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Digital Advertising & Publishing Industries’ Annual Crossover Event: Launch Ceremony of The 6th “HK Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme”

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Unveiling 12 Selected Teams of Local Digital Advertising Start-ups & Emerging Writers

HONG KONG, Feb. 29, 2024 /PRNewswire/ — The Hong Kong Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme (the “Support Scheme”), organized by Hong Kong Association of Interactive Marketing (“HKAIM”), with support from Create Hong Kong (“CreateHK”) of the Government of the Hong Kong Special Administrative Region (“HKSAR Government”) as the lead sponsor, aims to nurture local digital advertising start-ups since its launch in 2019. The Support Scheme provides subsidy, training and supports to local digital advertising start-ups which will promote local emerging writers and their designated books through digital advertising. At the same time, more local emerging writers and their publishers will have the opportunity to explore and utilize digital advertising, so that there will be more cross-sectoral collaboration and development possibilities between the digital advertising industry and the publishing industry.

Entering its 6th edition in 2024, the Support Scheme received overwhelming response to its call for applications which was ended in late 2023, with 55 digital advertising start-ups and 30 emerging writers. The HKAIM has selected among the applicants and paired up 12 teams, each comprises a digital advertising start-up and an emerging writer. The designated books of applied emerging writers cover a wide range of topics, which included history, culture, economics, management, working life, counseling, ecology, sports, autobiography, picture book, and more. The diversity would stimulate more creativities from the digital advertising start-ups as they plan the related campaigns.

The HKAIM successfully kicked off the 6th Support Scheme with a Launch Ceremony at Seminar Hall, Xiqu Centre on 23 February. Mrs. Lowell Cho, Assistant Head of CreateHK, was invited to be the Guest of Honor. Along with her, Chairman of the HKAIM Mr. Francis Fong and Vice Chairman of Hong Kong Publishing Federation Mr. William So launched this year’s Support Scheme by announcing the 12 participating teams. (Full list below)

Mrs. Lowell Cho, Assistant Head of CreateHK, remarked in her speech that the government is committed to advancing the industrialization of arts and creativity. To this end, it will allocate a total of HK$4.3 billion to two funding schemes under CreateHK, aiming to facilitate more cross-disciplinary projects. She also thanked the HKAIM for its effort on organizing the 6th Support Scheme and she congratulated all the selected digital advertising start-ups and emerging local writers.

Each digital advertising start-up will receive a subsidy of up to HK$240,000 to design, plan and execute a digital advertising campaign for the designated book of the matched emerging writer over a three-month supporting period. In addition, the HKAIM will provide training by industry experts, helping them to improve the creative concept and execution of their digital advertising campaigns. The Support Scheme not only creates an opportunity for the digital advertising and publishing industries to collaborate, it also promotes Chinese books through viral digital campaigns and cultivates a more robust reading culture.

In addition, the HKAIM will be promoting the participating digital advertising startups and emerging writers along with the selected books through a wide range of promotion channels including the Support Scheme’s official website, internet, social media, etc. For the 11 digital advertising projects created under last year’s (the 5th) Support Scheme, the campaigns reached nearly 17.13 million people, with nearly 2.53 million engagements, and nearly 8.47 million views, successfully bringing attention to the selected books by the emerging writers, and delivering accurate messages from the books to the target audience, creating more opportunities for readers and emerging writers to interact and communicate. The HKAIM is hopeful that this year’s Support Scheme will achieve similarly stellar results.

The HKAIM will also host a booth at Hong Kong Book Fair 2024 in July to exhibit the 12 digital advertising campaigns and the designated books. The Digital Advertising Design (for Publishing) Awards Competition and Presentation Ceremony is tentatively scheduled for July to recognize the best digital advertising campaign among the 12 as determined by industry experts. The “My Favourite Digital Advertising (for Publishing) Award” as determined by public voting will also be presented at the ceremony. The Presentation Ceremony will highlight the digital advertising campaigns as well as recognize the efforts of the participating teams.

The HKAIM will post regular updates about the Support Scheme and the 12 teams on our official website and Facebook page. For more details about the Support Scheme, please visit:

Official website:          www.digiad.hk
Facebook page:         www.facebook.com/AdxPub

The 12 selected pairs of digital advertising start-ups and emerging writers for the 6th Support Scheme are listed in alphabetical order (according to Start-up) as follows:

Local Digital Advertising Start-up (ENG)

Local Digital Advertising Start-up (CHI)

Publisher

Local New and Emerging Writers (English Name)

Designated Book (Chinese Title)

Designated Book (English Title, if any)

1

212 Studio Limited

貳壹貳工作室

Sun Ya Publications (HK) Limited

Leung Ngar Yi

沒有手機的童年

n/a

2

BLACK ENERGY DIGITAL

黑能數碼

THE COMMERCIAL PRESS (HK) LTD

Yeung Ying Hon, Ronald & Yung Ching Yee

我們都是單車人——走過香港單車百年歲月

n/a

3

BLASK ROOM

空白間

iGlobe Publishing Ltd.

Simpson Wong

記住‧香港‧老美——我城變遷的美學拓本

The Allure of Old Hong Kong

4

EXTIO

n/a

Red Publish

Teddy Chen

把悲傷留給電影

n/a

5

Flowsophic Limited

飄識有限公司

HKEJ PUBLISHING LIMITED

Lee, Kam Wing Bruno

錦綉錢情——職場必殺技 編織青雲路

n/a

6

Fullmoon Creative Limited

八月十五有限公司

HKEJ PUBLISHING LIMITED

Yung Pui Kwong

班哥有食緣

n/a

7

Hey Soul Studio

靈魂製作工作室

Enrich Publishing Limited

Tsang Kwok Ping

文青經濟學

n/a

8

JUST CONCEPT

概念製作

Cosmos Books Ltd.

Lui King Ho, Justin

經典的魅力——InstacarHK 試駕之旅

Spectacular Cars of Hong Kong: A InstacarHK Journey

9

RebelTank Limited

n/a

Enrich Publishing Limited

心小姐

校園療心室——劃出未來‧點燃學習

n/a

10

Studio120

120工作室

CRYSTAL WINDOW BOOKS

Little Woods Nature Education

聽得到看得見的香港生態百科 大自然四季日夜奇遇記

n/a

11

THE BARDS LIMITED

n/a

HKEJ PUBLISHING LIMITED

Wong Yu Ching

費格遜時間:神級領隊管理哲學

Fergie Time

12

THE PLOUGH FILMS

北斗星映像

Red Publish

Ng Ka Ki, Wong Kwok Leung

We Have a Dream 我們的港隊

We Have a Dream

Download Photos here: https://drive.google.com/drive/folders/1U9ZSQmj-YxmZe8gano-w974ortll0oZ0?usp=drive_link

Organizer: The Hong Kong Association of Interactive Marketing
Lead Sponsor: Create Hong Kong of the Government of the Hong Kong Special Administrative Region

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/digital-advertising–publishing-industries-annual-crossover-event-launch-ceremony-of-the-6th-hk-digital-advertising-start-ups-x-publishing-writers-promotion-support-scheme-302075502.html

SOURCE the HK Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme

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GetResponse Launches Native Countdown Timer in Email Editor

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GDANSK, Poland, April 22, 2026 /PRNewswire/ — GetResponse, a leading lifecycle automation platform, announced the launch of its native Countdown Timer block in the drag-and-drop email editor. The new feature allows marketers to embed an animated countdown directly into any email campaign, without leaving the platform, installing third-party tools, or pasting a single line of HTML code. GetResponse becomes one of the only email marketing platforms offering a fully native countdown timer in the email editor.

Until now, GetResponse users who wanted a countdown timer in their emails had to turn to third-party services to paste custom HTML into their campaigns. With the native Countdown Timer now built directly into the editor, GetResponse eliminates setup friction, ensures seamless compatibility, and makes the most powerful tool for creating urgency in email marketing accessible to every marketer at no extra cost – regardless of technical skill level.

How It Works

The Countdown Timer is a standard block in GetResponse’s drag-and-drop editor.

Drag the Countdown Timer block into any emailSet the expiration date and timeCustomize colors and labels to match your brandPreview in-editor and send

The timer is available on all plans, including a free plan, and works seamlessly on mobile.

“GetResponse gives marketers everything they need to make their emails convert, without juggling dozens of external tools. The native Countdown Timer is the next step in building the simplest and most complete email editor for scaling businesses. Users who today waste time configuring third-party timer services now have the timer built right in with no extra cost, exactly as it should be.” — Przemysław Pipiora, Head of Core Products at GetResponse

Key Features

Native editor block: No third-party integrations or accounts required.Drag-and-drop setup: Add a timer to any email in seconds.Full customization: Adjust colors, labels, and expiration date/time directly in the editor.Mobile-friendly: Works on all devices and screen sizes.Available on all plans at no extra cost: Including the Free plan, with no upgrade required.

The Countdown Timer block is available now to all GetResponse users in the drag-and-drop email editor. No additional setup, integrations, or plan upgrades are required.

About GetResponse

GetResponse is a lifecycle automation platform for businesses that want to turn customers into repeat revenue. By bringing email, automation, and customer data into one connected system, GetResponse helps brands move beyond one-off campaigns and build lifecycle journeys that convert customers and keep them coming back.

Media contact:

Anastasiya Lvovskaya

PR and Events Manager at GetResponse

Email: alvovskaya@getresponse.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/getresponse-launches-native-countdown-timer-in-email-editor-302750430.html

SOURCE GetResponse S.A.

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Luxor® Workspaces Introduces CellGuard® Phone Pouch as Schools Expand Cellphone Restrictions

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Pouch System Expands Award-Winning CellGuard® Line, Giving Schools and Districts Flexible, Policy-Compliant Phone Management Solutions

CHICAGO, April 22, 2026 /PRNewswire/ — As school districts across the United States take steps to restrict cellphone use during the school day, Luxor® Workspaces has launched the CellGuard® Phone Pouch, a signal-blocking storage solution designed to help schools enforce phone policies while keeping student devices secure and in their possession. The pouch option expands the CellGuard® line, building on the success of the award-winning CellGuard® Phone Cabinet, recipient of the 2025 EDTech Chronicle “Best in Education” award, to provide an additional solution that supports academic integrity.

Luxor® CellGuard® Phone Pouch is an affordable, signal-blocking, student-managed storage solution.

Momentum around classroom cellphone restrictions continues to accelerate nationwide. As of March 2026, thirty-five states plus the District of Columbia have enacted policies restricting cellphone use in schools. Twenty-seven states have implemented bell-to-bell restrictions, requiring devices to remain inaccessible from the start of the school day until dismissal, and eight states have implemented instruction-time policies, restricting cellphone use during classroom instruction. While these policies are expanding, schools face a practical challenge: how to enforce these policies consistently in the classroom.

With some schools preferring not to take onus of holding student technology, the CellGuard Pouch is a student-managed solution that integrates easily into daily classroom routines, supporting flexibility as students move from classroom to classroom, without adding work for teachers or administrators. Students simply place their phones inside the pouch during instructional time, keeping devices in their possession. RFID signal-blocking material prevents phones from receiving calls, messages, or notifications while inside the pouch by stopping incoming signals, allowing students to maintain possession of their devices while eliminating alerts and digital interruptions that disrupt instruction.

The pouch is constructed from reinforced fabric designed for daily use and features a hook-and-loop closure that produces a loud, audible sound when opened, allowing teachers to quickly identify when a pouch has been accessed during instruction. A lockable D-ring allows schools or students to secure the pouch when needed. The pouch measures approximately 9 inches by 5 inches, fitting most smartphones and smartwatches.

Recent data from a CellGuard survey of 150 K–12 teachers underscores the scale of the issue:

52% say student cellphone use is a major classroom distraction62% say their school is likely to adopt a device-management solution89% say structured phone storage improves classroom focus

“Schools are implementing cellphone restrictions quickly, but consistent enforcement has proven difficult,” said Adam Smith, President of Luxor Workspaces. “The CellGuard Phone Pouch offers a simple, effective solution that’s easy to implement, aligns with school policies, and works seamlessly from day one.”

The CellGuard Phone Pouch expands Luxor Workspaces’ CellGuard classroom device management line, which also includes secure storage cabinets used by schools nationwide to manage student devices and support distraction-free learning environments.

The CellGuard Phone Pouch is available starting at only $16.99 per pouch, with bulk discounts available through Luxor Workspaces and authorized education distributors. Resellers interested in carrying the collection can apply through Luxor’s Authorized Partner Program.

More information is available at:
https://www.shopluxorworkspaces.com/cellguard-classroom-solutions-for-school

ABOUT LUXOR WORKSPACES
For nearly 80 years, Luxor® Workspaces has been a trusted partner in creating solutions for how professionals actually work. We empower people to learn, work, and collaborate more effectively across office, industrial, retail, hospitality, healthcare, and educational settings. The company’s portfolio includes patented KwikBoost EdgePower® on-demand charging stations, KwikBoost® portable power solutions, CellGuard® phone storage cabinets, SideTrak® portable monitors, Tuffy™ multi-purpose utility carts, LuxPower Charging Tower, and more. Guided by real customer needs, Luxor blends quality, value, and style with complementary collections designed to scale with your ever-changing needs.  Learn more at ShopLuxorWorkspaces.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/luxor-workspaces-introduces-cellguard-phone-pouch-as-schools-expand-cellphone-restrictions-302749634.html

SOURCE Luxor Workspaces

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WOOM LAUNCHES “WOOM EXCHANGE” RESALE MARKETPLACE IN PARTNERSHIP WITH ARCHIVE

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Leading Kids’ Bike Brand Reinforces Commitment to Longevity and Sustainability

AUSTIN, Texas, April 22, 2026 /PRNewswire/ — Today, Earth Day, woom, the premium children’s bike company known for its lightweight, high-quality designs, today announced the launch of woom Exchange, its official branded resale marketplace in partnership with Archive, the leading technology platform powering branded resale.

The announcement reinforces woom’s commitment to sustainability by extending product life cycles and reducing waste. woom bikes are engineered with premium materials and thoughtful design, making them ideal for multiple riders over time, and woom Exchange provides a brand-backed way to keep each bike in circulation longer, maximizing its lifespan while helping more families experience the joy of cycling.

Launching in phases beginning mid-May, woom Exchange will first enable customers to list pre-owned bikes on woom.com, followed by opening the platform for purchases of authenticated, pre-owned models, creating a seamless, brand-operated ecosystem that makes woom more accessible to a broader community.

As demand for secondhand shopping continues to grow among families seeking both value and sustainability—with the baby and kid resale market projected to grow more than 150% in the coming years—woom Exchange formalizes and elevates an already thriving resale community. While woom bikes have long been in high demand on peer-to-peer platforms like Facebook Marketplace, woom Exchange offers a dedicated, brand-backed alternative designed to deliver a more secure, seamless, and trusted experience.

“woom has always been about supporting families throughout their riding journey,” said Lindsey Yosha, Head of Marketing, North America. “With woom Exchange, we’re creating a premium resale experience for families to pass bikes along, offering secure transactions, guaranteed payouts, dedicated support, and flexible options like cash or credit toward their next woom bike. In doing so, we extend the life of every bike and open the door for more kids to experience the joy of riding.”

How It Works
Built with simplicity and flexibility in mind, woom Exchange offers a streamlined experience for both buyers and sellers:

Sellers can quickly list bikes they’re ready to part with through an intuitive flow that captures product condition and recommends optimal pricingBuyers will have local pickup optionsOnce an item sells, sellers can redeem their earnings as cash or opt for credit toward their next woom bike

By offering local pickup as the primary option, the marketplace creates a more dynamic, community-driven experience, giving families greater control over how they transact while helping reduce the environmental impact associated with traditional retail and logistics.

“woom has built an incredibly loyal customer base around a product designed to last and to be passed on,” said Ryan Rowe, Archive co-founder and CTO. “With woom Exchange, we’re creating a resale experience that meets families where they are, offering convenience, trust, and flexibility, while reinforcing the long-term value of every bike. This launch expands our footprint in the kids’ category, where we see real opportunity to build resale programs that match the way families actually shop and think about quality.”

Join woom Exchange
Customers can sign up starting April 22 via the dedicated landing page to be among the first to access woom Exchange. Whether sizing up to the next bike or passing along a well-loved favorite, the platform ensures every ride can have a second life.

For more information, visit www.woom.com and https://woom.com/en_US/woom-exchange-resale and follow @woombikesusa on Instagram.

About woom
woom is a globally acclaimed children’s bicycle company, originally founded in Austria in 2013 and has since expanded internationally to 40 countries worldwide. woom has disrupted the kids’ bike category in North America, as the largest and fastest growing direct-to-consumer brands in the space. Its award-winning bikes included options that are 40% lighter than conventional kids’ bikes, making woom bikes the lightest series-production kids’ bikes in the world. For more information, visit woom.com or @woombikesusa on Instagram.

About Archive
Archive is a technology platform that powers innovative and profitable resale businesses for leading global brands, including The North Face, lululemon, Peloton, Oscar de la Renta, and New Balance. The company’s comprehensive circularity platform enables brands to launch and scale resale businesses that keep products out of landfill, while simultaneously unlocking a new revenue stream, building customer loyalty and driving customer acquisition. Archive was named one of Fast Company’s Most Innovative Companies in Retail in 2024. To learn more, visit archiveresale.com.

Media Contact:
sarah@teambreakpoint.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/woom-launches-woom-exchange-resale-marketplace-in-partnership-with-archive-302749368.html

SOURCE woom™ bikes

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