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India Loyalty Programs Market Report 2024-2028,: E-commerce Firms are Looking to Scale their Loyalty Programs in the Indian Market in 2024

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DUBLIN, Feb. 29, 2024 /PRNewswire/ — The “India Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics – Q1 2024 Update” report has been added to  ResearchAndMarkets.com’s offering.

The loyalty market in India is expected to grow to US$5.37 billion in 2024. In value terms, the loyalty market in the country has recorded a CAGR of 13.5% during 2019-2023. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 10.5% during 2024-2028. The loyalty market in India will further increase from US$4.79 billion in 2023 to reach US$8.02 billion by 2028.

The Indian loyalty programs market is poised for accelerated growth over the medium term in India. Rising consumption and income levels of the consumers will support the market growth. The industry will also receive growth support from the flourishing startup ecosystem in India. Digitalization, on the other, is expected to aid innovation and the competitive landscape in the sector.

Many new-age startups are tweaking their loyalty programs to boost adoption among Indian consumers. The trend is projected to continue further over the medium term in the Indian market. The publisher also expects innovation to grow in the Web3 loyalty programs market in 2024. Overall, the publisher maintains a robust growth outlook for the loyalty programs industry in India over the next three to four years.

Firms are tweaking their loyalty programs to boost adoption and increase market share in India

The food delivery sector is growing at a rapid rate in India and the market is poised to grow even further over the medium term. To tap into the fast-growing sector, firms are adopting different strategies to increase their market share.

Swiggy, for instance, launched a cheaper version of its existing loyalty program to boost adoption among consumers. The new and affordable loyalty program, launched in October 2023, is already showing its effect with the firm garnering higher market share against rival Zomato. According to a report from IIFL Securities, Swiggy gained marginal market share compared to Zomato in 1HCY23, potentially due to the aggressive pricing of its revamped loyalty program and higher promotions.

The growing competition in the sector will lead to further innovation in loyalty programs, aiding the competitive landscape and adoption among consumers over the medium term. This will subsequently support the growth of the loyalty programs market in India over the next three to four years.

Firms are launching new loyalty and reward products to strengthen their foothold in India

The spending power of Indian consumers is poised to grow significantly over the next few years. This is prompting many global brands to launch new loyalty and reward products in the Indian market.

American Express, in December 2023, announced the launch of the Reward Xcelerator program in India. The initiative, which offers Platinum Charge card members to earn higher rewards across premium brands, is aimed at strengthening the firm’s membership rewards program in the Indian market. Through the Reward Xcelerator program, American Express cardholders can boost the rewards they earn, whether they’re shopping in-store or online. Plus, they have the freedom to redeem those rewards whenever it suits them.

Alongside global firms, domestic players are launching new and innovative products to strengthen their foothold in the Indian loyalty programs market. Zillion, the multi-brand loyalty programs firm, launched the Rewards-as-a-Service platform for brands in January 2024. With this, Zillion is targeting to onboard banks and large corporations, including those with extensive distribution networks. These innovative product launches are expected to drive the competitive landscape in the Indian loyalty programs industry over the medium term.

E-commerce firms are looking to scale their loyalty programs in the Indian market in 2024

Amid the higher adoption of loyalty programs among Indian consumers, firms across sectors are planning to scale their offerings to drive future business growth. This trend is also emerging in the Indian e-commerce market, which is set to grow at an accelerated pace over the next three to four years.

Polygon Labs, in December 2023, revealed that Flipkart is planning to integrate CDK-deployed Layer 2 chain to boost FireDrops. Notably, FireDrops is a Web3 loyalty program that was launched by the e-commerce giant in 2023. Since its launch, the loyalty program has garnered widespread popularity among young Indian shoppers, with 3 million active wallets. With the new development in partnership with Polygon Labs, Flipkart is aiming to build an Ethereum-based zero-knowledge (ZK) L2 network to drive future growth.

Going forward, more such strategic collaborations are expected, aiding innovation in the Web3 loyalty programs sector. This will support the growth of the loyalty program market in India over the next three to four years.

This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.

Key Report Benefits:

Gain insights into the India loyalty spend market: The report provides a comprehensive overview of the India loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies.Benchmark your business against competitors: The report provides a competitive analysis of the India loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage.Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies.Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful.

Report Scope

This report provides in-depth, data-centric analysis of loyalty programs in India. Below is a summary of key market segments:

India Retail Sector Spend Value Trend Analysis

Ecommerce SpendPOS Spend

India Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators

Value Accumulated and Value Redemption Rate of Loyalty programs in India

India Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains

Loyalty SchemesLoyalty Platforms

India Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type

Points programsTier-based programsMission-driven programsSpend-based programsGaming programsFree perks programsSubscription programsCommunity programsRefer a friend programPaid programsCashback programs

India Loyalty Spend Market Size and Future Growth Dynamics by Channel

In-StoreOnlineMobile

India Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model

Seller DrivenPayment Instrument DrivenOthers

India Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors

RetailFinancial ServicesHealthcare & WellnessRestaurants & Food DeliveryTravel & Hospitality (Cabs, Hotels, Airlines)TelecomsMedia & EntertainmentOthers

India Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online

RetailFinancial ServicesHealthcare & WellnessRestaurants & Food DeliveryTravel & Hospitality (Cabs, Hotels, Airlines)TelecomsMedia & EntertainmentOthers

India Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store

RetailFinancial ServicesHealthcare & WellnessRestaurants & Food DeliveryTravel & Hospitality (Cabs, Hotels, Airlines)TelecomsMedia & EntertainmentOthers

India Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App

RetailFinancial ServicesHealthcare & WellnessRestaurants & Food DeliveryTravel & Hospitality (Cabs, Hotels, Airlines)TelecomsMedia & EntertainmentOthers

India Loyalty Spend Market Size and Future Growth Dynamics by Retail

Diversified RetailersDepartment StoresSpecialty StoresClothing, Footwear & AccessoriesToy & Hobby ShopsSupermarket and Convenience StoreHome MerchandiseOther

India Loyalty Spend Market Size and Future Growth Dynamics by Accessibility

Card Based AccessDigital Access

India Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type

B2C ConsumersB2B Consumers

India Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type

FreeFree + PremiumPremium

India Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case

Analytics and AI DrivenManagement Platform

India Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner

In HouseThird Party Vendor

India Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment

CloudOn-Premise

India Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms

SoftwareServices

India Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms

Custom Built PlatformOff the Shelf Platform

 India Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour

By Age GroupBy Income LevelBy Gender

For more information about this report visit https://www.researchandmarkets.com/r/yia4b0

About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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Brightmoor Hospice, LLC Provides Notification of Data Security Incident

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GRIFFIN, Ga., Oct. 16, 2026 /PRNewswire/ — Brightmoor Hospice, LLC (“Brightmoor”) is providing notification of a data security incident that may have impacted certain protected health information.

On or around March 25, 2026, Brightmoor Hospice, LLC (“Brightmoor”) discovered suspicious activity related to two employees’ email accounts. Upon discovery, Brightmoor took immediate action to secure the accounts and engaged a team of third-party specialists to investigate. The investigation determined that two employee email accounts were accessed without authorization between March 24, 2026, and March 25, 2026. Upon confirmation of unauthorized access, Brightmoor began a comprehensive review of the contents of the affected accounts to determine whether they contained sensitive information pertaining to individuals. On August 18, 2026, Brightmoor determined that protected health information belonging to certain patients was present within the accounts. Brightmoor then conducted a time-intensive review of its internal records to locate address information for the potentially impacted individuals. On October 16, 2026, Brightmoor began notifying individuals by mail.

The types of information vary by individual and may include name and one or more of the following: addresses, Social Security numbers, driver’s license information, dates of birth, patients’ identification numbers, diagnosis, medical history information, medical record numbers, medical treatment information, lab information, treating doctor’s name, medication information, vaccination information, medical insurance information, and family and social history information.

In response to this incident, Brightmoor worked with third-party specialists to investigate and implement additional security measures within its network. Brightmoor has no evidence of actual or attempted misuse of information as a result of this incident. Nonetheless, in an abundance of caution, Brightmoor is providing notice to potentially affected individuals and offering complimentary credit monitoring services. Individuals are also encouraged to monitor their account statements and explanation of benefits forms for suspicious activity and to detect errors. In addition, Brightmoor has notified the U.S. Health and Human Services Office for Civil Rights of this incident. 

Brightmoor has established a toll-free call center to answer questions about the incident and to address related concerns. The number for the hotline is 1-800-759-8524. The hotline hours of operation are Monday through Friday from 8 AM to 8 PM EST, excluding holidays. You can also write to 3247 Newnan Rd, Griffin, GA 30223.

Brightmoor takes protecting the privacy and security of personal information seriously and is reviewing and implementing further security enhancements designed to strengthen the protection of our systems.

View original content:https://www.prnewswire.com/news-releases/brightmoor-hospice-llc-provides-notification-of-data-security-incident-302911735.html

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EVIDENT Expands Its Pramana Digital Pathology Portfolio to Support Small and Medium-Sized Labs

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The new Pramana™ POD benchtop WSI scanner delivers autonomous imaging to help laboratories create pathologist-ready whole slide images with minimal operator intervention.

NEEDHAM, Mass., Oct. 16, 2026 /PRNewswire/ — Today, Evident announced the Pramana™ POD whole slide imaging (WSI) scanner, a new benchtop system designed to help laboratories produce trusted images. Built for small and medium-sized laboratories and specialty applications within larger institutions, the scanner helps make digital pathology adoption more accessible.

As pathology laboratories expand digital workflows amid increasing case volumes and operational demands, they need scanning systems that produce consistent, high-quality images across specimen types while integrating into existing laboratory workflows. Evident designed the Pramana POD scanner to address those needs, extending proven Pramana autonomous WSI technology to smaller laboratories.

“Pramana WSI technology has received tremendous acceptance from pathology labs across academic medical centers and network labs across the United States,” said Prasanth Perugupalli, Vice President of Digital Pathology, Evident. “By incorporating quality assurance into the whole slide imaging process, Pramana technology can help labs of varying sizes reduce the need for post-scan QA and the associated costs and delays.”

The Pramana POD scanner automates imaging with an advanced tissue finder, extensive label detection, and automated focal plane and scan-profile selection. Built-in image-quality assessment helps deliver pathologist-ready whole slide images and identify scans that may require further review. Volumetric imaging captures multiple focal planes to support the selection of sharp focal information across the scanned area, with true 40X imaging at 25 slides per hour under defined conditions.

The Pramana series of autonomous WSI scanners is well-suited for most brightfield imaging applications, including histopathology, core biopsies, hematology, cytology, and microbiology.

“Scientific advances move quickly, but laboratory infrastructure changes slowly,” Perugupalli added. “With the Pramana POD scanner, small and medium-sized labs can build as their needs evolve.”

To learn more about the Pramana POD benchtop WSI scanner, visit evidentscientific.com/products/slide-scanners/pramana-pod.

About EVIDENT
For over 100 years as Olympus, we set the industry standard for optical precision in microscopy, helping the world see what was once out of view. Today, as Evident, we continue to help scientists, physicians, and engineers illuminate the unseen with advanced imaging solutions that combine renowned optics with cutting-edge digital innovation.

Our life science portfolio supports research, clinical diagnostics, and education, offering a comprehensive range of imaging methods from essential brightfield and darkfield microscopy to advanced fluorescence, 4D analysis, and digital pathology. In industrial microscopy, we deliver precision and flexibility through laser scanning, digital, and semiconductor microscopes designed for tasks ranging from routine inspection to intricate quality control and manufacturing analysis.

Whether advancing new therapies, ensuring product integrity, or exploring the unknown, Evident is defining a new era of discovery with easy-to-use tools that help unlock hidden answers and empower exciting new breakthroughs.

Evident is headquartered in Tokyo and supported by R&D and manufacturing centers in Japan, the United States, Germany, and China, with operations and dedicated sales and service centers around the world. For more information, visit EvidentScientific.com.

For Research Use Only. Not for use in diagnostic procedures. Future clinical availability is subject to applicable regulatory authorization, and regulatory status and availability may vary by country. Performance varies by specimen type and workflow.
Pramana is a trademark of Evident Corporation or its subsidiaries.

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PhotonPay Secures UK EMI Licence, Advancing Its Global Payment Operating System

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HONG KONG, Oct. 17, 2026 /PRNewswire/ — PhotonPay, a next-generation payment operating system, today announced that it has secured an Electronic Money Institution (EMI) licence from the UK Financial Conduct Authority (FCA).

The licence enables PhotonPay to issue electronic money and provide regulated payment services in the UK within the scope of its authorisation. It further strengthens PhotonPay’s local capabilities in the market and supports the company in delivering broader payment and treasury solutions for businesses operating globally.

The UK is one of the world’s leading financial and commercial hubs, and an important gateway for businesses operating across Europe and international markets. As companies expand into more countries and regions, their financial needs are evolving beyond individual cross-border transactions toward more integrated management of accounts, collections, payouts, foreign exchange, cards and treasury operations.

For PhotonPay, entering a market means more than making products and services available. It requires building a local financial foundation that meets regulatory requirements and can support businesses over the long term. The EMI licence further strengthens PhotonPay’s position in the UK and provides an important foundation for deeper connectivity with local banks, payment networks and the broader financial ecosystem.

JP, Global Head of Compliance at PhotonPay, said:

“Securing our UK EMI licence marks an important milestone in the continued expansion of PhotonPay’s global regulatory footprint. Building a global payment operating system requires strong local regulatory foundations. This authorisation strengthens our ability to build for the long term in the UK, while supporting our continued expansion across more markets, currencies and payment networks. Ultimately, it enables us to deliver a more complete and efficient payment and treasury experience for businesses operating globally.”

As businesses expand internationally, the financial infrastructure behind their operations remains highly fragmented. Different markets operate across distinct account structures, payment networks, currencies and regulatory frameworks, often requiring businesses to manage multiple financial institutions, payment providers and systems at the same time.

PhotonPay is building its next-generation payment operating system around this complexity. Through a unified technology platform, the company connects local financial capabilities across markets, enabling businesses to manage global accounts, collections, payouts, foreign exchange, cards and embedded finance more centrally while reducing the operational complexity created by multiple markets, currencies and systems.

Real commerce is the foundation of this operating system. By continuously expanding its regulatory coverage, banking relationships, payment networks and underlying technology infrastructure, PhotonPay aims to ensure that financial infrastructure can scale alongside a business as it enters new markets and grows internationally.

Since its founding, PhotonPay has continued to expand its global regulatory and local market capabilities through entities across major financial markets. Today, PhotonPay has secured nearly 30 payment licences and related regulatory authorisations worldwide, supporting capabilities across global accounts, collections, payouts, foreign exchange, cards and embedded finance.

The UK EMI licence represents another step in the continued development of PhotonPay’s global regulatory network. Looking ahead, PhotonPay will continue to deepen its local regulatory and financial capabilities in key markets, connect more markets, currencies and payment networks, and advance the development of its next-generation global payment operating system.

About PhotonPay

PhotonPay is a next-generation payment operating system designed for businesses operating globally. Across global accounts, collections, payouts, foreign exchange, cards and embedded finance, PhotonPay connects banks, payment networks and local financial infrastructure to help businesses manage global money movement more efficiently and expand into new markets with greater operational simplicity.

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