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XPRIZE WATER SCARCITY COMPETITION LAUNCHES TO UNLOCK THE ABUNDANCE OF EARTH’S SEAS AND OCEANS

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The 5-year, $150M competition with a $119M prize purse is designed to create new desalination solutions that increase access to clean water globally 

ABU DHABI, UAE, March 1, 2024 /PRNewswire/ — XPRIZE, the world’s leader in designing and operating large-scale incentive competitions to solve humanity’s grand challenges, today launches XPRIZE Water Scarcity. Made possible by a $150M investment from the Mohamed bin Zayed Water Initiative, this 5-year global competition, with a $119M total prize purse, is designed to drive widespread access to clean water by creating reliable, sustainable, and affordable seawater desalination solutions. Competing teams will aim to develop technologies that can responsibly expand access to the water contained in Earth’s seas and oceans, positively impacting billions of people globally, and creating a world where clean water is more equitably available and sustainably abundant.

Water is essential for life on Earth. 70% of our planet is covered in water, yet virtually everyone on Earth is experiencing some form of water stress; right now, only 0.5% of our planet’s water is available to support 8 billion people. As our fresh water supplies are rapidly diminishing due to various factors, including climate change and the impact of agricultural and industrial uses, many major cities around the world are approaching “Day Zero,” the day their water supply is estimated to run out. As a result, populations face threats of stricter water rationing, sanitation and hygiene issues, environmental and economic damage, and conflict for resources.

With seas and oceans holding over 96% of Earth’s water, seawater desalination has become an increasingly attractive option for providing reliable access to water for countries and communities around the world. However, current desalination technologies lack the efficiency, affordability, and sustainability to generate clean water at the scale that will be required to address rapidly rising water scarcity around the globe. Current desalination plants also predominantly operate using fossil fuels and water treatment materials that raise sustainability concerns, while water intake and brine output processes can have a negative impact on vulnerable marine ecosystems.

“While a small number of countries are using advanced desalination solutions to supply their citizens with clean water, innovation in seawater desalination has been largely stagnant; current solutions remain too expensive and are not cost-effectively scalable to be able to meaningfully benefit the majority of the world,” said Anousheh Ansari, chief executive officer, XPRIZE. “The world needs a cutting-edge breakthrough to make desalination a more cost-effective and sustainable solution that could be adopted more widely around the world, enabling people and the environment to prosper.”

His Highness Sheikh Abdullah bin Zayed Al Nahyan, Chairman of the Mohamed bin Zayed Water Initiative, said: “Increasing water scarcity is a growing threat to global security and prosperity that demands a decisive and coordinated response from the international community. The establishment of XPRIZE Water Scarcity is consistent with the ambition of the Mohamed bin Zayed Water Initiative to raise the importance of water scarcity on the global agenda and to help accelerate the development and deployment of transformative new solutions to this urgent challenge.”

XPRIZE Water Scarcity is the first competition of its kind focused on disrupting desalination systems at this scale. The prize incentivizes competing teams to create new solutions that are measurably more affordable, reliable, environmentally sustainable, and resilient in a changing climate than existing methods. Teams will rethink desalination systems, methods, and materials to find ways of providing more safe, reliable, affordable and sustainable water in support of fast-growing population centers and other communities around the world.

“With global water demand projected to outstrip supply by 40% by 2030, the timeliness of this competition couldn’t be more crucial. We’re confident this prize will initiate a necessary step-change in desalination efforts to help address global water scarcity,” said Lauren Greenlee, executive vice president of Food + Water + Waste, XPRIZE. “We know that breakthroughs can come from anywhere, and by focusing on system-level innovation and flexible criteria alongside exploration of novel materials, our goal is to broaden inputs from a wide variety of fields and evaluate all possible solutions.”

“Desalination is poised for enormous growth in the 21st century as communities, industries, and countries diversify their water supplies and make their water systems more resilient against climate change,” said Dr. Peter S. Fiske, executive director, National Alliance for Water Innovation. “By attracting innovators from around the world to focus on making desalination more energy efficient, cost effective, and environmentally beneficial, I am optimistic that XPRIZE Water Scarcity will lead to a burst of innovation and cost reduction for this critical technology.”

“Sustainable and affordable desalination systems are crucial as we work toward securing sources of freshwater worldwide to offset global water scarcity,” said Shannon McCarthy, Secretary General, International Desalination and Reuse Association. “I’m confident the dynamic XPRIZE to address Water Scarcity will incentivize game-changing innovation in the desalination community and the breakthroughs we need to address the accelerating water challenges around the world, ensuring water for all.”

This multi-track competition centers around a core track to rethink the desalination system. The winning team will reliably and most sustainably generate one million liters of potable water per day (1,000 m3/d) from seawater at the lowest cost, below a target benchmark to ensure global accessibility, over the course of 1 year; sufficient to support 10,000 people (based on WHO Standards). The Novel Membrane Materials track will pursue the search for the perfect membrane to cut the cost of water production and increase reliability and sustainability, paving a future path to extend the lifetime of existing seawater reverse osmosis desalination plants.

The title sponsor of XPRIZE Water Scarcity is the Mohamed bin Zayed Water Initiative, which is dedicated to raising awareness of water scarcity and increasing its prioritization on the international agenda while accelerating the development, testing and deployment at scale of transformative and sustainable technological solutions to this global challenge.

Register to compete, learn more and get involved at xprize.org/water.

About XPRIZE

XPRIZE is an established global leader in designing, launching, and executing large-scale competitions to solve humanity’s greatest challenges. Our unique model democratizes innovation by incentivizing crowd-sourced, scientifically viable solutions to create a more equitable and abundant future for all. Donate, learn more, or join a team at xprize.org.   

About the Mohamed bin Zayed Water Initiative

The Mohamed bin Zayed Water Initiative (MBZWI) is committed to driving coordinated action to address the growing threat of global water scarcity. Founded by His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the United Arab Emirates, MBZWI seeks to raise awareness of water scarcity and increase its prioritisation on the global agenda, while harnessing the power of targeted investment, accelerated technological innovation and expanded international cooperation to overcome this challenge for the benefit of current and future generations.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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The National Association of Mortgage Brokers Announces its Launch of MORE, New Mortgage Education and Professional Development Platform

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NAMB MORE brings training, credentials, professional development and daily mortgage market information together in one place

LAS VEGAS, Oct. 17, 2026 /PRNewswire-PRWeb/ — The National Association of Mortgage Brokers (NAMB) the first and only national volunteer-led and membership-driven organization representing the interests of mortgage brokers and home buyers since 1973, today announced the launch of NAMB MORE(Mortgage Originator Resources and Education), a new learning and professional development platform designed to give mortgage professionals the education, resources and information they need to grow throughout their careers.

MORE officially launches today during NAMB National 2026, being held October 16–19 at Caesars Palace in Las Vegas. The platform is designed as a long-term resource for mortgage professionals at every career stage, bringing training, credentials, professional development and timely industry information together in one place.

Mortgage professionals can learn more and access the platform at nambhasmore.org. Access to MORE will be free through NAMB Focus, January 7–9, 2027. Users must have a NAMB member profile to access the learning management system.

“NAMB MORE represents a significant investment in the future of mortgage professionals and the continued advancement of our industry,” said Michael Farrell, President of NAMB. “We wanted to create more than a collection of courses; we wanted to build a resource that professionals can turn to throughout their careers. NAMB MORE delivers valuable education, professional development and practical information members can apply to their businesses daily. ‘NAMB has MORE’ is a mantra the entire organization embraces, reflecting our commitment to providing the industry with innovative tools that support professional growth, strengthen advocacy and help foster our members’ success. “MORE was developed with the mortgage industry in mind, with NAMB and subject-matter experts contributing to the platform’s educational content.”

The platform is designed to support mortgage professionals from their first year in the business through experienced production, management and leadership roles. Educational resources span foundational mortgage knowledge, loan origination, mortgage programs and products, business growth, sales and marketing, borrower experience, professional development and more.

The MORE course library includes content across core categories such as:

Business Strategy & GrowthLoan OriginationMortgage FoundationsMortgage Programs & ProductsProfessional Development & Workplace SkillsSales, Marketing & Borrower ExperienceGeneral

Additional learning resources and credentials are designed to help mortgage professionals continue developing their skills as their careers evolve.

A key component of the new platform is the MORE Daily Dashboard, which serves as the home screen members see when they log into MORE. Rather than requiring members to visit the platform only when completing a course or pursuing a credential, the Daily Dashboard is designed to give mortgage professionals a reason to return every day.

The Daily Dashboard currently features:

Mortgage Rate Alert Widget: Provides information about the factors affecting mortgage rates and refreshes at least hourly.Upcoming Events: Highlights NAMB events and opportunities so members can stay connected to the association and industry.Daily Access to MORE: Provides a central starting point for accessing education, professional development and other resources.

“The Daily Dashboard is an important part of what makes MORE different,” added Farrell. “We want MORE to become part of a mortgage professional’s daily routine. Whether someone is checking the latest rate information, looking for an upcoming NAMB event or continuing their professional education, MORE puts useful resources in one place.”

About NAMB: The National Association of Mortgage Brokers has been the only national volunteer-led and membership-driven organization representing the interests of mortgage professionals and homebuyers since 1973. NAMB provides mortgage professionals with advocacy, education, and rigorous certification programs to recognize members with the highest levels of professional knowledge and education. NAMB’s active lobbying and advocacy efforts focus on national and state issues, protecting the interests of its members and borrowers. As the leading national trade association for the mortgage industry, NAMB is affiliated with state associations throughout the country and represents the interests of more than 546,800 licensed and registered Mortgage Loan Originators and 49,100 licensed Mortgage Broker and Mortgage Lender businesses throughout the U.S. www.namb.org

Media Contact

Joshua Steinfeld, Steinfeld Consulting, 1 339-225-1581, steinfeldconsulting@gmail.com

View original content:https://www.prweb.com/releases/the-national-association-of-mortgage-brokers-announces-its-launch-of-more-new-mortgage-education-and-professional-development-platform-302910967.html

SOURCE The National Association of Mortgage Brokers

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The United States Golf Association Selects Gupta Media as Paid Media Agency of Record

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The appointment comes as the USGA looks to continue to strengthen brand equity and increase awareness and engagement with golfers nationwide

BOSTON, Oct. 17, 2026 /PRNewswire-PRWeb/ — The USGA, the non-profit governing body of golf in the United States, has named Gupta Media its paid media agency of record following a competitive pitch process that began in February. Gupta Media will lead paid media strategy, planning, buying and reporting in support of the USGA’s Championship ticketing and broader commercial initiatives, while helping grow brand equity, awareness and engagement across the organization. Its work will span key USGA priorities, including golf’s official Handicap Index® and GHIN app; the Rules of Golf and the USGA’s governance of the game; Membership; and initiatives that advance golf through sustainability, research and innovation, and greater access and inclusion. The relationship expands beyond media execution to include audience strategy, first-party data integration, measurement and optimization.

“Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

The relationship comes at an important moment for the USGA, with the organization focused on continuing to expand its reach and deepening brand affinity across the ever-growing, diverse golf community. Gupta Media will help drive ticket sales for some of the sport’s biggest events, including the 2027 U.S. Open at Pebble Beach Golf Links, the 2027 U.S. Women’s Open at Inverness Club, the 2028 U.S. Open at Winged Foot Golf Club and the 2028 U.S. Women’s Open at Oakmont Country Club. The agency will also support the USGA in creating greater awareness and brand recognition for its corporate Partners through co-branded content and paid media.

Golf has an enormous network of people who love the game, creating a growing opportunity to build a deeper, more direct relationship between golfers and the organization. That challenge is exactly what Gupta Media is built to strategically address — from growing membership and promoting ticket sales for major live events to reaching new audiences and understanding customer lifetime value. By bringing together audience insights, first-party data and media performance, Gupta Media will help the USGA create more relevant, effective marketing that drives measurable business results while strengthening its connection with the next generation of golfers.

“We were looking for an agency that could bring a deep understanding of our audiences, a genuine enthusiasm for our mission and the strategic expertise to work with us through this next phase of golf’s growth,” said Lynn LaRocca, USGA’s Managing Director of Brand & Marketing. “Gupta Media stood out for its ability to connect the dots between data, audience strategy, media and creative to real business outcomes, so we’re incredibly excited for this next chapter.”

“There’s a personal element to this partnership that makes it especially rewarding. My golf journey began 30 years ago when I first visited Pebble Beach as a teenager, long before I could imagine actually playing on the course,” said Gogi Gupta, Founder, Gupta Media. “To now have the opportunity to connect that lifelong passion for the game with the work we’ve spent years building and fine-tuning our agency to do feels like kismet. We’re eager to bring our proficiency to an organization that plays a leading role in the great game.”

The relationship brings together Gupta Media’s deep experience in sports marketing with its data-driven approach to audience strategy, media and creative. The agency has developed a specialized set of tools and processes to address data and analytics challenges of sports and live events, including TallyTickets.com, its proprietary ticketing analytics platform that helps teams understand sales trends, forecast demand and make more informed marketing and media decisions. Gupta Media’s experience spans sports, entertainment, premium events, and pop culture, giving the agency a comprehensive understanding of the audience models and fan behaviors that shape the industry.

About the USGA:

The USGA is a mission-based golf organization whose purpose is to unify the golf community through handicapping and grassroots programs; to showcase the game’s best talent through the U.S. Open, U.S. Women’s Open, and 13 other national championships and our museum; to provide unbiased global governance with The R&A through the playing, equipment and Amateur Status rules; and to advance issues important to golf’s future, with a focus on driving sustainability.

About Gupta Media:

Gupta Media, a certified Minority Business Enterprise, is a strategic consultancy at the intersection of creative strategy, digital media, advanced analytics, and performance marketing. We drive growth for professional sports franchises, global tech leaders, DTC brands, major music labels, and other high-profile organizations by building intelligent media plans, best-in-class reporting tools, and custom enterprise technology. Founded 25 years ago by Cornell grad Gogi Gupta, the agency is known for developing new methods of maximizing advertising efficiency in a digital-first world. Harvard Business School’s case study on Gupta Media was taught to all incoming students for three years and is still taught around the globe.

Media Contact

Carly Carioli, Gupta Media, 1 617-682-3733, ccarioli@guptamedia.com, guptamedia.com

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SOURCE Gupta Media

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