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XPRIZE WATER SCARCITY COMPETITION LAUNCHES TO UNLOCK THE ABUNDANCE OF EARTH’S SEAS AND OCEANS

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The 5-year, $150M competition with a $119M prize purse is designed to create new desalination solutions that increase access to clean water globally 

ABU DHABI, UAE, March 1, 2024 /PRNewswire/ — XPRIZE, the world’s leader in designing and operating large-scale incentive competitions to solve humanity’s grand challenges, today launches XPRIZE Water Scarcity. Made possible by a $150M investment from the Mohamed bin Zayed Water Initiative, this 5-year global competition, with a $119M total prize purse, is designed to drive widespread access to clean water by creating reliable, sustainable, and affordable seawater desalination solutions. Competing teams will aim to develop technologies that can responsibly expand access to the water contained in Earth’s seas and oceans, positively impacting billions of people globally, and creating a world where clean water is more equitably available and sustainably abundant.

Water is essential for life on Earth. 70% of our planet is covered in water, yet virtually everyone on Earth is experiencing some form of water stress; right now, only 0.5% of our planet’s water is available to support 8 billion people. As our fresh water supplies are rapidly diminishing due to various factors, including climate change and the impact of agricultural and industrial uses, many major cities around the world are approaching “Day Zero,” the day their water supply is estimated to run out. As a result, populations face threats of stricter water rationing, sanitation and hygiene issues, environmental and economic damage, and conflict for resources.

With seas and oceans holding over 96% of Earth’s water, seawater desalination has become an increasingly attractive option for providing reliable access to water for countries and communities around the world. However, current desalination technologies lack the efficiency, affordability, and sustainability to generate clean water at the scale that will be required to address rapidly rising water scarcity around the globe. Current desalination plants also predominantly operate using fossil fuels and water treatment materials that raise sustainability concerns, while water intake and brine output processes can have a negative impact on vulnerable marine ecosystems.

“While a small number of countries are using advanced desalination solutions to supply their citizens with clean water, innovation in seawater desalination has been largely stagnant; current solutions remain too expensive and are not cost-effectively scalable to be able to meaningfully benefit the majority of the world,” said Anousheh Ansari, chief executive officer, XPRIZE. “The world needs a cutting-edge breakthrough to make desalination a more cost-effective and sustainable solution that could be adopted more widely around the world, enabling people and the environment to prosper.”

His Highness Sheikh Abdullah bin Zayed Al Nahyan, Chairman of the Mohamed bin Zayed Water Initiative, said: “Increasing water scarcity is a growing threat to global security and prosperity that demands a decisive and coordinated response from the international community. The establishment of XPRIZE Water Scarcity is consistent with the ambition of the Mohamed bin Zayed Water Initiative to raise the importance of water scarcity on the global agenda and to help accelerate the development and deployment of transformative new solutions to this urgent challenge.”

XPRIZE Water Scarcity is the first competition of its kind focused on disrupting desalination systems at this scale. The prize incentivizes competing teams to create new solutions that are measurably more affordable, reliable, environmentally sustainable, and resilient in a changing climate than existing methods. Teams will rethink desalination systems, methods, and materials to find ways of providing more safe, reliable, affordable and sustainable water in support of fast-growing population centers and other communities around the world.

“With global water demand projected to outstrip supply by 40% by 2030, the timeliness of this competition couldn’t be more crucial. We’re confident this prize will initiate a necessary step-change in desalination efforts to help address global water scarcity,” said Lauren Greenlee, executive vice president of Food + Water + Waste, XPRIZE. “We know that breakthroughs can come from anywhere, and by focusing on system-level innovation and flexible criteria alongside exploration of novel materials, our goal is to broaden inputs from a wide variety of fields and evaluate all possible solutions.”

“Desalination is poised for enormous growth in the 21st century as communities, industries, and countries diversify their water supplies and make their water systems more resilient against climate change,” said Dr. Peter S. Fiske, executive director, National Alliance for Water Innovation. “By attracting innovators from around the world to focus on making desalination more energy efficient, cost effective, and environmentally beneficial, I am optimistic that XPRIZE Water Scarcity will lead to a burst of innovation and cost reduction for this critical technology.”

“Sustainable and affordable desalination systems are crucial as we work toward securing sources of freshwater worldwide to offset global water scarcity,” said Shannon McCarthy, Secretary General, International Desalination and Reuse Association. “I’m confident the dynamic XPRIZE to address Water Scarcity will incentivize game-changing innovation in the desalination community and the breakthroughs we need to address the accelerating water challenges around the world, ensuring water for all.”

This multi-track competition centers around a core track to rethink the desalination system. The winning team will reliably and most sustainably generate one million liters of potable water per day (1,000 m3/d) from seawater at the lowest cost, below a target benchmark to ensure global accessibility, over the course of 1 year; sufficient to support 10,000 people (based on WHO Standards). The Novel Membrane Materials track will pursue the search for the perfect membrane to cut the cost of water production and increase reliability and sustainability, paving a future path to extend the lifetime of existing seawater reverse osmosis desalination plants.

The title sponsor of XPRIZE Water Scarcity is the Mohamed bin Zayed Water Initiative, which is dedicated to raising awareness of water scarcity and increasing its prioritization on the international agenda while accelerating the development, testing and deployment at scale of transformative and sustainable technological solutions to this global challenge.

Register to compete, learn more and get involved at xprize.org/water.

About XPRIZE

XPRIZE is an established global leader in designing, launching, and executing large-scale competitions to solve humanity’s greatest challenges. Our unique model democratizes innovation by incentivizing crowd-sourced, scientifically viable solutions to create a more equitable and abundant future for all. Donate, learn more, or join a team at xprize.org.   

About the Mohamed bin Zayed Water Initiative

The Mohamed bin Zayed Water Initiative (MBZWI) is committed to driving coordinated action to address the growing threat of global water scarcity. Founded by His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the United Arab Emirates, MBZWI seeks to raise awareness of water scarcity and increase its prioritisation on the global agenda, while harnessing the power of targeted investment, accelerated technological innovation and expanded international cooperation to overcome this challenge for the benefit of current and future generations.

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

View original content to download multimedia:https://www.prnewswire.com/news-releases/laifen-expands-us-retail-footprint-with-costco-launch-of-best-selling-se-hair-dryer-302828573.html

SOURCE Laifen

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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From Remote Racing to Embodied AI: Fibocom and Intedigo Bring 5G Bidirectional Data Transmission into Real-World Applications

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SHANGHAI, July 18, 2026 /PRNewswire/ — From July 17 to 20, Fibocom and Intedigo will jointly present a cross-regional, beyond-visual-line-of-sight (BVLOS) teleoperation demonstration at Booth H3-C408 during the World Artificial Intelligence Conference (WAIC) 2026. Visitors will be able to enter a remote driving cockpit and control a real race car located at HURA PARK in Jiading, Shanghai, steering, accelerating, and braking in real time while experiencing how 5G connectivity enables remote operation.

More than an immersive driving experience, the demonstration provides a live validation of 5G bidirectional data transmission for embodied AI teleoperation. The vehicle continuously sends live track video, vehicle status, and operating data to the remote cockpit, while control commands are transmitted back to the vehicle, creating a closed-loop teleoperation system. Stable, low-latency, and highly reliable connectivity is essential for high-dynamic maneuvers such as high-speed cornering, precision braking, and continuous lane changes.

Developed by Intedigo, the remote driving system connects a real race car with an immersive remote driving cockpit. It supports 1080p@60Hz video transmission, glass-to-glass (G2G) video latency of less than 80 ms, and control latency of less than 10 ms. The demanding racing environment magnifies differences in video continuity and control responsiveness, making communications performance directly perceptible, measurable, and verifiable.

At the joint demonstration, Fibocom’s FM160 5G module provides cellular connectivity for the system. Powered by the Qualcomm Snapdragon™ X62 5G Modem-RF System, the FM160 supports SA and NSA network architectures as well as 3GPP Release 16. On the downlink, it supports NR Carrier Aggregation (NR CA) with bandwidth of up to 120 MHz, delivering peak speeds of up to 3.5 Gbps in NSA mode and 2.5 Gbps in SA mode. On the uplink, it supports UL MIMO and delivers peak speeds of up to 900 Mbps in SA mode. These capabilities support the continuous transmission of HD video and vehicle status data, along with reliable delivery of control commands.

As embodied AI moves into factories, data centers, logistics operations, and industrial parks, robots are becoming increasingly capable of performing tasks autonomously. Yet complex environments, unexpected events, and edge cases still require Human-in-the-Loop (HITL) remote intervention to help ensure safe and reliable operation.

Daniel Liu, CEO of Intedigo, said:

“5G represents the pinnacle of human communications and the starting point of machine communications. In the past, communications connected people to people; in the future, they will connect people to robots and robots to robots. Remote racing is simply the easiest entry point for people to understand this concept. What we are truly validating is a communications system capable of supporting remote collaboration for embodied AI. HURA makes low-latency remote driving a tangible experience, while RoBOX extends this capability to robots and a broader range of intelligent terminals. Together with Fibocom, we hope to enable more machines to receive remote assistance whenever needed while remaining continuously connected and operating reliably.”

Simon Tao, VP of Wireless Solutions Business Group and General Manager of MBB BU at Fibocom, said:

“As embodied AI enters real-world industrial environments, reliable connectivity will become the foundation for telemetry feedback, remote control and operational management. Fibocom’s 5G solutions, represented by FM160, provide the cellular connectivity required for continuous on-site data transmission and reliable control command delivery. Fibocom will continue collaborating with ecosystem partners such as Intedigo to bring cellular connectivity to more robots, autonomous machines and mobile intelligent terminals, enabling embodied AI systems to stay continuously connected and respond reliably in real-world applications.”

From remote race cars to robots, unmanned equipment, and mobile intelligent terminals, 5G is evolving from connecting people to connecting machines. This joint demonstration makes the capabilities of 5G bidirectional data transmission directly perceptible, experiential, and verifiable, helping pave the way for embodied AI to scale across real-world applications.
 

About Fibocom

Fibocom, founded in 1999, is China’s first wireless communication module company listed on both the A-share and H-share markets (300638.SZ, 0638.HK). As a global leading provider of wireless communication modules and AI solutions, Fibocom leverages wireless communication and artificial intelligence as its core technologies to provide integrated hardware and software solutions that empower industry applications. These solutions accelerate the transformation from “Connect Everything” to “Intelligent Connectivity” across diverse industries.

Fibocom’s one-stop solutions encompass cellular communication, AI, automotive, and GNSS modules, as well as AI toolchains, supporting industry-side and mainstream large model integration, and providing AI Agent, global connectivity, and cloud services, driving the digital intelligence upgrades in industries such as robotics, consumer electronics, low-altitude economy, intelligent transportation, smart retail, and smart energy.

View original content to download multimedia:https://www.prnewswire.com/news-releases/from-remote-racing-to-embodied-ai-fibocom-and-intedigo-bring-5g-bidirectional-data-transmission-into-real-world-applications-302828996.html

SOURCE Fibocom Wireless Inc.

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