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AdTheorent Launches Point™, a Suite of Machine Learning-Powered Geo-Intelligence Solutions Designed to Drive Increased Performance for Advertisers

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2 years ago

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AdTheorent utilizes precise location data for visitation modeling, location-based targeting,
 and deterministic measurement

NEW YORK, Feb. 27, 2024 /PRNewswire/ — AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a machine learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers today announced the launch of Point™, a suite of proprietary machine learning-powered geo-intelligence solutions designed to drive real world visitation performance for advertisers.  Point is fully integrated into the AdTheorent platform, offering advertisers a seamless way to activate, optimize, and measure the efficacy of their advertising campaigns.

Point delivers differentiated geo capabilities enabled by the industry’s most advanced machine learning foundation:                                 

AdTheorent’s Point of Interest (POI) Capability: The AdTheorent platform enables advanced location targeting by points of interest locations.  AdTheorent has access to more than 29 million consumer-focused points of interest that span across more than 17,000 business categories.  POI categories include: shops, dining, recreation, sports, accommodation, education, retail banking, government entities, health and transportation.  AdTheorent’s POI capability is fully integrated and embedded into the platform, giving users the ability to select and target a highly customized set of POIs (e.g., all Starbucks locations in New York City) within minutes.Point’s Targeting Suite, Powered by Machine Learning: AdTheorent’s machine learning-powered geo-intelligence solutions allow advertisers to leverage precise location data in highly differentiated ways. Point’s targeting capabilities include:Omnichannel Geo-Targeting: AdTheorent can target by country, state, city, DMA, or zip code and only serves ads to those within the specified geo that have the highest likelihood of converting, as measured by AdTheorent predictive models.POI Location Targeting and Retargeting: can be leveraged to reach customers near a brand’s location, or customers who have visited a brand or competitive brand’s location within a customizable period of time.AdTheorent Predictive Audiences: in addition to the multitude of custom inputs that can be incorporated into AdTheorent ID-independent audiences, proprietary visitation patterns can be used to inform advanced audience quality algorithms. Custom Machine Learning KPI Models: all AdTheorent campaigns utilizing Point have performance models built upon visitation and location data, ensuring the attainment of important client KPIs, such as visits, cost per visit, and incremental lift.Point’s Visitation Reporting: AdTheorent offers deterministic visitation reporting to quantify the impact of AdTheorent campaigns. Reporting metrics include: total visits, visitation rate, cost per visit, standard visitation lift and incremental lift.  Unlike most solutions, AdTheorent can measure and report on visitation by individual POI location or nationally.

“AdTheorent’s Point is a differentiated and powerful suite of geo-intelligence solutions that provides advertisers with endless applications of location-based data – whether to drive incremental visits to a specific set of locations, or to use location data to build ID-independent customized Predictive Audiences,” said Jim Lawson, CEO of AdTheorent. “Most importantly, all of these applications are enabled by AdTheorent’s proprietary machine learning technology, which drives superior performance for advertisers.”

About AdTheorent 
AdTheorent (Nasdaq: ADTH) uses advanced machine learning technology and privacy-forward solutions to deliver impactful advertising campaigns for marketers. AdTheorent’s machine learning-powered media buying platform powers its predictive targeting, predictive audiences, geo-intelligence, audience extension solutions and in-house creative capability, Studio AT. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, AdTheorent’s product suite and flexible transaction models allow advertisers to identify the most qualified potential consumers coupled with the optimal creative experience to deliver superior results, measured by each advertiser’s real-world business goals. 

AdTheorent is consistently recognized with numerous technology, product, growth and workplace awards.  AdTheorent was named “Best Buy-Side Programmatic Platform” in the 2023 Digiday Technology Awards and was honored with an AI Breakthrough Award and “Most Innovative Product” (B.I.G. Innovation Awards) for five consecutive years.  Additionally, AdTheorent is the only seven-time recipient of Frost & Sullivan’s “Digital Advertising Leadership Award.” AdTheorent is headquartered in New York, with fourteen locations across the United States and Canada.  For more information, visit adtheorent.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/adtheorent-launches-point-a-suite-of-machine-learning-powered-geo-intelligence-solutions-designed-to-drive-increased-performance-for-advertisers-302072784.html

SOURCE AdTheorent

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Technology

Bell’s wireless earns top marks from Rohde & Schwarz as Canada’s Fastest 5G+ Network

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56 minutes ago

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July 20, 2026

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Latest independent ranking reinforces Bell’s network leadership

MONTRÉAL, July 20, 2026 /CNW/ — Bell today announced that its 5G+ network has been ranked Canada’s Fastest 5G+ Network by independent network analysts Rohde & Schwarz SwissQual AG (R&S), adding to its growing list of independent network awards.

Bell ranked first in both R&S’s Fastest 5G+ Network Data Speed Performance Score and Fastest 5G Network Data Speed Score categories based on extensive drive testing across 19 Canadian communities. The recognition builds on Bell’s recent Ookla awards for Canada’s Fastest and Best 5G Network, reinforcing Bell’s position as a leader in wireless performance through both real-world consumer testing and independent engineering analysis.

Bell’s network delivers during the moments that matter most, from everyday connections with family, friends and colleagues to Canada’s biggest cultural and sporting events. Built to perform even when demand is at its highest, Bell’s 5G+ network helped keep customers connected during major events this year, including the Formula 1 Grand Prix in Montréal, the Canadiens’ playoff run and Canada’s summer of soccer.

Since 2020, Bell has invested billions in broadband and wireless infrastructure, expanding its network with faster speeds, greater reliability and advanced capabilities for communities across Canada. This year alone, Bell has upgraded hundreds of towers from 4G to 5G with more on the way.

Quotes

“This recognition from Rohde & Schwarz is another strong validation of Bell’s strategic priority to deliver the best networks. Bell’s 5G+ network delivers the speed and performance Canadians expect, whether they’re streaming, gaming, working or staying connected on the go. Connection is everything, and we’re proud to see our continued investment recognized by another independent third party.”

–    Blaik Kirby, Group President, Consumer and Small Business, Bell

“Based on our 2026 testing of national wireless networks in Canada, Bell delivered the top 5G/5G+ data performance, meaning subscribers can experience faster speeds and more reliable connections, especially in busy urban areas. At Rohde & Schwarz, independent network benchmarking is core to our mission. By providing operators with objective, real-world performance data, we help drive continuous improvement across the industry, ultimately benefiting every subscriber.”

–    Axel Hansmann, CEO Rohde & Schwarz SwissQual AG

To learn more about 5G and 5G+ wireless, please visit Bell.ca/network.

About Bell
Bell is Canada’s largest communications company1, leading the way in advanced fibre and wireless networks, enterprise services and digital media. By delivering next-generation technology that leverages cloud-based and AI-driven solutions, we’re keeping customers connected, informed and entertained while enabling businesses to compete on the world stage. To learn more, please visit Bell.ca or BCE.ca.

1 Based on total revenue and total combined customer connections.

Media inquiries: 
Patricia Garcia
media@bell.ca

Investor inquiries:
Krishna Somers
krishna.somers@bell.ca

SOURCE Bell Canada (MTL)

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Technology

Bell’s wireless earns top marks from Rohde & Schwarz as Canada’s Fastest 5G+ Network

Published

56 minutes ago

on

July 20, 2026

By

Latest independent ranking reinforces Bell’s network leadership

MONTRÉAL, July 20, 2026 /CNW/ — Bell today announced that its 5G+ network has been ranked Canada’s Fastest 5G+ Network by independent network analysts Rohde & Schwarz SwissQual AG (R&S), adding to its growing list of independent network awards.

Bell ranked first in both R&S’s Fastest 5G+ Network Data Speed Performance Score and Fastest 5G Network Data Speed Score categories based on extensive drive testing across 19 Canadian communities. The recognition builds on Bell’s recent Ookla awards for Canada’s Fastest and Best 5G Network, reinforcing Bell’s position as a leader in wireless performance through both real-world consumer testing and independent engineering analysis.

Bell’s network delivers during the moments that matter most, from everyday connections with family, friends and colleagues to Canada’s biggest cultural and sporting events. Built to perform even when demand is at its highest, Bell’s 5G+ network helped keep customers connected during major events this year, including the Formula 1 Grand Prix in Montréal, the Canadiens’ playoff run and Canada’s summer of soccer.

Since 2020, Bell has invested billions in broadband and wireless infrastructure, expanding its network with faster speeds, greater reliability and advanced capabilities for communities across Canada. This year alone, Bell has upgraded hundreds of towers from 4G to 5G with more on the way.

Quotes

“This recognition from Rohde & Schwarz is another strong validation of Bell’s strategic priority to deliver the best networks. Bell’s 5G+ network delivers the speed and performance Canadians expect, whether they’re streaming, gaming, working or staying connected on the go. Connection is everything, and we’re proud to see our continued investment recognized by another independent third party.”

–    Blaik Kirby, Group President, Consumer and Small Business, Bell

“Based on our 2026 testing of national wireless networks in Canada, Bell delivered the top 5G/5G+ data performance, meaning subscribers can experience faster speeds and more reliable connections, especially in busy urban areas. At Rohde & Schwarz, independent network benchmarking is core to our mission. By providing operators with objective, real-world performance data, we help drive continuous improvement across the industry, ultimately benefiting every subscriber.”

–    Axel Hansmann, CEO Rohde & Schwarz SwissQual AG

To learn more about 5G and 5G+ wireless, please visit Bell.ca/network.

About Bell
Bell is Canada’s largest communications company1, leading the way in advanced fibre and wireless networks, enterprise services and digital media. By delivering next-generation technology that leverages cloud-based and AI-driven solutions, we’re keeping customers connected, informed and entertained while enabling businesses to compete on the world stage. To learn more, please visit Bell.ca or BCE.ca.

1 Based on total revenue and total combined customer connections.

Media inquiries: 
Patricia Garcia
media@bell.ca

Investor inquiries:
Krishna Somers
krishna.somers@bell.ca

SOURCE Bell Canada (MTL)

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Technology

Fresenius Medical Care introduces TherapyWise™ analytics for kidney replacement therapy

Published

56 minutes ago

on

July 20, 2026

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Cloud-based platform provides retrospective, program-level insight into kidney replacement therapy delivered in acute and hospital critical care settingsAvailable within NxStage® System One™ with NxView™ 4.0, Fresenius Medical Care’s FDA 510(k)-cleared software platform for kidney replacement therapy in the United StatesAggregates existing therapy and device data to support identification of trends related to workflow interruptions, alarm burden, and variability

BAD HOMBURG, Germany, July 20, 2026 /PRNewswire/ — Fresenius Medical Care, the world’s leading provider of products and services for individuals with renal diseases, today announced the introduction of TherapyWise™, a cloud-based analytics capability available within NxView™ 4.0, the Company’s FDA 510(k)-cleared software platform for use with the NxStage® System One™ in the United States. TherapyWise is designed to provide retrospective, program-level insight into kidney replacement therapy (KRT) delivered in acute and hospital critical care settings.

Kidney replacement therapy in the Intensive Care Unit (ICU) generates large volumes of clinical and operational data, yet trends related to therapy delivery, workflow interruptions, and alarm frequency can be difficult to assess without standardized metrics and aggregated views. TherapyWise consolidates existing data generated at the point of care and presents longitudinal summaries intended to support oversight of KRT programs across ICU units and time periods.

“Digital solutions play an increasingly important role in how critical care teams understand and manage complex therapies,” said Joe Turk, Chief Executive Officer of Care Enablement at Fresenius Medical Care. “TherapyWise reflects our continued focus on innovation in critical care by applying data analytics. This helps hospital and clinical leaders gain visibility into how kidney replacement therapy is delivered across their organizations, supporting informed discussions around workflow, consistency, and quality improvement.”

TherapyWise works by securely transmitting data from the NxStage System One with NxView to a cloud‑based platform, where information is aggregated and displayed across predefined performance indicators. These include program‑level metrics including average delivered dose compared with set dose, average treatment time per cartridge, and alarm frequency trends. The software is intended to support retrospective review and program oversight and is not designed for real‑time, patient‑specific clinical decision‑making, which remains the responsibility of attending clinicians.

TherapyWise is part of Fresenius Medical Care’s NxView 4.0 software platform and broader critical care portfolio, which combines digital infrastructure, clinical expertise, and secure data management to support hospital teams responsible for kidney replacement therapy programs.

To learn more about TherapyWise, please visit https://freseniusmedicalcare.com/en-us/products/critical-care/therapywise/.

About Fresenius Medical Care:
Fresenius Medical Care is the world’s leading provider of products and services for individuals with renal diseases of which around 4.5 million patients worldwide regularly undergo dialysis treatment. Through its network of 3,539 dialysis clinics, Fresenius Medical Care provides dialysis treatments for approx. 290,000 patients around the globe. Fresenius Medical Care is also the leading provider of dialysis products such as dialysis machines or dialyzers. Fresenius Medical Care is listed on the Frankfurt Stock Exchange (FME) and on the New York Stock Exchange (FMS).

For more information visit the company’s website at www.freseniusmedicalcare.com.

Disclaimer:
This release contains forward-looking statements that are subject to various risks and uncertainties. Actual results could differ materially from those described in these forward-looking statements due to various factors, including, but not limited to, changes in business, economic and competitive conditions, legal changes, regulatory approvals, results of clinical studies, foreign exchange rate fluctuations, uncertainties in litigation or investigative proceedings, and the availability of financing. These and other risks and uncertainties are detailed in Fresenius Medical Care’s reports filed with the U.S. Securities and Exchange Commission. Fresenius Medical Care does not undertake any responsibility to update the forward-looking statements in this release.

Media contact
Christine Peters
T +49 160 60 66 770
christine.peters@freseniusmedicalcare.com 

Kirsten Stratton
T +1 781 929 8096
kirsten.stratton@freseniusmedicalcare.com 

Contact for analysts and investors
Dr. Dominik Heger
T +49 6172 609 2525
dominik.heger@freseniusmedicalcare.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/fresenius-medical-care-introduces-therapywise-analytics-for-kidney-replacement-therapy-302829320.html

SOURCE Fresenius Medical Care Holdings, Inc.

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