable, repeatable, and compliant event marketing programs (live, hybrid, and virtual) and digital experiences at scale. Splash helps companies execute more impactful events through brand-compliant templates, real-time integrations, and deep insights into attendee engagement and event ROI. Using Splash, event professionals and teams can simplify their processes, amplify their brand, measure their results more effectively, and grow their event programs through a single, powerful platform. Visit www.splashthat.com to learn more.

View original content to download multimedia:https://www.prnewswire.com/news-releases/splash-releases-2024-outlook-on-events-report-reveals-event-programming-ignites-revenue-growth-302066811.html

SOURCE Splash

Related Topics:
Continue Reading

Technology

Koozee Introduces Freeform Canvas and MCP in Major Platform Update

Published

18 minutes ago

on

November 5, 2026

By

Koozee Launches Freeform Canvas and MCP to Make Apparel Visual Production Repeatable

SYDNEY, Nov. 5, 2026 /PRNewswire/ — STARII TECHNOLOGY PTY LTD today announced a major update to Koozee, its AI apparel visual production platform. The update introduces Freeform Canvas, a node-based workspace for reusable, multi-step fashion content workflows, and Koozee MCP, which lets supported AI agents access Koozee’s fashion visual tools for batch image generation. The company also consolidated its preset workflows under Quick Create.

“Freeform Canvas helps apparel teams connect each step of visual production and reuse workflows across a collection. MCP lets them bring Koozee’s fashion tools into supported AI agent workflows,” said Adrian Bennett, product lead at Koozee.

QUICK CREATE

Sellers choose an outcome — a model try-on, a flat lay, a ghost mannequin shot, a pose or scene change, an enhancement pass, or a short product video — upload a garment photo, and receive a finished visual. No prompt writing is required.

FREEFORM CANVAS

Freeform Canvas is a node-based workspace for connecting garment photos, model photos and visual references, or starting with an idea to generate text, images or video. Users can choose templates such as Outfit Swap or Recolor Garment, select an AI engine and carry each output into the next step to refine or extend a look. Users can add nodes and, for more creative control, add written instructions or reference images.

An approved look can become flat lays, three-view outfit images, nine-frame storyboards, scene variations or videos for product pages, ads and social media. Teams can save the workflow, replace assets and apply it across a whole collection. Canvas supports Gemini, Claude, GPT, Nano Banana, Seedance and Kling for text, image and video tasks.

MCP CONNECTS KOOZEE WITH AI AGENTS

Koozee MCP connects Koozee’s fashion visual tools to Codex, Claude Code, WorkBuddy, Antigravity and more. Users can request batch fashion image generation directly from their existing AI workspace. A copyable setup prompt connects the agent using OAuth and Streamable HTTP and configures it to use Koozee MCP for image generation.

AVAILABILITY

Both features are available now. Learn more about Koozee at koozee.ai.

ABOUT KOOZEE

Koozee is an AI visual production platform for apparel e-commerce

MULTIMEDIA

Image link for media: https://www.Send2Press.com/300dpi/26-1105-s2p-koozee-canvas-300dpi.webp 

Image caption: Koozee Freeform Canvas connects apparel references; MCP enables AI-agent fashion image generation. Models shown are AI-generated.

This release was issued through Send2Press® on behalf of the news source. For more information, visit Send2Press Newswire at https://www.send2press.com/.

View original content:https://www.prnewswire.com/news-releases/koozee-introduces-freeform-canvas-and-mcp-in-major-platform-update-302931134.html

SOURCE STARII TECHNOLOGY PTY LTD

Continue Reading

Technology

Financial Cents Brings Back WorkflowCon for 2026 — Bigger Than Ever and Still Free

Published

18 minutes ago

on

November 5, 2026

By

Back by popular demand after a standout 2025, the two-day virtual conference for small and growing accounting firms returns November 9–10 with an expanded lineup: four keynotes, more than 20 speakers across five tracks and the Small & Mighty Awards

ATLANTA, Nov. 5, 2026 /CNW/ — WorkflowCon is back. Financial Cents, the practice management software built for small and growing accounting and bookkeeping firms, is bringing back its free annual virtual conference — and this year, it’s bigger than ever. After a standout 2025, WorkflowCon returns November 9–10, 2026, with an expanded two-day program for firm owners and teams across North America who want to grow with intention. Registration is open now, and attendance is completely free.

This year’s theme, “Focus Is the New Flex,” reframes what success looks like for small and growing firms. With owners pulled in every direction and pressured to offer more services to more clients, WorkflowCon makes the case for a different approach: deciding what not to do. The program spotlights firm owners who have committed to a single growth lever — a client niche, a service line or a distinct way of working — and held steady everywhere else.

The free, 100% virtual event spans five tracks — Workflow, AI, Client, Revenue and Team — so every member of a firm can find a relevant path. Attendees can join for one day or both, and session recordings are available afterward.

WorkflowCon 2026 features four keynote speakers:

Ethan Kross, PhD, psychologist and bestselling author of Shift and Chatter, who closes Day 1 with a session on managing emotions under pressure;Keila Hill-Trawick, CPA, founder and CEO of Little Fish Accounting, who delivers the opening plenary;Jan Haugo, founder of SmartAccountant.ai and co-author of Intuit’s AI certification; andNicole Davis, CPA, founder of Conscious Accounting and a Forbes Top 200 CPA.

They are joined by more than 20 firm owners, operators and advisors leading sessions throughout the program.

“WorkflowCon is an opportunity to step away from the day-to-day, learn from other firm owners, and think differently about how you’re running your business,” said Hill-Trawick.

Highlights from the agenda include candid, practitioner-led sessions such as “Would You Fire This Client?” with Al-Nesha Jones, CPA, and Tony Proctor, EA; “Pricing Is How You Say No” with Logan Graf, CPA; “Attract A-Players in 45 Minutes” with Ryan Lazanis, CPA; “The Minimum Viable Operations Manual” with Justine Lackey; and “Before AI Touches Client Data,” a frank look at the questions every tool should answer before being entrusted with sensitive client data. The event opens with a host welcome from Financial Cents CEO Shahram Zarshenas. The full agenda, including Day 2 sessions, will be announced in the coming weeks.

“Running a firm means being pulled in a dozen directions at once, and the pressure to do more of everything never really lets up,” said Zarshenas. “WorkflowCon makes the opposite case. The firms we admire most didn’t grow by saying yes to everything; they got clear on what mattered and had the discipline to let the rest go. We created these two days so firm owners can step back from the daily grind, learn from peers who’ve made those calls and leave with a better sense of where to focus.”

The event will also crown the winners of the Small & Mighty Awards, which recognize standout accounting, bookkeeping, tax and advisory professionals across the U.S. and Canada in four categories. The four winners — selected from 12 finalists by an independent panel of practitioners — will be revealed live on Day 2.

Registration is free and open now at workflowcon.com.

Firms that want help making the case to a manager can use the conference’s ready-made “Convince Your Boss” email template, also available on the site.

About Financial Cents

Financial Cents is a leading practice management platform built to help accounting and bookkeeping firms streamline workflows, improve collaboration and scale without chaos. Thousands of firms across North America rely on Financial Cents to manage their work, clients and teams in one place. It is rated 4.8 out of 5 on Capterra and 4.7 out of 5 on G2. Learn more at financial-cents.com.

Media Contact
marketing@financial-cents.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/financial-cents-brings-back-workflowcon-for-2026–bigger-than-ever-and-still-free-302931136.html

SOURCE Financial Cents

Continue Reading

Technology

Quality Steak, Inc.’s Bella Philly Steaks™ Brings Authentic Philly Cheesesteak to the Frozen Aisle

Published

18 minutes ago

on

November 5, 2026

By

Marinated Beef and Chicken Sandwich Slices create meals in minutes, now in approximately 300 Target stores and with online retailers nationwide

VOORHEES TOWNSHIP, N.J., Nov. 5, 2026 /PRNewswire/ — Quality Steak, Inc., a family-owned Philadelphia-area meat company with more than 50 years of food industry experience, today announced the retail launch of Bella Philly Steaks™, a line of frozen Beef and Chicken Sandwich Slices. The products have been on shelf at approximately 300 Target stores along the East Coast since mid-September and are available nationwide online through Amazon.com, Di Bruno Bros. and Misfits Market. Each 12-ounce box has an in-store MSRP of $7.99. Additional retail distribution is planned for 2027.

Bella Philly Steaks are made with chopped, formed and sliced premium beef or chicken and finished with an exclusive marinade that delivers authentic Philly flavor.

Beyond the classic Philadelphia cheesesteak, Bella Philly Steaks are a simple, protein-forward base for meals at home, including skillet dinners, stuffed peppers, flatbread and pizza toppings, protein bowls, breakfast sandwiches, soups, cheesesteak dips and more.

“We’re proud to be a leading supplier and partner for restaurants across the country, and we’re excited to bring that same quality to consumers at home. In foodservice, you learn fast that a product has to be consistent, good-tasting and full of flavor, because professional kitchens don’t have time to spare,” said Gavin Mutter, managing partner of Quality Steak, Inc. “A kitchen at home at 6 p.m. is no different. We built Bella Philly Steaks to bring that same standard to families who want a real, protein-rich meal without the work and headache of planning.”

Home cooking is gaining momentum. According to FMI’s 2026 research on shopper meal trends, 44% of shoppers are having more family meals at home than a year ago, and 35% are cooking more often. The launch of Bella Philly Steaks will be supported by consumer and trade promotions, recipes, social content, couponing and influencer partnerships.

Find where to buy, plus recipes and product news, at BellaPhillySteaks.com. Follow Bella Philly Steaks on LinkedIn, TikTok, Instagram and Facebook.

About Quality Steak, Inc.
Quality Steak, Inc. is a family-owned and operated company based in Voorhees, New Jersey, with more than 50 years of meat expertise serving foodservice customers nationwide. A leading independent supplier of raw and fully cooked thin-sliced beef and chicken steak, the company also offers customized ready-to-eat protein products. Quality Steak, Inc. delivers value through innovative products, consistent quality and superior customer service. Through its new retail brand, Bella Philly Steaks, the company is on a quest to bring authentic Philadelphia flavor to home kitchens nationwide.

Media Contact:
Alissa Davis
VP Marketing
Quality Steak, Inc.
609-519-4873
Alissa.Davis@QualityFoodsInc.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/quality-steak-incs-bella-philly-steaks-brings-authentic-philly-cheesesteak-to-the-frozen-aisle-302931144.html

SOURCE Quality Steaks, Inc

Continue Reading

Trending