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Two thirds of PR Pros can’t prove their work helps their business or client: CoverageBook

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3 years ago

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Just 1 in 3 PRs track the commercial impact of their work – while 66% are focused on driving high volumes of coverage31% of PRs have seen budgets cut in the last year, but a staggering 50% of those respondents believe this would have been less likely if they could better prove commercial relevanceNew free tool ‘CoverageImpact’ helps PRs prove the value of their work and bridge this disconnect

LONDON, Feb. 22, 2024 /PRNewswire/ — PR may talk the talk when it comes to boardroom relevance, but it’s failing to walk the walk. New research from CoverageBook, the leading PR industry reporting platform, shows that just one third of PR pros align their activity with commercial goals. The survey of over 350 senior PR and marketing professionals reveals a significant disconnect between how the PR industry measures and reports on activity and what senior leaders and budget holders expect to see. 

This research comes at a time when clients are putting increased scrutiny on PR teams to demonstrate impact. While the industry is finally putting outdated metrics like AVE (used by just 7% of respondents) to bed – there’s no consensus on how to prove the value of PR and communications.

To help build that consensus and allow every PR to prove the value of their work, CoverageBook is launching CoverageImpact, a revolutionary free tool designed to simplify PR reporting and impact measurement. The tool aims to bridge the gap between PR professionals’ activities and their clients’ commercial goals, ensuring that there’s no disconnect between agency and client or within a business.

This is particularly important as less than half of PR professionals currently consider new biz and sales when measuring the impact of their work – just 41% of UK respondents and 34% of US respondents take the new business/sales pipeline into account. These numbers drop significantly when asked about investment generation – 14% of UK respondents and 13% of US respondents. 

So what are they measuring? Well unsurprisingly, the focus is on outputs and audience, with 96% citing target audience as a key measurement criteria and 66% high volumes of coverage. 

Lack of commercial proof has a financial impact

The result of all this lack of commercial certainty? Unfortunately, it’s budget cuts. When asked about their 2023 budgets, 31% of all respondents said they had seen cuts (33% agencies, and 22% in-house).

Unsurprisingly, 50% of those respondents believe this would have been less likely if they could better prove commercial relevance. Breaking that figure down clearly shows the correlation between impact proof and budget decisions, with 75% of agency respondents and 25% of in-house respondents in the UK agreeing with that statement, alongside 79% of agency respondents and 21% of in-house respondents in the USA. 

Commenting on the findings, Alastair McCapra, CIPR CEO said: “These findings show how PR practitioners are putting more time into measurement and evaluation, but the lack of a common approach is costing us credibility. With one in three PR budgets being cut and a sluggish economy, we need to be more effective than ever in telling our story, and communicating the impact and value of our work.” 

When asked about the biggest challenges they face in measurement, 54% of all respondents cited a lack of a universal measurement framework, while 52% mentioned a lack of measurement tools. These findings underscore the urgent need for tools that simplify measurement and reporting, making it easier for PR professionals to demonstrate the value of their work.

Introducing CoverageImpact

CoverageImpact, developed by the creators of CoverageBook and Answer The Public, offers a simple solution for turning coverage tracker spreadsheets into visually appealing ‘coverage over time’ graphics. With CoverageImpact, users can easily add impact data to their reports without the need for complex pivot tables or data visualisation skills. The tool is compatible with popular PR tools such as Excel, Google Sheets, Cision, MuckRack, TalkWalker, Meltwater, and CoverageBook, making it accessible to PR professionals worldwide.

“The truth is everybody needs to level up on telling the story of their impact; how their work correlates to organisational impact – the stuff leadership and boards actually care about. We know this is happening in small pockets, there are some case studies of PR measurement already,” said Gary Preston, CEO & Co Founder at CoverageBook. “But only a few can afford dedicated teams with Python, Excel & Data viz skills to do the job. Our aim is to democratise PR measurement for everyone to start having credible impact stories.”

In addition to simplifying reporting, the tool is designed to help PR practitioners start credible conversations with senior business leaders and budget holders, create graphs that support strategic decision-making, and save time in generating reports.

To try out CoverageImpact, visit – https://coverageimpact.com/ 

View original content:https://www.prnewswire.com/news-releases/two-thirds-of-pr-pros-cant-prove-their-work-helps-their-business-or-client-coveragebook-302069342.html

SOURCE CoverageBook

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Connexus Introduces ‘ConnexUS’: Redefining Business Travel Management with High-Touch Human Expertise

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38 minutes ago

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October 29, 2026

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HONG KONG, Oct. 29, 2026 /PRNewswire/ — Connexus, a leading travel management company and subsidiary of CSTS Enterprises, today announced the official launch of ConnexUS, a human-driven service model built to deliver high-touch, personalised advisory and support for corporate travellers and travel managers across the Asia-Pacific region.

While automated tools and self-booking portals handle basic reservations quickly, business travel management still requires experienced human judgment for complex itineraries, sudden disruptions, and high-stakes executive requirements. ConnexUS fills this gap by pairing digital tools with dedicated travel specialists who provide proactive, tailored support at every step of the journey.

“Digital platforms offer speed for routine bookings, but true confidence in business travel comes from human accountability and real-world experience,” said Simon Hague, Managing Director at Connexus. “With ConnexUS, we are putting our specialists front and center, ensuring clients receive dedicated support, strategic guidance, and fast crisis resolution whenever challenges arise.”

Key Features of ConnexUS Include:

Dedicated Travel Consultants: Accounts are assigned to experienced advisors who know company policies, executive travel preferences, and specific routing requirements inside out.In-House 24/7 Duty of Care: Immediate, round-the-clock support managed directly by our internal team to handle flight cancellations, severe weather impacts, or unexpected travel emergencies in real time.Complex Itineraries & MICE Support: Specialised coordination for multi-stop corporate trips, VIP itineraries, and large-scale meetings, incentives, conferences, and exhibitions.Integrated Hybrid Service: Direct alignment between the Connex digital platforms and ConnexUS advisors, allowing travel managers to automate simple tasks while maintaining immediate access to expert human support.

ConnexUS is now available to all corporate clients across the region. To learn more or request a consultation, visit www.connexustravel.com or reach out to the Connexus team at sales@connexustravel.com.

About Connexus

Connexus is an award-winning travel management company and wholly-owned subsidiary of CSTS Enterprises. Founded in 1948 as Swire Travel, the company is Hong Kong’s first registered travel agency and has over 78 years of trusted heritage, delivering seamless, tech-enabled solutions combining personalised 24/7 support with advanced digital capabilities.

Connexus offers a comprehensive suite of travel management services spanning corporate travel, MICE (Meetings, Incentives, Conventions, and Exhibitions), and luxury leisure travel.

For more information, visit us at www.connexustravel.com or follow us on LinkedIn.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/connexus-introduces-connexus-redefining-business-travel-management-with-high-touch-human-expertise-302922101.html

SOURCE Connexus

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Constellation Research Announces Winners of the 16th Annual SuperNova Awards

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38 minutes ago

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October 29, 2026

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Global Teams Recognized for Innovative Digital Initiatives and Measurable Business Impact

CUPERTINO, Calif., Oct. 28, 2026 /PRNewswire/ — Constellation Research today announced the winners of its 16th annual SuperNova Awards, recognizing teams that are driving innovation, tackling complex business challenges, and delivering measurable impact through technology and digital transformation. The 2026 winners were revealed during Connected Enterprise, Constellation Research’s flagship executive conference, on October 28.

“SuperNova winners represent the teams turning innovation into meaningful business outcomes,” said R “Ray” Wang, CEO and founder of Constellation Research. “What stands out about this year’s winners is their ability to move beyond experimentation and put emerging technologies to work against real business challenges. These teams are creating tangible impact today while helping define what’s next for the AI Age.”

As organizations navigate rapid advances in artificial intelligence and emerging technologies, business leaders are under increasing pressure to turn innovation into measurable results. The 2026 SuperNova Award winners demonstrate how organizations are responding to that challenge across data, cybersecurity, employee experience, human capital management, marketing and sales, customer experience, and technology modernization. Their initiatives highlight the creativity, leadership, and execution required to translate technology investments into meaningful business outcomes.

2026 SuperNova Award Winners

Data to Decisions
Thrive Learning

Digital Safety, Governance, Privacy & Cybersecurity
Picarro, Inc.

Future of Work: Employee Experience
Team Air Distributing

Future of Work: Human Capital Management
ecosio

Marketing & Sales Effectiveness
Lumen Technologies

Next-Generation Customer Experience
The Dufresne Group and Jaguar Land Rover

Tech Optimization & Modernization
ABB Ltd

The 2026 winners were selected through a combination of expert evaluation by a distinguished panel of analysts, influencers, media, and industry leaders, along with input from public polling.

For more information on the 2026 SuperNova Awards and this year’s winners, visit https://www.constellationr.com/communities/supernova-awards-2026.

ABOUT CONSTELLATION RESEARCH

Constellation Research is a technology research and advisory firm providing strategic insights and practical guidance to business leaders navigating technology and innovation. Our analysts bring deep industry expertise and practitioner experience to help organizations make informed decisions, identify emerging opportunities, and navigate complex business and technology challenges. Constellation serves business leaders through research, advisory services, executive communities, events, and thought leadership spanning emerging technologies, business transformation, artificial intelligence, customer experience, innovation, and the future of work. Constellation also produces DisrupTV, a weekly show hosted by founder R “Ray” Wang and Vala Afshar featuring conversations with influential technology and business leaders.

View original content to download multimedia:https://www.prnewswire.com/news-releases/constellation-research-announces-winners-of-the-16th-annual-supernova-awards-302916290.html

SOURCE Constellation Research

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Tata Communications to Build India’s AI Super Highway

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2 hours ago

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October 29, 2026

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Planned USD 400 – 450 million investment to create 10,000 km of AI-ready connectivity infrastructure linking India’s key data center and AI hubs

NEW DELHI, Oct. 29, 2026 /PRNewswire/ — Tata Communications, a leading global communications technology player, today announced strategic investments of close to USD 450 million to build an AI super highway in India – a high-speed, low-latency network fabric connecting India’s key AI data-centre corridors. The company will build around 10,000 kilometers of the new long-haul fiber across India, creating one of the country’s largest AI-ready connectivity network. Integrated with Tata Communications’ global network backbone, the AI super highway will provide customers with a seamless, end-to-end connectivity fabric, supporting the performance, resilience and scale required for next-generation AI workloads.

India’s data centre industry is poised for significant growth in the near future, driven by accelerating cloud adoption, AI deployment, increasing data localisation requirements, and growing enterprise demand for resilient, high-capacity digital infrastructure. As data centre capacity expands rapidly across the country, connectivity is becoming as critical as compute power and energy availability in enabling the next generation of digital services.

Rupesh Chokshi, Chief Product and Technology Officer, Executive Vice President & Global Business Head – Network Services, Tata Communications, said, “The AI economy needs more than compute. It needs a network built for speed, scale and resilience. Tata Communications has long played a foundational role in enabling India’s digital economy, and our AI Network Fabric builds on that legacy. Our AI Network Fabric will give our global customers the ultra-low-latency, high-capacity and resilient connectivity they need to scale AI with confidence. By connecting India’s AI and data center hubs to the world, we are enabling our customers to grow and helping fuel India’s next chapter of economic growth.”

The investment aims to strengthen India’s emergence as a global AI and cloud connectivity gateway, intending to meet the unprecedented demand from hyperscale and neocloud providers, AI workloads, digital-native businesses, Global Capability Centres (GCCs), enterprises and emerging cloud platforms. It will enable global hyperscalers, digital platforms and multinational enterprises to scale their operations in India with confidence as the country enters its next phase of digital transformation.

The first phase of the program will focus on the Mumbai-Pune-Hyderabad-Chennai corridor, one of India’s most important AI and hyperscale growth routes. Subsequent phases will expand connectivity into emerging East Coast and Western India data centre ecosystems, including Vizag, Bhubaneswar, Jamnagar, GIFT City and other strategic locations. By linking the key AI corridors and data centre clusters with international cable landing stations, Tata Communications will enable seamless connectivity between India and major global AI hubs across, positioning India as a strategic gateway in the global digital infrastructure landscape.

In parallel, Tata Communications will continue to support existing enterprise and data centre connectivity requirements by scaling its current National Long Distance and metro network footprint, ensuring continued support for current growth while building capacity for future demand.

 

SOURCE Tata Communications

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