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PIF and ATP announce multi-year strategic partnership to accelerate the growth of global tennis

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New partnership focuses on enhancing global tennis and its long-term future, elevating youth and unlocking opportunities for tennis’ next generationPIF to serve as the official naming partner of the ATP RankingsPartnership incorporates PIF’s four sponsorship pillars: inclusivity, sustainability, youth and technology

RIYADH, Saudi Arabia, Feb. 28, 2024 /CNW/ — The Public Investment Fund (PIF) and ATP today unveiled a new multi-year strategic partnership, marking a significant shared commitment to enhancing global tennis for players, fans, tournament organizers and stakeholders at all levels of the sport.

The major partnership will see PIF become the official naming partner of the ATP Rankings, celebrating players’ journeys and progress across the season and championing excellence as the Year-End No. 1, presented by PIF, is crowned at the Nitto ATP Finals which will take place in Turin, Italy until 2025.

PIF will partner with ATP Tour events in Indian Wells, Miami, Madrid, Beijing and the Nitto ATP Finals, in addition to the Next Gen ATP Finals, hosted in Jeddah until 2027. Following the launch of ATP’s Baseline program earlier this year, PIF has further committed to develop and unlock new opportunities for young players and player pathway initiatives, providing a significant boost to the game’s next generation of stars.

The ATP partnership forms part of PIF’s broader sponsorship platform, investing in people, projects and partnerships with an emphasis on the brand’s four pillars: inclusivity, sustainability, youth and technology.

Together, PIF and ATP will also collaborate to elevate the long-term future of tennis. PIF will actively contribute to ATP’s OneVision Strategic Plan which focuses on driving unity, enhancing fan experiences and leveraging scalable growth opportunities across the sport.

Massimo Calvelli, ATP CEO, said: “Our strategic partnership with PIF marks a major moment for tennis. It’s a shared commitment to propel the future of the sport. With PIF’s dedication to the next generation – fostering innovation and creating opportunities for all – the stage is set for a transformative new period of progress.”

Mohamed AlSayyad, Head of Corporate Brand at PIF, said: “As PIF expands its portfolio of innovative sponsorships, our commitment to ‘Invested in Better’ remains unwavering. Through our collaboration with ATP, PIF will be a catalyst for growth of the global tennis landscape, developing talent, fostering inclusivity and driving sustainable innovation. This strategic partnership aligns with our broader vision to enhance quality of life and drive transformation in sport both within Saudi and across the world.”

Tennis is rapidly becoming a key sport in Saudi Arabia. Between 2019 and 2023, the number of registered players increased by 46%. PIF will leverage ATP’s expertise to develop further opportunities for young Saudis in tennis, including via state-of-the-art facilities, coaching, and an enhanced player pathway in Saudi Arabia.

About PIF:
The Public Investment Fund (PIF) is one of the largest and most impactful sovereign wealth funds in the world. Since 2015, when the Board was reconstituted and oversight transferred to the Council of Economic and Development Affairs, PIF’s board of directors has been chaired by His Royal Highness Crown Prince Mohammed bin Salman bin Abdulaziz, Prime Minister, Chairman of the Council of Economic and Development Affairs, and Chairman of the Public Investment Fund. PIF plays a leading role in advancing Saudi Arabia’s economic transformation and diversification, as well as contributing to shaping the future of the global economy. Since 2017, PIF has established over 90 companies. PIF is building a diversified portfolio by entering into attractive and long-term investment opportunities in 13 strategic sectors in Saudi Arabia and globally. 
www.pif.gov.sa

About The ATP: 
As the global governing body of men’s professional tennis, the ATP’s mission is to serve tennis. We entertain a billion global fans, showcase the world’s greatest players at the most prestigious tournaments, and inspire the next generation of fans and players. From the United Cup in Australia, to Europe, the Americas and Asia, the stars of the game battle for titles and PIF ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead towards the Nitto ATP Finals, the prestigious season finale held in Turin, Italy. Featuring only the world’s top 8 qualified singles players and doubles teams, the tournament also sees the official crowning of the year-end ATP World No. 1, presented by PIF, the ultimate achievement in tennis. For more information, please visit www.ATPTour.com.

This material is distributed by Teneo Strategy LLC on behalf of the PIF. Additional information is available at the Department of Justice, Washington, DC.

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SOURCE Public Investment Fund

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CHiQ at IFA 2026: From Global Expansion to Deeper Local Engagement

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BERLIN, Sept. 4, 2026 /PRNewswire/ — At IFA Berlin on September 4, CHiQ unveiled its new AI-powered home appliance range, covering TVs, refrigerators, air conditioners, and washer-dryer combos. Rather than emphasizing technical specifications in isolation, the brand demonstrated how AI integrates into real-life household routines, marking a shift from technological innovation to everyday experiences and reflecting parent company Changhong’s continued focus on localization across global markets.

To address diverse household needs, CHiQ is embedding AI into a growing number of everyday scenarios. Its RGB MiniLED AI TV lineup integrates an integrated AI Sports Platform, transforming the TV from a traditional display into an interactive hub for home fitness and shared activities. The air conditioner features AI Human Presence Radar, which detects users’ locations and habits to adjust airflow dynamically. Meanwhile, the AI-powered refrigerator and laundry care system employ intelligent sensing and monitoring to help users take a more proactive approach to managing food freshness and garment cleanliness.

On IFA’s opening day, Grundig, CHiQ’s strategic partner and a premium European home appliance brand, presented a new product lineup across TVs, refrigerators, washer-dryers, and air conditioners. This showcase represents a further extension of Grundig’s brand development and product strategy and points to a new direction for Grundig in European and global markets.

In recent years, CHiQ’s focus has centered on simplifying everyday household chores through smart innovation. The brand has introduced a virtual giant panda as an AI interactive assistant, adding warmth and personality to its smart TVs and other AI-enabled appliances while naturally incorporating distinctive elements of Chinese culture into the user experience.

Skiing has also become another bridge connecting CHiQ with European lifestyles. Over the same period, the brand has strengthened its European presence as an official data partner of the FIS Ski Jumping World Cup. These efforts have deepened CHiQ’s connections with consumers in Europe and around the world. At the same time, the brand incorporates the speed of skiing and the pristine character of winter sports into its products, bringing technology closer to users’ lifestyles.

Behind these initiatives lies a broader shift: CHiQ is advancing its localization efforts. From product experiences and brand messaging to sports, culture and other aspects of local life, the company is establishing more diverse touchpoints as it expands its presence in Europe. Moving beyond simply entering overseas markets toward becoming part of them, CHiQ is bringing its global expansion into closer alignment with the local markets it serves.

About CHiQ

CHiQ, one of the world’s leading manufacturers of consumer electronics and household appliances, is redefining industry standards with innovative products, intelligent technologies, and a growing commitment to corporate social responsibility. Its influence continues to grow across global markets, especially in Europe.

SOURCE CHiQ

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New Poll: Parents Overwhelmingly Support the Agreement Between the States & Meta To Keep Young People Safe Online

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More Than Four-in-Five Parents Want Other Platforms Such As TikTok, YouTube and Snapchat to Adopt Safeguards

WASHINGTON, D.C., Sept. 4, 2026 /PRNewswire/ — The Coalition to Empower our Future (CEF) today released new research finding overwhelming support among parents nationwide for the recent agreement between states across the country and Meta to strengthen protections for young people online and give parents additional tools to support their children. The findings show that parents not only support the agreement, but also want other social media platforms to follow Meta’s lead and implement similar protections so young people have consistent safeguards across platforms.

“Parents want practical tools that help them keep their kids safe online, and they want those tools no matter what platform their kids are on,” said Glen Weiner, executive director of the Coalition to Empower our Future. “This agreement is an important step forward that will help protect young people using Instagram and Facebook, but kids don’t spend all their time on one platform. To continue making progress, other social media platforms need to join these efforts and adopt the same policies. There’s no single solution to the challenges young people are facing, but giving parents more tools and helping young people build healthier habits with technology are important pieces of a broader, comprehensive approach.”

According to the survey, more than four-in-five parents across the country support the agreement between the states and Meta, including 82 percent of Democratic parents and 84 percent of Republican parents. Other key findings include:

Parents believe the new safety measures will have a positive impact on youth mental health, including expanded parental controls (82 percent), daily screen-time limits (80 percent), and muting notifications during school hours (77 percent) and overnight (76 percent).Overwhelming majorities of parents on both sides of the aisle want other platforms to adopt the same policies. More than four-in-five say other platforms should implement the same online safety measures, including 85 percent of Democratic parents and 86 percent of Republican parents.

Support is similarly strong when parents are asked about individual platforms, including:TikTok (85 percent);YouTube (84 percent); andSnapchat (82 percent).Parents want policymakers to take action. Four-in-five parents (80 percent) would support their state legislature putting these online safety measures into law, and more than two-thirds of parents (67 percent) would be more likely to vote for an elected official who advances these measures.

The new findings build on previous research from CEF showing that parents and voters want a comprehensive approach to youth mental health that gives families practical tools and teaches young people how to navigate technology safely and responsibly.

The full research findings can be found HERE.

The research, conducted between August 28 and August 31, 2026, in partnership with Mercury Analytics, included an online survey of 1,000 parents nationwide.

About the Coalition to Empower our Future

Coalition to Empower our Future is an organization bringing together a range of voices to fully inform solutions that empower youth, parents, communities, and society. The Coalition to Empower our Future supports solutions that are inclusive of the full spectrum of factors impacting youth mental health. Former Montana Governor Steve Bullock, former U.S. Representative Carlos Curbelo, and Dr. Caroline Carney, a board-certified psychiatrist and internist, serve on the board of directors of the Coalition to Empower our Future.

To learn more, visit empowerourfuturecoalition.com or follow Coalition to Empower our Future on Facebook, X and YouTube.

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SOURCE Coalition to Empower our Future

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Bybit On-Chain Earn Raises BTC Staking Yield by 50% to 1.2% APR

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DUBAI, UAE, Sept. 4, 2026 /CNW/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, is pleased to announce Bybit On-Chain Earn has partnered with Function (FBTC) to upgrade its BTC staking Vault product, raising the guaranteed annualized return from 0.8% to as much as 1.2%, a 50% increase of the evergreen offering.  With Bybit, BTC holders no longer need to sit on their idle asset as they navigate a range-bound BTC.

In early September 2026, BTC has been consolidating around the $80,000 level after rebounding from roughly $62,600 in August and briefly climbing above $81,000 in late August. The cryptocurrency continues to hold above its key moving averages, encouraging many long-term holders to maintain their position.

Bybit On-Chain Earn‘s new BTC staking solution comes with a guaranteed minimum return, distinguishing it from variable-rate products where yield fluctuates with market conditions. Eligible users may subscribe to a fixed 45-day term with no option for early redemption. A subscription cap of 200 BTC applies. Upon maturity, participants can opt into automatic renewal, allowing both principal and accrued returns to roll seamlessly into the next staking cycle without requiring manual reinvestment. This structure is designed to give BTC holders a straightforward way to generate yield on idle holdings while maintaining predictable, fixed-term commitments.

The partnership with Function, the protocol behind FBTC, extends Bybit’s collaboration with the DeFi and TradFi convergence space, diversifying user access to potential yield opportunities across the digital asset landscape.

The upgraded exclusive BTC vault is now live on Bybit. Terms and conditions apply. Users may visit Bybit On-Chain Earn for details on eligibility requirements and potential restrictions.

#Bybit  / #NewFinancialPlatform

About Bybit

Bybit is The New Financial Platform.

We believe every person should have access to every financial opportunity on earth. That’s why we’re building the first intelligent platform that connects anyone, anywhere to the world’s finance.

Trusted by more than 80 million users worldwide, Bybit brings together investing, trading, payments, and wealth-building in a single secure and intelligent ecosystem. Through the combination of AI-powered technology, deep global liquidity, robust security, and transparent operations, Bybit makes global finance more accessible, efficient, and empowering for everyone.

Built for everyone. Powered by intelligence. Open to the world.

Learn more at Bybit.com

For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit’s Communities and Social Media

Discord | Facebook | Instagram | LinkedIn | Reddit | Telegram | TikTok | X | Youtube

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SOURCE Bybit

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