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vivo Announces V30 Pro, Elevating Smartphone Portrait Photography in Collaboration with ZEISS

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3 years ago

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vivo and ZEISS bring joint R&D to the V series for the first time.Each rear camera on V30 Pro offers professional imaging quality that meets ZEISS Optics standards.The slim and powerful V30 Pro comes in stunning new color themes.

SHENZHEN, China, Feb. 28, 2024 /PRNewswire/ — vivo, a leading global technology company, today introduced V30 Pro, the first V series smartphone to feature a vivo ZEISS Co-Engineered Imaging system, elevating smartphone portrait photography to a new level. The new device boasts a ZEISS Triple Main Camera and ZEISS Style Portrait, allowing users to capture professional-quality portraits with ease. V30 Pro combines cutting-edge technology with stunning design, featuring new outstanding color themes and textures. As one of the slimmest phones with a 5000 mAh (TYP) battery in the V series, V30 Pro ensures users stay connected all day long in style. And, with a large battery, bright display and a 4 nm Flagship Chip, V30 Pro delivers excellent performance for reliable daily use, smooth mobile gaming and immersive entertainment.

“We are thrilled to expand our imaging collaboration with ZEISS and bring our joint expertise to the V series for the first time. With each of the three rear cameras offering professional-grade imaging quality that meets ZEISS Optics standards, users can expect an exceptional portrait photography experience,” said Yongduan Zhou, General Manager of Overseas Products. “V30 Pro boasts a large-capacity battery in a sleek frame, with stunning new color themes for a perfect blend of style and performance.”

V30 Pro meets ZEISS Optics standards, enabling professional-level photography

vivo and ZEISS are now bringing their joint innovation to the V series for the first time. Together, vivo and ZEISS integrate cutting-edge optical technology with adapted smartphone design to bring advanced mobile imaging technologies to vivo smartphone users. The joint efforts span optical design specification and selection, implementation, as well as verification and validation of the imaging system and related features, such as ZEISS Style Portrait, ZEISS Natural Color and more.

V30 Pro, co-engineered with ZEISS, features ZEISS Triple Main Camera, meaning each rear camera on the smartphone meets the ZEISS Optics standards for professional-grade image quality.

V30 Pro is the first smartphone to feature a 50 MP Professional Portrait Camera, offering a 50 mm focal length for more realistic and vivid portraits. The overall perspective closely aligns with the human eye’s natural viewpoint, preventing distortions for a more natural appearance. With a significant increase in pixel count, now four times greater than the previous 12 MP portrait camera, V30 Pro can capture richer details in portraits, rendering even the finest strands of hair. Additionally, the 2x zoom allows for excellent portrait quality, even from a distance.

The 50 MP AF Ultra Wide-Angle Camera offers 119° Ultra Wide-Angle Perspective[1], perfect for group shots or beautiful landscape photography. It is the V series’ first 50 MP ultra wide-angle camera equipped with Auto Focus, offering 6.25 times the pixel count of an ordinary 8 MP wide-angle camera. It also features AI Group Portrait for clear group portraits of up to 30 people.

The rear camera setup is complete with a 50 MP vivo VCS True Color Main Camera that captures true colors with exceptional clarity in low-light conditions. The vivo-exclusive Camera-Bionic Spectrum (VCS) transforms the light intake from a quantitative change to a qualitative one, allowing the sensor to receive raw information that is increasingly closer to what is perceived by the human eye.

The 50 MP VCS True Color Main Camera boasts a 1/1.49″ sensor, the largest sensor in V series, supported by powerful Optical Image Stabilization, enabling users to capture clearer and brighter pictures at night.

V30 Pro provides users with the flexibility to customize color profiles according to their preferences. The vivo Color System Professional Colors feature offers three distinct color profiles. ZEISS Natural Color is a joint effort by vivo and ZEISS to capture colors that are true to what the human eye sees. This profile is ideal for professional users who require room for post-editing and users who prefer a more authentic look. vivo Vivid Color is a vibrant color profile refined over four years based on user preference. vivo Textured Color offers rich and delicate color expressions to capture the mood of the moment.

[1] The optical field of view of the 50 MP AF Ultra Wide-Angle Camera is 119°, and 109.2° after distortion correction.

Iconic photography style

vivo has teamed up with ZEISS to introduce ZEISS Style Portrait to V30 Pro. ZEISS Style Portrait offers six different portrait style bokeh options inspired by the distinctive bokeh look of iconic ZEISS lenses. These include ZEISS Biotar, Sonnar, Planar, Distagon, Cinematic Style Bokeh and ZEISS Cine-Flare Portrait.

V30 Pro introduces ZEISS Cinematic Video Bokeh, bringing an iconic cinematic style to videos. It features a unique cinematic aspect ratio of 2.39:1, adding a movie-like look and feel, and uses advanced AI-based depth calculations to achieve a more natural bokeh effect.

In addition, with ZEISS Border Watermark, users can now apply customized frames with photo parameters, adding an artistic touch to their photos while showcasing the vivo ZEISS Co-engineered Imaging System.

Professional Aura Light Portrait, your portable photography studio

V30 Pro brings an enhanced Aura Light Portrait with softer light, smart adjustment for close-ups and distant photos, and intelligent cool and warm light adjustment based on the subject’s surroundings to ensure color consistency.

Aura Light provides softer yet more powerful lighting for portraits compared to standard flash. Its light-emitting area is 19 times larger and 50 times softer[2], allowing users to capture delicate details for stunning portraits. V30 Pro also comes with an integrated Smart Color Temperature Adjustment that intelligently identifies and adjusts the color temperature based on the subject’s surroundings, preventing issues such as color casting and blurring of facial features often caused by environmental light.

V30 Pro further simplifies portrait photography with Distance-Sensitive Lighting that adjusts the Aura Light brightness level based on the subject’s distance in real-time with centimeter-level precision. The light is softer and more uniform when the subject is close and clearer and brighter when the subject is far.

Aura Light supports a range of new modes, such as Aura Light Portrait Video and Aura Light Food Mood, encouraging users to explore their creativity. Aura Light Portrait Video works with the smartphone’s powerful Hybrid Image Stabilization (OIS + EIS) to capture perfectly lit and clear videos even in low light.[3] Aura Light Food Mood challenges even the most complex restaurant lighting to help users capture bright, textured, and appetizing food photos with a single tap.

[2] The improvement data of the light-emitting area and softness comes from vivo’s laboratory based on a comparison of the Aura Light and the flash on V30 Pro.

[3] The Hybrid Image Stabilization (OIS + EIS) works when you are shooting with the main camera at 1x or above zoom.

Ultra-slim design and stunning new color options

V30 Pro maintains the V series’ signature slim design language while providing exceptional battery performance with its 5000 mAh (TYP) Battery. To achieve this, V30 Pro leverages an industry-leading One-Piece Encapsulation Technique that involves reconfiguring the battery casing to make it thinner, creating additional space for the battery cells. Additionally, V30 Pro has improved its 3D Curved Screen design for a better in-hand feel and grip, further enhancing the user experience.

The rear camera module is designed with the View Catcher concept in mind, reflecting the phone’s powerful photography features. It boasts a sophisticated 2.5D Glass Lens with a polished metal bezel that is fine-tuned using a diamond cutting technique for an elegant and refined look.

The innovative Color, Materials and Finish design brings a new visual and tactile experience to V30 Pro with outstanding new color themes. The Bloom White edition has a stunning 3D Petal Pattern created using photolithography, adding an incredible 13 million lines to the phone’s surface. Waving Aqua uses a Rippling Magnetic Particle process, integrating tens of thousands of tiny magnetic particles into flowing resin for a unique rippling effect with a greenish-blue hue. Lush Green uses the iconic Color Changing technology of the V series, bringing an elegant green shade that transforms into a deep blue hue under UV light. Finally, V30 Pro is also available in the elegant Noble Black version for those who prefer a more classic look.

All-day smooth and powerful performance

V30 Pro provides a powerful gaming and immersive entertainment experience, combining a large battery, a powerful chipset, and a stunning bright screen.

The large 5000 mAh (TYP) battery, supported by the Super Battery Saver, provides up to 20 days of standby time and can be fully charged in just 46 minutes[4] using the 80W FlashCharge[5] for smooth daily use. V30 Pro has also introduced leading battery technology that doubles its battery lifespan. The battery health remains above 80% even after 1600 charge-discharge cycles, maintaining a battery lifespan of four years.[6]

[4] The maximum standby time is for screen-off standby with a 4G network. The data is from vivo laboratory. Charging data is based on vivo laboratory environmental tests. The data was provided by vivo’s lab according to tests conducted under the device’s default charging mode. Actual battery duration and charging speed is subject to actual usage and may vary depending on environment and other factors.

[5] Equipped with vivo standard charger and cable, the product supports up to 80W FlashCharge. The actual charging power is dynamically adjusted as the scene changes, and subject to actual use.

For heavy-use tasks and gaming, V30 Pro boasts a powerful 4nm Flagship Processor and enhanced 12GB+12GB Extended RAM, ensuring lag-free operation. The device also features an Ultra Large Cooling System with a large vapor chamber of 3002 mm2, achieving multi-layer efficient heat dissipation for peak performance. With 11 built-in temperature sensors for real-time detection, V30 Pro remains smooth and stable.

V30 Pro boasts a 1.5K Ultra Clear Sunlight Display for an immersive entertainment experience with an ultra-clear AMOLED display, 3D curved screen and a 120 Hz refresh rate. With peak local brightness of 2800 nits, 213% higher than the previous generation, and maximum overall brightness of 1200 nits, users can enjoy screen content in strong sunlight. The display prioritizes eye protection and comfort with flagship-level features and has received SGS eye protection certification.

V30 Pro has a Comprehensive Cushioning Structure for lightweight durability. It features “Schott α” glass screen protection and raised metal bezels that shield the camera module. Reinforced sides and customized aluminum alloy corners increase the device’s overall strength, making it visually stunning and impressively tough. V30 Pro has an IP54[7] rating for dust and water resistance.

[6] These tests simulate daily usage habits (charging and discharging a phone once a day) and indicate that 1600 cycles equal approximately 4 years of usage. The above data was provided by vivo’s lab according to tests conducted in a simulated environment, with ambient and battery temperatures of 23°C±2°C for a full charge and discharge. Actual results may vary due to differences in test equipment, test environment, personal usage patterns and habits.

[7] This product is rated as IP54 for splash, water, and dust resistance under IEC standard 60529 and was tested under controlled laboratory conditions. The resistance to splashes, water and dust is not permanent and may be reduced due to daily use. Do not charge the mobile phone when it is wet. Refer to Safety information in Settings for cleaning and drying instructions. Damage due to liquid ingress is not covered by the warranty.

Pricing and availability

V30 Pro will be available in over six markets, including India, Indonesia, Thailand, Malaysia, Philippines, and Taiwan. The availability, pricing, and specifications may vary based on local market conditions and consumer preferences. Visit vivo’s official website for more information about pricing and color availability. 

About vivo

vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company’s core values, which include Benfen,* user-orientation, design-driven value, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.

While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is loved by more than 400 million users worldwide.

*”Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.

Stay informed of latest vivo news at https://www.vivo.com/en/about-vivo/news   

SOURCE vivo

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Best VPS Hosting (2026): Virterion Recognized for Performance, Reliability, and Scalability by Expert Consumers

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September 5, 2026

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NEW YORK, Sept. 5, 2026 /PRNewswire/ — Expert Consumers has recognized Virterion in an assessment of the best VPS hosting solutions for 2026. The recognition highlights the provider’s performance-focused virtual servers, infrastructure reliability, and ability to scale from entry-level VPS plans to dedicated hardware.

Best VPS Hosting

Virterion – a provider of VPS hosting, Windows VPS, website hosting, and dedicated servers offering KVM virtualization, configurable resources, European server locations, backup options, and scalable infrastructure, supported by 24/7 technical assistance and remote server management tools.

Demand for virtual private servers continues to grow as websites, applications, and databases require more control than conventional shared hosting can provide. VPS hosting allocates processing power, memory, and storage to an independent virtual environment. This structure gives developers and organizations greater control over software, security settings, and server configuration.

Virterion addresses these requirements through several workload-specific services. The portfolio includes standard VPS hosting, high-CPU configurations, Windows VPS, storage-focused virtual servers, website hosting tools, and dedicated servers. The range allows customers to select infrastructure based on processing, storage, operating system, and location requirements.

Virtual Servers Designed Around Different Workloads

Virterion uses KVM virtualization across the VPS range. KVM technology separates virtual machines within a physical server and provides each environment with allocated resources. Customers receive administrative access and can install supported operating systems or use compatible ISO images.

Standard VPS plans are available in Naaldwijk, the Netherlands, and Sofia, Bulgaria. Entry configurations include 1 vCPU, 1 GB of RAM, and 10 GB of SSD or NVMe storage. Plans also provide a static IPv4 address, with IPv6 available on applicable configurations.

The Netherlands and Bulgaria VPS ranges support resource customization. CPU cores, memory, storage, bandwidth, IP addresses, and backup capacity can be adjusted through the ordering system. Existing configurations can also be upgraded when traffic or application requirements increase.

Several operational features are available across applicable VPS plans:

Remote server access: A VNC console allows server access when standard network connections are unavailable.Backup controls: Supported plans allow manual backups and scheduled backup creation.Network testing: Looking Glass tools provide information about routes, latency, upload speeds, and download speeds.Flexible operating systems: Customers can select supported Linux distributions or compatible custom images.Technical assistance: Support is available around the clock through email, tickets, and online chat.

These tools give technical teams direct control over routine server management. However, customers remain responsible for application configuration, data protection, and software security.

Performance and Reliability Across European Locations

Location can influence website speed because distance affects the time required to transfer information. Virterion positions the Netherlands location for audiences across Central and Northern Europe. The Sofia location can support projects targeting Southeastern Europe and nearby markets.

Standard plans at both locations provide 300 Mbit/s network options and unlimited traffic. The Netherlands range uses enterprise NVMe storage, while the Bulgaria range uses enterprise SSD storage. Both formats are designed to provide faster data access than traditional mechanical drives.

Projects requiring greater processing capacity can use the High CPU VPS range. These servers use dedicated CPU cores, modern server processors, DDR5 memory, and enterprise NVMe storage. Virterion reports approximately 80 to 90 percent greater CPU performance than the standard Netherlands VPS line. The comparison is based on provider testing and should be evaluated alongside the requirements of each workload.

Reliability also depends on the surrounding data-center and network infrastructure. Virterion cites service availability of up to 99.995 percent for overseas data-center operations. Prospective customers can use the available network-testing tools to evaluate latency and routing before selecting a location.

Backup policies require careful review. Manual and scheduled backups are available on several VPS products, but customers remain responsible for protecting important files and databases. The storage-focused VPS line does not include backup functionality.

Storage VPS configurations begin with 500 GB of SSD capacity. Standard options extend to 1.5 TB, while configurable upgrades can reach 3 TB. This category may suit media libraries, archives, or data-heavy applications when an independent backup process is already established.

Windows VPS and Website Hosting

Virterion provides Windows VPS options in both the Netherlands and Bulgaria. Entry plans include 1 vCPU, 2 GB of RAM, 20 GB of SSD storage, a 300 Mbit/s network connection, one IP address, and unlimited traffic.

Windows VPS plans include a graphical desktop through Remote Desktop Protocol. VNC console access provides another method of connecting to the virtual machine. Manual and scheduled backup tools are also available.

The Windows service is unmanaged. Technical support can help address issues involving the virtual machine, but software and applications running inside the server remain the customer’s responsibility.

Windows licensing is another important consideration. Virterion provides an evaluation version with a 180-day trial key. A permanent operating system license is not included. Organizations planning long-term deployment should account for licensing and administration requirements before selecting a plan.

Website hosting can be managed through optional control-panel software. Available editions support individual developers, teams handling multiple projects, and agencies maintaining larger website portfolios. Depending on the selected edition, domain allowances include 10, 30, 50, or unlimited domains.

Relevant control-panel options include visual website management, database administration, WordPress tools, subscription controls, and account management. These features can reduce the amount of command-line work required for common hosting tasks.

A VPS still requires more technical involvement than conventional shared website hosting. The tradeoff is greater control over allocated resources, operating system settings, application installation, and security configuration.

Scaling From VPS Hosting to Dedicated Servers

Virtual servers can support many websites, development environments, databases, and business applications. Dedicated servers become more appropriate when a workload requires physical hardware without virtualization, larger memory capacity, multiple storage devices, hardware RAID, or consistently high network throughput.

Virterion offers dedicated servers from the Netherlands location. The catalog includes configurations for smaller production workloads and higher-capacity business systems. Available specifications include ECC memory, enterprise SSD and NVMe storage, hardware RAID options, and multiple-drive configurations.

Selected systems provide network links ranging from 1 Gbit/s to 10 Gbit/s. Traffic allowances vary by configuration, with unmetered service available as an upgrade on applicable servers. Some systems support hundreds of gigabytes of memory, while higher-capacity models support multiple enterprise storage devices.

The dedicated-server range provides a migration path for projects that outgrow VPS resources. Customers can begin with virtual infrastructure and move to physical hardware when performance, storage, or network requirements justify the change.

Dedicated hardware involves more planning than a standard VPS. Processor requirements, memory capacity, drive layout, RAID configuration, bandwidth, remote management, and operating system selection should be evaluated before ordering. Virterion provides sales assistance for customers who need help selecting a suitable configuration.

Practical Considerations for Prospective Customers

Virterion is suited to developers, agencies, online businesses, and technical teams seeking configurable VPS hosting in Europe. The service may also fit organizations requiring Windows-based environments, large-capacity storage, or access to dedicated infrastructure through the same provider.

The platform requires a degree of technical knowledge. Windows VPS plans are unmanaged, permanent Windows licensing is separate, and some storage plans do not include backup tools. Application security and data protection remain customer responsibilities.

Expert Consumers’ recognition focuses on the combination of workload-specific VPS options, configurable resources, European server locations, practical management tools, and a direct route to dedicated hardware. For organizations evaluating VPS hosting in 2026, these factors provide a structured way to match infrastructure with current requirements while preserving room for future growth.

The full review is available at the Expert Consumers website.

About Virterion

Virterion provides virtual private servers, Windows VPS, storage-focused VPS configurations, website hosting tools, dedicated servers, domains, and SSL certificates. Virtual server locations include the Netherlands and Bulgaria, with scalable configurations available for websites, applications, databases, and other online projects.

About ExpertConsumers.org: Expert Consumers delivers news and insights on consumer products and services. As an affiliate, Expert Consumers may earn commissions from sales generated using links provided.

View original content:https://www.prnewswire.com/news-releases/best-vps-hosting-2026-virterion-recognized-for-performance-reliability-and-scalability-by-expert-consumers-302870035.html

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Experience AI Companion in Everyday Life at Hisense IFA 2026

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September 5, 2026

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BERLIN, Sept. 5, 2026 /CNW/ — Hisense, a leading brand in global consumer electronics and home appliances, is inviting visitors at IFA 2026 to experience how AI can make everyday home routines simpler and more intuitive. Under the theme “Innovating a Brighter Life,” the Hisense AI Companion Suite, powered by ConnectLife, brings connected intelligence to the kitchen, laundry and living spaces.

Step into the kitchen and a simple question– “What should I make?”–can set the experience in motion. The AI Companion Refrigerator recognizes stored ingredients and suggests meal ideas based on personal preferences. Once a recipe is selected, it can sync with the AI Companion Oven to support automatic cooking, while the AI Companion Wine Cabinet recommends pairings and maintains suitable storage conditions. After the meal, the AI Companion Dishwasher recognizes dish conditions and adjusts cleaning, demonstrating how AI can support the journey from planning dinner to cleaning up.

In the laundry area, visitors can see how the AI Companion Laundry Suite turns a routine load into a simpler, more automated experience. By recognizing clothing characteristics, it selects suitable wash and dry cycles and adjusts the process automatically, creating a load-and-go experience.

The experience continues in the living space. The AI Companion Air Conditioner senses indoor conditions and user presence, adapting airflow as people move through the room. Meanwhile, the AI Companion Energy System considers weather and time-of-use electricity pricing to help optimize household energy use.

Building on ConnectLife’s support, Hisense is collaborating with Alexa+ to be among the first home appliance brands bringing smart home devices to Amazon’s Alexa+ AI assistant using Amazon’s new Smart Home AI Toolkit. Available in the coming months, Alexa+ customers will be able to control select Hisense air conditioners by simply saying what they need. Alexa+ will then map the request, navigate the settings, and complete the action for them.

Hisense’s approach to innovation has also earned recognition at IFA, with several of its products receiving awards. The Multi Function II Series, an all-in-one energy-saving HVAC solution, received a Winner Award, while the X-zone Master was named an Honoree. The U8 Air Master Air Conditioner, W60 3D Kitchen-fit Series and 60cm Integrated Wine Cabinet were also recognized that underscores Hisense’s focus on combining intelligent technology, thoughtful design and everyday usability.

Across these IFA scenarios, Hisense brings its Smart Home Companion capabilities to life through V AIOS, giving devices the ability to Sense what is happening, Think through what to do, Communicate naturally with users and across devices, and Execute tasks by orchestrating devices and services autonomously. Together, these capabilities help AI Companion Suites understand context, make decisions and take action, helping the home do more while asking less of its users.

About Hisense

Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 180 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-2026H1). As The Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026TM, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.

View original content to download multimedia:https://www.prnewswire.com/news-releases/experience-ai-companion-in-everyday-life-at-hisense-ifa-2026-302870635.html

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PITAKA Marks Its Next Chapter in Berlin With “Signals in the Wind,” Unveiling New iPhone 18 Accessories

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33 minutes ago

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September 5, 2026

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At The Feuerle Collection in Berlin, PITAKA hosted its inaugural brand event, premiering the new ‘Wind Over Wheat’ design and debuting Trace Form™—the brand’s original textured-weave technique.

BERLIN, Sept. 5, 2026 /PRNewswire/ — PITAKA, known for its aramid-fiber phone cases, MagSafe accessories and tech accessories for iPhone and Samsung devices, marked a new chapter for the brand on the evening of September 4, hosting its first-ever brand event, “Signals in the Wind” at The Feuerle Collection, a converted industrial-era space turned art museum in Berlin. From 8 p.m., guests, press and industry partners filled the space, and the evening drew widespread praise as a striking debut for PITAKA’s move from tech accessories into a broader lifestyle brand built around materials and design.

The evening unfolded across five stations built around PITAKA’s philosophy of Material & Sense. In “Material Speaks,” a wheat-field-inspired product display let guests handle PITAKA Moment and Trace pieces side by side, feeling firsthand how aramid fiber shifts from an industrial material into something more emotional. “Meditation in the Wind” paired field recordings — wind through wheat, rustling stalks, birdsong — with the sounds of aramid fiber and weaving, inviting guests into a moment that can’t be repeated. The night’s centerpiece was the world premiere of the Wind Over Wheat Trace Form Edition, followed by the public debut of Trace Form™ itself: PITAKA’s technique for letting select fibers drift from their programmed path, so texture emerges from the interplay of human judgment and material response. A short film closed the evening, following a sound artist’s process from recording in the wheat fields to performing an original score live on-site — an experiment, PITAKA said, in how perception itself gets captured.

Wind Over Wheat, the latest addition to the Trace collection, is inspired by the fleeting movement of wind across a wheat field and uses woven aramid fiber to capture the rhythm of the landscape. It arrives in three finishes — Golden Drift, Surging Awn and Berlin Nocturne — with the limited Trace Form Edition launching September 17, timed to PITAKA’s new iPhone 18 accessories collection.

“Technology has become incredibly precise, but we’re interested in what happens when we leave room for material, human judgment and nature to participate in the process,” said James Zheng, Founder of PITAKA. “We want to create products that do more than perform a function — products that people can see, touch and feel a connection with.”

Through “Signals in the Wind,” PITAKA is shifting the conversation beyond conventional accessory features such as thinness and protection, toward material, aesthetics and sensory experience — establishing the brand not simply as a maker of phone cases and tech accessories, but as a distinctive voice in material-led design and modern technology lifestyle.

About PITAKA

PITAKA is a material technology and lifestyle brand exploring how advanced materials, craftsmanship and thoughtful design can shape the way everyday technology feels. Built around its philosophy of Material & Sense, PITAKA creates aramid-fiber phone cases, MagSafe accessories, tech organization and lifestyle products for Apple and Samsung devices.

Website: www.ipitaka.com

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