Technology

AdCellerant Strengthens Position in Digital Marketing with Acquisition of Managed Ad Ops Agency, Blue Orchid

Published

2 years ago

March 4, 2024

DENVER, March 4, 2024 /PRNewswire/ — AdCellerant, a leading marketing technology and services company headquartered in Denver, Colorado, is thrilled to announce the acquisition of Blue Orchid. Blue Orchid provides profit-enhancing services and technology for partners’ ad operations processes and execution, offering expertise in remnant management and delivery. Blue Orchid services contributes to a healthier bottom line, elevating campaign performance and remnant stack efficiency.

“This strategic move reinforces our commitment to provide cutting-edge solutions to our clients.” – Shelby Carlson, COO.

Integrating Blue Orchid’s expertise and client portfolio into AdCellerant’s dynamic product suite will enhance the company’s capabilities and broaden the scope of services offered. This strategic move is part of AdCellerant’s ongoing efforts to stay at the forefront of the rapidly evolving digital marketing landscape.

Key Highlights of the Acquisition

Unified Technological Advancements. AdCellerant Partners can now have their owned and operated campaigns managed by AdCellerant and integrated into Ui.Marketing. This seamless integration allows Partners to have all their digital advertising products in a single Proposal Solution, Order Management system, and Reporting Dashboard via Ui.Marketing.Expanded Service Offerings. The merger opens doors to an expanded range of services, including managing Owned and Operated campaigns on Partner websites and the Yield Management of unsold ad inventory on Partner websites, all guaranteed to increase efficiency, revenue, and profitability.Award-Winning Team Collaboration. Clients will benefit from collaborating with AdCellerant’s award-winning industry experts, ensuring access to unmatched insights, guidance, and support throughout their marketing journey.Streamlined Campaign Management. The integration brings forth a centralized platform through Ui.Marketing, streamlining sales, order processing, campaign management, and reporting in a single user interface.Consistent Optimization Strategies. AdCellerant introduces standardized optimization strategies, ensuring campaign consistency and maximum fulfillment of your advertiser’s campaigns. Monetization Opportunities. Clients gain access to AdX and Header Bidding capabilities, empowering them to monetize unsold inventory effectively and diversify revenue streams.

“This strategic move reinforces our commitment to providing cutting-edge solutions to our clients,” said Shelby Carlson, COO and Co-Founder of AdCellerant. “Integrating Blue Orchid’s capabilities enhances our position in the market, allowing us to deliver even more value to our partners.”

“I’m thrilled to announce Blue Orchid’s recent integration with AdCellerant. This marks a significant milestone, and I’m honored to join forces with a powerhouse in the industry,” said Devin Yeager, Co-Founder and CEO of Blue Orchid. “This union will provide the resources and support needed to enhance our service offerings to our clients. With this expanded team, we can accelerate innovation and deliver even more robust tools to our valued clients. We are excited about this union’s possibilities and look forward to a future of continued growth and success.”

The entire team at AdCellerant looks forward to the opportunities and growth that this acquisition will bring, and they remain dedicated to pushing the boundaries of digital marketing innovation.

About AdCellerant

AdCellerant provides businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies. Focused on generating results and growth for businesses of all sizes, AdCellerant offers best-in-class technology and software, award-winning customer service, expert education, and exceptional operational support to ensure customer campaign performance.

Leveraging proprietary technology Ui.Marketing, AdCellerant effectively connects businesses with their ideal customer at the right time. With an easy-to-use and agile digital advertising tool, users can manage the entire buyer’s journey from quick and accurate comprehensive proposal creation campaign launch to campaign performance. All within a single platform.

For more information or to book a demo, visit www.adcellerant.com.

About Blue Orchid

Blue Orchid is a managed ad operations agency known for helping partners improve their ad operations process and execution. The acquisition by AdCellerant represents a strategic move to combine forces and enhance the digital marketing landscape for clients.

For Media Inquiries:
Meghan Brito
Senior Vice President, Marketing
mbrito@adcellerant.com

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SOURCE AdCellerant LLC

Technology

Air and Fathom5 Partner to Modernize Naval Fleet Readiness

Published

27 minutes ago

July 20, 2026

ARLINGTON, Va. and AUSTIN, Texas, July 20, 2026 /PRNewswire/ — Air, the leader in Enterprise Readiness, and Fathom5, a technology company dedicated to secure infrastructure for AI-powered machines, today announced a strategic partnership to transform the U.S. Navy’s maintenance, repair, and overhaul (MRO) capabilities.

The collaboration follows Fathom5’s selection as a winner in the Defense Innovation Unit’s NextMRO Prize Challenge Phase III, which aims to replace antiquated, siloed logistics frameworks with integrated, data-driven software. Fathom5 won based on its ability to transform real-world Navy data into intuitive, sailor-facing applications at the tactical edge.

To scale this solution for enterprise-wide Navy procurement, Fathom5 and Air are uniting Fathom5’s industry-leading, warship-deployed Condition-Based Maintenance AI with Air’s Enterprise Readiness platform. Air’s platform is purpose-built to close the “Readiness Gap”—the dangerous chasm between what the front line needs and what the enterprise delivers. It fuses predictive analytics, supply chain visibility, and repair cycle forecasting into a unified system that operates across Organizational, Intermediate, and Depot maintenance.

Together, the companies will address the Navy’s most critical sustainment vulnerabilities with the ability to:

Eliminate data silos and provide a single, authoritative source of truth.Use natural language to query technical manuals, analyze parts availability, proactively forecast issues, and identify alternative vendors in seconds, andAllow forward-deployed Sailors to execute work orders offline in Degraded, Denied, Intermittent, and Limited (DDIL) environments.

Proven Defense Impact

Air brings a successful track record of optimization across the Department of War. In recent sustainment operations, Air delivered a 99.6% reduction in part identification time, identifying replacement parts and suitable substitutes in minutes instead of days. By accelerating part allocation and replacing manual processes, the platform has saved commands hundreds of down days annually while sustaining 90% equipment readiness across echelons.

“This partnership will be pivotal as we work to close the Readiness Gap,” said Tara Murphy Dougherty, CEO of Air. “Together, Fathom5 and Air are uniquely positioned to accelerate Naval logistics by drastically shortening turnaround times, maximizing asset availability, and executing modern digital workflows at the speed of operational demand.”

“The future of naval readiness depends on giving Sailors the right information at the right time, wherever the mission takes them,” said Zac Staples, Founder and CEO of Fathom5. “By combining Fathom5’s AI-powered Condition-Based Maintenance capabilities with Air’s Enterprise Readiness platform, we’re helping transform maintenance from a reactive process into a predictive, data-driven advantage. Together, we’re enabling a more resilient fleet that can sustain operations in contested environments while keeping more ships mission-ready.”

About Fathom5

Fathom5, headquartered in Austin, Texas, develops secure digital infrastructure and advanced actuator technologies that strengthen the resilience and readiness of complex industrial systems. The company has achieved significant milestones, including delivering the first program-of-record artificial intelligence system deployed aboard a U.S. Navy warship and securing 17 patents across actuator technology and cybersecurity. Through its flagship Nsyte platform, Fathom5 provides secure edge infrastructure for maintenance and readiness applications, enabling advanced analytics and actionable insights at the point of need. For more information, please visit www.fathom5.com.

About Air

Air, formerly Govini, created Enterprise Readiness, a new category of AI-native systems that close the Readiness Gap, the dangerous chasm between what the front line needs and what the national security enterprise can deliver. Air Enterprise Readiness platform aligns development, production, delivery, and sustainment into one coordinated execution system, revealing true capacity, exposing real constraints, coordinating critical resources, and executing at the speed of operational demands.The result: the national security enterprise has what it needs to succeed. For more information on Air and the Enterprise Readiness platform, visit www.air.ai.

Media Contacts

Fathom5: coleman@zilkermedia.com

Air: media@air.ai and air@weareinvariant.com

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SOURCE Air

Technology

DoubleLine Paper: Honebuto Shock: Japan Courts a Truss-Like Redux

Published

27 minutes ago

July 20, 2026

TAMPA, Fla., July 20, 2026 /PRNewswire/ — Sell-offs in Japanese Government Bonds (JGBs) and the yen have put Japanese Prime Minister Sanae Takaichi on notice, a DoubleLine paper argues, that Japan’s creditors have little tolerance for her government’s unorthodox proposal for a mixture of unfunded fiscal expansion with docile central-banking.

Surveying the “Honebuto shock,” so-named after debt-and-yen sell-off following Tokyo’s annual fiscal policy statement, Bill Campbell, head of the DoubleLine’s Global Sovereign & Emerging Markets team, sees parallels to the gilts and British pound revolt over a 2022 proposal for unfunded fiscal expansion by U.K. Prime Minister Liz Truss that swiftly brought down her government.

“Having committed to more than 370 trillion yen of public-private investment through fiscal 2040, the government is calling for monetary policy “in coordination with” that growth agenda,” Mr. Campbell writes. “In the eyes of the financial markets, this demand for the subordination of monetary policy to a political platform only adds fuel to the fire beneath a central bank already under criticism for what critics deem an overly cautious rate-hiking path.”

Mr. Campbell warns, “The Takaichi government should not assume the JGB market, having found its voice, will prove more patient than the gilts market that laid low the Truss government in 2022. In today’s inflationary climate, fiscal credibility is earned, not presumed – even in the G-7 countries. And a G-7 sovereign who embarks on unfunded fiscal expansion risks courting a buyers’ strike.”

The paper, titled “Honebuto Shock: Japan Courts a Truss-Like Redux,” is available here: https://doubleline.com/wp-content/uploads/DoubleLine_Honebuto-Truss-Redux_Campbell_071526.pdf

Mr. Campbell heads the Global Sovereign & Emerging Markets team at DoubleLine and serves as the lead Portfolio Manager for emerging markets and international fixed-income strategies. He is a permanent member of the firm’s Fixed Income Asset Allocation Committee. Mr. Campbell has written extensively in research papers and client briefings on evolving trends and episodic developments in global fixed income and currency markets. He holds a B.S. in Business Economics and International Business, as well as a B.A. in English, from Pennsylvania State University and an M.A. in Mathematics, with a focus on Mathematical Finance, from Boston University.

About the Global Sovereign & Emerging Markets Team

The Global Sovereign & Emerging Markets team at DoubleLine manages $XX billion in assets in sovereign debt, including U.S. Treasuries and non-U.S. sovereign issues, and corporate fixed income securities by issuers domiciled in ex-U.S. developed and emerging markets. The team comprises 14 investment professionals, including portfolio managers, analysts and traders.

About DoubleLine

DoubleLine Capital LP is an investment adviser registered under the Investment Advisers Act of 1940. DoubleLine’s offices can be reached by telephone at (813) 791-7333 or by email at info@doubleline.com. In addition to its headquarters in Tampa, Fla., and an office in Los Angeles, DoubleLine has offices in Dubai, London and Tokyo. Media can reach DoubleLine by email at media@doubleline.com.

DoubleLine® is a registered trademark of DoubleLine Capital LP.

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SOURCE DoubleLine

Technology

Signeasy expands beyond eSignatures with Intelligent Contract Management for growing businesses

Published

27 minutes ago

July 20, 2026

The platform combines eSignatures, AI-powered contract insights, renewal tracking, and a centralized contract repository to help businesses manage contracts from signature to renewal.

DALLAS, July 20, 2026 /PRNewswire/ — Signeasy today announced its Intelligent Contract Management platform, extending its product capabilities into every stage of the contract lifecycle. The platform gives Finance, Legal, Sales, HR, Procurement, and Operations teams one place to sign, manage, and get insights from every contract.

For most growing businesses, the real work starts after a contract is signed. Renewal dates, payment terms, obligations, and key clauses end up scattered across inboxes, shared drives, and spreadsheets. Without a large legal operations team, keeping track of them is manual, reactive work.

Signeasy’s Intelligent Contract Management platform closes this gap. It brings eSignatures, a contract repository, and contract intelligence into one platform.

“Contracts touch every part of a business — Finance, Legal, Sales, HR, Procurement, Operations — but the tools to effectively manage them have always been built for enterprise legal teams. We built Intelligent Contract Management so lean teams get the same contract visibility and intelligence as companies five times their size.”

— Sunil Patro, Founder & CEO, Signeasy

Signeasy’s Intelligent Contract Management platform includes:

Centralized Contract Repository: Store every executed contract in one searchable place — no digging through inboxes or shared drives.Conversational AI search: Ask questions about any contract in plain language, follow-up, and get answers with context instead of reviewing documents manually. Customer data is never used to train AI models.Key Term Extraction: Surface payment terms, renewal dates, obligations, and termination clauses instantly.Renewal Tracking and Alerts: Get automated reminders before contracts expire or auto-renew, so commitments never catch teams by surprise.Team Workspaces: Share visibility into contract status, with confidentiality controls for every team that touches contracts.eSignatures: Collect legally binding signatures from anywhere, on any device, and automate approval workflows to get contracts signed faster.

There’s no six-month implementation cycle. Businesses can bulk import existing contracts and onboard teams within hours with hands-on support from Signeasy.

Signeasy’s Intelligent Contract Management platform is available now. Visit www.signeasy.com to request a demo.

About Signeasy

Signeasy is an Intelligent Contract Management (ICM) platform built for growing businesses managing contracts across Finance, Legal, Sales, HR, Procurement, and Operations. Teams can prepare, sign, track, and manage contracts from one platform, with AI-powered workflows, integrations for Microsoft, Google, and HubSpot, and enterprise-grade security and compliance. Over 48,000 businesses globally use Signeasy to cut contract cycle times, reduce risk, accelerate revenue, and drive better business outcomes.

Media contact
Dhivya Venkatesan
Signeasy
Email: dhivyav@signeasy.com

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SOURCE Signeasy