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Buy Now Pay Later Global Market Opportunities and Strategies, 2032: Strategic Partnerships and Collaborations, Use of AI-Powered BNPL Services, New Product Launches, Integration With Cloud

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DUBLIN, Feb. 26, 2024 /PRNewswire/ — The “Buy Now Pay Later Global Market Opportunities and Strategies to 2032” report has been added to ResearchAndMarkets.com’s offering.

The global buy now pay later market reached a value of nearly $176.83 billion in 2022, having grown at a compound annual growth rate (CAGR) of 57.2% since 2017. The market is expected to grow from $176.83 billion in 2022 to $1,100,213.1 million in 2027 at a rate of 44.1%. The market is then expected to grow at a CAGR of 19.7% from 2027 and reach $2,705,372.3 million in 2032.

This report describes and explains the buy now pay later market and covers 2017-2022, termed the historic period, and 2022-2027, 2032F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.

Growth in the historic period resulted from the increase in the adoption of online payment methods, strong economic growth of developing countries and increase in the number of smartphone users. Factors that negatively affected growth in the historic period included a rise in cyber security concerns.

Going forward, the increasing internet penetration, rising penetration of e-commerce, rising urbanization and increasing government support will drive the market. Factors that could hinder the growth of the buy now pay later market in the future include a lack of awareness of BNPL services and high availability of multiple payment options.

The buy now pay later market is segmented by channel into online and point of sale (POS). The online market was the largest segment of the buy now pay later market segmented by channel, accounting for 98.2% or $173.65 billion of the total in 2022. Going forward, the POS segment is expected to be the fastest growing segment in the buy now pay later market segmented by channel, at a CAGR of 48.4% during 2022-2027.

The buy now pay later market is segmented by enterprise size into large enterprises and small and medium enterprises. The large enterprises market was the largest segment of the buy now pay later market segmented by enterprise size, accounting for 74.6% or $131.98 billion of the total in 2022. Going forward, the small and medium enterprises segment is expected to be the fastest growing segment in the buy now pay later market segmented by enterprise size, at a CAGR of 47.0% during 2022-2027.

The buy now pay later market is segmented by end use into consumer electronics, fashion and garment, healthcare, leisure and entertainment, retail and other end users. The consumer electronics market was the largest segment of the buy now pay later market segmented by end use, accounting for 38.7% or $68.37 billion of the total in 2022. Going forward, the healthcare segment is expected to be the fastest growing segment in the buy now pay later market segmented by end use, at a CAGR of 53.2% during 2022-2027.

Western Europe was the largest region in the buy now pay later market, accounting for 48.7% or $86.06 billion of the total in 2022. It was followed by North America, Asia-Pacific and then the other regions. Going forward, the fastest-growing regions in the buy now pay later market will be Asia-Pacific and North America, where growth will be at CAGRs of 55.7% and 43.3% respectively. These will be followed by Western Europe and South America, where the markets are expected to grow at CAGRs of 41.2% and 32.7% respectively.

The global buy now pay later market is highly fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 2.1% of the total market in 2022. Affirm Holdings Inc was the largest competitor with a 0.6% share of the market, followed by PayPal Holdings Inc. with 0.5%, Block, Inc with 0.3%, Zip Co Limited with 0.2%, Klarna Bank AB with 0.2%, Latitude Group Holdings Limited with 0.1%, Sezzle Inc with 0.1%, Amazon.com, Inc with 0.1%, Visa Inc with 0.05% and Laybuy Group Holdings Limited with 0.01%.

The top opportunities in the buy now pay later market segmented by channel will arise in the online segment, which will gain $903.68 billion of global annual sales by 2027. The top opportunities in the buy now pay later market segmented by enterprise size will arise in the large enterprises segment, which will gain $659.84 billion of global annual sales by 2027. The top opportunities in the buy now pay later market segmented by end use will arise in the consumer electronics segment, which will gain $357.70 billion of global annual sales by 2027. The buy now pay later market size will gain the most in Germany at $197.36 billion.

Market-trend-based strategies for the buy now pay later market include focus on new product launches to strengthen their position in the market, focus on using cloud technology for enterprises catering to B2B, B2C and B2B2C markets and to improve operational efficiency, focusing on artificial intelligence (AI) to bring intelligence, efficiency and personalization to the market, focus on offering customers cutting-edge digital services to strengthen their position in the market and focus on strategic partnerships and collaborations to expand their geographical presence.

Player-adopted strategies in the buy now pay later market include focus on enhancing its business operations through strategic collaborations and partnerships, focus on strengthening its operational capabilities through the launch of new solutions and focus on expanding its business capabilities through strategic acquisitions.

To take advantage of the opportunities, the analyst recommends the buy now pay later companies to focus on new product launches, focus on integration with cloud based payment solutions, focus on use of AI-powered buy now pay later (BNPL) services, focus on technology advancements, expand in emerging markets, continue to focus on developed markets, focus on strategic partnerships and collaborations, focus on fast-growing channels, focus on competitive pricing, participate in trade shows and events, continue to focus on B2B promotions and continue to target fast-growing end-user industries.

Key Topics Covered:

1. Executive Summary
1.1. Market Attractiveness and Macro economic Landscape

2. Table of Contents

3. List of Tables

4. List of Figures

5. Report Structure

6. Market Characteristics
6.1. General Market Definition
6.2. Summary
6.3. Buy Now Pay Later Market Definition and Segmentations
6.4. Market Segmentation by Channel
6.4.1. Online
6.4.2. Point of Sale (POS)
6.5. Market Segmentation by Enterprise Size
6.5.1. Large Enterprises
6.5.2. Small and Medium Enterprises (SMEs)
6.6. Market Segmentation by End Use
6.6.1. Consumer Electronics
6.6.2. Fashion and Garments
6.6.3. Healthcare
6.6.4. Leisure and Entertainment
6.6.5. Retail
6.6.6. Other End Users

7. Major Market Trends
7.1. New Product Launches To Enhance Online Shopping
7.2. Integration With Cloud Based Payment Solutions
7.3. Use of AI-Powered Buy Now Pay Later (BNPL) Services in the Financial Landscape
7.4. Technology Advancements To Aid in Development of Digital Services
7.5. Strategic Partnerships and Collaborations Among Market Players

8. Buy Now Pay Later Market – Macro Economic Scenario
8.1. COVID-19 Impact On The Buy Now Pay Later Market
8.2. Impact of The War in Ukraine On The Buy Now Pay Later Market
8.3. Impact of High Inflation On The Buy Now Pay Later Market

9. Global Market Size and Growth
9.1. Market Size
9.2. Historic Market Growth, 2017-2022, Value ($ Million)
9.2.1. Market Drivers 2017-2022
9.2.2. Market Restraints 2017-2022
9.3. Forecast Market Growth, 2022-2027, 2032F Value ($ Million)
9.3.1. 42
9.3.2. Market Restraints 2022-2027

10. Global Buy Now Pay Later Market Segmentation
10.1. Global Buy Now Pay Later Market, Segmentation by Channel, Historic and Forecast, 2017-2023, 2027F, 2032F, Value ($ Million)
10.2. Global Buy Now Pay Later Market, Segmentation by Enterprise Size, Historic and Forecast, 2017-2023, 2027F, 2032F, Value ($ Million)
10.3. Global Buy Now Pay Later Market, Segmentation by End Use, Historic and Forecast, 2017-2023, 2027F, 2032F, Value ($ Million)

11. Buy Now Pay Later Market, Regional and Country Analysis
11.1. Global Buy Now Pay Later Market, by Region, Historic and Forecast, 2017-2023, 2027F, 2032F, Value ($ Million)
11.2. Global Buy Now Pay Later Market, by Country, Historic and Forecast, 2017-2023, 2027F, 2032F, Value ($ Million)

A selection of companies mentioned in this report includes

Affirm Holdings IncPayPal Holdings IncBlock, IncZip Co LimitedKlarna Bank ABLatitude Group Holdings LimitedSezzle IncAmazon.com, IncVisa IncLaybuy Group Holdings LimitedePayLaterZest MoneyLazypayPaytmLatitudePayOpenpayAnt Check Later (Huabei)JD Baitiao (JD Finance)360 Finance (Qihoo 360)Payl8r (Social Money Ltd)Klarna IncAlmaZilchClearpayTwistoMokkaRevo TechnologiesThinking CapitalLendifiedMerchant Advance CapitalCIBC Small Business LoansKabbageOnDeckLendingClubWells FargoBlueVineSquare CapitalRapidAdvanceFunding CircleCrediblyFunderaBanco do BrasilCaixa Economica FederalBradescoItau UnibancoSantander BrasilNubankPagSeguroCreditasGeruBanco InterTamaraPostpayTabbySpotiiZinaFlexxPayLipa Later GroupBlnkKeza AfricaCD CareZillaPayflex

For more information about this report visit https://www.researchandmarkets.com/r/c354o4

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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PS Hogan highlights investments from Spring Economic Update 2026: Canada Strong for All to support Canada’s sport system

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CALGARY, AB, May 2, 2026 /CNW/ – In Budget 2025, we outlined our plan to build Canada Strong. Since then, we have moved fast to build the major infrastructure, homes and industries that grow Canada’s economy and create lasting prosperity; empower Canadians with better careers and a more affordable life; and protect our communities, our borders and our way of life.

We delivered concrete savings for Canadians while supporting key national priorities and keeping investments focused on results. We are maintaining a strong fiscal position, with the Spring Economic Update 2026 showing that projected deficits are lower over the fiscal horizon and that we are on track to meet our fiscal anchors.

The Spring Economic Update 2026 is the next step in our plan to build Canada Strong for All. It provides a clear update on the strength of Canada’s economy, giving Canadians confidence in our plan. It delivers targeted relief to make life more affordable, support workers and accelerate the construction of homes and major infrastructure. It also strengthens Canada’s competitiveness and economic growth while investing in strong, safe communities across the country.

Today, Corey Hogan, Parliamentary Secretary to the Minister of Energy and Natural Resources and Member of Parliament for Calgary Confederation, met with athletes at Foothills Athletic Park to highlight key investments in sport from the Spring Economic Update to build stronger and safer communities.

The Government of Canada is investing $755 million to support and expand Canada’s sport system, which will help athletes safely train and perform at the highest levels. This will increase sport participation across the country by strengthening national sport organizations, infrastructure and local sport communities.

Canada’s new government is transforming our economy from reliance to resilience. The Spring Economic Update 2026 ensures all Canadians can participate in building Canada strong and share in its success. Other key measures include:

The Canada Strong Fund — Canada’s first national sovereign wealth fund. This will invest in key, strategic Canadian projects and companies. While Canadians will benefit from these nation building projects through jobs, economic growth and greater security, the government is determined to ensure that Canadians also have a stake in the projects themselves. That’s why a unique and important feature of the Canada Strong Fund will be its new retail investment product. This allows Canadians to receive financial returns as we build Canada strong together.Team Canada Strong — a new nationwide effort to recruit, train and hire 80,000 to 100,000 new skilled trade workers by 2030–31. This initiative creates new opportunities for Canadians and attracts the workers needed to build more homes and major projects at speed and at scale.Building Stronger Communities — by making communities safer, more connected and more resilient. We are building more homes, getting tougher on crime and fraud and funding essential infrastructure, including small craft harbours that sustain coastal communities and local jobs. We are also investing to build healthier, safer and stronger Indigenous communities.

Our new government is building a Canada that is not just strong, but good; not just prosperous, but fair. A Canada that is not just for some, most of the time, but for all, at all times. We’re building Canada strong, for all.

Quote

“The Spring Economic Update 2026 builds on the momentum of our budget, combining strategic investments with sustained fiscal discipline to keep building Canada Strong for All — delivering prosperity today and strengthening our economy for tomorrow. At this pivotal moment in Canada’s history, we’re charting a course through the fog of uncertainty and global headwinds with strength, determination and ambition — and building one strong Canadian economy, by Canadians, for Canadians.”
— The Honourable François-Philippe Champagne, Minister of Finance and National Revenue 

“The Government of Canada is building Canada Strong by investing in what brings us together — our people, our communities and our athletes. By strengthening the foundation of Calgary and  Canada’s sport system, we are building a resilient economy and strong communities for all.”
— Corey Hogan, Parliamentary Secretary to the Minister of Energy and Natural Resources and Member of Parliament for Calgary Confederation

Quick Facts

The Spring Economic Update 2026 proposes to provide $755 million over five years, starting in 2026–27, and $118 million ongoing to Canadian Heritage to support Canada’s sport system to: Host and compete with the best: $50 million over five years to bring more world-class sporting events to Canada. Funding will be tied to legacy-building projects that deliver lasting benefits well beyond the events themselves. Facilities built or upgraded for major events will continue to serve communities, support grassroots participation and strengthen local sport systems for years to come. Support our athletes in performing at the highest levels: $45 million over five years and $8 million ongoing to help our athletes train, compete and perform, including support for better mental health and funding that will be linked to robust safe sport measures and frameworks. These actions will strengthen the sport system and respond to some of the findings of the Final Report of the Future of Sport in Canada Commission while the government continues to consider all of its Calls to Action. Get more Canadians involved in sport: $660 million over five years and $110 million ongoing for National Sport Organisations, increasing funding that has remained largely unchanged since 2005, so that they can invest in a strong and safe sport system and grow participation among children and youth nationwide.

Related products

Spring Economic Update 2026: Canada Strong for AllSpring Economic Update 2026: Key MeasuresSpring Economic Update 2026: Address by the Minister of Finance and National Revenue  

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POVADDO AND PROLEGIS ANNOUNCE STRATEGIC PARTNERSHIP TO EXPAND ACCESS TO PUBLIC POLICY PROFESSIONALS FOR OPINION RESEARCH

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Partnership connects policy professionals using Prolegis’ modernized Congressional platform with Povaddo’s exclusive paid research panel, combining forces to serve the policymaking community

ST. LOUIS and WASHINGTON, May 2, 2026 /PRNewswire/ — Povaddo, a leading provider of public opinion and policy elite research, has announced a strategic partnership with Prolegis, a nonpartisan technology platform serving thousands of policy professionals in Congress and the advocacy community. The partnership will expand the reach of the Povaddo Panel—an exclusive network of nearly 5,000 public policy professionals worldwide—while providing Prolegis users new opportunities to contribute their expertise to policy research.

Prolegis provides nonpartisan technology solutions designed to modernize Congress. Built specifically for the policymaking community, the platform serves as a natural intersection where policy professionals and issue advocacy campaigns meet, making it an ideal environment for connecting researchers with the experts shaping public policy.

Beginning this month, users of the Prolegis platform will be invited to join the Povaddo Panel and become eligible to participate in research studies tailored specifically for public policy professionals.

“There is no shortage of so-called ‘expert network’ firms, but Povaddo is setting the standard when it comes to building the most rigorous and credible network of public policy professionals in the U.S. and beyond,” said William Stewart, President of Povaddo. “What makes Prolegis the right partner is the quality and relevance of their community—these are precisely the professionals our clients most want to hear from. Prolegis users are actively engaged in policy work daily, making them ideal participants for our research studies. This partnership will meaningfully accelerate our efforts.”

“Prolegis exists to serve the policy community with tools that make their work more effective,” said Jim Gianiny, CEO of Prolegis. “Partnering with Povaddo allows our users to contribute their expertise in a new way and take part in rigorous research that helps organizations better understand the policy landscape. It’s a natural extension of what our platform already does: connecting policy professionals with the resources and opportunities that matter to their work.”

Launched in 2018, the Povaddo Panel was built to meet growing demand for research insights from individuals who shape, influence, and analyze public policy as part of their daily work. Over the past eight years, the panel has grown to nearly 5,000 public policy professionals worldwide, including over 2,000 in the United States. Many panelists are former elected officials, including former Members of Congress.

This partnership is part of a broader period of momentum for Povaddo. The company recently announced it is launching a quarterly omnibus survey among public policy professionals in the United States and Europe.

“Companies and other organizations that want to understand what public policy professionals think—whether about their brand or an issue they are facing—now have a new way of doing that. Our new omnibus survey among public policy professionals fills an important need in the research services marketplace,” said Brooke Hayes, Executive Vice President of Povaddo, who oversees the Povaddo Panel and the firm’s new omnibus research service among public policy professionals.

Additionally, Povaddo recently released select findings from its survey of public policy professionals in the U.S. and Europe regarding their attitudes towards AI. In an era when political consensus is elusive, this study finds widespread agreement within policy communities on both sides of the Atlantic that government regulation of AI should be increased.

About Povaddo: Povaddo specializes in public opinion and policy elite research. Founded in 2009, Povaddo is recognized as a trusted advisor to top-tier organizations seeking to navigate complex issues management, strategic communications, corporate reputation, and business transformation challenges. Most of the firm’s clients sit within external affairs, corporate affairs, public affairs, government affairs, regulatory affairs, scientific affairs, corporate communications, business planning and strategy. For more information, please visit www.povaddo.com.

About Prolegis: Prolegis provides nonpartisan technology solutions designed to modernize Congress. Built specifically for the policymaking community, Prolegis delivers innovative solutions, efficient tools, and engaging content, all on one easy-to-use platform. The platform serves Congressional staff, think tank scholars, and public affairs professionals, creating a unique intersection where policy expertise and advocacy meet. For more information, please visit www.prolegis.com.

Media Inquiries: William Stewart, +1 (855) 768-2336, stewart@povaddo.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/povaddo-and-prolegis-announce-strategic-partnership-to-expand-access-to-public-policy-professionals-for-opinion-research-302760432.html

SOURCE POVADDO LLC

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POVADDO AND PROLEGIS ANNOUNCE STRATEGIC PARTNERSHIP TO EXPAND ACCESS TO PUBLIC POLICY PROFESSIONALS FOR OPINION RESEARCH

Published

on

By

Partnership connects policy professionals using Prolegis’ modernized Congressional platform with Povaddo’s exclusive paid research panel, combining forces to serve the policymaking community

ST. LOUIS and WASHINGTON, May 2, 2026 /PRNewswire/ — Povaddo, a leading provider of public opinion and policy elite research, has announced a strategic partnership with Prolegis, a nonpartisan technology platform serving thousands of policy professionals in Congress and the advocacy community. The partnership will expand the reach of the Povaddo Panel—an exclusive network of nearly 5,000 public policy professionals worldwide—while providing Prolegis users new opportunities to contribute their expertise to policy research.

Prolegis provides nonpartisan technology solutions designed to modernize Congress. Built specifically for the policymaking community, the platform serves as a natural intersection where policy professionals and issue advocacy campaigns meet, making it an ideal environment for connecting researchers with the experts shaping public policy.

Beginning this month, users of the Prolegis platform will be invited to join the Povaddo Panel and become eligible to participate in research studies tailored specifically for public policy professionals.

“There is no shortage of so-called ‘expert network’ firms, but Povaddo is setting the standard when it comes to building the most rigorous and credible network of public policy professionals in the U.S. and beyond,” said William Stewart, President of Povaddo. “What makes Prolegis the right partner is the quality and relevance of their community—these are precisely the professionals our clients most want to hear from. Prolegis users are actively engaged in policy work daily, making them ideal participants for our research studies. This partnership will meaningfully accelerate our efforts.”

“Prolegis exists to serve the policy community with tools that make their work more effective,” said Jim Gianiny, CEO of Prolegis. “Partnering with Povaddo allows our users to contribute their expertise in a new way and take part in rigorous research that helps organizations better understand the policy landscape. It’s a natural extension of what our platform already does: connecting policy professionals with the resources and opportunities that matter to their work.”

Launched in 2018, the Povaddo Panel was built to meet growing demand for research insights from individuals who shape, influence, and analyze public policy as part of their daily work. Over the past eight years, the panel has grown to nearly 5,000 public policy professionals worldwide, including over 2,000 in the United States. Many panelists are former elected officials, including former Members of Congress.

This partnership is part of a broader period of momentum for Povaddo. The company recently announced it is launching a quarterly omnibus survey among public policy professionals in the United States and Europe.

“Companies and other organizations that want to understand what public policy professionals think—whether about their brand or an issue they are facing—now have a new way of doing that. Our new omnibus survey among public policy professionals fills an important need in the research services marketplace,” said Brooke Hayes, Executive Vice President of Povaddo, who oversees the Povaddo Panel and the firm’s new omnibus research service among public policy professionals.

Additionally, Povaddo recently released select findings from its survey of public policy professionals in the U.S. and Europe regarding their attitudes towards AI. In an era when political consensus is elusive, this study finds widespread agreement within policy communities on both sides of the Atlantic that government regulation of AI should be increased.

About Povaddo: Povaddo specializes in public opinion and policy elite research. Founded in 2009, Povaddo is recognized as a trusted advisor to top-tier organizations seeking to navigate complex issues management, strategic communications, corporate reputation, and business transformation challenges. Most of the firm’s clients sit within external affairs, corporate affairs, public affairs, government affairs, regulatory affairs, scientific affairs, corporate communications, business planning and strategy. For more information, please visit www.povaddo.com.

About Prolegis: Prolegis provides nonpartisan technology solutions designed to modernize Congress. Built specifically for the policymaking community, Prolegis delivers innovative solutions, efficient tools, and engaging content, all on one easy-to-use platform. The platform serves Congressional staff, think tank scholars, and public affairs professionals, creating a unique intersection where policy expertise and advocacy meet. For more information, please visit www.prolegis.com.

Media Inquiries: William Stewart, +1 (855) 768-2336, stewart@povaddo.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/povaddo-and-prolegis-announce-strategic-partnership-to-expand-access-to-public-policy-professionals-for-opinion-research-302760432.html

SOURCE POVADDO LLC

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