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Vietnam Buy Now Pay Later Business Report 2024: $11.27 Billion Investment Opportunities by 2029 – Rising Consumption and Low Credit Card Penetration Driving BNPL Adoption

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DUBLIN, Feb. 28, 2024 /PRNewswire/ — The “Vietnam Buy Now Pay Later Business and Investment Opportunities Databook – 75+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics – Q1 2024 Update” report has been added to  ResearchAndMarkets.com’s offering.

BNPL payments in the country are expected to grow by 41.8% on an annual basis to reach US$3.33 billion in 2024.

The medium to long-term growth story of the BNPL industry in the country remains strong. BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 27.6% during 2024-2029.

The BNPL gross merchandise value in the country will increase from US$2.34 billion in 2023 to reach US$11.27 billion by 2029. The buy now pay later market is thriving in Vietnam and the trend is projected to continue further in 2024. The rising consumption, coupled with low credit card penetration, is aiding the growth of the industry in Vietnam. To tap into the high-growth sector, not only domestic firms are competing but even regional players like Atome and Kredivo are seeking to scale their operations.

Domestic firms, on the other hand, are entering into strategic partnerships to widen the distribution of their BNPL product. The trend is projected to continue further over the medium term, supporting the competitive landscape in the Vietnamese BNPL industry in 2024. Overall, the publisher maintains a positive growth outlook for the buy now pay later market over the next three to four years.

Rising consumption and low credit card penetration are driving adoption of BNPL in Vietnam

The consumption story is changing rapidly in Vietnam. The rising middle-income class, coupled with lifestyle changes, is driving consumption among Vietnamese households and this trend is supporting the uptake of innovative payment solutions like buy now pay later in the domestic market.

The BNPL growth is also supported by the low credit card penetration in the Vietnamese market. An increasing number of shoppers are utilizing BNPL to fund their purchases, as it provides easier access to credit and higher purchasing power. The trend is expected to continue further in Vietnam over the next three to four years, supporting the broader industry growth. With the market projected to grow, the publisher also expects more regional and global players to expand their presence in the Vietnamese market from the short to medium-term perspective.

Firms are forging strategic alliances to widen the distribution of their BNPL product in Vietnam

The demand for credit products like buy now pay later schemes is growing rapidly among consumers in Vietnam. Consequently, to better serve the rising demand, firms are entering into strategic collaborations to widen the distribution of their products.

Fundiin, in November 2023, entered into a strategic partnership with Pharmacity in Vietnam. Fundiin’s presence at Pharmacity, one of the leading retail pharmacy chains having approximately 1,000 stores across the country, will enable the BNPL firm to tap into more customers. This will also drive the firm’s gross merchandise value and volume for the BNPL provider. In Vietnam, Fundiin is offering BNPL services across different industry verticals including cinema, fashion, cosmetics, and travel among many others.

MoMo, a leading digital wallet and BNPL provider in Vietnam, also entered into a strategic partnership with Grab. The firm entered into a collaboration in November 2023. The partnership will enable MoMo users to make digital payments, including buy now pay later option, for making use of Grab services. With more than 31 million users, Grab stands to benefit significantly through this collaboration with MoMo in the Vietnamese market. MoMo, on the other hand, will also experience higher gross merchandise value and volume due to this collaboration, as Grab offers a wide range of services.

From the short to medium-term perspective, the publisher expects more such strategic collaborations in the Vietnamese BNPL industry. This will support innovation and a competitive landscape in the fast-growing sector, thereby driving the growth of the industry over the next three to four years.

The BNPL payment industry in Vietnam has recorded strong growth over the last four quarters, supported by increased e-commerce penetration.

This report provides a detailed data-centric analysis of the Buy Now Pay Later (BNPL) industry, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at the country level, this report provides a comprehensive understanding of BNPL market dynamics, market size and forecast, and market share statistics.

It breaks down market opportunities by type of business model, sales channels (offline and online), and distribution models. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

Scope

Vietnam BNPL Market Size and Spending Pattern, 2020-2029

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later Revenue Analysis, 2020-2029

Buy Now Pay Later RevenuesBuy Now Pay Later Share by Revenue SegmentsBuy Now Pay Later Revenue by Merchant CommissionBuy Now Pay Later Revenue by Missed Payment Fee RevenueBuy Now Pay Later Revenue by Pay Now & Other Income

Vietnam Buy Now Pay Later Operational KPIs & Statistics, 2020-2029

Buy Now Pay Later Active Consumer BaseBuy Now Pay Later Bad Debt

Vietnam BNPL by Purpose, 2020-2029

Convenience – Short Term LoansCredit – Long Term Loans

Vietnam BNPL by Business Model, 2020-2029

Two-Party (BNPL offered by retailers)Three-Party BNPL Offering

Vietnam BNPL by Merchant Ecosystem, 2020-2029

Open Loop SystemClosed Loop System

Vietnam BNPL by Distribution Model Analysis, 2020-2029

StandaloneBanks & Payment Service ProvidersMarketplaces

Vietnam Buy Now Pay Later Market Share Analysis by Key Players

Vietnam BNPL Analysis by Channel, 2020-2029

Online ChannelPOS Channel

Vietnam Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2020-2029

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2020-2029

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Travel: Market Size and Forecast, 2020-2029

Gross Merchandise Value Trend AnalysisAverage Value per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Media and Entertainment: Market Size and Forecast, 2020-2029

Gross Merchandise Value Trend AnalysisAverage Value per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Services: Market Size and Forecast, 2020-2029

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Automotive: Market Size and Forecast, 2020-2029

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2020-2029

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later in Others: Market Size and Forecast

Gross Merchandise Value Trend AnalysisAverage Value Per Transaction Trend AnalysisTransaction Volume Trend Analysis

Vietnam Buy Now Pay Later Analysis by Consumer Attitude and Behaviour

Sales Uplift by Product CategoryShare by Age GroupShare by IncomeShare by GenderAdoption RationaleAverage Monthly Expense segments

For more information about this report visit https://www.researchandmarkets.com/r/qhee9y

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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Tuya Smart Unveils Doova at IFA 2026, an AI Home Companion Robot Designed to Support Independently Living Seniors

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BERLIN, Sept. 5, 2026 /PRNewswire/ — Tuya Smart (NYSE: TUYA; HKEX: 2391), a global AI cloud platform service provider, today unveiled Doova, its new AI home companion robot, at IFA 2026. Designed for seniors living alone, Doova moves beyond the traditional roles of security devices and household robots, combining proactive safety protection, emotionally intelligent companionship, and seamless smart home coordination to support a safer, more connected, and more comfortable daily life.

For many seniors living independently, the greatest concern is not simply an accident itself, but the time that passes before anyone realizes something is wrong.

Doova is equipped with LDS LiDAR, a four-microphone sound source localization system, and AI vision-based skeletal recognition algorithms. If a user falls or encounters another emergency, they can call out, “Hey Tuya, help,” and Doova will quickly locate the user, move to their side, and assess the situation in real time.

If no response is detected within 60 seconds, Doova automatically initiates an emergency response workflow, sending a two-way live video call alert to family members so assistance can be arranged without delay.

An AI Companion for Everyday Life

Doova combines emotional companionship, daily assistance, and wellness support in a single AI-powered home companion designed specifically for older adults. Its conversational ability is powered by a multimodal large language model, allowing it to hold natural, free-flowing conversations rather than respond only to fixed commands.

During quiet moments at home, Doova can hold conversations, offer company, and play entertainment content to ease feelings of loneliness. In day-to-day life, it can help interpret complex bills and letters, identify potential scam risks, and guide users through operating smart appliances. For health and routine management, Doova can provide reminders for medication, weather updates, and schedules, while also engaging users with light interactive games.

Over time, Doova learns user preferences and becomes more personally helpful in everyday areas such as meal suggestions, gardening advice, and outfit recommendations. In the future, Tuya also plans to introduce value-added services including autonomous item-finding throughout the home, helping reduce anxiety around misplaced belongings.

Smarter In-Home Monitoring for Greater Peace of Mind

When users are away from home, Doova helps make home monitoring simpler and less intrusive.

Unlike conventional patrol-style security devices that follow walls in fixed routes and can feel like overt surveillance, Doova uses a node-oriented coverage strategy designed around the center of each room. It can move from space to space on a dual-wheel drive with caster wheels, perform a 360-degree scan at each location, and automatically generate a safety report that is delivered to the user’s mobile phone, making it easier to stay informed about conditions throughout the home from anywhere. Doova also supports autonomous docking and recharging, so monitoring continues without day-to-day intervention.

A Gentle Smart Home Hub Built for Daily Living

Powered by Tuya’s mature AIoT ecosystem, Doova also serves as a central smart home control hub. With simple voice commands, users can coordinate connected devices across the home, including lighting, curtains, kitchen appliances, and bathroom devices, without complicated setup or operations, lowering the barrier to smart living for seniors.

Doova is also designed to feel like a natural part of the household rather than a piece of equipment. Its soft, curved form moves away from the cold, mechanical look often associated with robots, allowing it to blend more naturally into living spaces. The device height is optimized for interaction whether a user is standing, seated, or reclining, while a 10.1-inch high-definition display and dynamic facial expressions make conversations feel warmer and more engaging.

Doova has drawn strong interest from attendees at IFA 2026, reflecting growing demand for AI solutions that support independent living. With Doova, Tuya continues to extend its AI+IoT ecosystem into new areas of daily life, bringing safety, companionship, and connected living together for seniors who choose to age independently.

About Tuya Smart

Tuya Inc. (NYSE: TUYA; HKEX: 2391) is a leading global AI cloud platform service provider dedicated to bringing AI into everyday life. Through its TuyaOpen open-source development framework and universal AI Agent engines, including the AI Agent development platform, Tuya integrates multimodal AI capabilities to lower barriers for AI development, efficiently advancing the realization of AI-driven lifestyles and accelerating AI integration with the physical world. Tuya offers innovative physical AI solutions for smart devices, commercial applications, and industry developers through its cloud computing and spatial intelligence capabilities. It also provides a complete, open, and neutral global AIoT ecosystem.

As of June 30, 2026, the Tuya AI Developer Platform had over 2,092,000 registered AI developers from more than 200 countries and regions.

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SOURCE Tuya Smart

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NonPublic delivers over 10x return on SpaceX investments for early investors

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Private markets technology investment platform NonPublic delivered over a 10x return to early investors, after they saw SpaceX’s valuation soar to a peak of 2.6 trillion following the biggest IPO in history.

SYDNEY, Sept. 5, 2026 /PRNewswire-PRWeb/ — Private markets technology investment platform NonPublic has delivered over a 10x return to early investors, after they saw SpaceX’s valuation soar to a peak of 2.6 trillion following the biggest IPO in history.

“What this outcome illustrates is that the most significant growth in today’s leading technology companies increasingly belongs to private market investors. Most of the money is made before the bell rings, and as companies stay private for longer, that window only widens.”

The NonPublic Group ran 14 vehicles across SpaceX, and xAI which merged into SpaceX, growing US $4.4 million of investor capital into around US$16 million at the IPO price and US$24 million at the June peak, before fees.

SpaceX stock surged 67 percent above its IPO valuation within days of listing, and total market cap still currently sits at over US $2 trillion, but the vast majority of investor returns were realised well before the public markets were granted access.

Direct access to US private placements like these has historically required Australian investors to hold US SEC accreditation or qualified purchaser status, leverage a US-licensed broker, and commit a minimum of US$1 to 5 million per deal.

These requirements are operationally and legally impractical for most eligible Australian investors to meet directly, however NonPublic gave eligible wholesale Australian investors access to the deal by pooling funds through a Special Purpose Vehicle (SPV).

This access was critical given SpaceX remained private for 24 years accruing value before listing, as the average time from founding to IPO for major US technology companies has grown from around four years in the early 2000s to 12 years today.

SpaceX joined the Nasdaq 100 on 7 July. NonPublic believes its investors already captured the bulk of the company’s value creation before public markets opened.

Milan Reinartz, founder and CEO at NonPublic, said: “When we first accessed SpaceX in 2021 at a US$108 billion valuation, many people thought the ceiling was closed. They missed what Starlink represented as a commercial engine, and the long-term mission that gives SpaceX a purpose no competitor can replicate.

“What this outcome illustrates is that the most significant growth in today’s leading technology companies increasingly belongs to private market investors. Most of the money is made before the bell rings, and as companies stay private for longer, that window only widens.

“For eligible Australian wholesale investors, that opportunity has historically been out of reach. Our goal is to provide access to these companies at transparent fee structures through familiar Australian structures, while being clear that disciplined diversification across a portfolio is how investors manage the genuine risks of this asset class.”

Please contact Priyanka Dogra for any interview requests: 0410 593 587

NonPublic (www.nonpublic.com) is an Australian-licensed investment platform providing sophisticated/accredited and professional investors with curated access to exclusive pre-IPO and private market opportunities, with a focus on leading US technology companies. Through a transparent, technology-enabled platform, NonPublic connects investors with high-growth private companies, secondary transactions, and alternative investment opportunities that have traditionally been difficult to access.

NonPublic Pty Ltd holds Australian Financial Services Licence (AFSL) 482668.

Media Contact

Priyanka Dogra, NonPublic, 61 0410593587, priyanka@thirdhemisphere.agency, https://nonpublic.com/

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CHiQ Wins AI Home Ecosystem Brand Award, Exploring New Smart Living Experiences Through AI Innovation

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BERLIN, Sept. 5, 2026 /PRNewswire/ — CHiQ, a global smart home brand, received the AI Home Ecosystem Brand Award at IFA 2026 in recognition of its continued innovation in AI technology and smart home ecosystems. The award further highlights CHiQ’s pioneering work in AI-powered smart homes and its ongoing efforts to enhance the user experience through technological breakthrough.

Presented jointly by IDG and IFA, the award is one of the technology innovation honors closely watched by the global consumer electronics and home appliance industry during IFA. It recognizes notable advances in cutting-edge AI technology across the sector, with a focus on practical innovations and applications that contribute to industry development.

“Receiving the AI Home Ecosystem Brand Award is a recognition of CHiQ’s continued exploration of AI-powered smart homes,” said Vinson Fan, Deputy General Manager of Changhong International Brand Business Center. “The value of AI should be reflected not only in the smart features of individual products, but also in understanding users’ needs and enabling different devices and scenarios to work together naturally. CHiQ will continue to deepen the integration of AI into everyday home life, making smart home technology more responsive to users and delivering more convenient, intuitive and personalized experiences to consumers worldwide.”

At this year’s IFA, CHiQ unveiled a range of flagship AI-powered smart home products across key categories, including TVs, refrigerators, washing machines and air conditioners. The RGB MiniLED AI TV features an AI Sports Platform that expands opportunities for exercising at home, while the AI refrigerator uses AI-powered precision control technology to improve food preservation. The washing machines and air conditioners employ intelligent sensing to further optimize garment care and indoor climate control.

Beyond its products, CHiQ continues to explore the intersection of technology, culture and lifestyle. The brand has incorporated panda-inspired elements into its AI interactions to engage users in a more approachable way. Through sports partnerships such as the FIS Ski Jumping World Cup, CHiQ is also connecting its brand with sports and lifestyles familiar to European consumers, further strengthening its localized brand presence.

In recent years, CHiQ has continued to advance the development and application of AI technology, extending its AI capabilities from individual products to a broader range of home appliances and everyday scenarios while steadily strengthening its technological and product innovation capabilities. Building on this award, CHiQ will further expand the role of AI in everyday home life. Through a more open ecosystem and continued technological development, the brand aims to strengthen its global presence and bring more personalized smart living experiences to consumers worldwide.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/chiq-wins-ai-home-ecosystem-brand-award-exploring-new-smart-living-experiences-through-ai-innovation-302870186.html

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