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Unlocking Gen Z Secrets: Vital Insights for Today’s Marketers

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Hoffman York’s Latest Study Balances Realism with Hope, Shedding Light on Gen Z’s Pessimistic Outlook

MILWAUKEE, Feb. 22, 2024 /PRNewswire-PRWeb/ — Hoffman York, a leading full-service advertising agency, has unveiled the groundbreaking study, Gen Z Unraveled: A marketer’s guide to understanding the misunderstood generation. This definitive guide offers an in-depth exploration of Generation Z—the influential cohort born between 1997 and 2012. Holding the position as the second-largest generation and wielding a substantial $360 billion in buying power, Gen Z stands as a formidable force shaping current and future market trends. By analyzing responses from a comprehensive survey of more than 1,300 individuals within this demographic, Hoffman York provides essential insights, enabling marketers to connect with and effectively engage this vital and dynamic segment of the consumer population.

“Our research into Gen Z not only highlights the complexity and diversity of this generation, but also underscores their growing buying power and influence.”

Matt Hogan, Director of Insights at Hoffman York, emphasizes the study’s findings, stating, “Our research into Gen Z not only highlights the complexity and diversity of this generation, but also underscores their growing buying power and influence. For marketers, these insights provide a pivotal guide to understanding a generation that is instrumental in shaping both current and future market trends.”

Navigating the Complexity of Gen Z: Evolving Needs and Values

Gen Z’s journey from adolescence to adulthood encompasses a wide array of life stages, presenting unique challenges for marketers. They comprise individuals in middle school to those entering the workforce. As digital natives who have grown up with the Internet, smartphones, and social media, their digital fluency and desire for authenticity emphasize the need for flexible and innovative marketing strategies.

Realism and Aspiration: Crafting Authentic Marketing Messages

Facing uncertainty about their future, Gen Z reveals a blend of pessimism and optimism. With only 31% describing themselves as happy and a mere 32% optimistic about their future, they are pragmatic by nature. However, 35% of this group also sees themselves as entrepreneurial and 43% as intelligent, calling for marketing that acknowledges real-world challenges while inspiring hope.

Hogan adds, “To truly engage Gen Z, our marketing must mirror their reality and aspirations. It’s crucial to craft messages that not only resonate with their current state but also empower their future ambitions.”

The Power of Personalization and Sustainability in Shopping

Gen Z’s preference for personalized experiences and sustainable products marks a shift towards conscious consumerism. Their strong preference for brands that offer personal recommendations (26%) and products that prioritize environmental sustainability (75%), underscores the importance of aligning marketing strategies with personal values and environmental responsibility.

Navigating the Social Media Landscape with Gen Z

Social media’s role in Gen Z’s daily life is significant, with specific nuances in their engagement with content and brands. The high usage rates on platforms like YouTube (88%), Instagram (81%), TikTok (80%), and Snapchat (78%), coupled with 42% using social media as their main news source, highlight the impact of digital platforms on their worldview. Marketers must focus on genuine connections and positive messaging to resonate with this audience.

Hogan emphasizes, “In the digital age, authenticity wins. Our approach to Gen Z on social media should be rooted in realness and relevance to truly engage them.”

Engaging Gen Z Through Diverse Content and Influencer Marketing

Gen Z’s diverse content consumption habits and responsiveness to influencer marketing present new opportunities for brands. This generation’s heavy use of streaming services, with more than eight platforms used on average, and their clear preference for certain types of programming, such as food competitions (37%) and reality dating shows (25%), indicate traditional marketing strategies may need adjustment to cater to their preferences.

For a deeper dive into these insights and to explore the full range of findings, visit www.hoffmanyork.com.

About Hoffman York

Hoffman York is a full-service, independent advertising and marketing communications agency located in Milwaukee’s Third Ward. The agency offers a full suite of award-winning services, including advertising, digital strategy and development, earned and social media, media planning and buying, analytics and more. Visit hoffmanyork.com or follow them on LinkedIn, Twitter, Facebook, and Facebook, and Instagram.

Media Contact

Marlaina Quintana, Hoffman York, 1 (719) 252-8346, mquintana@hoffmanyork.com, https://www.hoffmanyork.com/

Lauren Van Dijk, Hoffman York, 1 (312) 215-5822, lvandijk@hoffmanyork.com, https://www.hoffmanyork.com/

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VERNAL CAPITAL ACQUISITION CORP. ANNOUNCES PRICING OF $100 MILLION INITIAL PUBLIC OFFERING

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NEW YORK, May 5, 2026 /PRNewswire/ — Vernal Capital Acquisition Corp. (NYSE: VECA) (“Vernal”) announced the pricing of its initial public offering (the “IPO”) of 10,000,000 units at $10.00 per unit. The units are expected to trade on the New York Stock Exchange (“NYSE”) under “VECAU” beginning May 6, 2026. Each unit consists of one ordinary share and one right to receive one-fourth of one ordinary share upon consummation of an initial business combination. Upon separate trading, the ordinary shares and rights are expected to be listed on NYSE under “VECA” and “VECAR,” respectively.

D. Boral Capital LLC is acting as sole book-running manager of the offering. The underwriters have a 45-day option to purchase up to 1,500,000 additional units to cover any over-allotments. The offering is expected to close on May 7, 2026, subject to customary closing conditions.

A registration statement for these securities was declared effective by the SEC on May 5, 2026. The offering is made only by means of a prospectus. Copies of the prospectus may be obtained, from D. Boral Capital LLC, 590 Madison Ave., 39th Floor, New York, New York 10022, by telephone at (212) 970-5150 or by email at dbccapitalmarkets@dboralcapital.com.

This press release shall not constitute an offer to sell or to buy, nor shall there be any sale where such offer, solicitation or sale would be unlawful prior to registration or qualification under the applicable securities laws.

About Vernal

Vernal is a blank check company formed to effect a merger, share exchange, asset acquisition, share purchase, reorganization or similar business combination with one or more businesses. Vernal’s target search will not be limited to a particular industry or geographic region.

Forward-Looking Statements

This press release contains “forward-looking statements,” including statements regarding Vernal’s IPO. These statements are subject to risks and uncertainties that could cause actual results to differ materially. No assurance can be given that the offering will be completed on the terms described, or at all. Forward-looking statements are subject to numerous conditions, beyond Vernal’s control, including those in the Risk Factors section of Vernal’s registration statement filed with the SEC. Copies are available on the SEC’s website, www.sec.gov. Vernal disclaims any obligation to release publicly updates or revisions to any forward-looking statements to reflect any change in Vernal’s expectations, except as required by law.

Contact

Binghan Yi, CFO
binghan@vernal.com
www.vernalspac.com

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RIVANNA nominated for MedTech Scale-Up of the Year at MedTech World Awards 2026 | North America

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Nomination places the Charlottesville-based company among growth-stage medtech leaders recognized for commercial momentum in AI-powered clinical decision support; public voting is open through May 8

CHARLOTTESVILLE, Va., May 5, 2026 /PRNewswire/ — RIVANNA®, developer of AI-powered clinical decision-support solutions, today announced that it has been nominated for MedTech Scale-Up of the Year at the MedTech World Awards 2026 | North America. Public voting is open through Friday, May 8, 2026, with category winners to be announced at the inaugural North American Awards Gala on May 11, 2026, at the Hilton West Palm Beach in Florida.

The MedTech Scale-Up of the Year category honors a growth-stage company successfully scaling revenues, partnerships, and adoption across the global medical technology ecosystem. Nominees across the program’s 22 categories were selected through a structured process led by the MedTech World Steering Committee, with category winners determined by a combination of expert evaluation and public voting from the global MedTech community.

“We have built RIVANNA on validation earned from the most rigorous technical buyers in healthcare: competitive federal awards translated into FDA-cleared products, each paired with a commercial program that meets clinicians where they work,” said Will Mauldin, PhD, Co-founder and CEO of RIVANNA. “Being nominated for MedTech Scale-Up of the Year is a meaningful affirmation of that approach and the team executing it.”

Public voting closes Friday, May 8, 2026. Members of the MedTech community are invited to support RIVANNA’s nomination at the official voting page: vote here.

The award nomination follows a year of measurable scaling for RIVANNA:

In October 2025, RIVANNA reported on being named a finalist in MedTech Innovator’s 2025 Early-Stage Grand Prize competition, selected from nearly 1,500 global applicants to represent the top 4% of medtech innovations worldwide.In December 2025, RIVANNA reported on the U.S. Food and Drug Administration’s 510(k) clearance of its Accuro® 3S Needle Guide Kit consumables, building on existing Accuro 3S device clearance.In April 2026, RIVANNA reported on peer-reviewed findings, published in 2025 in the Journal of Emergency Medicine (DOI: 10.1016/j.jemermed.2025.11.011), showing that the Accuro® XV musculoskeletal imaging system enables non-physician operators to acquire diagnostic-quality scans after just one hour of hands-on training.In May 2026, RIVANNA reported on the U.S. Food and Drug Administration’s 510(k) clearance of the Accuro® XV Diagnostic Ultrasound System for musculoskeletal imaging, authorizing commercial use across hospital and clinic settings.The company’s clinical program now spans eight sites nationwide with more than 1,500 patients enrolled.

The 2026 MedTech World Awards | North America, powered by Blue Goat Cyber, will be presented Monday, May 11, 2026, at the inaugural North American Awards Gala at the Hilton West Palm Beach, marking the first time the MedTech World Awards have been hosted in the United States.

About the MedTech Scale-Up of the Year Award
Presented by MedTech World, the MedTech Scale-Up of the Year category recognizes growth-stage medical technology companies demonstrating strong commercial momentum, expanding partnerships, and accelerating real-world adoption. The award is one of 22 categories spanning innovation, clinical excellence, regulatory strategy, investment, and leadership across the global MedTech ecosystem.

About RIVANNA
RIVANNA® is a medical technology company developing clinical decision-support solutions powered by proprietary clinical datasets, AI models, and purpose-built imaging hardware. The company’s platform automates complex anatomical analysis at the point of care, enabling faster, more confident clinical decisions while reducing variability and expanding access to advanced capabilities. The first applications target significant market opportunities in regional anesthesia and fracture care. RIVANNA has built a proven FDA regulatory track record across its Accuro® platform, with device clearances for Accuro® 3S (spinal needle guidance) and Accuro® XV (musculoskeletal imaging), a portfolio of supporting cleared consumables, and AI software modules advancing through regulatory review. The company is backed by 100+ patents and validated through clinical partnerships with leading academic medical centers. RIVANNA is headquartered in Charlottesville, Virginia, and operates an FDA-registered, ISO 13485:2016-certified manufacturing facility. Learn more at rivannamedical.com.

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D2L Launch Week Highlights Latest Product Releases

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Latest innovations are designed to save time, simplify workflows, and help drive better learning outcomes

TORONTO, May 5, 2026 /PRNewswire/ – D2L, a global leader in learning innovation, hosted its first-ever D2L Launch Week, a four-day virtual webinar series spotlighting the company’s latest product innovations across D2L Brightspace in 2026.

Throughout the week, D2L showcased a range of product releases through live demos and practical customer use cases, highlighting how institutions, school districts and organizations can help to drive engagement and improve learning outcomes. The featured updates include enhancements to D2L Lumi for idea generation, intervention suggestions, quiz creation and summarization; tools to strengthen parent and guardian outreach; and administrative capabilities designed to help large organizations delegate course and configuration management more effectively.

“We’re proud to showcase the ways D2L continues to innovate to help make learning more personalized, efficient, and scalable,” said Christian Pantel, Chief Product Officer at D2L. “From new D2L Lumi features to enhanced communication tools and more flexible distributed administration capabilities, these updates are designed to help our customers save time, improve usability, and deliver better learning experiences at scale.”

Enhancements to D2L Lumi

Among the new capabilities were several updates to D2L’s AI-native tool, D2L Lumi, designed to improve usability, transparency, and alignment across workflows, including:

D2L Lumi Ideas: Generates assignment and discussion ideas directly within Brightspace, making it easier to generate high quality content aligned to learning outcomes.D2L Lumi Insights: Gives educators access to learning intervention suggestions, designed to provide recommended next steps based on learner data.D2L Lumi Quiz: Helps educators generate questions from multiple course content topics and includes a more streamlined question-generation workflow.D2L Lumi Summary: Supports summarization from more content sources, including nested submodules, and can give educators the ability to preview and adjust source text before summarization.

Updates to Parent and Guardian Communications

D2L also introduced new parent and guardian communication enhancements to help K-12 educators strengthen engagement beyond the classroom. Teachers can now send bulk emails to all parents and guardians associated with students in their class. For individual student outreach, teachers can also email parents and guardians of a specific learner, making it easier to share timely updates on student progress and classroom activity.

Manage Distributed Administration at Scale

Distributed Administration gives organizations more flexibility to delegate administrative responsibilities across organization levels. With Distributed Administration, administrators can manage specific areas, enabling them to oversee courses while helping to reduce bottlenecks and free up time.

Learn more about the latest product releases showcased at D2L Launch Week.

About D2L   
D2L is transforming the way the world learns, helping learners achieve more than they dreamed possible. Working closely with customers all over the world, D2L is on a mission to make learning more inspiring, engaging and human. Find out how D2L helps transform lives and delivers outstanding learning outcomes in K-12, higher education and businesses.

D2L Media Contact
PR@D2L.com
X: @D2L
© 2026 D2L Corporation.

The D2L family of companies includes D2L Inc., D2L Corporation, D2L Ltd, D2L Australia Pty Ltd, D2L Europe Ltd, D2L Asia Pte Ltd, D2L India Pvt Ltd, D2L Brasil Soluções de Tecnologia para Educação Ltda and D2L Sistemas de Aprendizaje Innovadores, S. D2 R.L de C.V., and H5P Group AS.

All D2L and H5P marks are owned by the D2L group of companies. Please visit D2L.com/trademarks for a list of D2L marks. All other trademarks are the property of their respective owners.

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