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Experts in Tech and Politics Merge to Launch Needle PR: The Communications Agency that Makes A Point

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New agency applies cross-industry expertise to move the needle for companies, venture funds, and movements shaping our world

NEW YORK, March 1, 2024 /PRNewswire-PRWeb/ — Needle, the communications agency that makes a point, announced its launch today.

We’re maximizing our clients’ relevance and reputation at a time when attention is hard to capture. That’s why our guiding principle is ‘make a point’ – we get to the heart of why you matter.

Co-founders Tess Pawlisch and Margaret Huang bring decades of communications expertise to the firm from global and boutique PR agencies, in-house communications roles, and political campaigns. Needle will focus on finding the common thread that connects clients to stories that matter and advance their goals. Clients benefit from tailored programs designed to fit their stage and business objectives, along with Needle’s unique understanding of the current economic, social, and political climate.

Tess Pawlisch, Co-founder and Chief Executive Officer, has devoted her 15+ year career to promoting values-driven brands and underrepresented voices from Washington, D.C. to Silicon Valley. Most recently, Tess was the Director of Business Development at The Key, a San Francisco-based tech PR firm. During her tenure, she forged relationships with venture capital funds, tech startups, and social impact organizations, drove the agency’s new business efforts, and led account teams in artificial intelligence, climate, financial services, healthcare, and more. Prior to working in tech public relations, Tess led fundraising and communication programs for non-profits, philanthropic organizations, and campaigns to help elect presidents, governors, attorneys general, senators, supreme court justices, congresspeople, state legislative leaders, and mayors.

Joining Tess is tech PR veteran Margaret Huang, Needle’s Chief Strategy Officer. Margaret’s expertise spans decades and industries, from consumer lifestyle brands to transformative technology companies, from the early dotcom days to Web3. Her client experience ranges from retail giants The North Face and Nordstrom to tech pioneers HP, LinkedIn, and Mint, to blockchain leader Algorand. She is a trusted advisor to founders, venture capitalists, C-suite executives, and journalists alike, and a big-picture thinker who elevates communications strategies.

“We love working with founders and companies to define their brands and narrative, and ultimately inspire action,” said Huang. “We’re maximizing their relevance and reputation at a time when attention is hard to capture. That’s why our guiding principle is ‘make a point’ – we get to the heart of why you matter.”

Services + Clients

Needle provides a full range of services from communications strategy and media relations to content development and thought leadership.

“Our clients are fundamentally changing the way entire systems and industries operate,” said Pawlisch. “They are making our world more inclusive, sustainable, and equitable, and we look forward to growing alongside them.”

The agency launches with a strong roster across industries — artificial intelligence, consumer technology, climate, healthcare, political advocacy, and venture capital — including:

Algorand Foundation, a not-for-profit organization empowering a dynamic, inclusive, and borderless global ecosystem based on the Algorand blockchain technology.Amulet, a company shining a light on invisible threats in our food system with two core brands:Allergy Amulet helps consumers determine whether their foods are safe by detecting potentially life-threatening allergenic ingredients.Amulet Scientific equips businesses and manufacturers with tools to help ensure the safety of their food supply chain.Arrive Recommerce, the industry leader powering sustainable and profitable resale.EnsoData, a waveform AI healthcare technology company streamlining clinical workflows from diagnosis to therapy, starting in sleep.Float, the marketplace moving all the care that doesn’t need a hospital to the home.Necessary Ventures, a venture capital firm investing in companies building what the world needs.Parfin, a fintech company providing secure digital asset custody, trading, and management through blockchain infrastructure.Pyrium, a modern-day investment platform addressing generational wealth gaps by allowing anyone to invest in high-growth companies.Rubi Laboratories, a startup turning industrial CO₂ emissions into cellulosic textiles to replace trees as an input in man-made cellulosic fibers (MMCFs).Run the World, a boutique non-profit and political consulting firm.

“Necessary runs a lean team, like most venture firms. As a result, we’re always looking for ways to help founders succeed that are both scalable and effective,” said Neil Devani, founder and managing partner of Necessary Ventures. “Needle has helped the firm build its reputation as a trusted partner and resource to founders. The results that their team has brought to our portfolio companies have supported hiring, fundraising, and growth.”

About Needle

Needle is the communications agency that makes a point. We build programs that move the needle for companies, venture funds, and movements shaping our world. Applying our cross-industry expertise, we elevate clients who are changing how we live, work, and connect. Designed to scale, Needle’s programs are tailored to grow with our clients and advance their business. Needle is based in New York and California. Learn more at needlepr.com.

Media Contact

Margaret Huang, Needle PR, 1 4158671626, margaret@needlepr.com, www.needlepr.com

View original content to download multimedia:https://www.prweb.com/releases/experts-in-tech-and-politics-merge-to-launch-needle-pr-the-communications-agency-that-makes-a-point-302075598.html

SOURCE Needle PR

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Taiwan’s Smart Tolling Technology Goes Global as Thailand Launches AI-Powered M81 Motorway System

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TAIPEI, April 22, 2026 /PRNewswire/ — Sightings of electronic toll collection (ETC) gantries resembling those used on Taiwan’s freeways have recently drawn attention on social media along the Bangkok–Kanchanaburi highway. Far Eastern Electronic Toll Collection Co., Ltd. (FETC) confirmed that the system is part of Thailand’s newly launched M-Flow multi-lane free-flow tolling system on the Intercity Motorway No. 81 Bang Yai – Kanchanaburi Route (M81).

Developed in collaboration with FETC International (Thailand) Co., Ltd. (FETCi Thailand) and the BGSR81 Co., Ltd, the system has officially entered operation, marking a significant milestone in Thailand’s transition toward smart, digitally enabled highway infrastructure.

The launch also strengthens connectivity between Bangkok and Kanchanaburi, effectively creating a “one-day travel corridor” and supporting regional tourism and economic activity.

AI-Driven Tolling Cuts Travel Time to 48 Minutes

According to Kenny Chen, Managing Director of FETCi Thailand, the M81 project demonstrates the flexibility and scalability of Taiwan’s ETC technology in complex international environments.

FETCi Thailand led the design, installation, and implementation of the tolling system and its Traffic Operations Center (TOC). The platform integrates artificial intelligence (AI) and Internet of Things (IoT) technologies to enable data-driven traffic management and operational decision-making. It is also designed for future expansion, including applications such as weigh-in-motion enforcement.

Thailand’s diverse vehicle types and more complex license plate formats presented technical challenges. These were addressed through advanced AI-powered automatic license plate recognition (ALPR), ensuring high accuracy in vehicle identification. Combined with multiple digital payment options, the system allows vehicles to pass through toll points without stopping.

Since its launch, travel time between Bangkok and Kanchanaburi has been reduced from nearly two hours to approximately 48 minutes. Weekend traffic volumes have reached around 55,000 vehicles per day, improving both tourism access and logistics efficiency in western Thailand.

M9 Experience Highlights Strong Economic and Environmental Benefits

FETC has also supported Thailand’s Department of Highways (DOH) since 2022 in deploying and operating the M-Flow system on the M9 motorway, including gantry design and operational consulting.

According to DOH data, the system has increased traffic throughput fivefold and saves motorists an estimated 3.33 million hours annually. It has achieved a benefit-cost ratio of 6.94, meaning each dollar invested generates nearly seven dollars in overall societal value.

In environmental terms, the system reduces fuel consumption by approximately 13.91 million liters per year and cuts carbon emissions by more than 36,000 metric tons, contributing to more sustainable transportation.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/taiwans-smart-tolling-technology-goes-global-as-thailand-launches-ai-powered-m81-motorway-system-302748486.html

SOURCE FETC International

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Critical Link Launches World’s First AI-Driven SOM Recommendation Engine, Powered by Rapidflare

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Critical Link and Rapidflare have jointly launched the world’s first AI-driven System on Module Recommendation Engine. Engineers can now describe their requirements in plain language and receive accurate, tailored SOM recommendations in seconds. Together, the two companies are redefining how electronics teams discover and select embedded solutions.

SAN JOSE, Calif., April 21, 2026 /PRNewswire-PRWeb/ — Critical Link LLC, a leader in system-on-module solutions, has introduced the world’s first AI-driven System on Module Recommendation Engine, powered by Rapidflare’s Rapid Product Selection Agent. The new engine advances Critical Link’s mission to help customers bring embedded products to market faster and more cost-effectively.

Together, Rapidflare and Critical Link are combining their strengths to make the journey from concept to product faster, smarter, and more closely aligned with customer needs. – Amber Thousand, Sr. Director of Marketing, Critical Link

In the electronics industry, selecting the right product often requires manually comparing hundreds of pages of datasheets or relying on rigid parametric search tools. Critical Link’s SOM Recommendation Engine is set to change that. With Rapidflare’s conversational AI agent, customers can describe their requirements in natural language and receive tailored recommendations in a fraction of the time.

“For years customers have asked for a better way to find the right SOM for their application. Launching this AI-driven engine with Rapidflare’s technology is a game changer,” said Amber Thousand, Sr. Director of Marketing at Critical Link. “Their accuracy, domain expertise, and speed of integration made them the clear choice to support our mission.”

Unlike generic AI agents, Rapidflare’s technology is purpose-built for complex product selection workflows. It combines knowledge graph-based reasoning, domain-specific intelligence, and industry guardrails to deliver recommendations that are both fast and reliable for electronics teams.

“The best partnerships happen when your mission aligns with your partner’s mission,” said Navanee Sundaramoorthy, CEO and Founder at Rapidflare. “We’re proud to partner with Critical Link to help make SOM product selection more seamless, intuitive, and efficient for their team and customers.”

Beyond accelerating product selection, the AI engine gives engineers a new way to engage with Critical Link. “We’ve always offered thorough documentation and product support to customers via our website, our engineering wiki, and personal contact. Adding the SOM Recommendation Engine creates a more efficient path for self-discovery, which we see as a growing trend,” said Thousand. “Together, Rapidflare and Critical Link are combining their strengths to make the journey from concept to product faster, smarter, and more closely aligned with customer needs.”

To explore Critical Link’s SOM Recommendation Engine, visit https://www.criticallink.com/som-recommendation-ai-agent/.

To learn more about Rapidflare and its AI-powered product selection solutions, visit Rapidflare’s website: https://www.rapidflare.ai/

About Rapidflare

Rapidflare builds AI-powered domain specific agents for electronics, semiconductors, and other technically complex industries. Its product intelligence powered AI platform gives teams natural-language access to product and engineering knowledge, making it easier to find accurate answers, support customers, and move faster across critical workflows. Rapidflare multiplies the impact of GTM teams by making critical technical knowledge instantly accessible, helping sales, solutions engineering, product marketing, support, and customer success teams move faster and operate with confidence. For more information, visit rapidflare.ai

About Critical Link

Critical Link designs and manufactures CPU-based, FPGA-based, and DSP-based system-on-modules (SOMs) for industrial electronic applications. Its production-ready embedded solutions help customers bring products to market faster and at lower cost by reducing development complexity, risk, and time spent building core processing subsystems from scratch. With a focus on product quality, long-term availability, lifecycle support, and close customer engagement, Critical Link serves OEMs across a wide range of industrial and technically demanding applications. For more information, visit the website: criticallink.com

Media Contact

Balpreet, Rapidflare, 1 2068614231, balpreet@rapidflare.ai, rapidflare.ai

View original content to download multimedia:https://www.prweb.com/releases/critical-link-launches-worlds-first-ai-driven-som-recommendation-engine-powered-by-rapidflare-302749279.html

SOURCE Rapidflare

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COMAU SHOWCASES AUTOMATION SOLUTIONS FOR SOUTHEAST ASIA’S COMMERCIAL VEHICLE INDUSTRY AT GIICOMVEC 2026

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SHANGHAI, April 22, 2026 /PRNewswire/ — Comau participated in the Indonesia International Commercial Vehicle Expo (GIICOMVEC 2026), held in Jakarta, where it engaged with local OEMs and supply chain partners on manufacturing upgrades and the application of automation technologies. During the event, Comau presented its capabilities in body-in-white automation, flexible production systems for multi-model manufacturing, and digital manufacturing solutions, drawing on its experience in managing complex automotive production environments.

Through its participation at GIICOMVEC 2026, Comau further expanded its engagement with the Southeast Asian market. Leveraging its global project experience and strong presence in China, Comau supports complex, high-volume automotive production for both domestic and international OEMs, and combines this experience with local insights to address evolving regional manufacturing requirements.

GIICOMVEC 2026 featured 14 leading commercial vehicle brands from multiple regions, showcasing developments in light commercial vehicles, heavy-duty trucks, buses, and specialty vehicles. As demand continues to grow and industrial modernization accelerates, Indonesia is becoming an increasingly important production base and end market for commercial vehicles in Southeast Asia. At the same time, the expanding presence of Chinese automakers is contributing to a more competitive landscape and a shifting supplier ecosystem.

In this context, manufacturers are managing broader product portfolios and short production cycles. As a result, greater emphasis is being placed on automation solutions that enable efficient multi-model production, improve consistency in body-in-white manufacturing, and support the adoption of digital production management systems.

At the policy level, initiatives such as Making Indonesia 4.0 and the national push toward vehicle electrification are reinforcing the transition toward efficient and sustainable manufacturing. Comau’s proven track record in e-Mobility and battery assembly solutions further aligns with these developments, creating new opportunities to add value across the entire commercial vehicle value chain in Southeast Asia.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/comau-showcases-automation-solutions-for-southeast-asias-commercial-vehicle-industry-at-giicomvec-2026-302748494.html

SOURCE Comau

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