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Digital Turbine’s New Report Highlights Brands With “BIG” Opportunities in Mobile Games

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From Delta Airlines to SHEIN, Papa John’s to Aveeno, the “Brands In Games” (B.I.G.) version of the BRAG Index reveals 100+ brands with untapped advertising potential in mobile games.

AUSTIN, Texas, Feb. 28, 2024 /PRNewswire/ — Digital Turbine and Apptopia today announced the launch of the BRAG Index IV, pivoting the Index’s scope to focus specifically on the “Brands in Games” (B.I.G.) opportunity. The B.I.G. BRAG Index marks a pivotal moment for brand advertisers seeking to capitalize on the explosive growth and untapped potential of mobile gaming.

The “Brands In Games” (B.I.G.) BRAG Index reveals 100+ brands with untapped advertising potential in mobile games

With leading publications heralding mobile gaming as a pivotal advertising frontier for 2024, the B.I.G. BRAG Index lists the brands consumed more by gamers than the general population. This fills a crucial void by identifying who is poised to harness this dynamic platform across various brand categories and game genres.

Download the full report here 

From Airlines to QSRs, Brick-and-Mortar Retailers to Beauty & Cosmetics, the B.I.G. BRAG Index IV highlights over 100 brands with untapped advertising potential in mobile games. Whether targeting fitness enthusiasts, adventure seekers, or beauty aficionados, the index offers invaluable insights for crafting tailored marketing campaigns in 2024.

The B.I.G. BRAG Index is based on a survey of 1,200 U.S. mobile gaming consumers’ brand interest and purchase intent in Q4 of 2023. From these responses, the following interests and brands were found to be the most over-indexed by players of the four most popular categories of mobile games—Puzzle, Word, Card, and Action:

Word Gamers show an affinity for fitness and travel, with top brands including Red Bull, Delta Airlines, and Panera Bread.Puzzle Gamers gravitate towards beauty and adventure, favoring brands like Aveeno, Travelocity, and Lululemon.Card Gamers exhibit a penchant for beauty and DIY projects, embracing brands such as Tarte Cosmetics, Ace Hardware, and SHEIN.Action Gamers also love action offline, enjoying adventure sports and outdoor activities, aligning with brands like Jordan, Levi’s, and Travelocity.

Jon Hudson, VP of Global Sales at Digital Turbine, remarked: “The B.I.G. BRAG Index is an indispensable resource for brand advertisers navigating the ever-evolving landscape of mobile marketing. Armed with comprehensive insights from the B.I.G. BRAG Index, advertisers across all brand categories can seize untapped opportunities and unlock the full potential of mobile gaming in their 2024 marketing strategies.”

Mobile gaming presents an unparalleled opportunity for brands to connect with consumers at scale. With over 150 million players in the USA alone, mobile gaming boasts a larger audience than top social platforms like Instagram and TikTok combined. US consumers spend an average of 28 minutes daily immersed in mobile games, surpassing engagement on any social platform except YouTube.

The B.I.G. BRAG Index also reveals the profound impact of in-game advertising, which averages up to 22 seconds of attention—nearly ten times the engagement of popular social media platforms. Moreover, mobile gaming offers advertisers access to a unique audience segment, with 21% of mobile gamers eluding traditional social media outreach efforts.

Despite this staggering appeal, brand advertisers have been slow to capitalize on the mobile gaming phenomenon. While nearly 11% of app usage occurs within mobile games, advertising spending in this space languishes at less than 4% of total ad spend.

About Digital Turbine:

Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world’s leading telcos, advertisers, and publishers. Its end-to-end platform uniquely simplifies its partners’ ability to supercharge awareness, acquisition, and monetization — connecting them with more consumers, in more ways, across more devices. Digital Turbine is headquartered in North America, with offices around the world. https://www.digitalturbine.com

About Apptopia

Apptopia is a leader in real-time competitive intelligence. Brands and financial firms use our platform to generate insights across mobile apps and connected devices. Powered by machine learning technology, we collect and analyze billions of complex data points to surface critical business signals. Leading brands including Visa, Target, and Microsoft rely on Apptopia to better understand consumer behavior and intent across app-based devices to gain a competitive advantage. Financial analysts access our data analytics to generate revenue estimates, monitor consumer engagement across devices, and gain insight into competitive positioning. Visit apptopia.com or follow us on LinkedIn and Twitter to see our insights.

Media Contact
Daniel Gal
Daniel.gal@digitalturbine.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/digital-turbines-new-report-highlights-brands-with-big-opportunities-in-mobile-games-302073901.html

SOURCE Digital Turbine, Inc.

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GetResponse Launches Native Countdown Timer in Email Editor

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GDANSK, Poland, April 22, 2026 /PRNewswire/ — GetResponse, a leading lifecycle automation platform, announced the launch of its native Countdown Timer block in the drag-and-drop email editor. The new feature allows marketers to embed an animated countdown directly into any email campaign, without leaving the platform, installing third-party tools, or pasting a single line of HTML code. GetResponse becomes one of the only email marketing platforms offering a fully native countdown timer in the email editor.

Until now, GetResponse users who wanted a countdown timer in their emails had to turn to third-party services to paste custom HTML into their campaigns. With the native Countdown Timer now built directly into the editor, GetResponse eliminates setup friction, ensures seamless compatibility, and makes the most powerful tool for creating urgency in email marketing accessible to every marketer at no extra cost – regardless of technical skill level.

How It Works

The Countdown Timer is a standard block in GetResponse’s drag-and-drop editor.

Drag the Countdown Timer block into any emailSet the expiration date and timeCustomize colors and labels to match your brandPreview in-editor and send

The timer is available on all plans, including a free plan, and works seamlessly on mobile.

“GetResponse gives marketers everything they need to make their emails convert, without juggling dozens of external tools. The native Countdown Timer is the next step in building the simplest and most complete email editor for scaling businesses. Users who today waste time configuring third-party timer services now have the timer built right in with no extra cost, exactly as it should be.” — Przemysław Pipiora, Head of Core Products at GetResponse

Key Features

Native editor block: No third-party integrations or accounts required.Drag-and-drop setup: Add a timer to any email in seconds.Full customization: Adjust colors, labels, and expiration date/time directly in the editor.Mobile-friendly: Works on all devices and screen sizes.Available on all plans at no extra cost: Including the Free plan, with no upgrade required.

The Countdown Timer block is available now to all GetResponse users in the drag-and-drop email editor. No additional setup, integrations, or plan upgrades are required.

About GetResponse

GetResponse is a lifecycle automation platform for businesses that want to turn customers into repeat revenue. By bringing email, automation, and customer data into one connected system, GetResponse helps brands move beyond one-off campaigns and build lifecycle journeys that convert customers and keep them coming back.

Media contact:

Anastasiya Lvovskaya

PR and Events Manager at GetResponse

Email: alvovskaya@getresponse.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/getresponse-launches-native-countdown-timer-in-email-editor-302750430.html

SOURCE GetResponse S.A.

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Luxor® Workspaces Introduces CellGuard® Phone Pouch as Schools Expand Cellphone Restrictions

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Pouch System Expands Award-Winning CellGuard® Line, Giving Schools and Districts Flexible, Policy-Compliant Phone Management Solutions

CHICAGO, April 22, 2026 /PRNewswire/ — As school districts across the United States take steps to restrict cellphone use during the school day, Luxor® Workspaces has launched the CellGuard® Phone Pouch, a signal-blocking storage solution designed to help schools enforce phone policies while keeping student devices secure and in their possession. The pouch option expands the CellGuard® line, building on the success of the award-winning CellGuard® Phone Cabinet, recipient of the 2025 EDTech Chronicle “Best in Education” award, to provide an additional solution that supports academic integrity.

Luxor® CellGuard® Phone Pouch is an affordable, signal-blocking, student-managed storage solution.

Momentum around classroom cellphone restrictions continues to accelerate nationwide. As of March 2026, thirty-five states plus the District of Columbia have enacted policies restricting cellphone use in schools. Twenty-seven states have implemented bell-to-bell restrictions, requiring devices to remain inaccessible from the start of the school day until dismissal, and eight states have implemented instruction-time policies, restricting cellphone use during classroom instruction. While these policies are expanding, schools face a practical challenge: how to enforce these policies consistently in the classroom.

With some schools preferring not to take onus of holding student technology, the CellGuard Pouch is a student-managed solution that integrates easily into daily classroom routines, supporting flexibility as students move from classroom to classroom, without adding work for teachers or administrators. Students simply place their phones inside the pouch during instructional time, keeping devices in their possession. RFID signal-blocking material prevents phones from receiving calls, messages, or notifications while inside the pouch by stopping incoming signals, allowing students to maintain possession of their devices while eliminating alerts and digital interruptions that disrupt instruction.

The pouch is constructed from reinforced fabric designed for daily use and features a hook-and-loop closure that produces a loud, audible sound when opened, allowing teachers to quickly identify when a pouch has been accessed during instruction. A lockable D-ring allows schools or students to secure the pouch when needed. The pouch measures approximately 9 inches by 5 inches, fitting most smartphones and smartwatches.

Recent data from a CellGuard survey of 150 K–12 teachers underscores the scale of the issue:

52% say student cellphone use is a major classroom distraction62% say their school is likely to adopt a device-management solution89% say structured phone storage improves classroom focus

“Schools are implementing cellphone restrictions quickly, but consistent enforcement has proven difficult,” said Adam Smith, President of Luxor Workspaces. “The CellGuard Phone Pouch offers a simple, effective solution that’s easy to implement, aligns with school policies, and works seamlessly from day one.”

The CellGuard Phone Pouch expands Luxor Workspaces’ CellGuard classroom device management line, which also includes secure storage cabinets used by schools nationwide to manage student devices and support distraction-free learning environments.

The CellGuard Phone Pouch is available starting at only $16.99 per pouch, with bulk discounts available through Luxor Workspaces and authorized education distributors. Resellers interested in carrying the collection can apply through Luxor’s Authorized Partner Program.

More information is available at:
https://www.shopluxorworkspaces.com/cellguard-classroom-solutions-for-school

ABOUT LUXOR WORKSPACES
For nearly 80 years, Luxor® Workspaces has been a trusted partner in creating solutions for how professionals actually work. We empower people to learn, work, and collaborate more effectively across office, industrial, retail, hospitality, healthcare, and educational settings. The company’s portfolio includes patented KwikBoost EdgePower® on-demand charging stations, KwikBoost® portable power solutions, CellGuard® phone storage cabinets, SideTrak® portable monitors, Tuffy™ multi-purpose utility carts, LuxPower Charging Tower, and more. Guided by real customer needs, Luxor blends quality, value, and style with complementary collections designed to scale with your ever-changing needs.  Learn more at ShopLuxorWorkspaces.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/luxor-workspaces-introduces-cellguard-phone-pouch-as-schools-expand-cellphone-restrictions-302749634.html

SOURCE Luxor Workspaces

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WOOM LAUNCHES “WOOM EXCHANGE” RESALE MARKETPLACE IN PARTNERSHIP WITH ARCHIVE

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Leading Kids’ Bike Brand Reinforces Commitment to Longevity and Sustainability

AUSTIN, Texas, April 22, 2026 /PRNewswire/ — Today, Earth Day, woom, the premium children’s bike company known for its lightweight, high-quality designs, today announced the launch of woom Exchange, its official branded resale marketplace in partnership with Archive, the leading technology platform powering branded resale.

The announcement reinforces woom’s commitment to sustainability by extending product life cycles and reducing waste. woom bikes are engineered with premium materials and thoughtful design, making them ideal for multiple riders over time, and woom Exchange provides a brand-backed way to keep each bike in circulation longer, maximizing its lifespan while helping more families experience the joy of cycling.

Launching in phases beginning mid-May, woom Exchange will first enable customers to list pre-owned bikes on woom.com, followed by opening the platform for purchases of authenticated, pre-owned models, creating a seamless, brand-operated ecosystem that makes woom more accessible to a broader community.

As demand for secondhand shopping continues to grow among families seeking both value and sustainability—with the baby and kid resale market projected to grow more than 150% in the coming years—woom Exchange formalizes and elevates an already thriving resale community. While woom bikes have long been in high demand on peer-to-peer platforms like Facebook Marketplace, woom Exchange offers a dedicated, brand-backed alternative designed to deliver a more secure, seamless, and trusted experience.

“woom has always been about supporting families throughout their riding journey,” said Lindsey Yosha, Head of Marketing, North America. “With woom Exchange, we’re creating a premium resale experience for families to pass bikes along, offering secure transactions, guaranteed payouts, dedicated support, and flexible options like cash or credit toward their next woom bike. In doing so, we extend the life of every bike and open the door for more kids to experience the joy of riding.”

How It Works
Built with simplicity and flexibility in mind, woom Exchange offers a streamlined experience for both buyers and sellers:

Sellers can quickly list bikes they’re ready to part with through an intuitive flow that captures product condition and recommends optimal pricingBuyers will have local pickup optionsOnce an item sells, sellers can redeem their earnings as cash or opt for credit toward their next woom bike

By offering local pickup as the primary option, the marketplace creates a more dynamic, community-driven experience, giving families greater control over how they transact while helping reduce the environmental impact associated with traditional retail and logistics.

“woom has built an incredibly loyal customer base around a product designed to last and to be passed on,” said Ryan Rowe, Archive co-founder and CTO. “With woom Exchange, we’re creating a resale experience that meets families where they are, offering convenience, trust, and flexibility, while reinforcing the long-term value of every bike. This launch expands our footprint in the kids’ category, where we see real opportunity to build resale programs that match the way families actually shop and think about quality.”

Join woom Exchange
Customers can sign up starting April 22 via the dedicated landing page to be among the first to access woom Exchange. Whether sizing up to the next bike or passing along a well-loved favorite, the platform ensures every ride can have a second life.

For more information, visit www.woom.com and https://woom.com/en_US/woom-exchange-resale and follow @woombikesusa on Instagram.

About woom
woom is a globally acclaimed children’s bicycle company, originally founded in Austria in 2013 and has since expanded internationally to 40 countries worldwide. woom has disrupted the kids’ bike category in North America, as the largest and fastest growing direct-to-consumer brands in the space. Its award-winning bikes included options that are 40% lighter than conventional kids’ bikes, making woom bikes the lightest series-production kids’ bikes in the world. For more information, visit woom.com or @woombikesusa on Instagram.

About Archive
Archive is a technology platform that powers innovative and profitable resale businesses for leading global brands, including The North Face, lululemon, Peloton, Oscar de la Renta, and New Balance. The company’s comprehensive circularity platform enables brands to launch and scale resale businesses that keep products out of landfill, while simultaneously unlocking a new revenue stream, building customer loyalty and driving customer acquisition. Archive was named one of Fast Company’s Most Innovative Companies in Retail in 2024. To learn more, visit archiveresale.com.

Media Contact:
sarah@teambreakpoint.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/woom-launches-woom-exchange-resale-marketplace-in-partnership-with-archive-302749368.html

SOURCE woom™ bikes

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