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Europe Social Commerce Business Intelligence Report 2024: TikTok to Increase their Investments, Klarna Seeks to Expand its Creator Shops Functionality

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DUBLIN, Feb. 23, 2024 /PRNewswire/ — The “Europe Social Commerce Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics – Q1 2024 Update” report has been added to ResearchAndMarkets.com’s offering.

Social commerce industry in Europe is expected to grow by 24.4% on annual basis to reach US$92.11 billion in 2024.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 20.1% during 2024-2029. The social commerce GMV in the region will increase from US$74.06 billion in 2023 to reach US$230.50 billion by 2029.

The social commerce market is poised to grow at a steady pace over the medium term in Europe. Instagram is a top choice among young generation social buyers, especially in markets like the United States. Going forward, the publisher expects other players such as TikTok to increase their investment in the European social commerce market, driving the competitive landscape in the sector.

Global players are also seen expanding their presence in the European market to tap into the growth industry. This trend is projected to continue further over the medium term, aiding innovation and the competitive landscape in the market. Overall, the publisher maintains a positive growth outlook for the social commerce market in Europe from the short to medium-term perspective.

Young generation consumers are leading the trend of social buying in the United Kingdom

While the United Kingdom is leading the social buying trend across the European region, there is still plenty of growth opportunity in the sector. Social commerce penetration is low in the country compared to other markets like the United States and China. Young generation consumers, Gen Z, and millennials, are projected to lead the trend of social buying over the medium term in the United Kingdom.

According to a report from eMarketer, Instagram is a top choice for social buying among young generation consumers, with 37.3% of the respondents preferring the channel for purchases. This is followed by TikTok at 36.1% and Facebook at 34.3%. This shows that while Meta is dominating the social commerce market in the United Kingdom, TikTok is gaining ground rapidly among social buyers. As the market continues to mature, the publisher expects TikTok to further increase its investment in the United Kingdom’s social commerce industry over the next three to four years.

Global players are launching social commerce platforms in the European region amid sector growth

With the industry projected to grow at a steady pace over the next three to four years in Europe, global firms are expanding their geographical footprint in the region to build a strong presence.

SHOPLINE, one of the leading social commerce platforms in Asia, announced global expansion in 2023. The firm, initially, is planning to expand operations in the European markets. With a strong presence globally, SHOPLINE has partnered with more than 500,000 brands, emerging as a leader in cross-border selling, payments, and logistics.

SHOPLINE has collaborations with major platforms like Meta (Facebook and Instagram), Google, TikTok, and Amazon to offer merchants a smooth and unified experience for both shopping and advertising. With advanced influencer collaboration and dynamic customer segmentation features, SHOPLINE provides a powerful toolkit for brands. Additionally, its architecture is designed with an API-first approach, ensuring flexibility and easy integration into the SHOPLINE platform.

Going forward, the publisher expects more global social commerce platforms to expand its presence in the European markets. This will support a competitive landscape and market growth over the next three to four years.

Klarna seeks to expand its Creator Shops functionality in European markets to aid business growth

Klarna has been moving beyond its buy now pay later business model aggressively. To accelerate revenue growth, the firm has entered into various business verticals, including social buying and commerce. The firm, with its Creator Shops capabilities, has achieved strong traction in the United States. Klarna now is planning to expand the Creator Shops feature in the European markets.

Through the Creators Shops feature, the firm is providing more than 500,000 creators the opportunity to create their own online stores on Klarna.com. Creators will have tools to ensure a seamless shopping experience for users, allowing them to discover and purchase the products recommended by their favorite creators all in one place. This platform enables creators to suggest items from a wide range of retailers, share interactive videos and photos for shopping, and promote their stores on social media. This not only benefits creators but also opens up new revenue possibilities for retailers.

In the United States, the Creator Platform has grown five times year on year, highlighting the value offered by Klarna. The launch, in the United Kingdom and other markets, will also drive more creators to the platform. This will subsequently support the growth of the regional social commerce industry over the next three to four years.

This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics.

The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

Bundled Research with 1 Regional Report and 15 Country Reports

Europe Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Austria Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Belgium Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Denmark Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Finland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)France Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Germany Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Greece Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Ireland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Italy Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Netherlands Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Poland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Russia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Spain Social Commerce Market Intelligence and Future Growth Dynamics (Databook)Switzerland Social Commerce Market Intelligence and Future Growth Dynamics (Databook)United Kingdom Social Commerce Market Intelligence and Future Growth Dynamics (Databook)

Scope for Each Report

Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029

Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029

Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2020-2029

Clothing & FootwearBeauty and Personal CareFood & GroceryAppliances and ElectronicsHome ImprovementTravelHospitality

Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2020-2029

B2BB2CC2C

Social Commerce Industry Market Size and Forecast by End Use Device, 2020-2029

MobileDesktop

Social Commerce Industry Market Size and Forecast by Location, 2020-2029

DomesticCross Border

Social Commerce Industry Market Size and Forecast by Location, 2020-2029

Tier-1 CitiesTier-2 CitiesTier-3 Cities

Social Commerce Industry Market Size and Forecast by Payment Method, 2020-2029

Credit CardDebit CardBank TransferPrepaid CardDigital & Mobile WalletOther Digital PaymentCash

Social Commerce Industry Market Size and Forecast by Platforms

Video CommerceSocial Network-Led CommerceSocial ResellingGroup BuyingProduct Review Platforms

 Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2023

By AgeBy Income LevelBy Gender

Companies Mentioned

FacebookInstagramShopify AustriaRefurbedwikifoliokyddosnooopitKazidomiMy Social BookmyShopiLokkalEarnielandUnisportMy SkateProFlauntinApprlStyleDoublerSwappieRue du CommerceSmiirlSephoramobile.deZalandoidealoTomigoGreeks.SocialBroombidsPopdeemIrish BrandsBantoaGreenApesComehomeeBayOrderchampProductpineBrainlyGanymede SP. Z.o.o.VkontakteYoulaShoppilotPlaytomic21ButtonsMoodyoYouTubeSHEINImmoScout24InyovaLOOKKDepopAGORACompany Shop

For more information about this report visit https://www.researchandmarkets.com/r/ja65r8

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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Hyundai Motor Group Accelerates Autonomous Driving Innovation with AI-Powered Data Flywheel

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Hyundai Motor Group hosts “HMG Autonomous Driving Media Day”, outlining its roadmap for the next era of autonomous driving; first showcase of Level 2++ technologyDual-Track strategy accelerates Level 2+ production through NVIDIA collaboration while internalizing key autonomous driving technologies through proprietary Atria AI
…NVIDIA solutions-based Level 2+ production targeted for the H1 2028 and Level 2++ in H2 2028, followed by Atria AI-powered Level 2++ vehicles in H2 2029
…Progressive sensor standardization across Hyundai Motor, Kia, 42dot and Motional brings together autonomous driving capabilities across the GroupData Flywheel strategy establishes a virtuous cycle of data collection, training, validation and deployment to continuously advance AI capabilities
…Expands the Group’s data ecosystem by leveraging its annual sales of 7 million vehicles and Data Union framework, while implementing a data-centric development framework based on hard example mining, continuous training and SER
…Real-world Level 4 pilot to launch in Gwangju by year-end in partnership with Korea’s Ministry of Land, Infrastructure and Transport to secure large-scale validation data42dot shares Vision-Language-Action (VLA)-based autonomous driving technology that integrates visual information and language-based reasoning to guide driving decisions
…VLA research focuses on addressing edge cases, while parallel development of end-to-end (E2E) autonomy and VLA models enhances technical stability and scalability
…VLA model validation currently underway, with on-road testing and the full development process scheduled to run through early next yearNew Atria AI urban driving videos — an executive ride-along, one-take footage, and edge-case handling — are live on the Group’s YouTube channel

SEOUL, South Korea, Sept. 12, 2026 /PRNewswire/ — Hyundai Motor Group (the Group) announced that it has put its Data Flywheel into full operation, marking a new phase in its autonomous driving technology strategy. The system creates a virtuous cycle of data collection, AI training, validation and deployment to secure a competitive advantage through accelerated learning and technology development.

During the Group’s “HMG Autonomous Driving Media Day” at 42dot headquarters in Gyeonggi Province, Korea, the Group presented its autonomous driving development strategy, technology roadmap, key achievements and implementation plans. The presentation underscored the Group’s strategic positioning in the global autonomous driving technology competition and detailed how integrated data and AI systems form the foundation for next-generation vehicle technology.

At the event, the Group identified the Data Flywheel as a key element of its autonomous driving competitiveness and shared the operational framework and execution strategy that transforms large-scale real-world driving data into continuous technology improvements.

42dot also introduced key technologies and the development progress for the Group’s proprietary autonomous driving artificial intelligence, Atria AI, while outlining the background and future plans for its Vision-Language-Action (VLA) technology development initiative.

In line with the event, the Group unveiled footage of an Atria AI-equipped SDV Testbed navigating complex urban traffic without driver intervention. Operating at a Level 2++ capability, the autonomous driving system showcased in the footage illustrates how the Data Flywheel is enabling a continuous cycle of learning, validation and performance improvement. The footage is available on the Group’s official YouTube channel.

“Autonomous driving competition is no longer about comparing specific features. Competitiveness is determined by how much data you secure, how quickly you learn and how effectively you can reflect those results in actual products and services. At its core, autonomous driving competitiveness comes down to having systems that enable continuous, rapid learning. Hyundai Motor Group will develop autonomous driving technology that customers can trust, based on a virtuous cycle of data, AI and validation. Our goal is to ensure the safety and quality levels customers can trust while we learn and improve rapidly.” – Minwoo Park, President and Head of Advanced Vehicle Platform (AVP) Division at Hyundai Motor Group and CEO of 42dot

About Hyundai Motor Group

More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com or Newsroom: Media Hub by Hyundai, Kia Global Newsroom, Genesis Newsroom

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SOURCE Hyundai Motor Group

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Allstream Energy Partners Nominated in Multiple Categories for Fast Company’s Best Workplaces for Innovators

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Nomination Categories for Fast Company’s Best Workplaces for Innovators in AI & Automation, Advertising, Marketing & PR

HOUSTON, Sept. 12, 2026 /PRNewswire/ — Allstream Energy Partners has been nominated in multiple categories for Fast Company’s Best Workplaces for Innovators program, recognizing organizations redefining their industries through innovation, leadership, and emerging technologies.

The company received nominations in six categories:

Best Workplaces for Innovators North AmericaAI, Automation and Machine Learning ExcellenceAdvertising, Marketing and PRSmall & Mighty CompaniesInnovative Leader of the Year: Efrain Garcia, Founder and CEOInnovative Team of the Year

The nominations recognize Allstream’s investment in proprietary AI-driven marketing technologies, digital publishing solutions, and workflows designed to change how energy companies build visibility, authority, and customer engagement.

Where Oil and Gas Digital Marketing Meets Publishing

Allstream Energy Partners has developed an agency-plus-publisher model combining digital marketing, content creation, industry communications, media publishing, executive networking, and business development.

As artificial intelligence changes how buyers discover suppliers, manufacturers, engineering firms, service companies, and technology providers, Allstream helps clients position themselves to be recommended—not simply found.

Its integrated capabilities include AI marketing strategy, AI-optimized website development, SEO for Oil and Gas, Answer Engine Optimization, Generative Engine Optimization, AI search visibility, content marketing, industry publishing, public relations, social media, paid search, email marketing, event promotion, podcasting, branding, and digital advertising.

Innovation Built for Energy

Unlike a general marketing agency, Allstream was built specifically for oil and gas, energy, engineering, construction, manufacturing, and industrial markets. Each founder brings 27 years of experience supporting sales, business development, capital projects, technical services, industrial marketing, and digital strategy.

This experience gives Allstream an understanding of how technical buyers evaluate suppliers, how projects move through the market, and how engineering, procurement, operations, and executive teams consume information.

The company continues investing in proprietary methodologies that combine industry knowledge, journalism, publishing, AI optimization, communications, and business development strategy. As AI becomes an important starting point for supplier research and vendor discovery, Allstream helps organizations evolve beyond traditional SEO.

“Marketing has fundamentally changed,” said Efrain Garcia, Founder and CEO of Allstream Energy Partners. “Our team recognized early that AI would transform how buyers discover companies, evaluate expertise, and make purchasing decisions. These nominations reflect our commitment to innovation and our mission to help the energy industry succeed in an AI-first world.”

About Allstream Energy Partners

Allstream Energy Partners is a Houston-based, AI-powered marketing and media company serving the energy and industrial supply chain. Through SEO, GEO, AEO, AI-optimized websites, publishing, strategic communications, networking events, and business partnerships, Allstream helps Oil and Gas companies strengthen their brands, improve visibility across search engines and AI platforms, and generate qualified business opportunities.
Visit www.AllstreamEP.com

Media Contact:
Efrain Garcia
efrain@allstreamep.com
8324963004

Photo(s):
https://www.prlog.org/13170255

Press release distributed by PRLog

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SOURCE Allstream Energy Partners

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Krelva Accepted Into the HBS Foundry Bootcamp at Harvard Business School

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Foster Britton spent four years learning to trade. Jerry Klamm grew a website to $100,000 a month in high school. Their bootstrapped, pre-launch company, Krelva, joins the new program in October and opens Krelva Meet, small live rooms where day traders trade the market together at their respective skill levels.

BUFFALO, N.Y., Sept. 12, 2026 /PRNewswire-PRWeb/ — Krelva, a bootstrapped, pre-launch Buffalo company built for futures day traders, has been accepted into the HBS Foundry Bootcamp at Harvard Business School, a new online program for founders working toward their first check. Foster Britton started trading in 10th grade, at 15, before settling on futures trading. Jerry Klamm, 19, built Geometry Spot at 16, grew it to more than 175 million pageviews and $100,000 a month in revenue before he finished high school, and left the University at Buffalo to run Krelva full time.

“Krelva Meet is the room I wish I had at 15.” Foster Britton, co-founder, Krelva

Krelva exists because of how hard Britton’s first four years were. Trading is highly complex, the internet is full of people teaching it, and most of what a beginner finds is confusing, contradictory, or sold by someone with something to sell. The question is never whether there is enough information. It is where to start and who to listen to.

“I started trading in 10th grade, in forex before anything else, and it took me four years to get it right,” Britton said. “It was not that the charts were hard. It was that there is so much online, most of it is confusing, and there is no way to know where to start or who to listen to.”

Today Krelva has two things. The first is a free beginner course that shows people where to start; it teaches the basics without promising anyone a payday. The second is Krelva Meet, which opens in October at $50 a month with a 14-day free trial: a new way to trade Nasdaq-100 and S&P 500 futures, not alone and not in a crowd of strangers, but in a small live room with people at your own verified level.

Krelva Meet started with a frustration anyone who has spent time in a trading Discord will recognize. People post their results, and some of those results are real. Screenshots are easy to fake, a few prop firms now issue verified payout cards, and none of it tells a beginner whether the person answering their question is actually where they say they are. So the beginner guesses, and the loudest voice usually wins.

Krelva Meet checks. Every trader has a level that Krelva verifies before they enter a room, and the company is building direct brokerage verification so the check happens automatically. Rooms are built from traders at the same level. Someone who has never passed a prop firm evaluation sits with others who have not either. Pass one, and you move up to rooms with traders who have passed. Get paid out, and you move up again. Alongside the rooms, Krelva is launching a rating: simple, earned over time, and moved by how you answer questions during the session rather than by what you claim. Rooms are not a signal service and tell no one what to buy or sell. They are about the process: reading the market before the open, talking it through with people at your level, and finding out afterward where and why you were right or wrong.

Krelva does not claim to make anyone a better trader faster. It is trying to give people a place to start.

“Krelva Meet is the room I wish I had at 15,” Britton said.

The HBS Foundry Bootcamp at Harvard Business School has drawn attention since its launch for its $699 price and its format, which from Krelva’s understanding pairs weekly live sessions with HBS faculty and guests with AI versions of those same professors, built to push back on weak ideas.

“I’m interested in this new program at Harvard Business School. I think using AI tools to learn is the future, but I’m curious to see how Harvard does it and if it actually works,” Klamm said. “I like that it says the AI professors are built to challenge weak ideas, so I’m going to push it to the limit and see how it performs compared to a real professor.”

The waitlist for Krelva Meet is open now at https://krelva.com.

“Most traders look at the chart at 9:30 every morning by themselves. There are thousands of other traders just like you,” Klamm said. “Why would you trade alone if you could trade with a group you trust? That is the whole idea.”

About Krelva

Krelva is a Buffalo, New York company built for futures day traders. Its free beginner course, built by co-founder Foster Britton, teaches the basics of trading. Its paid product, Krelva Meet, puts traders in small live rooms with other traders at the same verified level to trade Nasdaq-100 and S&P 500 futures together, for $50 a month with a 14-day free trial. Krelva was founded in 2026 by Jerry Klamm and Foster Britton. Learn more at https://krelva.com.

Media Contact

Jerry Klamm, Krelva, 1 716-261-7634, info@krelva.com, https://krelva.com/

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