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Digital Turbine’s New Report Highlights Brands With “BIG” Opportunities in Mobile Games

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From Delta Airlines to SHEIN, Papa John’s to Aveeno, the “Brands In Games” (B.I.G.) version of the BRAG Index reveals 100+ brands with untapped advertising potential in mobile games.

AUSTIN, Texas, Feb. 28, 2024 /PRNewswire/ — Digital Turbine and Apptopia today announced the launch of the BRAG Index IV, pivoting the Index’s scope to focus specifically on the “Brands in Games” (B.I.G.) opportunity. The B.I.G. BRAG Index marks a pivotal moment for brand advertisers seeking to capitalize on the explosive growth and untapped potential of mobile gaming.

The “Brands In Games” (B.I.G.) BRAG Index reveals 100+ brands with untapped advertising potential in mobile games

With leading publications heralding mobile gaming as a pivotal advertising frontier for 2024, the B.I.G. BRAG Index lists the brands consumed more by gamers than the general population. This fills a crucial void by identifying who is poised to harness this dynamic platform across various brand categories and game genres.

Download the full report here 

From Airlines to QSRs, Brick-and-Mortar Retailers to Beauty & Cosmetics, the B.I.G. BRAG Index IV highlights over 100 brands with untapped advertising potential in mobile games. Whether targeting fitness enthusiasts, adventure seekers, or beauty aficionados, the index offers invaluable insights for crafting tailored marketing campaigns in 2024.

The B.I.G. BRAG Index is based on a survey of 1,200 U.S. mobile gaming consumers’ brand interest and purchase intent in Q4 of 2023. From these responses, the following interests and brands were found to be the most over-indexed by players of the four most popular categories of mobile games—Puzzle, Word, Card, and Action:

Word Gamers show an affinity for fitness and travel, with top brands including Red Bull, Delta Airlines, and Panera Bread.Puzzle Gamers gravitate towards beauty and adventure, favoring brands like Aveeno, Travelocity, and Lululemon.Card Gamers exhibit a penchant for beauty and DIY projects, embracing brands such as Tarte Cosmetics, Ace Hardware, and SHEIN.Action Gamers also love action offline, enjoying adventure sports and outdoor activities, aligning with brands like Jordan, Levi’s, and Travelocity.

Jon Hudson, VP of Global Sales at Digital Turbine, remarked: “The B.I.G. BRAG Index is an indispensable resource for brand advertisers navigating the ever-evolving landscape of mobile marketing. Armed with comprehensive insights from the B.I.G. BRAG Index, advertisers across all brand categories can seize untapped opportunities and unlock the full potential of mobile gaming in their 2024 marketing strategies.”

Mobile gaming presents an unparalleled opportunity for brands to connect with consumers at scale. With over 150 million players in the USA alone, mobile gaming boasts a larger audience than top social platforms like Instagram and TikTok combined. US consumers spend an average of 28 minutes daily immersed in mobile games, surpassing engagement on any social platform except YouTube.

The B.I.G. BRAG Index also reveals the profound impact of in-game advertising, which averages up to 22 seconds of attention—nearly ten times the engagement of popular social media platforms. Moreover, mobile gaming offers advertisers access to a unique audience segment, with 21% of mobile gamers eluding traditional social media outreach efforts.

Despite this staggering appeal, brand advertisers have been slow to capitalize on the mobile gaming phenomenon. While nearly 11% of app usage occurs within mobile games, advertising spending in this space languishes at less than 4% of total ad spend.

About Digital Turbine:

Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world’s leading telcos, advertisers, and publishers. Its end-to-end platform uniquely simplifies its partners’ ability to supercharge awareness, acquisition, and monetization — connecting them with more consumers, in more ways, across more devices. Digital Turbine is headquartered in North America, with offices around the world. https://www.digitalturbine.com

About Apptopia

Apptopia is a leader in real-time competitive intelligence. Brands and financial firms use our platform to generate insights across mobile apps and connected devices. Powered by machine learning technology, we collect and analyze billions of complex data points to surface critical business signals. Leading brands including Visa, Target, and Microsoft rely on Apptopia to better understand consumer behavior and intent across app-based devices to gain a competitive advantage. Financial analysts access our data analytics to generate revenue estimates, monitor consumer engagement across devices, and gain insight into competitive positioning. Visit apptopia.com or follow us on LinkedIn and Twitter to see our insights.

Media Contact
Daniel Gal
Daniel.gal@digitalturbine.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/digital-turbines-new-report-highlights-brands-with-big-opportunities-in-mobile-games-302073901.html

SOURCE Digital Turbine, Inc.

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ATTACK SHARK Announces Strategic Partnership with Cloud9 Esports’ League of Legends Team

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NEW YORK, Sept. 5, 2026 /PRNewswire/ — High-performance gaming peripheral brand ATTACK SHARK today announced a partnership with leading esports organization Cloud9 Esports. Focused on Cloud9’s League of Legends team, the collaboration will showcase professional gaming insights, esports culture, and competitive gear content across digital, social media, and e-commerce channels.

A Championship Legacy in North American Esports

Founded in 2013, Cloud9 Kia has grown into one of North America’s most iconic esports organizations. Originally established through League of Legends, it has built a global reputation through competitive success, including 6 League Championship Series (LCS) titles, 10 World Championship appearances, the 2018 ELEAGUE Major Boston title, the inaugural Overwatch League championship, and a Rocket League World Championship. Cloud9 Kia remains one of North America’s most influential League of Legends teams.

Deep Collaboration: From Pro Scenes to Player Communities

The partnership will center on professional player training, competitive performance, and player-focused content. ATTACK SHARK will equip the Cloud9 League of Legends team with its latest gaming peripherals to support daily training and competitive preparation.

By combining Cloud9’s professional competitive expertise with ATTACK SHARK’s focus on hardware innovation, the partnership aims to explore the increasing demands placed on gaming equipment in high-level esports environments. Trusted by over 10 million players worldwide, ATTACK SHARK translates professional esports insights into accessible, high-performance gaming peripherals for competitive gamers. 

“At Cloud9 Kia, we believe gaming can unlock the best in everyone. ATTACK SHARK is on a mission to make high-performance mice and keyboards accessible to all gamers, and that’s the same idea from two directions. I’m proud to have them alongside Cloud9 Kia, and excited for all of the amazing peripherals this partnership will put into our fan’s hands,” said Jonathan Tran, President of Cloud9.

“Partnering with Cloud9 Kia is a significant milestone for ATTACK SHARK,” said Gavin Cheng, CEO and Co-Founder of ATTACK SHARK. “Their competitive spirit, professionalism, and relentless pursuit of excellence closely align with the values that have guided ATTACK SHARK from the beginning. This collaboration creates an opportunity to learn from professional competition and share those insights with players around the world.”

The partnership represents a deeper investment by ATTACK SHARK in the global esports ecosystem. Together, ATTACK SHARK and Cloud9 Kia will continue creating new experiences for competitive players and gaming communities worldwide.

For more information, visit https://attackshark.com/ or connect with the brand on social media and Discord.

View original content to download multimedia:https://www.prnewswire.com/news-releases/attack-shark-announces-strategic-partnership-with-cloud9-esports-league-of-legends-team-302870659.html

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Real Estate Professionals Bev Best and Damien Zachman Explain Which Home Repairs Are Worth Doing Before Selling in HelloNation

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The article explains why sellers should prioritize safety, essential systems, and maintenance over costly cosmetic upgrades when preparing a mountain home for sale.

SHOW LOW, Ariz., Sept. 5, 2026 /PRNewswire/ — What repairs are actually worth doing before putting a house on the market in Arizona’s mountain communities? A HelloNation article offers practical insights from Real Estate Professionals Bev Best and Damien Zachman with The Best Team, Realty Executives, Arizona Territory, based in the White Mountains of Arizona. The article helps sellers focus on repairs that matter most when selling a home in the White Mountains of Arizona, highlighting how function, safety, and long-term usability often outweigh cosmetic upgrades.

The article emphasizes that the top priority when selling a home in the White Mountains of Arizona should be repairs tied to safety and performance. With the area’s colder climate, seasonal storms, and more rugged terrain, buyers tend to focus on whether a home is reliable and ready for year-round living. Issues like roof condition, heating systems, and general maintenance take precedence over modern finishes or high-end upgrades.

Roof condition is one of the first concerns raised in the article. In a mountain setting, a roof must withstand snow, wind, and sun exposure. If inspections reveal leaks, worn shingles, or signs of aging, repairs often make sense before listing. A roof in poor condition can delay financing or lead to price reductions during negotiations.

Heating systems are another major area sellers should evaluate. Buyers depend on furnaces, wood stoves, and other heat sources not only for comfort but also to protect pipes during freezing temperatures. The article advises sellers to ensure heating systems are operational and recently serviced. If the home includes a wood stove or fireplace, a basic inspection or cleaning may be worthwhile. A well-maintained stove and chimney can be a valuable selling point in a mountain market.

Plumbing and electrical concerns should also be addressed early. Leaks, outdated wiring, or visible safety issues often surface during inspections and can create delays late in the transaction. Fixing these items in advance helps reduce negotiation friction and supports smoother closings.

The article also highlights the importance of wells and septic systems in White Mountains properties. In Arizona, sellers are responsible for having the septic system inspected prior to closing, and that inspection remains valid for six months. Pumping or repairs may be needed depending on the inspection results. While well inspections are not legally required, buyers frequently request them. Water quality or equipment concerns discovered during the inspection period may need to be resolved as part of the sale.

General home maintenance often provides more value than cosmetic upgrades. Repairing broken railings, damaged doors, or worn exterior elements shows that the home has been properly maintained. Buyers in Show Low and nearby communities tend to notice deferred maintenance quickly, especially on homes exposed to snow and sun.

Cosmetic upgrades typically offer a lower return. High-end finishes or complete remodels rarely produce strong gains in this market. Clean, neutral spaces are usually sufficient when the property is structurally sound and mechanically reliable.

Paint and flooring should be reviewed carefully. Replacing severely damaged flooring may be worthwhile if safety or cleanliness is affected. Fresh paint can help if the walls show wear, but color choices should remain simple. Functional repairs generally protect value more effectively than style-driven updates.

The article also explains how repairs affect inspections and appraisals. Homes with unresolved roof conditions, heating system issues, or septic concerns are more likely to face lender scrutiny. Addressing these areas before listing reduces the likelihood of buyer credits or financing delays.

Outdoor safety also matters. Decks, stairs, and walkways should be stable and secure, especially in snowy conditions. Buyers often pay close attention to exterior features in mountain communities where weather exposure is significant.

Ultimately, the article makes clear that selling a home in the White Mountains of Arizona becomes easier when repair decisions are guided by function rather than trends. By prioritizing roof condition, heating systems, wells, septic compliance, and overall maintenance, sellers can prepare efficiently while protecting both time and value.

Selling a Home in the White Mountains of Arizona: What Repairs Are Worth Doing features insights from Bev Best & Damien Zachman, Real Estate Professionals from the White Mountains of Arizona, in HelloNation.

About HelloNation
HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused publications and innovative “edvertising” approach, HelloNation delivers content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

View original content to download multimedia:https://www.prnewswire.com/news-releases/real-estate-professionals-bev-best-and-damien-zachman-explain-which-home-repairs-are-worth-doing-before-selling-in-hellonation-302870106.html

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In HelloNation, Chiropractic Expert Dr. Jenelle Devenney Explains How Pediatric Chiropractic Is Adapted for Growing Bodies

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The article outlines how gentle chiropractic techniques support spinal alignment and movement in children and newborns.

HILLSDALE, Mich., Sept. 5, 2026 /PRNewswire/ — How is chiropractic care safely adapted for children and newborns? That question is answered in a HelloNation article featuring insights from Chiropractic Expert Dr. Jenelle Devenney of Hillsdale Family Chiropractic in Hillsdale, Michigan.

The article explains that while chiropractic care is commonly associated with adults, more families are turning to pediatric chiropractic as a supportive way to help children adapt to the physical changes of growth and development. Unlike adult care, which may involve firmer adjustments, chiropractic care for children is specifically designed to be gentle, age-appropriate, and comfortable.

The HelloNation article describes how pediatric chiropractic uses light pressure and calm handling tailored to each child’s size and developmental stage. For newborns and infants, adjustments involve touch no more forceful than what is used to check the ripeness of a tomato. This gentle approach supports spinal alignment without causing discomfort, making it suitable even for the youngest patients.

One of the primary goals of chiropractic care in children, according to the article, is to support the smooth function of the spine and nervous system during early development. Factors such as in-utero positioning, delivery method, and early motor habits can influence spinal alignment in newborns. In toddlers and young children, everyday experiences like frequent falls or growth spurts can create tension or imbalance. The article notes that while these changes are often part of normal development, they can sometimes impact sleep, digestion, or overall physical comfort.

Pediatric chiropractic focuses on observation and movement rather than symptoms alone. The article explains that chiropractors trained in pediatric care perform short, hands-on evaluations to assess posture, mobility, and the body’s response to gentle touch. Sessions are designed to be reassuring and relaxing, and many children respond positively to the calm environment.

Infant care often addresses concerns such as head turning preferences, body symmetry, or feeding challenges. When gentle chiropractic adjustments improve spinal alignment, the article suggests that comfort during nursing or sleep may also improve. These early milestones can be influenced by how well the spine and muscles are working together.

As children grow, their activities shift from crawling and walking to more complex motions like climbing, playing sports, or carrying backpacks. The article notes that pediatric chiropractic care helps monitor these changes, identifying imbalances early so they can be addressed before discomfort or poor posture becomes a long-term issue.

Parents often seek chiropractic support when a child shows signs of uneven movement or coordination difficulties. The HelloNation article makes it clear that chiropractic care is not a substitute for medical care, but it can offer additional insight into how the body is functioning. Chiropractors assess how movement patterns and spinal alignment may influence physical development and comfort.

The article emphasizes that chiropractic care for children is grounded in communication, observation, and respect for each stage of child development. Rather than focusing only on pain, pediatric chiropractic supports the body’s ability to adapt and move efficiently. This includes supporting nervous system function, balance, and muscle coordination.

For older children, especially those involved in sports or physical play, chiropractic care can help with flexibility, recovery, and postural changes. Minor injuries or repetitive strain from activities can affect how a child moves or feels. Regular chiropractic check-ins may help maintain healthy movement patterns and reduce stress on joints.

Safety remains a top priority in pediatric chiropractic. The article states that chiropractors trained in this specialty know when to refer to other providers and always aim to work in partnership with families. With a focus on gentle techniques and developmental support, chiropractic care can be a helpful part of a child’s wellness routine.

How Chiropractic Care Is Safely Adapted for Children and Newborns features insights from Dr. Jenelle Devenney, Chiropractic Expert of Hillsdale, Michigan, in HelloNation.

About HelloNation
HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused publications and innovative “edvertising” approach, HelloNation delivers content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities.

View original content to download multimedia:https://www.prnewswire.com/news-releases/in-hellonation-chiropractic-expert-dr-jenelle-devenney-explains-how-pediatric-chiropractic-is-adapted-for-growing-bodies-302870120.html

SOURCE HelloNation

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